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SOCIAL MEDIA AND THE FUTURE OF NEWS

Working Through The ChangeWednesday, March 10, 2010

Social Media & Future of News

Wednesday, March 10, 2010

What’s Journalism?



FAIRNESS

ATTRIBUTION

ACCURACY

RELEVANCE

NEWNESS

PROFESSIONALS

What’s Journalism?



Social Media & Future of NewsWhat is social media journalism?



Multi-centered



Multi-centered

News happens from many sources



Multi-centered


Exclusively digital



Multi-centered


Exclusively digital

Informed and Opinionated



Multi-centered


The “reporters” don’t always view themselves as journalists

Exclusively digital

Informed and Opinionated



The first “reporting” of recent major news events came from social media including:

Earthquake in Haiti

Disputed Elections in Iran

Death of Michael Jackson

What is Social Media Journalism?


Social Media & Future of NewsA LITTLE INTERNET HISTORY


Social Media & Future of NewsHow did we get here?

The Internet dates back to the 1960’s

But things didn’t really take off until the 1990’s


Social Media & Future of NewsAl Gore Invented the Internet


Social Media & Future of NewsAl Gore Invented the Internet

Not!


Social Media & Future of NewsTim Berners-Lee

March , 1989 Berners-Lee created the graphical interface that allowed for hypertext to occur.

The ability to link content to others was born!



INITIALLY YOU NEEDED TO KNOW HTML

THE EDITABLE WEB BEGAN TO EMERGE IN THE FORM OF BLOGS

SLOW TO DEVELOP

WEB 2.0 AND SOCIAL MEDIA


Social Media & Future of NewsSocial Media

VS

Legacy Media


Not different (journalism).

At the same time very different (social media).




What’s Social Media Journalism?




Legacy journalism is designed to be distributed via individual communication silos: Newspapers,

Television, Radio





Television, Radio

single silos don’t exist in social media...





Television, Radio

single silos don’t exist in social media...

Fox and CBS never play in the same sandbox, but social media platforms connect with each other all

of the time




Social media is designed to be disseminated through social interaction using accessible and scalable

publishing techniques.




Examples include: Facebook, Twitter, Blogs even email!

Social media is designed to be disseminated through social interaction using accessible and scalable

publishing techniques.



Traditional media is generally expensive to produce, while social media is relatively

inexpensive




inexpensive (freedom of the press)




inexpensive

A shared characteristic by both social media and traditional media is the capacity to reach

small or large audiences

(freedom of the press)




inexpensive

A shared characteristic by both social media and traditional media is the capacity to reach

small or large audiences

...but even here there is a difference in shared characteristics.

(freedom of the press)



A social network focuses on building online communities of people who share interests and

activities



A social network focuses on building online communities of people who share interests and

activities

Simple and complicated at the same time



Bottom line: Journalism has always been based on trust!



Social media journalism is based on interactivity and trust






What does it mean to be “Friends?”



If I trust you and you trust me, if I tell you something will you believe me?



What does it mean to be “Friends?”





THE BOTOM

LINE




THE BOTOM

LINE

IS




THE BOTOM

LINE

IS

THE BOTTOM

LINE


Does that mean people no longer want news?




Social Media & Future of NewsDID WE SEE THE FUTURE.......?


Social Media & Future of NewsDID WE SEE THE FUTURE.......?

AND IGNORE IT?



1981


Social Media & Future of Newsfacebook.com/rick.hancock

twitter.com/rickhancock

www.ricksrss.com


http://www.ricksrss.com

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SOCIAL MEDIA AND THE FUTURE OF NEWS

Working Through The ChangeWednesday, March 10, 2010

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