SaaS Channel Strategy: Is Success Possible?

By Scott SalkinChief Executive Officer

https://www.linkedin.com/in/scottsalkin

@scottsalkin

SaaS Channel Strategy: Is Success Possible?

There’s lot of talk around channel strategy for SaaS and cloud business models, but one thing is certain:

Traditional channel models and their old-school, complex frameworks are too clumsy and expensive for selling SaaS.

When SaaS models embrace several characteristics, channel success is possible.

SaaS Channel Strategy: Is Success Possible?

Use the Cloud to Sell Cloud

• Cloud is (or should be) your #1 tool to execute and collaborate quickly and efficiently.

• With collaboration embedded in partner systems/processes, communication and content is up-to-date, easy to find and digest, and shareable with everyone involved.

• Growth requires a channel strategy that accelerates sales and agility while lowering costs.

• Net new revenue is important, but customer success that reduces churn will ultimately drive growth.

• With the right tools, knowledge, and partners, your channel strategy will ensure efficient, long-term growth.

Grow Efficiently and Lower CAC

SaaS Channel Strategy: Is Success Possible?

SaaS Channel Strategy: Is Success Possible?

Cherish Existing Customers• In the SaaS economy, growing a

successful partner program isn’t just about new leads; it’s about working together to maintain customer relationships.

• As companies mature, the ability to draw more from existing customers and rely less on new customers is crucial.

Request a Demo