SaaS-Based Collaboration Applications Proposition to Enterprises, Vendors and Service Providers in ASEAN

Ng Jun Wen, Research AnalystICTJune 15th 2011

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Market Definition

Software as a Service

Software as a Service is defined as multi-tenant, hosted applications that are accessed by users via their Internet browsers.

The provider manages the underlying cloud infrastructure including network, servers, operating systems, storage, as well asindividual application capabilities.

Access and use of the softwareapplication is available on demand via subscription or pay-per-use.

Collaboration

• Collaboration, in context of Unified Communications are the

applications which allows workers in an Enterprise to communicate and share

information with each other or in groups via email, audio, video,

and documents.

These collaborative applications in Unified

Communications are the Personal and Productivity Systems, which is the first layer of information systems.

Source: Frost & Sullivan

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Tacit Knowledge

High complexity, risk & costsLow complexity, risk & costs

Why SaaS-Based Collaboration?

Executive Information Systems

Decision Support Systems

Management Information Systems

ExplicitKnowledge

Information

BasicData Personal & Productivity

Systems

Ease of implementation & integration

Source: Frost & Sullivan

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Why SaaS-Based Collaboration?

Source: Frost & Sullivan

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Why SaaS-Based Collaboration?

Source: Frost & Sullivan

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20092012

2014

$29.5

$70.1

$139.2

CAGR = 36.3%

Market Adoption

Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan

Key Highlights of SaaS Collaboration Market

• Double digit growth with a 36.3% CAGR.

• Market revenue is expected to double its revenue by at least 50%.

• In 2014, the ASEAN market would have grown by 72%.

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Case Study: Takaful Malaysia implements Microsoft BPOS

• 300 Microsoft BPOS accounts• Mainly for mobile workforce and remote sales agents.

• Microsoft BPOS’s simplified account management system has also given Takaful Malaysia more control over its email accounts.

• Takaful also managed to reduce their need for IT technical staff and at the same time eliminated the need to deploy new servers.

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For End Users

Conclusion/Key Take-Aways

For Vendors

Higher user revenues,Increased margins

Right time, Right place

Value Chain

Capex reduced

Uncertainty reduced

Reduces IT management issues Nascent market, Huge opportunity

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Ng Jun Wen has 2 years of consulting and research experience, which includes particular expertise in depth analysis of the Unified Collaborations in the ASEAN market. His experience base covering broad range of sectors; leveraging long-standing working relationships with leading industry participants’

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