BernasCOM Agency - Elodie Bernascon Bonnin elodie.bernascon@bernascom.com

Tel + 33 9 54 38 22 11 / + 33 6 82 27 87 42 www.bernascom.com

Sport & WellneSS pr agency

PrEss rElATiOns

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What are the preSS relationS?•A simple and effective tool of communication to promote a brand in the print media, web, broadcasting

•A communication tool at lower cost

•A kind of communication based on the relationship with journalists, a strong press network, and the expertise of the account

manager in the field

Why chooSing a rp agency?• Benefit from the journalists network established by the agency

•Develop a global communication plan

•Communicate for lower cost (monthly fees and no advertising buying)

• Be informed of upcoming themes of all medias (sport, fashion, people at large…)

•Meet journalists during dedicated presentations, trade shows, press trips…

•Get some articles in elusive medias (TV, radio…)

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AiMs

What are the aimS of a rp agency?

•Create links between journalists and the brand

• Transmit values of the brand through effective communication tools

• Place and provide a clear vision of the brand in the mind of the press

•Develop the brand awareness among general public and specialized journalist

•Communicate about the company and its founders in corporate articles, to anchor the brand

•Gain visibility in the sports press, consumers press, news press, professional press and broadcast press

• Present the brand all the year long with an implementation of appropriate actions of communication

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hOw

hoW to achieve theSe objectiveS?

• By determining targets press beforehand

• By contacting high visibility or beautiful picture main medias (TV, free press, national press...)

• Through effective communication tools: invitations, press releases, videos, websitse, social networking, movies, teasing…

• By holding contact database up to date and by maintaining permanent link with journalists

• Through proactive and follow-ups call campaign

• By setting up public speeches with representatives of the brand

• By organizing events dedicated to the brand, to present the products, events, news: press conferences, press

presentations, press trips, night events.

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BernasCOM

Specialised in sport / fitness / wellness PR, the agency has a young and innovative expertise based on knowledge domain and relationships, to provide to its customers an entire satisfaction.

Elodie Bernasconhead of the agency

BernasCOM is:•A journalists network (sport, forms, wellness, news, fashion, shopping, corporate, audiovisual...) established for more than 8 years•A real understanding of technical products, sport and well-being•An endless passion of sport - marathon, triathlon, ski, tennis, dance, former professor of salsa, ... •Capability to develop each brand / event in the media• Proven results: 95% of satisfied clients•A commitment to provide customers with quality services, based on technical skills, experience, dynamism and investment•An established network of service providers: social network, photographer, video, PAO studio, design, catering.

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l’AGEnCE

Elodie Bernascon Bonnin, head of the agency BernasCom, has always been passionate about sport. Bachelor in Marketing and Communication (first of her class), this marathonian hyperactive mom, ex salsa teacher, loves to take up all challenges : sports and professionals. During her career, Elodie (alias Melo), decided to combine business with pleasure : « We are more gifted to work on something if we love it ». Backed by her Sport expertise, Elodie wishes to bring to brands a young and dynamic vision of the press relationships, print as well as audiovisual or on the social networks.

Géraldine, in the communication field for more than 6 years, used to work in great groups such as L’Oréal and also in Parisian agencies before she decided to put her personality and her relational ease in the service of, Sport and Wellness. Persuasion force thanks to her experience, this fitness coach for 10 years is bursting with energy everyday, an energy she shares with everyone! « Passion, dynamism, team spirit, it’s all that gathers BernasCOM. »

Elodie Bernascon BonninAgency Director

Géraldine LizardcommunicAtion & Pr consultAnt

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l’AGEnCE

After more than 4 years in Parisian Press Relations agencies specialized in wellness, shape, fashion and beauty, Solene brings all her expertise in Press & Public relationships. Her profesionnalisme, her relational, her reactivity and dynamisme are recognized. Passionnate about sport and always liying in wait of the last lifestyle / shape / trendy places / people news, Solene, our trend finder, makes her life a marathon : « Everyday is a new challenge! »

Solene DelobellecommunicAtion & Pr consultAnt

Bachelor in Sport Marketing, Pauline loves to rise to new challenges. Professionnal and reactive, she decided to work with a dynamic and sporty team and wear everyday a smile and a good mood rock solid. Always looking for new ideas to defend her clients, she can’t conceive her life without adrenaline because for her, « Life is a kind of sport! »

Solene DelobellecommunicAtion & Pr consultAnt

Priscillia GalarmecommunicAtion & Pr consultAnt

Bachelor in Communication and Cultural Developpement, Priscillia is an all-rounder that always keeps training and dicovering new things. In charge of the press relationships, she is also administrator, graphic designer, and webmaster. Passionate about her work, she put her profesioalisme, her joy of living, and her multiple experiences in the service of brands and sport « Life is not long enough when you want to test everything! »

shOwrOOMs

2 ShowroomS in the middle of pariS8

siTuATiOn

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An ideAl plAce in the heArt of pAris

close to the pAris operA And the greAt boulevArds

At the crossroAd of the greAtest pArisiAn trAin stAtions (gAre de l’est,

gAre du nord, st lAzAre)

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A 360° AGEnCy

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Content creation:video, image

press release, press Tools creation:

pack, emailingPress relationships with

journalists, blogs, audio, ViP

Press displays/showsViP placement

Press ArgusPress conference,

interviews, corporate

MEDiA BuyinG

rP PrODuCTs & COrPOrATE

EVEnTs

AThlETEs

AuDiOVisuAlVirAl MArkETinG

PArTnErshiP

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rEfErEnCEs

referenceS

since its inception, BernasCOM has worked with many brands, organizations and athletes.

• sport: ASICS, Onistuka Tiger, Compex, Prix Brandt de la Combativité, Tour de France, Polar, Aqualung, Aquasphere, Attractive, Time, Leaderfit’s Even, Crazy Jog, A.S.O, Fédération de Handball, Power Bar, Cyclism’Actu, Compressport, D.TER...•Celebrities: Baptiste Lecaplain, Marc Raquil, Christophe Lemaitre, Myriam Soumaré, Jackson Richardson, Romain Grosjean, Pierre Frolla...•wellness: seafari, sir&lys...• fashion: Onitsuka Tiger...

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Pages of the shopping Sport press •Auto plus, Direct sport, l’Equipe magazine, santé sport magazine, …

Sports pages of the mainstream press• 20 Minutes, le Parisien, Madame figaro, Prima, …

Shopping pages of the mainstream press • Elle, Gala, le figaro, Modes & Travaux, …

Fashion pages of the women, men, trendy magazines... •GQ, fhM, Votre Beauté, …

Audiovisual programs •C’est au Programme, la Matinale, Telematin, ...

Corporate headings in Press, TV, Radio• BfM, les Echos, strategy, lCi, sponsoring.fr...

A digital target: influential websites and blogs•Doctissimo, aufeminin.com, Jetavenue, runners.fr...

Trade press•Auto moto, fashion mag, sport Eco, sport première, shoes up, …

rP TArGETs

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TOOls

look book

•Qualitative tools in the spirit of the brand presenting the

products and including a CD of pictures

emailingS • sending press releases via email, related to the brand news

or editorial themes coming (Christmas, father’s Day, rugby

world Cup, ...)

portage / teSt productS

• sending a flagship product of the brand to main journalists

to enable them to test and evaluate the product

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TOOls

beSt of clippingS •Creation of a very qualitative book with the best parutions of the year

•used by company and commercial to bring out the work of press

relation and help them on their referencing

objectiveS• show to the resellers that the brand has a great visibility in the press

•Give a dynamic and current image

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Christophe Lemaitre at ShoesUp partyOn/Off collection media presentation for Compressport

MEDiA PrEsEnTATiOns / EVEnTs

TRX presentation by Planet Fitness with Miss France

On the Tour de France with Miss France

Inauguration of the 8th gym of Cercles de la Forme with 5 Olympic champions

principle• invite journalists to discover the event, the subject or the collections on a dedicated

time such as press presentations, a press conference or a partner event.

•

objectiveS•Gather sport, fashion and news journalists to make them discover the brand news

• Bring journalists in the world of the brand

•Answer to their needs in terms of shoppings and visuals

•Allow them to meet the leaders of the brand

PrODuCT PlACEMEnT

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setting up a campaign of product placement by contacting the

ViP to offer them the opportunity to wear the brand products.

• Endowment ViP product

• loan product: TV shows, music videos, movies

objectiveS

• To reach opinion leaders

• To give visibility to the brand

targetS

•All ViP with high media profile: singers, actors, presenters, sports, ...

timingS • Throughout the year

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AGEnCy sOCiAl MEDiA

the bernAscoM Agency hAs very Active pAges on fAcebook And twitter •Daily updated

•news marks relayed every day (products, events...)

•Creation of events and sending of Press invitations via facebook

•Content writing and publishing

objectiveS

• increase the visibility of the partners brand of BernasCOM on the web

•Create a web proactive community

•have a differentiating and useful content

• keep informed journalists facebookers of the news of the brand

•Contact the reporters in different ways

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sOCiAl nETwOrks

TODAy Any BrAnD MusT BE PrEsEnT On ThE inTErnET TO DEVElOP iTsElf.

ThE rEACTiViTy Of sOCiAl nETwOrks is An EffECTiVE TOOl TO rAisE iTs nOTOriETy.

eStabliShment of a viral Strategy•Development of media community

•Content writing and publishing

• relationship with bloggers

• socializing event

objectiveS• To increase brand visibility on the web

• To create a proactive web community

• To have a differentiating and useful content

This ArEA rEQuirEs A sPECifiC ExPErTisE. wE wOrk wiTh A sPECiAlisT AGEnCy TO OffEr yOu A VirAl sTrATEGy TO ExPAnD

yOur VisiBiliTy On ThE inTErnET.

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MEDiA PlAnninG

ThAnks TO Our ExPErTisE, wE CAn MAkE yOur MEDiA PlAnninG

objectiveS

•have a global strategy on Pr & advertising buying

•negotiate editorial with each advertising

• Ensure cohesion between each brand

• Benefit Agency discounts

• support and advise the brand

SkillS

• in charge of purchasing within 3 marks for 2 years

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TOOls

ThE AGEnCy usEs sOfTwArE DATABAsE in OrDEr TO BE COnTinuAlly infOrMED Of ThE DETAils Of All JOurnAlisTs, ThEir

EDiTOriAl sECTiOns, ThEir ThEMEs TO COME. ThEsE PrOGrAMs AlsO AllOw ThE BrOADCAsTinG AnD fOllOw uP Of PrEss

rElEAsEs, ThE DOwnlOADinG Of ThE VisuAls...

adeQuate•Organisation and follow up of events: invitations and reminders

•Distribution of documents by email and sms

•Data management: files press contacts journalists...

• schedules editorial

off-air

Database rP:

• 60 000 journalists

• Editorial planning

• individual knowledge of journalists

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Make known the brand and products

Reach a young and active target

Retain journalists Make appreciate the products

Get corporate clippings on the brand

Main objective increase the visibility

Main objective improve the image

Budget

Presspresentation

Partnerships

Event MKGviral

Endorstsponso

Presstrip

Media planning

Product test

ITW One to One

Presseconference

Main

objectiveSecondaryobjectives

Means

Com

Mix

Tools

Look Book Emailing

Productscollection

Co Brand.partnership

Film teasing

Socialnetwork

AthlètesVIP

Goodwill

Spotdisplay

Portingproduct

Dotation product

DP corpo

suMMAry

OVErAll sTrATEGy

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BEsT Of CliPPinGs

l’EQuiPE MAGAZinE OuTDOOr ExPErT JOGGinG inTErnATiOnAl sAnTE sPOrT MAGAZinE

Shopping pageS / preSS Sport teSt

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BEsT Of CliPPinGs

lE PArisiEn fEMME ACTuEllE GQ GlAMOur

Sport pageS of the mainStream preSS

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BEsT Of CliPPinGs

EllE BEn fEMME ACTuEllE METrO

Shopping pageS in the mainStream preSS

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BEsT Of CliPPinGs

lE JOurnAl Du DiMAnChE sTrATéGiEs.fr sPOrT éCO

corporate clippingS on the brand

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BEsT Of CliPPinGs

frAnCE 3: lE 19/20frAnCE 5: lEs MATErnEllEs M6: 100% MAG BfM BusinEss

audioviSual

TErMs Of COllABOrATiOn : :

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nEEDs

for our Work together, We need: • To be informed asap of all the news about the brand

•A quick and effective interaction between the agency and the brand

• To be able to use existing tools in Pr (hD video, packshots, prices and product descriptions, catalogs, films, ...)

• To provide products for tests and shoppings

• To install the agency in a partnership / advice dimension

• it assists you in your rP, guide you, advise you

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MOniTOrinG Of PrODuCTiOn

Weekly • Publications: sending by mail

•work list: to determine current and future actions

monthly •Monthly reporting: contact journalists and Pr missions accomplished during the month

• Evaluation of press coverage

• Point on the retro planning of the season

•Monthly meeting on face to face or conference call

each SeaSon • full activities reporting

•Constitution of press-books given at each season end

• strategic recommendation for the next season

•Development of a retro planning for each phase of work

•Actions Estimates for approval

the feeS include:• relationship with the various target media

•use of database

• Broadcasting of the various communication tools

• setting up of regular meetings

•welcome and support for journalists

• Preparation and dissemination of news mail

• Partnerships organization

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the feeS do not include:•Operating costs:

- Couriers / mails

- Travel, media lunchs, journalists gifts...

• Technical costs:

- Production of press releases and invitations

•A subscription to the Argus Press (must subscribe to the brand)

• The establishment of a viral strategy

•Media buying

• The organization of side events: conference, press trip

BuDGET

FEES AGEnCy: MOnTHLy FEE TO BE DETERMInED

Agence BernasCOM 39, rue de Châteaudun

1rst floor on the right, stair C75 009 Paris

Phone : + 33 1 45 26 25 92

Our agency is aware of the current economic situation and wants to optimize costs for its clients. BernasCOM makes sure of reducing ancillary costs to the hilt so that

the financial investment ensures concrete results.