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Sometimes THIS presents Serious problems Here… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology for the Wireless Industry By John J. Fischer, CEO 2008-2013 © Try Safety First, Inc. all rights reserved. _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ___________________________________________________ http://trysafetyfirst.com * http://facebook.com/cellphoneprotocols * http://twitter.com/tsfprotocols * skype: trysafetyfirst * (770) 652-4517

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Page 1: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

Sometimes THIS presents

Serious problems Here…

The Protocol Solution Automated Protocol Intelligence

Intelligent, Disruptive, Game Changing Technology for the Wireless Industry By John J. Fischer, CEO

2008-2013 © Try Safety First, Inc. all rights reserved.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

http://trysafetyfirst.com * http://facebook.com/cellphoneprotocols * http://twitter.com/tsfprotocols * skype: trysafetyfirst * (770) 652-4517

Page 2: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

Problem - a new set of societal harms has evolved from mobile technologiesand the PAIN is literally crippling our citizens and our economic progress. In our schools, in our prisons, in our courts, and on our roads the cell phone is now a serious problem. The World Health Organization says these problems are costing governments across the globe up to 3% of GDP every year.

2008-2013 © Try Safety First, Inc. all rights reserved

Why are we turning a blind eye to these problems?

Failure to Fix

I’m good at multi-tasking.

Special Interest Groups…We told people it was dangerous…

Let the states fix it... I look cool & my kids friend’s all have one.

Page 3: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

Science Says Bans Will Never Work &Serious Addictions Are Expected

Using a cell phones elicits a dopamine squirt causing a Pavlovian Impulse.

Neuro-imaging studies show texting individuals have the same area of the brain light up as an addict using heroin.

Page 4: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

The Problems Are Getting WorsePoor judgment and bad human behavior is casting a very dark shadow across the wireless industry. The cell phone is now being blamed for serious societal problems in the following environments…

Roads – According to NHTSA, texting behind the wheel has increased 50% in spite of 41 states enacting bans and the DOT spending 6.6 Billion taxpayer dollars to educate drivers on the deadly dangers.

Prisons – According to the BOP, the cell phone has become the #1 danger in prisons. Bribery, extortion, fraud and hit murders occur everyday.

Class Rooms – Because the cell phone is prohibited in most schools, an enormous teaching tool is left untapped. Our technology reverses this shortcoming to the benefit of teachers and students alike.

Airlines – According to Boeing, cell phone use is strictly prohibited during take-off & landing as test lab results conclude possible disruption of the critical electronic sensors.

Court Rooms – Judges across the country are blaming the cell phone for mistrials, overturned convictions, and long delays in proceedings which in turn is costing taxpayers tens of millions of dollars.

2008-2013 © Try Safety First, Inc. all rights reserved and patents pending

Page 5: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

IN FLIGHT MODE

Phone Is Locked

Until Pilot Permission

EMERG

ENCY

JUDGE’S ORDER

Phone Is Sleeping

In This Courtroom

EMERGENCY

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62 55< 3KRQH,V/ RFNHG2 XW

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Automated Protocol Intelligence

The SolutionRestricted Safety Zone Protocols

Automate the Enforcement of Federal, State & Local Laws

A phone will know where it is and how to behave…thereby creating an entire supply chain of solutions for the wireless industry!

(A Bill Must Be Passed)MDPSB

2008-2013 © Try Safety First, Inc. all rights reserved and patents pending

Page 6: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

AUTOMATED PROTOCOL INTELLIGENCE (API) Phone Understands Environment & Location & Functions According To Enacted Laws

How It Works… (acronym key on following slide)

2008-2013 © Try Safety First, Inc. all rights reserved and patents pending

MPL is ProviderUploaded or Mfr.

Embedded

Phone checks CDL

Phone cross references CDL

with RTL and ARA

Phone compares owner’s age

2. Mobile Protocol Library (MPL) is Mfr. embedded or Provider flashed into phone. Included in MPL are Restricted Safety Zones (RSZ), Restricted Safety Protocols (RSP), and Regulatory (look-up) Table of Federal, State & Local Laws (RTL). MPL is controlled and updated by provider only.

3. Phone enters a designated Restricted Safety Zone (RSZ) with an Active Protocol Trigger Device (APTD).

1. Phone

4. Phone checks Current Device Location (CDL).

5. Phone cross references Current Device Location (CDL) to Regulatory (look-up) Table of Federal, State & Local Laws (RTL) and Additional Restriction of Age (ARA).

Mobile Phone

Phone enters RSZ with APTD

Phone operates according to APTD, CDL, and RTL

when in a RSZ

6. If Additional Restriction of Age (ARA) is present in RTL, Phone checks owner’s verified age.

7. Phone operates in accordance with Active Protocol Trigger Device (APTD), Current Device Location (CDL), and Regulatory (look-up) Table of Federal, State & Local Laws (RTL) when in a Restricted Safety Zone (RSZ).

Page 7: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

TSF Acronym Key for API TechnologyTSF - Try Safety First, Inc: Inventor of API technology.

API – Automated Protocol Intelligence: The automated operational procedures of a mobile device functioning according to its current location and the corresponding state laws, regulations, policies and procedures.

MPL – Mobile Protocol Library: The brain of API. Included in MPL are Restricted Safety Zones (RSZ), Restricted Safety Protocols (RSP), and Regulatory (look-up) Table of Federal, State Laws & Local Laws (RTL). The MPL will be controlled and updated by the Provider only. Once standardized, the MPL will be manufacturer installed and the provider will only need to update.

RSZ – Restricted Safety Zone: A specific environment where mobile devices have been deemed to have detrimental effects on society.

RSP – Restricted Safety Protocol: A uniquely designed code of behavior for operation within a specified Restricted Safety Zone environment.

RTL – Regulatory (look-up) Table of Federal, State & Local Laws for Mobile Devices: Comprehensive table of mobile device laws, regulations, rules, policies and procedures. (controlled by provider only)

PTD – Protocol Trigger Device: A unique (1-10m limited range) transmitter capable of broadcasting a Restricted Safety Zone environment specific trigger signal.

APTD – Active Protocol Trigger Device: A protocol trigger device that is turned on and is broadcasting a Restricted Safety Zone environment trigger signal.

CDL – Current Device Location: The current location address (city, state and zip) of a mobile device receiving a signal from an APTD.

MDPSB – Mobile Device Protocol Safety Bill: A bill requiring all mobile devices to include Automated Protocol Intelligence thereby creating a new standard in the wireless industry for complete compliance.

2008-2013 © Try Safety First, Inc. all rights reserved and patents pending

Page 8: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

Prison ExampleProtocol Enabled Phones Understand Restricted Safety Zone

Environment Specific Protocol Trigger Signals

2008-2013 © Try Safety First, Inc. all rights reserved and patents pending

Limited range Protocol Trigger Devices (PTD’s) are strategically placed inside the prison fences and buildings to broadcast the Restricted Safety Zone prison protocol trigger signal. All phones housing Restricted Safety Protocols (RSP’s) will operate according to federal, state & local laws once inside a prison fence line and in range of an Active Protocol Trigger Device. (PTD’s can be programmed 1 - 10 m)

Prison Fence Line

Prison Fence Line

Prison Fence Line

Pris

on F

ence

Lin

e

Parking Area

Phone operates normal outside fence line andlimited range devices.

U.S. Penitentiary

62 55< 3KRQH,V/ RFNHG2 XW

,Q7KLV3ULVRQ

Page 9: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

Provider and Mfr. compliance creates a new protocol standard throughout the wireless industry and permits states to automatically enforce their enacted laws.

Mobile Device Protocol Safety Bill Must Be PassedRequires FCC to: a) Add Condition of License Clause to Provider Agreementb) Issue New Regulation for Handset Mfr’s.

(MDPSB draft has been written – contact TSF for copy)

a) Condition of License Clause Requires Providers To Upload Mobile Protocol Library Into Customer Phones and update RTL every 6 months.

b) New Regulation Requires Handset Mfr’s to Embed Protocol Software during initial production.

Mobile Device Protocol Safety Bill (MDPSB)

2008-2013 © Try Safety First, Inc. all rights reserved.

Page 10: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

COMPETITION

Company Auto

Prison

Classroom

Court Room

In-Flight

Works OnAll Phones

COSTWHOPAYS

Tecore no yes no no no no$1.5 M +$500K/yr

Gov’t

Global Tel-Link no yes no no no no$1.2 M +$500K/yr

Gov’t

Textbuster yes no no no no no $199customer

Izup yes no no no no no $50/yrcustomer

Textecution yes no no no no no $29.95/yrcustomer

CellControl yes no no no no no $9.95/mocustomer

TRY SAFETY FIRST YES YES YES YES YES YES $2/yrcustomer2008-2013 © Try Safety First, Inc. all rights reserved.

Page 11: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

Strong Market Validators

Senator Jay Rockefeller – Chairman of the Senate Transportation Committee. Calls for technology that understands the driver’s phone vs passenger’s.

CTIA invites TSF to Washington to present Solution

Brazilian Congressman Newton Cardoso champions Mobile Device Protocol Safety Bill

Cofetel invites TSF to Mexico City to present Solution

Anatel invites TSF to Brasilia to present Solution

Correctional Services Canada invites TSF to Ottawa to present Protocol Solution

2008-2013 © Try Safety First, Inc. all rights reserved.

Sao Paulo pledges to spend $484,000,000 to outfit 30 prisons with technology to prevent contraband cell phones.

FCC issues NPRM to require Carriers to work with solution providers to prevent contraband cell phones.

Page 12: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

Business Model – IP Licensing

1. API Strategic Business Licensing to Provider/Carrier Protocol Upload - $1/phone Biannual RTL Update - $1/phone

2. Protocol Trigger Device (PTD) - OEM Mfr. Licensing: Auto - $1 Classroom - $5 Prison - $25 Courtroom - $50 Jetliner - $100

3. API Licensing to Handset & Tablet Mfr’s: Handset Mfr: $.10/phone Tablet Mfr: $1/unit

2008-2013 © Try Safety First, Inc. all rights reserved.

Revenue will be generated through 3 separate sequences of IP Licensing:1. API Strategic Business Licensing with Providers2. PTD Licensing to the OEM Sensor Device Mfr’s3. API Licensing to the Handset & Tablet Mfr’s

Page 13: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

* in thousands Financials – Calculations are based on the chart below:

Revenue calculation: $1 /phone for 1st year of country initialization plus $2 /phone for each year thereafter ($1/update twice yearly). 

Example: 2015 revenue = $261,780,000 + $261,780,000 + $446,021,000 = $969,581,000 Expenses are 50% of rev. to go to provider and 25% for admin, engineering, overhead, etc. Net equals 25% of revenue Exit equals net discounted at 15% = $ 34,701,546,000 Note: Handset mfr. and hardware licensing revenue is not included in the above calculation.

Financials 2014 2015 2016 2017 2018

Revenue* 261780 969581 3888287 6940309 20820927

Expenses* 196335 727185 2916215 5205232 15615695

Net* 65445 242396 972072 1735077 5205232

Country Active Cell Phones Sign On Year

Brazil 261,780,000 2014

USA, Canada, Mexico 446,021,000 2015

Korea, Philippines, Japan, India, China, Indonesia, Australia 2,472,685,000 2016

Russia, Germany, U.K., Greece, Ireland, Italy, Spain, Finland 579,337,000 2017

EXIT   2018

FINANCIALS

Page 14: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

John Fischer – CEO, CFO, CPA - Expert in financial negotiations, ratio, process and productivity analysis, & quantitative modeling.

Hap Nguyen – CTO, Electrical Engineer – holds 20+ patents. Expert in electrical design and process improvements.

Henrique Badaro – Pres. Brazil Operations - Previous chief advisor to Brazil’s Ministry of Telecommunications. 30 years experience in Public Policy and International Trade. Strong family lineage holding top congressional and senate offices in the Federal Government of Brazil.

Gregory Peschka - SR VP Int. Compliance – Expert in global certification assistance and product homologation type approvals for electronics and telecommunications products.

Scott Hicks – Board Advisor – Registered Patent Agent - expert in patent research, analysis and development of mobile device technologies.

Navjot Singh – Board Advisor – Expert mobile device configuration firmware programmer with in-depth experience in Linux, C, C++, Qt, Objective C, iPhone, Java, Android, Arduino, Python, Django, PHP, JQuery, and Bootstrap.

TEAM

2008-2013 © Try Safety First, Inc. all rights reserved

Page 15: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

2008-2013 © Try Safety First, Inc. all rights reserved

OFFERING - $15,000,000Bank Loan or Preferred Stock

Use Of Funds

Engineering:Complete Protocol Trigger Device Frequency Development covering all 2G, 3G, and 4G air interfaces. $ 4,250,000

Complete Firmware Coding of Regulatory Look-Up Table for 81 Mobile Device Platforms covering all 4100+ cell phones. 3,240,000

Brazil Prison Pilot Test 250,000 Canada Prison Pilot test 250,000 U.S.A Prison Pilot Test 250,000 Brazil Mobile Device Protocol Safety Bill 1,000,000 Compensation – 9 Team members (2 years) 1,620,000 Debt Service – Int. Only @ 12% - 2 years (8% to be accrued) 3,600,000 Misc. – Office, Travel, Patents, Cost Overruns, etc. 540,000

Total Funds Requested $ 15,000,000

Try Safety First has engineered a full scale working proof of concept proto-type of the Protocol Trigger Device for Prisons operational across the WCDMA control channel frequency and Firmware Coded on the Android JellyBean Model 4.2.1 Version. The primary use of funds will be duplication of the technology across all frequency interfaces and coding across all mobile device platforms plus full Team Development to begin licensing sales. Duplication efforts can be completed in 6-8 months.

Page 16: S ometimes THIS presents S erious problems H ere… The Protocol Solution Automated Protocol Intelligence Intelligent, Disruptive, Game Changing Technology

2008-2013 © Try Safety First, Inc. all rights reserved.

Eliminates societal problems Saves government billions.

Advances industry Increases revenueDecreases liability

The Protocol Solution - Conclusion

Saves LivesReduces Accidents Decreases Insurance Reduces traffic

Provides FREE

Solution

Eliminates disruptionsAdvances classroom tech.

GOVERNMENT

PROVIDERS & MFR’S

EDUCATION PRISONS

CITIZENS

Intelligent, disruptive, game changing technology which solves a multitude of serious societal problems by automating the enforcement of enacted federal, state & local laws.

Thank you for taking the time to view our presentation. In closing, I would like to recap the features and benefits of our Automated Protocol Intelligence Technology.