sability ihr wfm gamification
Post on 17-Oct-2014
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Second Life. World of Warcraft. Call of Duty. A whole generation of your workforce knows first-hand how engaging – even addictive – these games can be. Gaming provides the experience of striving towards a nearby objective while completing fiercer and fiercer challenges and gaining the respect of peers and strangers alike. This intensely rewarding experience does not need to be confined to the realm of video games. By rethinking the way your employees’ accomplishments are defined, tracked, rewarded and shared with others, work can be made to feel like play. This presentation will introduce the essential concepts of Gamification and the technologies that are already helping companies to engage their workforces in an exciting new way. You can watch a full video presentation here: http://ity.vc/webi310TRANSCRIPT
Workforce Management Fundamentals Series
Gamification and Why it’s Important to WFM Professionals
Jeremy FinneyChief Technology Officer, Sability
What is Gamification?
• Short answer: it’s a way of making ordinary activities more engaging based on lessons learned from games.
• For example, a conference call…
Don’t step on the lines!
What is Gamification?
• The integration of Game Dynamics into your site, service, or community.– Bunchball
Online Identity / Avatar
Community
Ratings (thumbs up / down)
Reputation
Points
Information
Levels
Transparency
So I just need to add points, levels and avatars…?
No.
So I just need to add points, levels and avatars…?
There is a huge misconception that you can just tack game elements like badges on to something to make it more fun, and you are going to get the results that you want: people will be more engaged, you'll get that discretionary output. ... It's very hard to design games that engage people and that work.
Nick Stein, Director, Content & Media, Rypple
Professional Interest
A hint…
Meaning
• Gamification feels pointless if it isn’t supported by real-world meaning.
• Reward people for doing things they are already motivated to do.
• Meaning in the workplace– Job title, salary, power, recognition, feeling valued,
office size and location, perks, professional relationships, social status, sense of purpose…
Extrinsic Motivation
• Motivation through external factors:– Salary– Bonuses– Promotions– Deadlines– Consequences– Carrot and stick
Extrinsic Motivation
• It doesn’t work– Devalues activity– Feels controlling– Misses the point
• Do not use Gamification as part of your compensation or bonus plan.– It has better uses…
Intrinsic Motivation
• Motivation through internal factors:– Desire to excel– Professional interest– Psychological need for play– Self-efficacy
• You can help– Autonomy– Free, safe place to play and create
Goals and Challenges
• Daily tasks as goals and challenges• Choice• Starting Points• Side-goals• Nested goals• Scaffolded challenges
Flow
Flow
• Sense of time is distorted• The experience is an end in itself
Our best moments - those we say we enjoy the most - occur when we're voluntarily trying to accomplish something difficult for which we have the right skills.
Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
Flow
Engagement
• Flow and Engagement go hand-in-hand• Goals are aligned
– Employee– Employer
• Creates a compelling experience
MasteryMastery
Mastery
• The experience of being competent, of achieving something.– Recognition– Bragging rights– Reputation– Status– Feeling valued– Thanks
Gamification and WFM
• Misconceptions:– Games have to be “fun”.– Games are for kids.– Games are not appropriate at work.– Work + game elements = engagement
• Video games are highly engaging (even addictive)– Why?
What Video Games do Well
• Feedback• Transparency• Information• Status• Reputation• Recruiting• Communities and teams• Communication• Goals and challenges• Rewards
• Flow• Engagement• Teaching• Sense of mastery• Sense of progress• Eliminate distractions• Narrative• Immersive experience• Sense of play• Self-efficacy
Why Video Games Work so Well
• Well-combined Game Elements that fit a narrative
• Effective game design process– Iterative design– Careful monitoring for balance and unintended
consequences– Know your users
• Closely mirrors effective software development processes (agile).
Unintended Consequences
• Be careful what behaviors you incent– Backstabbing– Gaming the system– “Pointwhoring”– Cheating– Messing with social meanings
• All can be minimized by avoiding extrinsic motivation
Gray Area
Player trust reputations, and are comfortable with transparency, in part because it's difficult to cheat. […]You can't advance merely because the leader likes you or owes you. You advance because you perform well, and recognition for good play is communicated directly from your computer and not from other players."
Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
Vendors
• “Don’t try this at home.” – The game is too complex (and costly) to try to
build yourself– Implementing a bad game or part of a game can
be worse than no game at all– Use the expertise of a vendor
Time Flies!
• Too much to cover in an hour!• Questions on gamification in the workforce?
Contact me!– [email protected]
Bonus Material
• A visual representation of the employee motivation problem
• Useful for designing a gamified WFM system and evaluating vendor offerings– Does it address everything?
The employee motivation problem
Employee priorities
Employer priorities
Shared priorities
Sources• Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and
Businesses Compete (Byron Reeves & J. Leighton Read, Harvard Business Press)• Meaningful Play (Sebastian Deterding, UX designer and Gamification expert) http://
www.slideshare.net/dings/meaningful-play-getting-gamification-right• Work Better, Play Together? On Enterprise Gamification (Daniel Debow, Co-CEO, Rypple)
http://www.slideshare.net/Rypple/work-better-play-together-on-enterprise-gamification• Why play is vital – no matter your age (Dr. Stuart Brown, Founder, National Institute for Play)
http://www.youtube.com/watch?v=HHwXlcHcTHc• Badges in Social Media: A Social Psychological Perspective (Antin, J., Churchill, E.F., Yahoo!
Research) http://research.yahoo.com/files/Antin%20&%20Churchill%20-%20Badges%20in%20Social%20Media.pdf
• Fun is the Future (Gabe Zichermann, author of Gamification by Design) http://www.youtube.com/watch?v=6O1gNVeaE4g