sacred values as cultural factors in collaboration and...

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Sacred Values as cultural factors in collaboration and negotiation Jeremy Ginges (New School for Social Research) Scott Atran (CUNY, University of Michigan) MURI graduate students: Nadine Obeid, Hammad Sheikh, Kate Jassin, Nicole Argo Wednesday, October 14, 2009

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Page 1: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

Sacred Values as cultural factors in collaboration and negotiation

Jeremy Ginges (New School for Social Research) Scott Atran (CUNY, University of Michigan)

MURI graduate students: Nadine Obeid, Hammad Sheikh, Kate Jassin, Nicole Argo

Wednesday, October 14, 2009

Page 2: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Challenge• More is known about economic decision

making than about morally motivated behavior, such as behavior motivated by Sacred Values– SVs are preferences treated as incompatible with

the material world– refusal to measure SVs along instrumental metric– Two findings from initial work with Palestinians

and Israelis: “backfire effect” of material incentives, symbolic concessions

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Wednesday, October 14, 2009

Page 3: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Example of backfire effect• In an experiment with

Palestinian Hamas supporters, none wanted to recognize Israel for peace (taboo), for some this was a SV (red)

• Adding material sweeteners (taboo+) led to worse results

3

Wednesday, October 14, 2009

Page 4: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Example of symbolic concessions• In an experiment with

the same population, Israeli apology, decreased support for violence

• Parallel results found in experiments with Israeli settlers, Palestinian refugees

• Humiliation as the mechansim

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Wednesday, October 14, 2009

Page 5: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Challenge

• The challenge is to build models that address the role of sacred values and moral decision making in influencing collaboration, cooperation and negotiations across cultures

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Wednesday, October 14, 2009

Page 6: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Research goals1. Do basic findings (backfire effect, symbolic

gestures) replicate in other contexts?2. Understand the role of humiliation in

exacerbating and thus resolving conflicts over sacred values

3. Investigate adversarial perception of moral-world view

4. Investigate identity functions & taxonomy of SVs across cultures

6

Wednesday, October 14, 2009

Page 7: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Accomplishments1. Replication of backfire effect in Indonesia and

Iran2. Studies on experienced humiliation3. Investigation of identity functions & taxonomy

of moral domains in Lebanon4. Discovery of motivated misperception of

adversaries moral-world view

7

Wednesday, October 14, 2009

Page 8: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Backfire effect replication: IranIranians living both inside and outside the country were asked to imagine one of the following situations:

Iran will give up its nuclear program; Israel in return will give up their nuclear program and destroy any existing nuclear weapons (taboo)

Iran will give up its nuclear program; Israel in return will give up their nuclear program and destroy any existing nuclear weapons. In addition EU will pay $40 billion to Iran (taboo+)

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Wednesday, October 14, 2009

Page 9: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

9

Wednesday, October 14, 2009

Page 10: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Accomplishments1. Replication of backfire effect in Indonesia and

Iran2. Studies on experienced humiliation3. Investigation of identity functions & taxonomy

of moral domains in Lebanon4. Discovery of motivated misperception of

adversaries moral-world view

10

Wednesday, October 14, 2009

Page 11: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Humiliation and cooperation

• Strong symbolic gestures increase flexibility over sacred values and thus increase cooperation (Ginges et al, 2007).– They do this by decreasing humiliation (Ginges &

Atran, 2008)• Humiliation then seems a significant mechanism.• What does the experience of humiliation involve?

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Wednesday, October 14, 2009

Page 12: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Humiliation and cooperation

• In one study we surveyed people who self identified as members of minorities and primed them with feelings of humiliation, anger or shame– asked them to recall such situations and write

about them• Then measured the extent to which they felt 26

emotions.

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Wednesday, October 14, 2009

Page 13: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Humiliation and cooperation

• Results:– Factor analysis revealed three groups of emotions:

outrage (e.g., “furious”), powerless (e.g., “helplessness”), and guilt.

– Anger: high on outrage, low on powerless and guilt– Shame: low on outrage, high on powerless and

guilt– Humiliation: high on outrage, powerless and guilt

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Wednesday, October 14, 2009

Page 14: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Humiliation and cooperation• Important because

– It may reveal why humiliation is experienced so negatively - it involves negative emotions with conflicting action tendencies: anger (attack) and shame (withdraw)

– We can now examine more precisely how symbolic acts work

• First, cross-cultural follow-ups: Germany with Muslim minorities

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Wednesday, October 14, 2009

Page 15: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Accomplishments1. Replication of backfire effect in Indonesia and

Iran2. Studies on experienced humiliation3. Investigation of identity functions & taxonomy

of moral domains in Lebanon4. Discovery of motivated misperception of

adversaries moral-world view

15

Wednesday, October 14, 2009

Page 16: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Moral/sacred values and inter-group conflict in Lebanon

– history of violent conflict between religious identity groups: particularly Christian, Sunni, Shia

– little empirical study of the moral dimensions of this conflict, and how the moral world views of Lebanese influenced by the conflict

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Wednesday, October 14, 2009

Page 17: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Goals: – Investigate moral domains of different

Lebanese religious groups– Identify taxonomies of moral values

• in response to unique issues in Lebanon– Determine identity functions

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Moral/sacred values and inter-group conflict in Lebanon

Wednesday, October 14, 2009

Page 18: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Constructed a research instrument to measure moral domains based on existing (Western) scales and from interviews we conducted

• “To what extent does ______ matter when deciding whether something is a matter of” right or wrong– e.g., loyalty to leader, sacrifice for country, caring

for others, democratic rights• Participants asked whether each value is relevant to

“all people everywhere” or “my group” or “my group more than other groups”

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Moral/sacred values and inter-group conflict in Lebanon

Wednesday, October 14, 2009

Page 19: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Initial results:– across two different studies items clustered into

three groups: autonomy, community, divinity– unlike Western samples, Lebanese do not

distinguish between individual level autonomy and group level autonomy

– autonomy values most universal, but also most parochial

• most important to individual identity?• link to SVs?

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Moral/sacred values and inter-group conflict in Lebanon

Wednesday, October 14, 2009

Page 20: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Accomplishments1. Replication of backfire effect in Indonesia and

Iran2. Studies on experienced humiliation3. Investigation of identity functions & taxonomy

of moral domains in Lebanon4. Discovery of motivated misperception of

adversaries moral-world view

20

Wednesday, October 14, 2009

Page 21: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• We need accurate perception of “other” for negotiation and collaboration to take place across cultures– What belongs in the moral domain for the other?

• Three questions: 1) how accurate? 2) motivated inaccuracy? 3) consequences of inaccuracy

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Adversarial perceptions

Wednesday, October 14, 2009

Page 22: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• In initial studies, focussed on different cultural groups in the U.S.– Liberals vs Conservatives: different (overlapping)

moral universes (Haidt) - although should be accurate about the other, plenty of examples of the opposite (Health Care)

• Basic finding: motivation to change status quo leads to inaccuracy

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Adversarial perceptions

Wednesday, October 14, 2009

Page 23: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Illustration: we randomly assigned strongly identifying liberals and conservatives to either a “legal status of abortion” or “legal status of same-sex marriage condition”– Abortion: liberals wish to maintain status quo,

conservatives wish to change it– Same-sex marriage: liberals wish to change status

quo, conservatives wish to maintain it

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Adversarial perceptions

Wednesday, October 14, 2009

Page 24: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• After answering questions about their issue, participants filled out Haidt’s morality survey– Previous findings: both moralize “harm”,

“fairness”, but only conservatives moralize “Ingroup”, “Authority”, and “Purity/Sanctity”

• They then had to fill out the same questionnaire, imagining the results of the “other”

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Adversarial perceptions

Wednesday, October 14, 2009

Page 25: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Results: Findings about “self” replicate Haidt’s. – Conservatives moralized all domains equally,

liberals moralized harm and fairness only• Issue influenced accuracy of perception of other:

– In abortion condition, liberals (maintain status quo) were accurate about conservatives, but conservatives (change status quo) were inaccurate

– In abortion condition, liberals (change) were inaccurate about conservatives, but conservatives (maintain) were accurate

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Adversarial perceptions

Wednesday, October 14, 2009

Page 26: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Results important as they demonstrate the way in which even groups that interact on an everyday basis (at work, school, home) can be markedly inaccurate about the moral universe of other groups

• One source of inaccuracy appears to be motivation to change - moral distance as precursor to action?

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Adversarial perceptions

Wednesday, October 14, 2009

Page 27: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

Accomplishments1. Replication of backfire effect in Indonesia and

Iran2. Studies on experienced humiliation3. Investigation of identity functions & taxonomy

of moral domains in Lebanon4. Discovery of motivated misperception of

adversaries moral-world view

27

Wednesday, October 14, 2009

Page 28: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Replicate and extend U.S. studies on adversarial perceptions in Lebanon and Palestine

• Replicate studies on Humiliation with Muslim minorities in Germany (pilot study carried out this summer) and extend in Israel/Palestine– focus on witnessed humiliation

• Sacred values and intractable conflicts: larger studies in Iran, Lebanon, begin work in Morocco and Turkey– workshops carried out this summer to develop

research collaborations28

Next year

Wednesday, October 14, 2009

Page 29: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Workshop 1: Fes, Morocco (May, 2009)– Mohamed Ben Abdellah University hosted the

workshop, included faculty members– Purpose: To explore the feasibility of developing

field based research in Morocco, so that multidisciplinary experiments can be performed.

– Developed pilot study for Fes based on Lebanese research, work to begin in the Fall

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Developing research in Morocco and Turkey

Wednesday, October 14, 2009

Page 30: Sacred Values as cultural factors in collaboration and ...softagents/MURI14/files/2009/MURI-14-Ginges.pdf · – e.g., loyalty to leader, sacrifice for country, caring for others,

MURI 14 Program Review-- September 10, 2009

• Workshop 2: Diyabakir & Ankara, Turkey (July, 2009)– Hosted by the Turkish National Police,

International Terrorism and Transnational Crime Research

– Purpose: To explore the feasibility of developing field based research in Turkey

– Evaluated and developed protocols on moral, sacred values relevant to conflict resolution in Turkey (e.g., Kurdish issue)

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Developing research in Morocco and Turkey

Wednesday, October 14, 2009