RYANAIREuropean Pioneer of

Budget Airline Travel

Presented By:Rituraj

Overview Of The Company

Issues At Ryanair

Critical Success Factors

Business Strategy

European Competitors

Cost Reduction Strategy

Ryanair’s Positioning Strategy

Corporate Level Strategy

High

High

Low

Low

Porter’s 5 forces

Internal Analysis - Capability

Core Competencies

Internal Forces

External Forces

Suggestions