s latvia 2017 - lilita · cosmopolitan magazine is the lifestylist – and cheerleader –for...
TRANSCRIPT
WORLdWIdE 60 INTERNATIONAL
EdITIONSMORE THAN
100 cOUNTRIES
Latvia 2017
M E D I A K I T
COSMOPOLITAN magazine is the lifestylist – and cheerleader –for thousands of fun-loving and fearless girls in Latvia. They want to be the best they can be in everything and with Cosmo they believe they can achieve it.
Since the launch of Cosmopolitan Latvia in 2002, Latvian readers have been able to engage with the brand that is loved by women all over the world. Cosmopolitan’s iconic brand status and the trusted editorial sets it apart from many other titles.
Cosmopolitan is committed to informing, educating, entertaining and empowering women. Your brand can reach this audience and be an integral part of Cosmo readers’ lives. Cosmo’s close relationship and intimate conversation with its readers means that your brand immediately benefits from this valuable exposure.
The Cosmo girl in LatviaMeet Linda, 25, the Cos-mo reader from Latvia. She is single but it does not bother her. She loves men and ultimately wants to get married and have kids, but she’s also happy where she is. She has gained her ex-perience on her fi rst and second job, and consid-ers her work a career. Being online and con-nected is part of Linda’s life – her Facebook is always updated and her smartphone never leaves her bag. Linda is locked into what
is going on in social activities – she loves and admires talanted celebri-ties and watches the hot-test TV shows & newest movies, attends concerts, and downloads the new-est album releases.She loves food &
nutrition articles as well as fi tness tips. Linda loves clothes, and shopping is one of her favourite means of relaxing. She is defi nitely beauty con-scious and wants to look gorgeous.
11% Love / Relationship12% Self-
improvement
15% Beauty Grooming
17% Fashion
8% Health / Fitness
8% Career5% Home
3% Personal finance
4% All other
19% Entertainment
Subjects split in magazine
power
Love/RelationshipsHealthy relationship advice from women’s favourite magazine. Cosmo is expert on male issues and informs its readers about everything related to relationship.
Self-ImprovementCosmo’s articles about self-improvement will help its readers to solve all major job and life dilemmas. Cosmo’s editorials tap into all aspects of readers’ lives giving tips and strategies to do things better, smarter and funnier.
Cosmo offers its young readers confi dence, and answers three questions a savvy reader asks: What should I buy? Where should I shop? What goes with what? Cosmo fashion has its fi nger on all the latest in style, women fashion clothing, online fashion and fashion designers.
Beauty/Grooming „Beauty with Benefi ts” is the Cosmo approach. From celebrity hair stories to beauty makeovers and catwalk make-up trends and how-to advice, Cosmopolitan’s beauty section captures glamour in a fun, upbeat and inspirational way. Cosmo has it all.
Health & FitnessThis is where the Cosmo girl goes to revive her energy and inner beauty. It includes advice from experts addressing readers’ questions about health, tips about diet, and focuses on the overall confi dence of body and mind in order to look and feel good.
FUN FEARLESSFEMALES
GIRL 41% wear
high heels on
celebrations
75% sometimes turn off their cell phones just to be alone
24% exercise
to look and
feel good
45% would
like to go for
a walk on a
fi rst date
32% prefer
to stay in bed
with boyfriend
in a rainy day
49% watch sports
on TV with their
boy friends
72% reveal that they like to cook
55% trust their intuition
39% use cosmetics every day to look good
GET INVOLVED!
There are various creative ways in which your brand can collaborate with the world’s most-loved women’s magazine.
Bikini Bash When Cosmo brings its readers together on a beach, invites a couple of attractive guys, shakes cocktails and gathers popular music bands and gets the fun fl owing, you end up with the world’s best beach party! Becoming a partner creates opportunities for product placement and branding activities. Get involved in creative social media campaigns, hand out samples of your products in a fun context and get printed in the coverage of the event in Cosmopolitan magazine.
Beauty awards Cosmopolitan’s experts and readers nominate the best beauty products of the year that later serve as preferred choice for Latvian women. Cosmopolitan gives away the titles “Best beauty products of the year” and Latvian women trust in Cosmo’s ratings. You can participate with your beauty products and win the Beauty Award of the Year or become a general sponsor of the entire event.
Shopping night One of the most fashionable spring events takes its place in a shopping mall and greets Cosmo’s readers with big discounts for new collections, fashion shows, DJ sets, dance and music performances and great gifts. Sponsorship of the event will ensure that your branding appears in all social media coverage, your logo in all collateral (invitations, posters, and at-event branding), and in a coverage of the event in Cosmopolitan magazine.
Movie night Cosmo is holding a premiere screening of one movie in Riga’s cinemas. VIP guests and Cosmo readers are invited to see the movie for free. Business partners of the event can offer complimentary gifts, drinks, sample-size products and other treats with company logos.
P R I N T c A L E N d A R
Wellness and Detox month • Beauty solutions and products: How to brighten tired skin
• Food and lifestyle detox tips to get your energy back• Latvian SPAs and chillout spots
Hot spring trends• Spring/Summer 2017 fashion trends
• Best new makeup products and tips for your spring makeup• Exclusive beauty blogger and fashion designer tips for the new season
APRIL
MARCH
Ge�ting ready for summer• Be a bronzed beauty: self tanners, cellulite creams and treatments• Plan your wedding: dresses, makeup tips, last minute party ideas
• Prom dresses, makeup tips and best products
Celebrate the summer• Best swimwear trends for every body type + confidence masterclass
• Bicycle season: best rides, what to wear and where to go• Manicure and pedicure tips and products
JUNE
MAY
Festival season is here• Hottest summer festivals + what to wear; Hottest new trends
• Festival lifesavers: dry shampoos, hygiene products and other must-haves• Brightest and craziest makeup products for your summer party
Lazy and sunny summer days• Garden party season: Recipes, decoration tips, style trends
• Latvian roadtrips: where to go and what to wear• From beach to party: makeup and style tips
AUGUST
JULY
RATE CARD
Cosmopolitan International Top 100 AdvertisersExcluding Cosmo USADVERTISERL’Oreal ParisChristian DiorChanelLancomeEstee LauderNiveaSK-IICliniqueMaybelline New YorkYves RocherVichyDoveGarnierShiseidoClarinsPanteneGuessOlayBiothermGucciH&M Clothing StoreCalvin KleinArmaniMangoLacosteGivenchyRevlonMax FactorGuerlainLevisPondsDonna KaranIntimissimiSisleyLaneigeBulgariEspritSwarovskiDolce & GabbanaArtistryAlwaysAvonTriumphYves St LaurentBurberryLoccitaneSwatchVersaceVeet
KenzoPandoraHugo BossSunsilkShu UemuraSamsungEucerinNeutrogenaCarolina HerreraSchwarzkopfAussieEscadaAdidasSephoraWellaCartierTresemmeOmegaFossilLouis VuittonEssieSalvatore FerragamoMarc JacobsFanclFendiHead & ShouldersRimmelVerdePhilipsVogueSTUTTAFORDS STOREKeratinologyGilletteCalzedoniaPaco RabanneThierry MuglerKerastaseCover GirlElie Saab Le ParfumSulwhasooColgateRexonaJohn FriedaLa MerAldoCanonElleFordMontblancOpiBourjois
Print run:23,000
Monthly readership:47,000
(2.7%)
90 x 64 mm 90 x 131 mm€ 1901/4 page
183 x 64 mm€ 1901/4 page
183 x 131 mm€ 5201/2 page
90 x 265 mm€ 5201/2 page
€ 901/8 page
Editorial part
COSMOPOLITANADVERTISING RATE CARD 2017
Advertisement section
2/3 page€ 780
420 x 137 mm€ 10801/2 spread
71 x 277 mm€ 5801/3 page
420 x 277 mm 210 x 277 mm
3rdcover€ 1880
210 x 277 mm
4thcover€ 1980
210 x 277 mm
single page
420 x 277 mm
1. atvērums 1st spread 2nd-5th spread spread € 2800 € 2600 € 1980
Deadlines
Advertisment booking deadline
On sale Advertisment booking deadline
On sale
Cosmopolitan 1 20.12.2016 06.01.2017.Cosmopolitan 2 18.01.2017. 02.02.2017.Cosmopolitan 3 16.02.2017. 03.03.2017.Cosmopolitan 4 16.03.2017. 31.03.2017.Cosmopolitan 5 14.04.2017. 02.05.2017.Cosmopolitan 6 17.05.2017. 01.06.2017.
Cosmopolitan 7 15.06.2017. 30.06.2017.Cosmopolitan 8 18.07.2017. 02.08.2017.Cosmopolitan 9 17.08.2017. 01.09.2017.Cosmopolitan 10 15.09.2017. 02.10.2017.Cosmopolitan 11 17.10.2017. 01.11.2017.Cosmopolitan 12 16.11.2017. 01.12.2017.
132 x 174 mm
JUNIOR page€ 780
Next to content € 1580First 5 ad pages € 1380 In 1st half on the book: € 1280In 2nd half on the book: € 1080Sections in the back of the book:Health&Fitness € 990Cosmo.lv Horoscope, € 890Test
132 x 277 mm€ 5801/2 page
183 x 131 mm€ 6801/2 page
210 x 137 mm
www.lilita.lv
Discounts
Volume discounts:
Ad agencies: 15% 24 x 45 %18 x 40 %12 x 35 %10 x 30 %
8 x 25 %6 x 20 %4 x 15 %2 x 10 %
Attention!
●Prices do not include 21% VAT. ●Advertisement design on agreement. ●Check the technical requirements before submission (design). ●Booking and submission deadlines can change. ●1/2 page and Junior page can be placed only in the 2nd part of the book.
COSMO.LVCosmo.lv is the biggest internet website in Latvia for young women who are interested in beauty, style, relationship, sex and life. Every month Cosmo.lv has 180 000 unique visitors all around the world.
ATTENTION! PRICE DOES NOT INCLUDE 21% VAT.
BANNER ADVERTISMENTS
960 x 100
280 x 240
280 x 240
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960 x 100150 x 1200
960 x 100150 x 1200
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TOP
Right square
Right middle square
Forum banner
Giga video before web opening (Max 10 sec)
Forum branding
All website branding
1
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Banner Size (pix) Rotary Views, working day
Views, weekend day
Views, week
Price for a working day/ 1 rotary (€)
Price for a weekend day/ 1 rotary (€)
Price for a week/
1 rotary (€)
COSMO.LV STATISTIC (GOOGLE ANALYTICS)
168 235
167 086
182 175
2 150 483
1 818 047
2 111 926
00:07:34
00:06:46
00:07:12
390 250
378 259
418 715
November 2016
December 2016
January 2017
Banner Unique visitors Visits Page views Avg. Visit Duration
Editors-in-chiefLAURA SAULITE+371 [email protected]
ANCE SILINA+371 2456765
Advertising DirectorILZE OZOLA+371 67061621; +371 [email protected]
Advertising EditorULLA VAITE +371 67061615 [email protected]
COSMO.LV Website Editor, AD Sales ManagerANDA BIRINA+371 [email protected]
Ad Sales ManagerTATJANA SIDORENKO+371 67061621; +371 [email protected]
Ad Sales Manager INETA ZUNDE+371 67061621; +371 [email protected]
Ad Sales Manager ARIS NAGLIS+371 67061621; +371 [email protected]
Ad Sales Manager GUNITA JANSONE+371 67061621; +371 [email protected]
Ad Sales Manager ROBERTS HORSTS+371 67061622; +371 [email protected] cO
NTAc
TSCOSMO.LV Website Editor, AD Sales ManagerANDA BIRINA+371 [email protected]
Ad Sales ManagerTATJANA SIDORENKO+371 67061621; +371 [email protected]
Ad Sales Manager