safc matchday hospitality 2016 - 2017 brochure

Sunderland Association Football Club

Matchday Hospitality & Sponsorship

2016-17

Consectatio ExcellentiaeIn Pursuit of Excellence

“The fans are so important at any club. We need to make sure that we know the Stadium of Light is somewhere that we fill with everybody right behind the team, with everyone working together to make us better.”

David Moyes Sunderland AFC Manager

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Matchday Hospitality & SponsorshipSeason 2016-17

Sunderland’s Stadium of Light is one of the most iconic sporting venues in the country, renowned as much for its award-winning hospitality as it is for its standing in the Premier League.

Since its launch in 1997, the Stadium of Light has evolved from a sporting arena to an award-winning venue that affords the perfect combination of superb facilities, first-class service and top-flight football.

With so much to offer, from private boxes with awe-inspiring views of the pitch, to stunning suites and relaxing bars, all complemented by the finest cuisine and service, matchdays at the Stadium of Light are something special.

Whether you want to relax in the luxurious James Herriot Suite, sample the new Karbon Grill or soak up the lively, vibrant atmosphere of the Black Cats Bar and Quinn’s Sports Bar, the Stadium of Light has a matchday hospitality option to suit your needs.

As well as our award-winning hospitality, there’s a range of sponsorship opportunities available, giving you and your business the chance to align yourselves with the most popular sporting league in the world and deliver your brand message to an audience of millions.

So whether you’re joining us for business, pleasure, a special occasion or just a great day out, you can be sure that the Stadium of Light offers the ultimate destination for an unforgettable day of Premier League football.

You can also combine your matchday package with a stay in the brand new Hilton Garden Inn Sunderland. Special seasonal client rates are available on request.

Thank you for your valued support.

Gary Hutchinson Sunderland AFC Commercial Director


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August 13 - Manchester City (Away)

August 21 - Middlesbrough (Home)

August 24 - (League Cup Rd 2)

August 27 - Southampton (Away)

September 12 - Everton (Home)

September 18 - Tottenham Hotspur

(Away)

September 21 - (League Cup Rd 3)

September 24 - Crystal Palace (Home)

October 1 - West Bromwich Albion (Home)

October 15 - Stoke City (Away)

October 22 - West Ham United (Away)

October 26 - (League Cup Rd 4)

October 29 - Arsenal (Home)

November 5 - A.F.C. Bournemouth (Away)

November 19 - Hull City (Home)

November 26 - Liverpool (Away)

November 30 - (League Cup Rd 5)

December 3 - Leicester City (Home)

December 10 - Swansea City (Away)

December 13 - Chelsea (Home)

December 17 - Watford (Home)

December 26 - Manchester United (Away)

December 31 - Burnley (Away)

January 2 - Liverpool (Home)

January 7 - (Emirates F.A. Cup Rd 3)

January 11 - (League Cup SF 1)

January 14 - Stoke City (Home)

January 21 - West Bromwich Albion (Away)

January 25 - (League Cup SF 2)

January 28 - (Emirates F.A. Cup Rd 4)

January 31 - Tottenham Hotspur (Home)

February 4 - Crystal Palace (Away)

February 11 - Southampton (Home)

February 18 - (Emirates F.A. Cup Rd 5)

February 25 - Everton (Away)

February 26 - (League Cup Final)

March 4 - Manchester City (Home)

March 11 - Middlesbrough (Away)

March 11 - (Emirates F.A. Cup Rd 6)

March 18 - Burnley (Home)

Premier League 2016-17 Fixtures

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August

September

October

November

December

January

February

March

Fixtures

April 1 - Watford (Away)

April 4 - Leicester City (Away)

April 8 - Manchester United (Home)

April 15 - West Ham United (Home)

April 22 - Arsenal (Away)

April 22 - (Emirates F.A. Cup Rd SF)

April 29 - A.F.C. Bournemouth (Home)

May 6 - Hull City (Away)

May 13 - Swansea City (Home)

May 21 - Chelsea (Away)

May 27 - (FA Cup Final)

Fixtures are subject to change.

April

May

To book a hospitality package:

0871 911 1555, [email protected] book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, [email protected]

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Special rates available for

clients

The world famous Hilton Group brings the brand new Hilton Garden

Inn Sunderland, to the Stadium of Light.

The 141-bedroom hotel affords a whole host of opportunities for visitors

and businesses alike, with each room offering complimentary Wi-Fi,

individually controlled air conditioning, fridges and flat screen TV’s. The

hotel also includes a feature bar and grill restaurant, meeting spaces and

private dining areas, offering great value for business or leisure.

The hotel’s ideal location, adjacent to the Stadium of Light, provides

excellent opportunities for businesses to host showpiece events

combined with the finest quality overnight accommodation.

As well as supplementing functions at the adjacent stadium, the Hilton

Garden Inn boasts its own dedicated conference and event facilities,

including a 24-hour business centre and three private suites with space for

up to 50 delegates.

For those looking for a different dining experience, the Hilton Garden Inn

also houses a destination restaurant serving signature products, such as

fine cuts of imported American beef, ribs and tenders, a range of chicken

and seafood options and mouth-watering desserts.

Open for breakfast, lunch and dinner, the eatery is complemented by a

separate bar open until 11pm, offering premium lagers and draught beers,

as well as an eclectic cocktail menu and extensive wine list; the perfect

place for continued post-match entertaining in stylish surroundings.

Open daily, seven days a week

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Hilton Garden Inn Sunderland

To book a hospitality package: 0871 911 1555, [email protected] book accommodation at the Hilton Garden Inn, Sunderland (quoting your client status): 0191 500 9494, [email protected]



Matchday Hospitality Packages

Matchday hospitality packages at the Stadium of Light offer a unique experience and provide a perfect environment to relax and enjoy Premier League football.

Our wide range of packages cater for all tastes and budgets. The packages provide you with fantastic surroundings to host your guests, outstanding catering and exciting pre-match build-up before enjoying the action on the pitch from the best seats in the house.

Matchday hospitality can be purchased on a match to match, or seasonal basis. As well as guaranteeing your seat at every match to see some of the world’s best players take to the field, seasonal packages provide you with a range of additional benefits:

• All home cup games are included in your package

• Priority for away game tickets

• Priority for cup competition tickets

• Priority booking for concerts and other major key events

• Special rates at the Hilton Garden Inn Sunderland for seasonal hospitality clients*

• Access to priority members club which has a number of exclusive benefits**

• Invitations to our 2016-17 networking events programme

Ask your account manager for details of any of the above. We look forward to welcoming you to the Stadium of Light.*Subject to availability**Minimum spend of £5000 plus VAT to enter members club


A relaxed, casual style that is perfect for

business, friends or family entertaining

Matchday hospitality at the Stadium of Light is even bigger for the

2016-17 season, with the brand new Hilton Garden Inn Sunderland.

The hotel, located adjacent to the stadium, provides and alternative

package allowing fans to relax in the modern, stylish surroundings of the

hotel restaurant, with some of the best seats in the house, for the game.

The Pan American grill themed hospitality packages, guests can expect

to enjoy fine cuts of imported American beef, ribs and tenders, a range of

chicken and seafood options and mouth-watering desserts, before taking

a short stroll across to the stadium to watch the game.

Package includes:

• Meet & Greet plus pre-match Q&A with club legends

• Drinks reception and canapés

• Three-course Pan American gourmet buffet and coffee

• Centre line west stand match seats

• Half-time executive bar access in stadium

• On-site parking

• Full-time bar access, with savouries, in the hotel

• Karbon Bar open until late

Prices - £2,450 + VAT for the whole season

(includes all home cup games)

From £145 + VAT for individual games

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New for 2016-17 the Hilton Hotel and all new Karbon Grill


Prompt booking advised as limited

availability per game


The James Herriot Suite is our finest suite, offering unrivalled luxury and the attention to detail

to make your matchday at the Stadium of Light a truly memorable experience.

With some of the finest cuisine and service on offer from our award-winning staff, what better way

to enjoy your matchday than in the James Herriot Suite.

Enjoy a lavish four-course gourmet meal, buffet style service and an exclusive complimentary bar,

before taking to your padded seat in the Directors Box, which boasts views that put you at the heart

of the action.

At half-time you will be provided with tea, coffee and mini cakes all served by your host service, with

refreshments and savouries at full-time. Reserved car parking and a matchday programme are also

included with our compliments.

Dress code: collar and tie (no denim or trainers).



From £220 + VAT per individual game

James Herriot Suite

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The modern and stylish Riverview Brasserie provides a contemporary

matchday experience that is sure to impress.

On arrival you will be welcomed with a drinks reception from our

dedicated and award-winning staff that will make sure your day is one to

remember.

As the countdown begins to kick-off you can enjoy a pre-match tour of

the dressing room to get you into the spirit of the day. This will be closely

followed by a four-course a la carte meal, with a complimentary glass of

wine, providing the perfect dining experience.

Private bar facilities are also included in the package, with your personal

host on hand to ensure your matchday experience is simply perfect.

As kick-off approaches you will be escorted to your padded seat in the

Directors Box, which includes the best views in the house to enjoy the

beautiful game.

Tea, coffee and mini cakes are served at half-time, with refreshments and

savouries available at full-time. Included in the package are reserved car

parking and a complimentary matchday programme.

The Riverview Brasserie provides the perfect package for entertaining any

size of party from two to ten or more.

Dress code: collar and tie (no denim or trainers).




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Riverview Brasserie



Very limited boxes remain for seasonal

bookings

For matchdays with that special touch, an executive box at the Stadium of Light offers privacy and exclusivity, providing a unique matchday experience.

Our executive boxes afford you the opportunity to be at the heart of the action with your very

own private balcony, offering stunning views across the pitch.

On matchdays you and your guests will be treated to a delicious three-course meal (menus

vary match to match), complemented by the personal touch of our dedicated host service.

You will also have access to the Magic Moments bar, both pre-match and post-match, where

you are sure to find a beverage to suit your taste.

Tea and coffee will be served at half time, with post-match nibbles including cheese and

biscuits also on offer.

The executive box package can accommodate up to 10, 12 or 25 guests and with

complimentary use of your box on non-matchdays, you are sure to be impressed by the space

available which is ideal for presentations and breakouts from large meetings.

As part of the package you will also receive reserved car parking and complimentary matchday

programmes.

Reserve an executive box for the season and your company will receive a prominent branding

panel in front of your balcony, plus the chance to decorate your box in your corporate colours

(additional cost). You can also display company pictures and branding.

Dress code: smart casual.

from £25,000 + VAT for the whole season (includes all home cup games and use on non- matchdays for meetings and events, subject to availability). Each box, when taken seasonally, gains you access to our exclusive platinum members club.

From £110 + VAT per person per game

(subject to availability, limited availability for match to match use as seasonal clients take priority)

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Executive Boxes



Be at the heart of the matchday action in The Montgomery Suite. With guest appearances from

former Sunderland greats and the post-game ‘Man of the Match’ awards, you are sure to feel at

the centre of the ultimate matchday experience.

Mingle with club legends, including as Jimmy Montgomery and Kevin Ball, soak up the busy and

bustling atmosphere and enjoy The Montgomery Suite’s first-class service and unrivalled hospitality,

providing you and your guests with an environment perfect for both business and pleasure.

Enjoy a behind-the-scenes tour of the dressing room before indulging in a sumptuous three-course

meal. Watch the match from your padded seat on the halfway line and at half-time enjoy the private

bar facilities and complimentary tea and coffee available.

Once the final whistle has blown, vote for the day’s best performer in the ‘Man of the Match’ awards,

refreshments and savouries will also be served.

Reserved car parking for each table of four and a matchday programme for all guests completes this

fantastic package.

All on the day sponsor packages are located in this suite.

Dress code: collar and jacket required, tie optional (no denim or trainers).


Prices from £145 + VAT per person for individual games (tables of 10 or less may

be shared)

The Montgomery Suite

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The Business Lounge

The Business Lounge offers a special matchday experience for any

guest, with spectacular vantage points and the perfect mix of

sumptuous cuisine and service that’s sure to impress.

The contemporary surroundings and relaxed atmosphere of this informal

lounge will make your matchday a day to remember, with a drinks

reception on arrival and tapas canapés, all served by our dedicated staff.

To get into the matchday spirit why not enjoy a complimentary pre-match

tour of the dressing room, before indulging in a luxury three-course

gourmet buffet. You will also receive a matchday programme to give you

all the insight you need before heading to your prime centre line west

stand seats to watch the match.

Tea, coffee and mini cakes will be served at half-time with refreshments

and savouries available at full-time. Following final whistle, the post-game

‘Man of the Match’ awards will take place.

Dress code: collar required, jacket and tie optional.






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This bustling and lively bar is a must for any football fan. Here you will find the passion

and pride that accompanies a great matchday experience at the Stadium of Light.

This informal yet vibrant environment is festooned with football memorabilia to give you a real

sense of the club’s proud history and heritage, notably so as Quinn’s Sports Bar pays homage to

one of the club’s all-time heroes, Niall Quinn.

Before kick-off you will receive a complimentary hot dish of the day carvery or fork buffet,

you will also find an alternative menu featuring a range of food to purchase.

A matchday programme is also included in the package to offer you an insight into the day’s

game. As kick-off approaches you will take to your executive padded seat on the halfway line to

watch all the action.

Dress code: smart casual, trainers are permitted

Prices - £1,600 inc VAT for the whole season


From £85 inc VAT for individual games

Quinn’s Sports Bar



Wear your red and white shirt with pride in this informal and busy bar which includes

great views of the pitch, running the full length of the Carling Stand.

Watch the excitement build as the player’s warm up before the game and enjoy a drink and

pre-match bite to eat with the chef’s complimentary hot dish of the day.

Before you take to your executive padded seat at the front of the Carling Stand, you will receive

a matchday programme, featuring all the information you need prior to

kick-off.

Throughout the day an additional range of food is available to purchase should you feel

peckish. The Black Cats Bar provides the perfect entry to matchday hospitality at an affordable

price.

Dress code: no dress code.

Prices - £805 inc VAT for the whole season (does not include cup games, however seasonal

customers can buy standard tickets for cup games and apply for complimentary access to

the bar)

From £50 inc VAT for individual game

Black Cats Bar

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Sponsorship and Company Profiling

We recognise that all of our partners have different requirements. Our dedicated team will work closely with you to create a package tailored to suit your needs.

We have a variety of sponsorship opportunities available on both a match to match basis and as a partner throughout the season. From matchday programme to full match or team sponsorship, we can create the perfect package for you.

As an established Premier League football club we provide regional, national and international exposure for your brand, as well as some of the best hospitality packages and added benefits in world football.



Entertain 40 guests in the luxurious surroundings of The Montgomery Suite with our

prestigious match sponsorship package. Mingle with former Sunderland greats and members

of the current squad, while sampling the very best of what the Stadium of Light has to offer.

Our match sponsorship package includes:

• Drinks reception and canapés on arrival

• Pre-match tour of the dressing room

• Group photograph of you and your guests in

the centre circle of the pitch

• Photograph with members of the first team

squad (subject to availability)

• Four-course meal, including wine and coffee

• Complimentary bar and host service

• Half-time refreshments and savouries

• Prime west stand seats

• Post-game ‘Man of the Match’ awards

• Reserved car parking and complimentary

matchday programmes

• A gift for all guests, along with a special

company gift

• Autographed football

• Two west stand crowd-facing perimeter

advertising boards

• Full-page programme advert and your logo

on the stadium screens and TVs to over

43,000 crowd

• The chance to nominate one lucky

youngster as a matchday mascot (children

must be aged between 6 and 11 years old)

• Visit from a member of the board of

directors and club ambassador, Jimmy

Montgomery

• Matchday announcement to crowd

of sponsorship to crowd

Dress code: collar and jacket required, tie

optional (no denim or trainers)

Prices - from £8,000 + VAT per game

(for 40 guests)

Match Sponsor

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Our team sponsorship package includes:



• A photograph of you and your guests in the

centre circle of the pitch

• Photograph with members of the first team

squad (subject to availability)

• Four-course meal, including wine and coffee

• Complimentary bar and host service

• Half-time refreshments and savouries




matchday programmes


company gift

• Autographed football

• A double page full colour advert in our

matchday programme or two single full

page adverts

• Two west stand crowd-facing perimeter

advertising boards

• Your logo on the stadium screens and TVs to

over 43,000 crowd

• The chance to nominate one lucky

youngster as a matchday mascot (children

must be aged between 6 and 11 years old)

• Visit from a member of the board of

directors and club ambassador Jimmy

Montgomery

• Matchday announcement to crowd

of sponsorship to crowd

Dress code: collar and jacket required, tie optional (no denim or trainers)


(a minimum of 40 guests required)

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Team Sponsor

Entertain 40 or more guests in the Montgomery Suite for what is sure to be a day to remember.

Mingle with former Sunderland greats and members of the current squad, while sampling the

very best of what the Stadium of Light has to offer.



This distinctive package gives you the opportunity to entertain a party of 20 guests in The

Montgomery Suite and be at the heart of the action.

Dressing Room Sponsor

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Our Dressing Room Sponsor package includes:



including group photograph

• Three-course meal, including wine and

coffee

• Host service

• Half-time refreshments and cakes

• Full-time refreshments and savouries



• Reserved car parking and matchday

programmes


company gift

• Your company logo to appear in the

matchday programme,home dressing room

and on the stadium screens to over 43,000

crowd per game

• Matchday announcement to the crowd of

your sponsorship to the crowd

Dress code: collar and jacket required, tie optional (no denim or trainers)


(for 20 guests)



Becoming an Associate Sponsor provides the opportunity to entertain 10 guests in style, in the Montgomery Suite.

Associate Sponsor

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Our Associate Sponsor package includes:

• Drinks reception on arrival



coffee

• Host service






match programmes

• A gift for all guests

• An autographed football for your company

(tables of 10 or more)


matchday programme and on stadium

screens, an excellent branding opportunity

to over 43,000 people per game



Prices - From £1,450 + VAT per match

(ten or more guests)



Enjoy fantastic hospitality and be at the heart of the action as you present the day’s top

performer with the ‘Man of the Match’ award.

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Man Of The Match Sponsor

Our Man of the Match sponsor package

includes:




coffee

• Host service




• Post-game ‘Man of the Match’ awards,

where you present the day’s top performer

with his award

• Reserved car parking and matchday

programmes

• Gift for all guests


matchday programme and on stadium

screens, an excellent branding opportunity

to over 43,000 people per game

• Photograph of Man of the Match

presentation to appear in next game’s

programme

Dress code: collar and tie required, tie optional

(no denim or trainers)

Prices - From £1,400 + VAT per match

(for six guests)



A cost-effective way of using football to raise your company’s profile - while

enjoying our fantastic hospitality too.

Match Programme Sponsor

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Our Match Programme Sponsor package

includes:




coffee

• Host service





• Matchday programmes


• Your company logo to appear on the

stadium screens to over 43,000 crowd per

game and in the match programme for the

game you are sponsoring



Prices - from £1,300 + VAT per match

(for six people)



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The Match Ball sponsorship offers a fantastic option that’s sure to

impress you and your guests, along with the unique gift of the day’s

actual match ball.

Match Ball Sponsor

Our Match Ball Sponsor package

includes:


• Pre-match tour of the dressing

room

• Three-course meal, including

wine and coffee

• Host service

• Half-time refreshments and

cakes

• Full-time refreshments and

savouries


• Post-game ‘Man of the Match’

awards

• Matchday programmes

• Gift for all guests, plus a signed

match ball presented to the

host

• Your company logo to appear

on the stadium screens to over

43,000 crowd per game and in

the match programme for the

game you are sponsoring

Dress code: collar and jacket

required, tie optional

(no denim or trainers)

Prices - from £1,100 + VAT

per match (for six people)



Our Legends Sponsor package includes:

• Private table for six in the James Herriot

Suite

• Meet & Greet with club legends

• Company logo in the Matchday Programme

• Company logo on jumbo screens pre match

• Full page advert in the matchday

programme

• Exclusive Sunderland AFC gift for each guest

• Pitch-side photograph pre-match with club

legends

• Presented with your pitch-side photograph

framed on the day

• Champagne on arrival

• Complimentary bar facilities with table

service (house beers, wines & soft drinks)

• Four-course gourmet buffet served two

hours prior to kick-off

• Directors’ box seating

• Half-time & full-time refreshments

• On-site parking


Legends Sponsor Package

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Business Lounge Champagne Package

Our Business Lounge Champagne package is

available for 10 guests includes:

• Champagne & canapés on arrival

• Pre-match tour of the dressing rooms

• Luxury three-course gourmet buffet,

• Host service

• Prime west stand seat



• Post-game ‘Man of the Match awards’

(nominate a guest to present the Man of

the Match)

• Group photograph from professional

photographer, presented on the day

• Reserved car-parking

• Matchday programme for all guests

Prices - from £1450 + VAT

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Sponsoring a player’s kit gives you the opportunity to meet your

Sunderland hero face to face and experience some of the finest

hospitality in top flight football, with some fantastic company

profiling.

Player’s Kit Sponsor

Choose your game (subject to

availability) and your favourite

star will present you with a shirt,

personally signed.

Our Player’s Kit Sponsor package

includes:


• Pre-match tour of the dressing

room

• Three-course meal and coffee

• Host service

• Half-time refreshments and

cakes

• Full-time refreshments and

savouries


• Match programmes


• Autographed player’s shirt

presented by your sponsored

player

• Your company logo to appear

on the profile section of

safc.com, on the stadium

screens and in the matchday

programme for the full season.

Dress code: collar and jacket

required, tie optional (no denim or

trainers)


(including hospitality for six

people for a game of your choice,

subject to availability)



Limited Players available for Player’s Kit

Sponsor



Advertising and Branding

Broadcast in 643 million homes across 211 territories, with over 185,000 hours of coverage per week and a cumulative audience of 4.2 billion, advertising with a Premier League football club is guaranteed to get your brand noticed.

With average home attendances of over 43,000 per match and a global audience of millions, we will work with you to make sure you get a return on your investment.

The Stadium of Light offers a wide range of advertising and branding opportunities, each positioned to maximise the exposure you receive.

We will work with you to identify your objectives and advise on the best packages to achieve the results you require. We can tailor advertising and hospitality packages together to give you the perfect profile.



Matchday Advertising

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There is a wealth of advertising and marketing opportunities available at the Stadium of Light

to make your company name or brand stand out from the crowd.

With a cumulative global audience in excess of 4.2 billion, no other sports platform gives you and

your business the breadth of coverage that the Premier League affords. Whether it’s advertising in

club publications such as the award-winning matchday programme, pitchside TV or crowd-facing

boards and LEDs or the stadium screens and TVs, we can help you create a lasting impression of your

company or brand to existing and prospective customers.

To explore the range of advertising opportunities available to you and your company,

call 0871 911 1555 or email [email protected]


In-Stadium Advertising

The Stadium of Light is one of the country’s biggest and best sporting arenas and with

millions of domestic and international TV viewers watching in over 200 countries and an

average league attendance of over 43,000, your brand can be exposed to a national and global

audience.

Your company name can stand out from the crowd with a range of branding opportunities such

as pitchside boards, stadium screens and TVs and innovative LED screen technology from market-

leading experts Lagadere Sports.

Crowd-facing advertising options are available on all stands and LED advertising runs along the

Carling Stand, East and South Stands, offering the very latest in high-impact, moving imagery.

To explore our tailored packages of in-stadium advertising opportunities available to you and

your company, contact Clare Wilson on call 0871 911 1221 or email [email protected]

Higher level sponsorship opportunities are also available, as well as

our Business Partnerships scheme – an innovative business concept

aimed at helping your company to raise its profile and maximise

opportunities to align your brand with the world’s most exciting and

admired sporting league.

By committing to Sunderland AFC’s Business Partnership, your company

can utilise club assets such as matchday hospitality, advertising and

branding opportunities, company events and training at our unique

venue, along with business to business networking events to boost brand

awareness and market profile in an increasingly challenging economic

climate. Each business partnership is tailor-made between the club and

partner to provide mutual benefit.

Membership of this executive club will also give you behind the scenes

access, priority on a range of club products, access and rights to key

club assets and invitations to exclusive club events, along with your own

personalised inventory.

To discuss Business Partnerships and other high level sponsorship

opportunities, contact Clare Wilson on call 0871 911 1221 or

email [email protected]

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Sponsorship and Branding




Beyond Football

The space at the Stadium of Light is extensive and the perfect backdrop for large scale

conferences, exhibitions, banquets, dinners, meetings, training days, private parties and

weddings.

Indoor or outdoor, one-to-one or a large scale

national conference for over 1,000 guests, the

stadium can be as wonderfully intimate or as grand as you want it to be, without losing that all important attention to detail.

We excel with those finer details – the small things that can really add value. A full audio-visual service, complimentary internet access, office facilities and a wide range of first-class food and beverages are just some of the options available as we support you on your journey to success.

Each of our well-designed range of suites offers the ultimate in versatility. From reception networking, theatre, classroom, cabaret, boardroom and banqueting style, ranging from Executive Boxes at 16m² to the Black Cats Bar at 620 m².

We can accommodate up to 1,000 guests in one individual suite, with the ability to interlink all space. Our first floor alone has a staggering 1,459 m² available to you. Whatever your requirements, or your vision, we can adjust to fit them perfectly.

If you would prefer to hold your event at a location of your choice why not let our events management company, 1879, take care of it for you.

1879 Events Management is an innovative, all-inclusive event management company. With a proven track record of working with regional, national and international event organisers, planners, promoters and performing artists, it has established itself as a market leader in this specialised field.

Companies and individuals can now harness this expertise and experience for their own events. You can expect the same standard wherever you are, whether large or small or away from the Stadium of Light, through 1879 Events Management.

Our vast team of dedicated staff, from catering and hospitality to facilities, stewarding and ticketing, offer a blue print in event management and 1879 Events will liaise directly with agencies, service providers and suppliers to ensure that your event is both safe and successful.

Whether it’s a dinner, wedding, celebration, concert, conference, outdoor event or day to day catering contracts, 1879 can cater for your needs.

For more information on how we can make your event a success, speak to our dedicated sales team on 0871 911 1555, email [email protected] or visit

www.1879events.com

Conference, Events and 1879 Events Management

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Beyond Football

Thousands of people have enjoyed the concerts

from the comfort of the Stadium of Light’s

fantastic hospitality suites. From informal,

relaxed options through to our top suites

offering the best in luxury hospitality, there’s

something for every taste and budget.

Concerts are announced throughout the year,

with packages developed to suit the type

of act and the requirements of our guests.

From informal bars to executive boxes and all

inclusive packages, we have something to suit

all tastes.

Join us in one of our hospitality suites for an

outstanding concert experience that you won’t

forget.

To find out about concerts at the Stadium

of Light visit www.safcconcerts.com

Seasonal members receive priority to all

concerts, subject to promoter approval.

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Concerts

Having hosted a number of the world’s top perfomers the Stadium of Light has established

itself as one of the UK’s leading concert venues. Over recent years acts such as Coldplay, Oasis,

Rihanna, One Direction, Bruce Springsteen, Take That, Foo Fighters, have graced the stage

with Beyoncé opening her European tour in June 2016.

Beyond Football


Foundation of Light is the registered charity of Sunderland AFC which uses the power of

football and the SAFC brand to involve the local community in activities that improve their

lives.

Foundation of Light

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It is recognised nationally and internationally as a leader in its field, pioneering a way of working that has been emulated globally, with results that regularly top league tables.

The wards in which the charity operate are amongst the most deprived in the UK and its work aims to address this by focusing on challenges in four specific areas: education; health and wellbeing; sport and play; and world of work (employability). There is no other Football Charity that delivers such a broad range of programmes.

In 2015 Foundation staff involved, educated and inspired more than 36,000 across the North East, working with those as young as 18 months old up to grandparents. Financially independent of the football club the organisation relies on fundraising for 90% of project costs.

Get involved with the Foundation through:

Corporate Membership and Innovation Partnership From just £250 (+VAT) Corporate Membership grants you access to exclusive Foundation of Light events attended by Sunderland AFC key figures and the Sunderland AFC first team. Innovation Partners gain access to this and much more which driving the development of the Foundation’s pioneering work.

Charity Partnership and Corporate Social Responsibility Demonstrate your commitment to the local community by backing one of the Foundation of Light’s award winning programmes or let the Foundation help deliver your CSR strategy. Partners can; sponsor programmes in line with their business values; fundraise in partnership supported by the Foundation; access bespoke Sunderland AFC team-building experiences and fun days; and much more.

Sponsored Events Get your business and employees involved in high profile Foundation events throughout the year such as the International Cycle Challenge, picturesque Lambton 10K Run and the Fashion Strikes catwalk extravaganza. Events also offer a high return on investment for brand visibility and sponsors gain access to exclusive events packages.

For further information about getting involved contact 0191 551 5153 or email info @foundationoflight.co.uk, like us at facebook.com/SAFCFoL, or follow us on twitter @SAFCFol.

Beyond Football

Please contact us for information or to arrange a personal meeting with one of our account managers at the Stadium of Light or your workplace.

Contact us

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Stadium of Light

Sunderland SR5 1SU

www.safc.com

Matchday & Concert Hospitality, Advertising

& Sponsorship

T 0871 911 1555

F 0191 551 5104

E [email protected]

Alternatively book your matchday

hospitality through SAFC Legend and Global

Club Ambassador Jimmy Montgomery

E [email protected]

Conference, Banqueting and Events

T 0871 911 1555

F 0191 551 5104

E conf&[email protected]

1879 Events Management

T 0871 911 1269

F 0191 551 5104

E [email protected]

Higher Level Sponsorship and Partnerships

Clare Wilson

T 0871 911 1221

E [email protected]

Hotel Accommodation and non matchday

Karbon Grill

Hilton Garden Inn Sunderland

T 0191 500 9494

E [email protected]

Karbon Grill

T 0191 349 8500

E [email protected]

Beyond Football

safc matchday hospitality 2016 - 2017 brochure

Documents