s hresentation iocial pedia n4a
TRANSCRIPT
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SOCIAL MEDIA 101:An introductory course on
everything you need to know about Social Media
What is Social Media?
How Do We Use Social Media?
Misconceptions and Major Terms defined.
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What is all the buzz about?
Key elements/tools of social media:What is a Blog?What is Twitter? What is a Wiki? What is Facebook?
How can we use Social Media for our business?
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What is Social Media?
Social Media is publishing technologies that bring people together, share information and build communities.
You don’t create a community, you connect communities.
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What is Social Media?
Common
Misconceptions of
Social Media
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Misconception #1:
Social Media is just for teenagers and college kids.
FALSE!
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Misconception #2
Social Media is not for professional use.
FALSE!
The Proof: Social Media usage in the 2008 presidential election.
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Social Media in the 2008 Election
Blogs: 500 million blog postings mentioned Obama. Only about 150 million blog posts mentioned McCain.
MySpace: Obama had 844,927 MySpace friends VS McCain's 219,404.
Twitter: Obama had at election time, a total of 118,107 followers. John McCain had 4,942 followers.
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Misconception #3:
I create a blog, Twitter account, or Facebook page and now everyone in the world will know.
FALSE!
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Misconception #5:
Social Media costs too much money. FALSE!Blogs – FREE!Twitter – FREE!Facebook – FREE!Wiki pages – FREE!
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What is a Blog?
A Blog is an online journal or log. The most successful Blogs are the
ones that keep people interested. Blogs welcome open
communication.
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What is Twitter?
If you Tweet, they will come.
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What is a Wiki page?
A "Wiki" is a piece of web software that allows a group of users to add, edit and reorganize web content.
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What is Facebook?
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What is Facebook?
Free to join! Not just for teenagers.
18-24 year olds is 40.8%, which is down from 53.8% six – last year.
The 55 and over demographic is up with a 194.3% growth rate.
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Get Started NOW!
Everyone here is now a part of a social network. Blog away!
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What did you think?
Questions/Comments?
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Contact me any time!
Richard Frieman
Centers for Medicare &
Medicaid Services (CMS)
Creative Services Group (CSG)
Office of External Affairs (OEA)
Phone: 410.786.2308
Email:[email protected]