DW1-05Don Sim jianqiang U065371MLin Yongqing U082431NKong Yiting U091324JXu Yifeng U098844BSee Zhi Xiang Daryl U081958J

<<S-MART BUDDY>>

Overview and reason Technology description: To inculcate healthy eating habits via raising

awareness of user’s food choices Reason for this technology:

What it should help with?Unhealthy eating trend among SingaporeansWhy it is important?

Unhealthy eating habits

Health Problems Individual Loved Ones Society

Colon Cancer

Overview and reason

• Impact• Empower users to recognise & distinguish between healthy

junk food products

Increase awareness of food selection

More healthy

selections

Healthier Eating Habits

Increase overall health well-being

Problem statement: PeopleTargeted User Group:

• Main grocery purchaser of Singapore households• Does grocery shopping in supermarkets• Has decision-making power

Reasons:• Strong influence over family eating habits

-> Planning/Cooking of family meals

->Food selections

Problem statement: ActivitiesTargeted Activity: • Buying any food from the supermarket.

• Happens on a regular basis. • Activity that can be interrupted• Can be carried out alone or with others

Reasons• Singaporeans are taking in an excess of unhealthy

nutrients• By giving relevant information on what they buy, there is

greater chance of changing their dieting habits. • Difficulty in making healthier choices.

Context

• Targeted Physical context:

• Supermarkets

• Labeled food products

• Trolleys

• Reasons:

• Popular grocery shopping venue

• Easy data collection process

• Bulk purchasing of groceries

• Many alternatives of a type of food product

Context

• Social context:

• Surrounded by other food purchasers

• Cultural context:

• Value on efficiency

• Political context

• Supports government initiative – Healthier Choice Symbol

Technology ( Our Solution)• LCD Device + Handheld Scanner

• attached to supermarket trolleys • provides food content information for every item

scanned by a handheld device• (Optional) Mobile phone app to store data

MobilePhone appMarketPlace’s Smart

Cart Handheld Scanner

Healthy/Junk Meter

• Uses fun animations to show the proportion of healthier and junkier food items taken so far• Based on whether Healthier Choice product was chosen

Food Breakdown Table

• Displays more detailed information. • User switches between high/low and numerical

My Family Profile• Users can easily create their family profile• Provide better and more accurate information • Profile can be saved to mobile phone

Strengths of Solution

• Its fun! • Subtly influence users to be more health

conscious• Education value extends beyond the

supermarket• Innovating on current technology in a creative

manner for new purpose• Puts pressure on food producers to produce

healthier food

Criticism of solution

• Potential cost involved• Resistance from stakeholders

Q&A

Thank You!