MONETIZATION VS. USER EXPERIENCE

Shir Nissanpur | Head of Networks and Media Buy @

LET’S TALK ABOUT..

The challenge

User experience

Opportunities

The future

ADVERTISING 101

ADVERTISERInvests money onhis own productor brand

PUBLISHERHe runs a websiteand has visibility

CUSTOMERGoes through onlinepages, meaning potential advertisments

TRIANGULAR ROMANCE

CUSTOMER PUBLISHER ADVERTISER

USERS WANT A FREE ZONE

..gossip, news, music, games, information and porn..

PUBLISHERS MONETIZATION DILEMMA

They want to monetize,but they are afraid of

losing their users

THIS IS A USERAnd he’s not doing

great!

ADVERTISER'S WILLS AND WANTS

‘who has the money has the say’

MORE FOR LESS

COMPLICATED LOVE?

UX

USER EXPERIENCE

An online sickness

USER EXPERIENCE

ISO 9241-210, defines UX as "a person's perceptions and

responses that result from the use or anticipated use of a

product, system or service". According to the definition, UX

includes all the users' emotions, beliefs, preferences,

perceptions, physical and psychological responses, behaviors

and accomplishments that occur before, during and after use.

VIEWABILITY & AD-BLINDNESS

Getting more aggressive

GOLDEN BALANCE

UX

OPPORTUNITY KNOCKS

I AMA

NETWORK

educator-mediator with tailored solutions

RICH MEDIA

RICH MEDIA

Take overExpendables

Peel-offsCreative is a game

Side kickMouse over activity

Play on touch/audio on touchAnd more and more...

CONVINCING THE PUBLISHERS

Truth

Examples

Statistics

Creative

NETWORK - $$$ USER – UX PUBLISHER - $$$ ADVERTISER – VIEWABILITY

THE BENEFITS

THE FUTURE

THANK YOU!Email: Shir.niss@ad2games.com