SA ARTS- STRATEGIC DIRECTIONS AND FRESH IDEASSTEVEN MARSHALL, STATE LIBERAL LEADER

“The arts sector in South Australia is internationally renowned as innovative, vibrant and varied. The State Liberals are committed to seeing all our creative industries thrive and grow.” Steven Marshall

State Liberal Leader

1 Strategic directions and fresh ideas

South Australia was once regarded as our nation’s most creative state.

Adelaide and our regional centres continue to be home to numerous festivals, arts companies, cultural institutions, artists, administrators and creatives who make up our vital arts and creative sector, and whose creative endeavours enlarge and enrich our life, and help us all to celebrate our sense of identity, heritage and cultural diversity.

However, after 12 years of Labor our arts and creative community is only just holding its head above water.

The Weatherill Labor Government has taken an ad-hoc approach to arts policy. Its lack of a strategic plan for the industry has led to intermittent funding.

The drip-feed of State Government funding and excessive red tape has kept arts organisations tied up in paper work and unsure about their economic viability from year to year.

A Marshall Liberal Government is committed to seeing our arts and creative industries thrive and grow.

We want South Australia to be a place where arts organisations and creative businesses are able to grow and network, be sustainable and plan for the future with confidence.

A strong arts and creative sector is able to employ new artists and practitioners, produce new works, collaborate creatively and contribute as critical, creative participants to the culture, tourism and economic drivers of South Australia.

This is why we have committed to an Arts Action Agenda.

A Marshall Liberal Government will:

Establish a dedicated arts secondary school in the metropolitan area;

Begin work on our vision to see the Adelaide Festival Plaza turn into an engaging arts precinct and cultural public space;

Prepare a long-term strategic plan for the arts sector in South Australia with input from the creative arts sector;

Fund the South Australian Museum to prepare plans for a staged upgrade.

Provide seed funding to Music SA to grow the skills of our young musicians, and establish a Contemporary Live Music Advisory Board;

SOUTH AUSTRALIAN ARTS INDUSTRY

Separate the Adelaide College of the Arts out from underneath TAFE; and,

Labor’s failures

After 12 years of Labor, our arts sector and creative industries are struggling to remain sustainable in a difficult economic climate and with no government vision or advocacy.

The Weatherill Labor Government has taken a haphazard approach to arts policy.

Small companies are surviving from grant to grant, and larger organisations are unable to make long-term plans.

The premier cultural precincts of North Terrace and the Adelaide Festival Centre are tired and in need of rejuvenation.

Following major redevelopments to the Art Gallery and State Library (funded by the State Liberals when last in Government), the South Australian Museum is now also in dire need of upgraded public facilities and exhibition spaces, an issue ignored by Labor over the past 12 years.

Labor is not a friend to the arts community.

Too many of our arts companies and precincts are barely surviving on subsistence funding, with no idea what direction the State Government will take in the arts portfolio and how this will affect them.

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A long range vision to grow a viable, sustainable and vibrant arts sector

The State Liberals understand that arts in South Australia is much more than just “Mad March”.

We also understand our artists, our arts and cultural organisations and our creative thinkers, do not operate in a vacuum. The interplay is varied and far reaching. By their very nature, the people who work in this sector are enterprising and we want to encourage them to play a more dynamic role in our economy.

This diverse sector needs to know what creative direction our State is taking so all players can plan and partner together to develop a viable and vibrant future that is:

• focussed on growth, opportunity and financial sustainability; and• guided by a framework for decision making that embraces excellence and engagement.

A Marshall Liberal Government will work with the arts and creative sector to develop a 10 year strategic plan. Issues to be explored include:

• Re-structuring Arts SA to perform a leadership role with a focus on arts advocacy across Government, policy development for artists and the arts sector (liquor licensing, public liability etc) plus performance management with companies and with the agency once again reporting direct to the Minister;

• Placing major art companies/cultural institutions on negotiated triennial funding agreements with global budgets, to allow Boards and management to take greater responsibility for the operation of their daily business and future planning;

• Reducing regulatory red tape and “whole of government” policy determinations across the arts sector;

• Building engagement with audiences, and extending the reach of the collections held by our cultural institutions through the use of new digital technologies;

• Looking at the long-term infrastructure needs of our arts institutions and, • Introducing business “Pathway Plans” designed to support the sustainability of art forms

across the sector and nurture career paths for artists/practitioners.

In developing the Strategic Plan the State Liberals are keen to receive input from artists and the broad creative sector on world’s best practice measures that will:

• Promote excellence in art practice across the board; and • Encourage young people (and their parents) to believe that there is a future for them in the

arts in South Australia.

The State Liberals Plan 3 SOUTH AUSTRALIAN ARTS INDUSTRY

The State Liberals Plan 4 SOUTH AUSTRALIAN ARTS INDUSTRY

Dedicated arts secondary school

If elected in March 2014, a Marshall Liberal Government will create a dedicated arts secondary school in the metropolitan area.

We will work with existing metropolitan schools to identify an appropriate location to establish a dedicated arts school facility.

The model will be based upon the John Curtin College of the Arts in Western Australia.

The school will be provided with the specific resources, including specialist teachers to attract students with a particular interest in the arts.

We will also work with the school and the SACE board to focus their curriculum on arts and creative industries.

The school will offer a rigorous academic curriculum as well as an extended Arts studies subject curriculum including:

• Arts Media• Dance/ballet • Drama• Music• Music Theatre• Visual Arts

The school will maintain it’s existing zoning, but will reserve a percentage of enrollments for students outside of the zone who apply through an application and audition process to be a part of the arts academy.

The arts dedicated high school would then be able to feed graduating students into our local universities and ACArts.

5 The State Liberal PlanPROMOTING THE ARTS THROUGH EDUCATION

Separate ACArts from TAFE SA

If elected in March 2014, we will move to separate the Adelaide College of the Arts out from TAFE SA.

We want to see our West End become a vibrant hub for creative industry and innovative education, and believe that empowering ACArts by separating it out from underneath TAFE will allow it to take more of a leadership role in the arts community.

Currently, ACArts students have unique creative needs that are different to those of traditional VET training.

There is currently a disconnect between the needs of the arts sector and the ability of ACArts to meet these needs while operating under TAFE.

We will allow ACArts to become a beacon of artistic excellence, pursuing their own creative agenda informed by the needs of the industry and creative sector.

It is envisaged that the Adelaide College of the Arts will have an independent arts industry-led board and will be able to raise capital and undertake improvements to its facility further enhancing energy efficiency, and earning and learning potential.

We will investigate the best options for the college’s future makeup, including the option of becoming a statutory organisation.

Opening up the arts college to the private sector will make them eligible for grants and industry sponsorship.

An independent ACArts will also be free to form strategic partnerships, and create pathways for learning with schools and universities - and beyond into South Australia’s arts and creative industries.

SOUTH AUSTRALIAN ARTS INDUSTRYThe State Liberals Plan 6

Live Music

The State Liberals understand the important role that live music plays in South Australia.

From small pub bands, to international performers and touring music festivals, live music is an important component of the South Australian arts culture.

A Marshall Liberal Government will use the $850,000 per annum set aside as part of the Community Development Fund to support live music in South Australia.

We will provide seed funding to Music SA to assist new artists to develop their bands and to help music industry businesses to grow and become sustainable.

The funding will allow Music SA to establish a program which teaches students how to organise, book and stage a live music event or show, culminating in performances at the Adelaide Fringe Festival.

We will also establish a Contemporary Live Music Advisory Board to provide advice directly to the Minister for the Arts on ways to strengthen and grow our live music industry in South Australia.

The Board will work with Government to ensure that regulatory barriers to live music (such as licensing and venues) are removed.

The State Liberals Plan 7Creative industries

For far too long the arts have been viewed as an ornament to everyday life, rather than an economic driver and employer. We want to see our arts and creative industries driving economic activity and employing more people.

The arts and creative industries have the potential to be a major growth sector in South Australia. This sector of our economy is so much more than just the traditional arts. It also takes in designers, architects, stylists, IT, engineers, musicians, writers, publishers and a range of entrepreneurs.

Recent Liberal initiatives like the Cabaret Festival have shown what can happen when the creative industries are supported and allowed to grow in South Australia. We will work with the industry to enliven the economic potential of the creative industries and foster greater collaboration between creative businesses and individuals.

If elected in 2014 a Marshall Liberal Government will:

• Host a “Creative Industries” conference every year, featuring prominent international speakers and holding workshops for professionals to give them opportunities to meet, collaborate and grow their business;

• Use the strategic plan to identify areas of investment that will have a positive impact upon the creative industry;

• Assist young people to turn their creative ideas into viable businesses through more support for entrepreneurial education and expanded curriculum at the high school level; and,

• Ensure that government policy is informed by the need to create a viable creative sector to boost employment and retain young South Australians.

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The State Liberals Plan 8Staged upgrade of Adelaide Museum

If elected in March 2014, a Marshall Liberal Government will provide $500,000 to assist the South Australian Museum prepare business and design plans and architectural drawings for a staged upgrade of the North Terrace institution.

Using our cash injection, the Museum will commence a fund-raising strategy as part of their plans to create a “High Performance Museum”. These plans include re-configuring current spaces to deliver:

• A new Exhibition Gallery with the capacity to host blockbuster exhibitions that currently bypass South Australia, plus regular exhibitions of artefacts from the Museum’s own internationally significant collection;

• A new Minerals and Exploration Gallery that will tell the story of our State’s unique geology, heroic early exploration and industry leaders plus prominent recognition of the range of careers in geology and engineering that the industry offers our students;

• Expanded retail and cafe facilities to improve visitor experiences and stimulate increased commercial opportunity for the Museum; and,

• Upgraded programming and interactive educational facilities to deliver science awareness and inspiration as part of lifelong learning.

Currently, the Musuem houses so many of our nation’s priceless artefacts, fossils and natural history, but is tired and in urgent need of upgrade.

The State Liberals are keen to kick start the Museum’s high performance plans to lift the international profile of Adelaide and drive tourism.

The plans will substantially increase the capacity of the museum and lift the museum’s commercial opportunities, while also providing new and exciting education opportunities for the public.

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The State Liberals Plan 9 SOUTH AUSTRALIAN ARTS INDUSTRY

Provide the Adelaide Festival Centre Trust with $100,000

The State Liberals understand that we need vibrant and strong cultural ties with Asian countries in order to capitalise from the economic opportunities in the region.

The OzAsia Festival is the premiere Asian cultural festival in Australia, and one of the most significantcultural draw cards for Asian business people and tourists in our State.

We will provide the Adelaide Festival Centre Trust with $100,000 per year to promote and increase the recognition of the OzAsia Festival as a premiere business and tourism opportunity in international and domestic markets, supported by the South Australian Major Events board.

The State Liberals will increase funding to the OzAsia festival to enhance its brand and internationalpromotion in key destinations, in order to increase business and recreational tourism from Asian countries.

A Marshall Liberal Government will focus on positive opportunities for increasing South Australia’s ties with growing economic regions internationally, in order to increase our market share of exports and tourism.

Establish the South Australian Major Events body

We will establish South Australian Major Events to provide support and coordination for every major event in South Australia.

The South Australian Major Events board will also be provided with a bid fund to help attract and retain new international events to South Australia of $4 million per annum.

South Australian Major Events will:• Create a full calendar of major events year round, to extend the social and economic

benefits of major events beyond March;• Be a collaborative body focused on achieving the best outcomes for our State through a

shared ‘team South Australia’ mentality, rather than industries competing against each other for individual events; and,• Have a board of industry experts from across sectors, including the arts, food and wine,

sport, live music, promotions, tourism and high-value conferences working together to achieve a year-long and vibrant South Australia.

South Australian Major Events will coordinate our events calendar to make sure that South Australia has a program to attract tourists throughout the year.

South Australian Major Events will integrate a whole of tourism strategy for our festivals and events, that will have flow-on effects to all our tourism operators and small businesses. People who come to South Australia for major events will be encouraged to visit other local destinations to get a true insight into all our State has to offer.

South Australian Major Events will investigate a one-stop-shop ticketing portal for all festivals and events allowing interstate and international visitors to purchase online and encourage them to look at all event options.

It will also take a strategic approach to venues in South Australia, ensuring that a range of venues are utilised in both metropolitan and regional areas, to ensure more communities are able to share in the benefits of major events.

The South Australian Tourism Commission will then be able to bring together and market package deals to interstate and international tourists, including cruise ship operators, to promote our entire festival and events calendar.

The State Liberals Plan 10SOUTH AUSTRALIAN ARTS INDUSTRY

The State Liberals Plan 11Upgrading the Adelaide Festival Plaza

If elected in March 2014, a Marshall Liberal Government will begin work on their vision to create a ‘Festival Plaza’ that will engage Elder Park, the new footbridge and the Festival Theatre into a public venue suitable for a wide variety of entertainment displays, attractions and events.

The State Liberals have a plan to transform the existing plaza and carpark into a Federation Square style space for use by all South Australians.

Currently, the Adelaide Festival Centre car park and plaza are tired, crumbling and under utilised.

This concrete wasteland will be transformed into an engaging arts precinct, providing much needed public performance space during Mad March and lifting the vibrancy of the CBD year round.

We want the Adelaide Festival Centre precinct to take advantage of the recently upgraded riverbank area, and want to work with the two major stakeholders to ensure that the new cultural hub better engages with existing infrastructure along the Torrens and takes advantage of increased crowds from Adelaide Oval.

The current carpark is in dangerous disrepair and in urgent need of an upgrade. Under our plan, patrons of the Adelaide Festival Centre and the Casino will be able to access more car parks in a safe and convenient location, allowing them to better access these facilities and rejuvenated Festival Plaza.

The State Liberals want the Adelaide CBD to be home to an exciting, innovative and appealing public space that will increase patronage to the Adelaide Festival Centre and the city more generally.

South Australians are blessed with a lively arts scene and a riverbank vista. A Marshall Liberal Government will take advantage of our river side location and combine these two elements and bring life back into the city.

REINVIGORATING THE ADELAIDE FESTIVAL CENTRE PRECINCT

If elected in March 2014, a Marshall Liberal Government will begin work on their vision to create a ‘Festi val Plaza’ that will engage Elder Park, the new footbridge and the Festi val Theatre into a public venue suitable for a wide variety of entertainment displays, att racti ons and events.

The State Liberals have a plan to transform the existi ng plaza and carpark into a Federati on Square style space for use by all South Australians.

Currently, the Adelaide Festi val Centre car park and plaza are ti red, crumbling and under uti lised.

This concrete wasteland will be transformed into an engaging arts precinct, providing much needed public performance space during Mad March and lift ing the vibrancy of the CBD year round.

We want the Adelaide Festi val Centre precinct to take advantage of the recently upgraded riverbank area, and want to work with the two major stakeholders to ensure that the new cultural hub bett er engages with existi ng infrastructure along the Torrens and takes advantage of increased crowds from Adelaide Oval.

The current carpark is in dangerous disrepair and in urgent need of an upgrade. Under our plan, patrons of the Adelaide Festi val Centre and the Casino will be able to access more car parks in a safe and convenient locati on, allowing them to bett er access these faciliti es and rejuvenated Festi val Plaza.

The State Liberals want the Adelaide CBD to be home to an exciti ng, innovati ve and appealing public space that will increase patronage to the Adelaide Festi val Centre and the city more generally.

South Australians are blessed with a lively arts scene and a riverbank vista. A Marshall Liberal Government will take advantage of our river side locati on and combine these two elements and bring life back into the city.

ADELAIDE FESTIVAL CENTRE

DRAFT MASTER PLAN DETAILS 2011

Authorised by G. Greene for the Liberal Party of South Australia, Level 1, 104 Greenhill Road, Unley

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Feedback

If you would like to have your say on our plan for developing a long term strategic plan for arts in South Australia, please get in touch:

CONTACT US

Authorised by G. Greene for the Liberal Party of South Australia, Level 1, 104 Greenhill Road, Unley

12Steven Marshall MPState Liberal Leader

Shadow Minister for the Arts

Phone: 08 8237 9295 Fax: 08 8237 9126 Email liberal.opposition@parliament.sa.gov.au

Post: Parliament House, North Terrace, Adelaide, SA, 5000

SOUTH AUSTRALIAN ARTS INDUSTRY