rwm april 2012 issue

rochesterWomanmagcom april 2012 1

shiFt+co

ntro

lapril 2012

w w w r o c h e s t e r w o m a n m a g c o m

QUEEN OF ARTS

JerseY BoYsrsquonatalie gallo

skin cancerPART IIIprevention

THE CELLARDOOR

platter chatter

got doodiethe Woman Behind this pet product poWerhouse

(585) 232-4382 | Groups (585) 232-1366 x3057 | wwwgevatheatreorg

2011-2012 Season

Phot

os b

y Ke

n H

uth

Co-Produced by

April 3 - April 29 | By Tracy Letts | Directed by Mark Cuddy

ldquoCOMEDY WITH SPRINKLESrdquo- The New York Times

Some characters use profanity Recommended for ages 15 and up

shiFt+co

ntro

l

RESALE STORES by Volunteers of America BETTER BRANDS

AMAZING PRICES

Shop our stores Explore our missionTo schedule a donation call 585-647-1150 or visit wwwvoawnyorg

Batavia | Brockport | Canandaigua | Elmira | Fairport | HenriettaPalmyra | Webster | Warsaw | Rochester

contents 9

43

54

16

aprilETC 7

PLATTER CHATTER THE CELLAR DOOR 9

FASHION FORwARD 10

SPECIAL FEATURE SkIN CANCER PART 3 12

LEADING wOMAN 14

FABULOUS FINDS 16

FOR A GOOD CAUSE 19

LOCAL BUSINESS MATTERS 20

IN HER OwN wORDS 22

TIPS RwM SPRING CLEANING 24

HEALTHY wOMAN 26

QUEEN OF ARTS 30

COVER STORY GOT DOODIE 32

wISDOM IN A TRAFFIC JAM 37

FITNESS 39

Rw INSPIRE 43

wORLD OF wOMEN SPORTS 48

MAkING DOLLARS AND SENSE 50

SPECIAL FEATURE JUNIOR ACHIEVEMENT 54

GARDENING DIVA 58

Rw READS AND wRITES JEREMIAHrsquoS HUNGER 60

EVENTS CALENDAR 62

RwM PETS 64

22

32

shiFt+co

ntro

l

6 april 2012 rochesterWomanmagcom

shi

Ft+c

on

tro

lWOMANR O C H E S T E R

magazine

letter From the puBlishers

advertise With usunlike any other publication in the rochester area our feature articles address major topics that interest local women

each issue includes articles on health fashion fitness finance home matters dining lifestyle and personal perspectives as well as a spotlight on local rochester women

ads are due on the 15th of the month prior to publication The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month The publication is available free of charge

CONTACT OUR HOME OFFICE 585924442610 East Main Street Suite 301Victor NY 14564inforochesterwomanmagcom

DOwNLOAD OUR MEDIA kIT AT wwwrochesterwomanmagcom

The magazine is published 11 times a year by innovateher media group llc 10 e main st suite 301 victor nY 14564

Copyright copy 2012 InnovateHER Media Group llc No part of this magazine may be reproduced or republished without the consent of the publishers Rochester Woman Magazine is not responsible for unsolicited submissions manuscripts photos or artwork all such submissions become the property of innovateher media group llc and will not be returned

PublishersKelly BreuerBarbara mcspadden

editor-in-ChiefBarbara mcspadden

Creative direCtorKelly Breuer

GraPhiC desiGnJessica Batesmelissa meritt

PhotoGraPhytodd elliottJenniffer meridaBrandon vick

ContributinG Writers Jessica BagleyJenn Berginsarah Jane cliffordashley coopercolleen FlahertyFrances grossmanaki hendersonsherrif ibrahim mdJoan e lincolnAngella LuykZina Jc nelsonmark Forrest patricksraddha prativadi mdcaurie putnamnicole shein

advertisinG sales Bob Farrelllorna lee

our team

on our coverPhotography for the cover story was provided by Brandon Vick Photography and makeup and hair was done by Tiffanie Niger from Hair by Tiffanie

ldquoYou gain strength courage and confidence by every experience in which you stop to look fear in the facehellipyou must do the thing you think you cannot dordquo -- Eleanor Roosevelt

Wersquore excited to bring you this issue of Rochester Woman Magazine as we celebrate women entrepreneurs Since women-owned businesses contribute significantly to the US economy itrsquos only fitting that we devote an entire issue to the many terrific women in our area who have created successful businesses of their own

According to the U S Department of Labor the number of women-owned businesses has grown significantly in recent years Between 1997 and 2007 the number nationwide grew by 44 twice as fast as firms owned by men This has added roughly 500000 jobs to the market while other privately-held firms have decreased employment

The innovative woman on our cover this month epitomizes that entrepreneurial spirit Kristin Elliott is a mother teacher and business owner A few years ago Kristin saw a need for a very special pet product and after much research and development created the Doodie Pack Her amazing dog utility pack has taken the pet product industry by storm and is continueing on its path to getting bigger and even more successful in the pet product market Read all about her wonderful inspiring story on page [32]

And just in time for the warm sunny weather we bring you the final installment of our three part series on The Skin Cancer Epidemic This last chapter in the series discusses the best ways to protect ourselves from the damaging rays of the sun Itrsquos a must-read for everyone before they head out to enjoy the sunshine for yourself family and friends Read all about it on page [12]

This issue of Rochester Woman Magazine also marks the launch of a brand new website for us Wersquove redesigned the site and given it a much needed facelift so that we can provide you our readers with more information to inform entertain and inspire you Wersquove even added video testimonials from some of our incredible advertisers and readers Go online to wwwrochesterwomanmagcom and check out for yourself all of the wonderful information that is right at your fingertips Then let us know what you think

We hope you enjoy this spring issue Winter such as it was appears to have fizzled and gone so therersquos nothing stopping you from going out sitting on your porch and enjoying our latest edition

Kell y amp Barb

shiFt+co

ntro

l

Startup Weekends are 54-hour events where developers designers marketers product managers and startup enthusiasts come together to share ideas form teams build products and launch startups

The weekend-long hands-on experience allows entrepreneurs and aspiring entrepreneurs to find out if startup ideas are viable On average half of Startup Weekendrsquos attendees have technical backgrounds the other half have business backgrounds

Beginning with open mic pitches on Friday attendees are encouraged to bring their best ideas and inspire others to join their team Over Saturday and Sunday teams design and develop business plans while constantly streamlining their startup vision On Sunday evening teams demo their prototypes listen to judgesrsquo feedback and in some cities win prizes

Startup Weekends are specifically designed for entrepreneurs interested in receiving feedback on an idea looking for a co-founder or who want to learn a new skill We also welcome anyone looking to test the entrepreneurial waters Startup Weekends are risk-free environments where everyone is expected to roll up their sleeves and dive into the exhilarating world of startups

Rochester Startup Weekend is being held April 27-29 at Eastman Business Park 200 West Ridge Rd Those looking to test their ideas or entrepreneurial spirit can sign up at RochesterStartupWeekendorg The registration fee is $99

startup WeeKend is coming to rochester april 27-29

easter seals neW YorK 2nd annual WalK KicK-oFF event Easter Seals New York will present its 2nd Annual Walk Kick-off Event hosted by Buffalo Wild Wings on Thursday April 26th 2 0 1 2 The Kick-Off Event will be the perfect opportunity for Rochesterians to come together have tons of fun and hear about the services Easter Seals New York is doing for individuals with disabilities or special needs in the Rochester community For a donation of only $5 attendees will enjoy free refreshments and drink specials including Buffalo Wild Wingsrsquo signature chicken wings and participate in a Chinese Auction to win prizes from restaurants and attractions around Rochester This Kick-Off event is the lead-in to Easter Seals New Yorkrsquos 6th Annual Walk With Me Rochester taking place on Saturday June 2nd at Sahlenrsquos Stadium

ldquoThe Walk and Walk Kick-off Event are wonderful opportunities for people to come together have fun and fundraise for services for children and adults with disabilitiesrdquo explained John W McGrath MPA Executive Director of Advancement for Easter Seals New York ldquoThe support we see from these events not only from our corporate sponsors staff and volunteers but from the Rochester community is always wonderful It shows how valued Easter Seals New York services are in the Rochester communityrdquo

Easter Seals New York provides exceptional services to ensure that all people with disabilities or special needs and their families to have equal opportunities to live learn work and play in their communities For 90 years they have helped children and adults living with disabilities and their families Last year Easter Seals New York provided vital services to over 18000 individuals throughout the New York State

For more information about Easter Seals New York or the Walk Kick-off Event call (585) 957-9247 or visit wwweastersealsnyorg

april movies

Etc420

427

This Disney Nature documentary spans 15 years as it follows a chimpanzee named Senengal and her journey from childhood to motherhoodReflecting chimpsrsquo genetic closeness to humans these animal subjects inject plenty of humor and drama into this remarkable film

A second-rate cage fighter Luke Wright lives a life of beatings and chump changeuntil the day he blows a rigged fight As payback the Russian Mafia murders his family and banishes him from his life forever Luke then witnesses a frightened twelve-year-old Chinese girl Mei being pursued by the same gangsters who killed his wife he jumps to actionand straight into a deadly high-stakes war

413

Set in modern day and based on the characters originated by Moe Howard Larry Fine and Jerome ldquoCurlyrdquo Howard the story centers on the slapstick adventures of the three stooges skillfully played by Chris Diamantopoulos Sean P Hayes and Will Sasso

420

Logan Thibault (Zac Efron) a Marine survives three tours in Iraq He attributes his good fortune to a photograph he carried of a woman (Taylor Schilling) he has never met and he sets out to meet his good-luck charm when he returns to North Carolina

1425 Jefferson Road Rochester NY 14623

Schedule a FREE Consultation

New-U brings an innovative approach to hair replacement and restoration by individually tailoring services to meet the needs of each of our individual clients With over 20 years of experience serving clients throughout the Rochester and Western New York area we set a new standard of excellence

sugar mountain bake shot

dip in lye to create a shiny chewy crust Offered as tapas with dipping sauces these pretzels also serve as the roll for a popular sandwich the Black Friday in which slices of turkey had the unmistakable character and oomph of a fresh-roasted bird and were dressed simply with thyme mayonnaise and mixed greens

Bitter greens took center stage as an entree salad supported by oranges olives and thin shavings of fennel These flavors--sweet salty and the particular anise taste of fennel--were discrete yet well-harmonized Accompanied by a Riesling vinaigrette they made this salad both simple and sublime

The last dish I tasted was a leek and goat cheese tart The crust was handmade buttery and fabulous the filling creamy but with enough tang from the cheese and bite from alliums to balance the sumptuousness Alongside the tart was a surprise in the form of spaghetti squash topped with arrabbiata sauce This so-called side could have stood on its own merits as an entree especially if paired with some seafood but also provided a fine foil for the creamy buttery tart

With purposeful inventive meals for vegetarians as well as for omnis new creations showcasing local and seasonal ingredients and some old classics like crab cakes and steak The Cellar Door pays homage to the past while embracing the future of food and dining

The Cellar Door is open for lunch Tuesday through Saturday from 11-2 and for dinner Tuesday through Saturday Visit their website at httpwwwthegreenlanterninncomcellardooraspx

Cellar Doormodern Fresh inspired FoodBY nicole shein i photos BY Brandon vicK When it comes to restaurants Victorian architecture is a lovely asset but Victorian cuisine is less so (after all therersquos a reason that aspic hasnrsquot made a comeback) Fairportrsquos Cellar Door restaurant provides all the ambiance of an historic era with modern fresh and inspired food

Once a coal cellar then a post-Prohibition taproom this cozy and low-ceilinged space located in the Green Lantern Inn boasts some amazing details a stunning stained-glass peacock a hostess stand re-imagined out of an antique Vulcan stove taken from the historic homersquos servantsrsquo quarters There is overflow and banquet seating upstairs beneath arched doorways and crown moulding near beautiful window seats (where you can imagine young women of yesteryear curling up with the latest Dickens or Godeyrsquos Ladyrsquos Book)

The Cellar Doorrsquos food shows the same attention to detail that is apparent in the architectural and decorative details of its beautiful space The select menu of sandwiches small sharing plates and entrees changes every six weeks or so to incorporate seasonal produce Chef Matt Laurence also likes to use local products--Yancyrsquos Fancy cheese Heron Hill wines Flour City pasta and Pellegrino Peppers from PA

These peppers an almost coulis-like concoction with a lively zing are the perfect condiment for Chef Laurencersquos dish of steak and sunny-side up eggs Despite being presented with many dishes to sample I just had to finish this old standby--the steak tender and pink-middled the eggs with gorgeous orange yolks and just-set whites both accented by the huge flavor of the peppers

Another dish I wanted to gobble was a panko-crusted haddock filet Classically executed with lemon butter and herbs the fish itself was everything fish should be flaky delicate and flavorful

Less traditional but still delicious were root vegetable samosas with mango chutney and coriander mint sauce These contained chunks of potato carrot and yellow squash along with chickpeas encased in a thin crunchy pastry shell Dishes like these prove owner Stephanie Laurencersquos assertion that the Cellar Door is ldquonot a freezer-to-fryer operationrdquo Take for example the pretzels which are made using old-world methods that include a

the


Personally I never ever imagined I could be an entrepreneur or president of my own business For so long I worked diligently marketing promoting and selling for a variety of small business owners These successful entrepreneurs were local folks who took a risk and made their idea fly My career and business path have all been extremely rewarding apparently I was subconsciously collecting data and the confidence that I required so that when the time came I would have the knowledge and network to launch my own dreamRochesterrsquos Female Fashion Entrepreneurs is tight network of incredibly talented people Andrea Geer Design Interior Designer Blynn Nelson of Reckless Necklace Kelli Berg of Simply Beautiful Events Tammy Swales Photography Stacey K Floral to name a few These female entrepreneurs have a talent and a passion that drives their business potential They are all progressive thinkers extremely creative and talented I find this group of women inspiring full of insight and all have a great impact on the Rochester market Anyone can become whatever they want to be when they believe in themselves and work toward that goal Rochesterrsquos Entrepreneurial Network httpwwwten-nycom can be a helpful network I sought out the advise of SCORE wwwscoreorg and the SBA through Brockport College wwwsbagov I participated in may seminars and one -on- one sessions helping me groom my concept allowing me the open my business within 5 months of putting pen to paper with my business plan Topic sessions I participated in were marketing finance and the law The knowledge that I gathered assisted me in unleashing my business potential There are of course a magnitude of resources to tap into in order to expand a business concept you may be dreaming about Entrepreneurs have invented new products and services that touch each of our lives everyday It is because of their risk taking that we have been able to experience so much Whether it be a food product line of clothing or a snow making machine they had a vision and they went for it They financed marketed and are now enjoying the benefits of their labor The future needs entrepreneurs as they create jobs and provide a way of life for manyJoin us in celebrating the Entrepreneurial Spiritlive life with Panache

successful entrepreneurship equals Belief in oneself

Fa

shio

n F

ORw

ARD

BY Joan e lincoln


This is the third article in a series about skin cancer In the first installment we discussed the three main types of skin cancer and the risk factors for their development In the second piece we discussed approaches for treating skin cancer with particular focus on Mohs surgery and how it is the treatment of choice for a large percentage of cancers In this article we will discuss issues that revolve around the prevention of skin cancer It is important to stress that while the cure rate for the majority of skin cancers is high the best treatment is still prevention Sun exposure remains the biggest risk factor for the development of almost all cases of skin cancer and it is something that is largely preventable While it is impossible to completely avoid sun exposure over the course of your life understanding how to be smart about sun protection can greatly reduce your chances for having a suspicious growth appear on your skin or minimize the chances of getting a second cancer if you have already experienced a first

THE BASICS ndash IT ALL ADDS UPWhat we have learned over the years is that the risk of developing skin cancer is related to onersquos cumulative ultraviolet exposure In other words imagine that the skin has a memory ndash a running meter of all the ultraviolet light (UV) you have been exposed to whether from the sun or an artificial source such as a tanning lamp and this meter starts ticking from the moment we are born The meter is literally a gauge of how much damage has occurred to the DNA within our skin cells and the more damage we accrue the higher the chance for developing skin cancer So if you want to argue that you only sit in the sun for short spurts or that you never lay out in the sun the argument doesnrsquot hold because your skin doesnrsquot know if you get your UV light four times for 15 minutes or once for an hour ndash itrsquos all the same (in fact there is evidence that indicates intermittent sun exposure is worse for you) While there is some inevitable progression of sun damage in everyonersquos skin there are certainly some things to do slow the rate by which it occurs

SUNSCREENSMuch confusion revolves around the selection and proper use of sunscreens With so many products emerging on the market it is difficult to know which one is right Typically most dermatologists will recommend purchasing a sunscreen that is labeled as lsquobroad spectrumrsquo meaning that it blocks the two main types of UV light UV-A and UV-B However testing by various consumer agencies tells us that not all broad spectrum sunscreens are created equally and great discrepancies exist between them In an attempt to demystify the sunscreen situation the FDA recently announced their first changes to sunscreen labeling regulations in over 30 years (httpwwwfdagovforconsumersconsumerupdatesucm258416htm) The goal is to create labeling standards to allow consumers to better understand the differences between various products and all sunscreen companies should incorporate these changes this year The SPF or sun protection factor will still remain The SPF is a measure of how much longer it will take the average person to burn when the sunscreen is used correctly So using a sunscreen with an SPF of 15 means that your skin can withstand 15 times the amount of sun before turning red While it is true that an SPF of 30 filters out about 97 of the sunrsquos harmful rays these numbers lose their meaning if the sunscreen is not used correctly When sunscreens are tested to determine their SPF they are used at 2 grams per square centimeter of skin This translates to a great deal more sunscreen than the average person applies or about a teaspoon of sunscreen for every square inch of exposed skin In practice this would mean that you would need one ounce or about a golfball size of sunscreen to cover your face neck arms and legs applied every two hours Most sunscreens come as a 3 or 4-ounce tube so if you are spending a day out on the boat that would mean using an entire tube within one day If you are applying less than this amount than the effective SPF drops precipitously A simpler way to think about it is if yoursquore still getting pink or tan while using a sunscreen the number you are using is not high enough or you are not applying the product in sufficient amounts

BY sherriF iBrahim md phd

spe

cia

l FE

ATU

RE Skin Cancer Part Threeprevention

As 2012 continues sunscreens will be required to display a product information label similar to labels found on other foods and medications to allow for better comparison by consumers They will not simply be able to claim lsquobroad-spectrum coveragersquo without giving an exact amount of both UV-A and UV-B protection Those that do not will be labeled as follows ldquoSkin CancerSkin Aging Alert Spending time in the sun increases your risk of skin cancer and early skin aging This product has been shown only to help prevent sunburn not skin cancer or early skin agingrdquo Other changes that the FDA has mandated include the elimination of outrageously high SPF claims such as 100 or 150 and replacing them with a maximum number of 50+ as well as providing information on what terms such as lsquowaterproof rsquo mean and providing a time in minutes (either 40 or 80) of how long this protection lasts Terms like lsquosweat proof rsquo and lsquowater resistantrsquo will no longer be allowed

The dermatology community as a whole has embraced these changes and sees them as a great way to help consumers better navigate the seemingly endless variety of products and get the best protection for their skin

THE MYTH OF THE BASE TANAs spring is upon us the lessons learned last summer are by now long forgotten Instantly you think before putting that sunscreen on that maybe if you just let your skin get a little base tan at the beginning of the summer or before your vacation then you can avoid getting those painful pink burns and smearing on gobs of sunscreen In reality the idea that a base tan protects you from the sunrsquos harmful rays could not be farther from the truth As our skin tans it is an indication that the DNA within our skin cells is incurring damage In other words what signals the body to turn on the tanning response is mutations to DNA caused by UV exposure so by definition if you are getting tan you are causing damage By allowing skin to stay dark over the course of a vacation or the summer you are continuously damaging the DNA in your skin and putting yourself at risk for developing potentially fatal skin cancer and premature aging So for all of you beachgoers who think you are doing yourself a favor by getting that base tan in reality you are worse off because you have removed your bodyrsquos natural warning sign to seek shade ndash the burn ndash and allowed your DNA to accrue more and more damage ultimately increasing your chances for developing skin cancer

But what about my Vitamin DThe role of vitamin D in our bodies is a topic of recent debate in medicine We are aware of the important function of vitamin D in bone health and there is some early evidence that it may be important in cancer prevention and a host of other functions While the exact optimal dose of daily vitamin D is a still a topic of contention what

most physicians and certainly all dermatologists will agree upon is that the sun is not a healthy source to get this dose It is true that there is production of vitamin D in the skin that occurs with sun exposure the amount of sun needed to maximize this production is minimal and far below the amount of sun that would make a personrsquos skin red or tanned Studies indicate that incidental exposure to the backs of your hands for a few minutes a week is sufficient to maintain adequate levels of vitamin D Furthermore common foods such as milk and orange juice are fortified with vitamin D and vitamin supplements are cheap and readily available So while the exact role of vitamin D and the correct amount of vitamin D are yet to be determined what we do know is that UV exposure causes cancer and anyone who tells you that the sun is a good way to generate vitamin D is doing a great injustice

ITrsquoS NEVER TOO LATE TO STARTMany skin cancer patients will often wonder if it is too late to start incorporating some of these changes into their lives and the answer is a resounding no As mentioned earlier the skin does have a running meter of sun exposure and there is a point on that meter where the damage is so great that a skin cancer will form The goal should be to prevent the meter from hitting that point and once you have reached that point at once spot on your body the goal should be to prevent creating more damage at all the other places of the skin In other words the first skin cancer should be a wake-up call to start making life changes with respect to sun exposure in an effort to prevent additional cancers from forming Broad brimmed hats (not baseball caps or visors) sunscreens protective clothing avoiding the sun between the hours of 10 am and 2pm avoiding indoor tanning booths and smart sun behavior in general are all ways that you can contribute to the prevention of skin cancer As with anything else in life moderation is the key to maintaining good health

FOR MORE INFORMATION

Sherrif Ibrahim MD PhD is Assistant Professor of the URMC Department of Dermatology and the Wilmot Cancer Center His practice is focused on procedural and surgical dermatology including the management of skin cancer with Mohs surgery

rochesterWomanmagcom march 2012 13


Suzanne Nasipak-Chapman understood the value of civic outreach at a young age

ldquoI can remember going to the library at age four or five and restocking the shelvesrdquo she says with a chuckle ldquoI grew up as a Naval Officerrsquos daughter both my parents were significant volunteers in their communityrdquo

Nasipak-Chapman is confident that her parentsrsquo modeling behavior in reaching out to their community will forever be ingrained within her continuously inspiring her to be the committed public servant she is today

ldquoIt really does take a village to do all thingsrdquo Nasipak-Chapman shares ldquoWe all need to take responsibility for making our community great I wouldnrsquot describe myself as an activist but I believe people should take an active partrdquo

A native of Syracuse Nasipak-Chapmanrsquos naturally magnanimous personality led her to Boston College where she pursued an undergraduate degree in psychology ldquoof all thingsrdquo she laughs

ldquoThe background of my education has allowed me to be successfulrdquo Nasipak-Chapman observes claiming that her background in psychology has granted her the ability to ldquolisten to people solve problems and help people growrdquo

She was given various opportunities while in the workforce to address specific needs within her company such as attending to risk management and diversity issues Nasipak-Chapman also has a history of working with non-profit companies that specialize in mental health treatment and benefitted from her expertise when it came to the insurance aspects of the operation

In September of 1987 just three years after graduating from college Nasipak-Chapman relocated to Rochester where she found herself employed at (formerly) the largest insurance agency in Rochester prominent in neighboring regions Hatch Leonard Naples Before long Nasipak-Chapman was made senior vice president of the agency However the journey from sales to partnership was not bereft of its challenges

ldquoThink twenty-five years agordquo she explains ldquoBack when I started in insurance sales there were very very few women in that rolerdquo Nasipak-Chapman recalls that in her early days at the agency she would often have to approach clients with a male counterpart so that customers would feel more at ease Once she had built a rapport with customers in their initial appointments proving herself to be a dedicated capable employee the male counterpart was no longer needed ldquoIt was important to be assertive without being aggressiverdquo according to Nasipak-Chapman

She commends her superiors co-workers and clients at Hatch Leonard Naples as being especially encouraging to Nasipak-Chapman as one of the few women employed at the agency She says that these individuals ceaselessly came to her with thoughtful comments inviting her to prestigious and educational events They never stopped recognizing her strengths and achievements and knew when to offer constructive criticism Nasipak-Chapman remembers them fondly as being ldquogood role modelsrdquo

In 2005 the insurance subsidiary of First Niagara Bank bought Hatch Leonard Naples Nasipak-Chapman was transferred to First Niagara Risk Management as Regional Director and eventually appointed

as Market Executive in 2011 Her responsibilities extended from risk management to the addition of business development which includes evaluating the needs of the community She also has sat on the boards of larger committees including Lifetime Assistance Foundation Rochester Business Alliance and WXXI Public Broadcasting Council She feels that what is most rewarding about her job is the fact that she witnesses the success of so many whether they are employees or customers

Apart from her parents Nasipak-Chapman draws the most inspiration from her brother Paul Nasipak from her supportive husband and children and from her colleagues whorsquove never ceased to cheer her on

Nasipak-Chapman also offers some endearing words of empowerment to women struggling to find their identity in the midst of their careers She feels especially gratified by the fact that First Niagara has advocated a work environment that supports women but understands that not all workforces are as encouraging and many still are conflicted in terms of achieving balance in their lives

ldquoIt is important to dream and dream bigrdquo confirms Nasipak-Chapman ldquoItrsquos also important to reassess those dreams at different stages of life because your needs and desires change Donrsquot be afraid to express those dreamsrdquo she says

Nasipak-Chapman encourages women to be comfortable with themselves to evaluate where their strengths and desires lie and to advocate for those strengths and desires to the best of their ability ldquoAsk yourself lsquowhat are you doing to get advancementrsquo And if therersquos a brick wall lsquowhat are you doing to get around itrsquo rdquo

BY ashleY cooper i photo BY todd elliott

lea

din

g w

OM

AN

shiFt+co

ntro

l

Sherrif F Ibrahim MD PhD 400 Red Creek Drive Suite 200 Rochester NY14623

Additional Information Available Consultation Fee will be Credited to Treatment Cost

University Dermatology AssociatesFacial amp Skin RejuvenationWrinkles amp Frown Lines

Sclerotherapy

Chemical PeelsLunch Time PeelsDeep Peels

Laser SurgeryHair RemovalFreckles amp Brown SpotsRed Spots amp Broken Blood VesselsAcne ScarringStretch MarksDeep WrinklesNeck TighteningBlue Light TreatmentPhoto Facials

Smile Lines amp Deep Wrinkles

Facial Volume Replacement

Leg Vein Treatment

JuvidermRestylanePerlaneRadiesse

R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R

585-641-2152 Country Club Plaza 823 Fairport Road East Rochester verticalelegancehdwfgcom


1THE ExCESSARY STOREBrand new and coming to you April 14 2012 RIT alum Tanvi Asher has taken her inspiring love of fabric to a whole new level Each scarf is a hand-made one-of-a-kind wearable work of art like yoursquove never seen before The Excessary Store is located at 121 Park Ave but you can get a sneak peak online at wwwexcessarycom

APRIL2

Petunia Rose Vintage China has a collection of hand-selected vintage pieces in a whimsical assortment of patterns and designs All combine to create a truly unique and beautiful setting for your home or any special occasion They also have vintage flatware and stemware to compliment the china as well as serving pieces luncheon and dessert sets and even vintage chandeliers whether you have 20 guests or over 400 there is something for everyone Visit Petuniarsquos at wwwpetuniarosecom to see some of their beautiful pieces or schedule a consultation for your special event

VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS


3FOUNTAIN OF YOUTH ORGANICSFoYO- a little shop with a big local heart carries unique organic products that are hard to find at other stores including pantry items food and even vitamins Hard to find gluten-free and allergen-free foods are also available and chosen by owner Patty Hawley because of their taste and exceptional quality Visit FoYO at 46 Main St in the town of Brockport or online at wwwfoyorganicscom

SOMETHING BLUEJill Bates AkA ldquoThe Fashion Physicianldquo combined her hobby and business degree in 1980 and founded Jill Bates Fashion Designs Since then she has specialized in scarves accessories and bridal alterations She puts something blue in all of her wedding alterations- a blue lace agate- for calming the bride and bestowing the traditional lsquosomething bluersquo for each and every one of her brides ldquoThe Fashion Physicianrdquo is located at 320 N washington St in East Rochester You can give her a call at 585-385-0074 and view her work on FacebookcomJillBatesFashion

4

THERErsquoS BEAUTY wITHINAt Jackson amp Hines in the village of Pittsford Pamela Hines and her daughter simply filled their store with all of their favorite things Everything in the store is exquisite- from well-known cosmetics like Smashbox to imported organic skincare and including their own private-label chocolates and teas Stop by their shop at 4 North Main Street in Pittsford or see their online store at wwwjacksonandhinescom

5

APRILVINTAGE CHINA

super finds for FaBulo

us FINDS

shi

Ft+c

on

tro

l

Call for your FREE Visit Greece 225-0210 Pittsford 381-6320

wwwslendercentercom Use MVP Health $ Flex Plans

Slender Center transforms lives with one-on-one coaching Grocery store food plans customized to preserve lean body weight guarantees higher fat loss compared to conventional diets

Includes Protein Snack Gift Bag

ldquoBecome onerdquo join our team of enthusiastic caring staff today If you have a desire to make a difference possess excellent people skills and work directly with individuals to help them gain and maintain independence in their lives then Lifetime Assistance Inc is the employer for you We emphasize strengths not limitations

Our Employees Enjoy

To ldquoBecome Onerdquo of this dynamic team of professionalsEvery 1st and 4th Wednesday of the month 9-12pm amp 1-3pm

or visit us online at wwwlifetimeassistanceorgEOE Lifetime Assistance Inc

425 Paul Road Rochester NY 14624 585-426-4120

Competitive SalariesMedical Dental Life Insurance

Generous Paid Time Off

Referral Bonus ProgramsTuition Reimbursement Programs

Work Life Balance

clearly comfortablyconsistently

20 Allens Creek Rd l Suite 1Most insurances accepted

461-6225

Robert ConwayOptometrist

Eye ExamsContact Lenses Optomap Retinal Exams


BY Jessica BagleY i photo BY JenniFFer meridaOne in six couples have trouble becoming pregnant and 73 million Americans suffer from infertility Luckily there is an organization that can helpErica Walther Schlaefer and her husband AJ Schlaefer started Parenthood for Me in 2009 after going through years of fertility treatments and adopting their son from Korea in 2009

ldquoOur mission is to provide financial and emotional assistance We provide grants for those undergoing in vitro fertilization (IVF) or the adoption of an infant whether it be domestic or internationalrdquo Erica said ldquoIt cost us $75000 out of pocket to become parents If people donrsquot have enough money and find themselves unable to have children we want to help themrdquoParenthood for Me is an international organization and has given grants to those all overmdashfrom New York to California To finance these grants Parenthood for Me holds a variety of fundraising projects such as their Annual Gala sponsored by CNY Fertility which will be held on April 21st at The Inn on Broadway Although the grants do not provide enough money for the entire adoption of IVF cycle which costs 9000 Parenthood for Me is able to help those who need assistanceldquoWe knew parents looking for money to go pick up their adopted son Liam in China Without the extra money they werenrsquot able to go and were heartbrokenrdquo Erica said ldquoBut our grants were able to help them go pick up their sonrdquo The Gala and a variety of other events are a great opportunity to spread the word about infertility as many who attend have not had a direct experience with the issue ldquoInfertility is very misunderstood and taboo so we try to educate on it and all that things that go along with itrdquo Erica said Erica pointed out that fertility issues are not covered by insurance because it is not considered a life altering disease and the 73 million Americans who suffer from infertility include those who conceive their first child and then cannot have more children as well

ldquoEven if someone does not have a personal experience with it once you talk to them stories pop uprdquo Erica said ldquoItrsquos a universal thing and when they hear the number of people that struggle with it they thinkmdashwhat if I couldnrsquot have my grandkids Family is a fundamental thing of liferdquoErica and AJ also offer emotional support by giving those who are struggling someone to talk to that truly understands ldquoWe all have gone through the same basic struggle to have a familyrdquo Erica said Erica also has a blog that details her own personal experiences as well as profiles of other parents and activists ldquoIt has been a huge outlet for me and people have told met that the blog has really helped them cope It helps them feel like there is someone else out there who is going through the same thingsrdquoParenthood for Me is currently accepting grant applications and the info is available at httpwwwparenthoodformeorg You can also find information on attending the gala at the website or visit Ericarsquos blog at httpparenthoodformeblogspotcom

For a

go

od

CA

USE

BY BY Jenn Bergin i photo BY JenniFFer merida

ldquoIrsquom a little outspokenrdquo Bonnie Webster told me when we met in her beautiful showroom in Avon on a rainy-morning

For some reason I wasnrsquot surprised

Webster is the Vice President of Monroe Industries a family-run business which custom manufactures countertops shower walls and floors and vanity tops Her husband started Monroe Industries with his parents in 1987 and Webster joined the team in 2000 focused on helping to sustain and grow the successful company

Today Webster is leading an industry in transition - as the developer of Robal Glass the companyrsquos recycled glass composite product line This innovative and eco-responsible product is a combination of 82 recycled post-consumer pre-landfill glass and bio-based resins that are cast into a wide variety of shapes sizes and colors designed to save the environment and help architects qualify for LEED points

Long before ldquogoing greenrdquo gained mainstream attention Webster was interested in developing a more sustainable method to manufacture her products

ldquoWhen I came on board people thought lsquohow cutersquo - herersquos this lsquogirlrsquo asking for these lsquogirlyrsquo changesrdquo Webster said

No one is saying that anymore Monroe Industries is now regarded as the greenest composite company in the country They plan to license the technology used to develop Robal Glass to other companies worldwide

Robal Glass was developed in 2008 and while business has doubled over the past five years the amount of waste produced has remained the same The company donates unusable products to Habitat for Humanity and 1 of all sales are donated to charity By year-end Webster strives to purchase the majority of recycled glass used for the product line locally

from the Genesse ARC

ldquoIrsquom driven by feeling good about what Irsquom doingrdquo Webster explained ldquoAnd knowing that Irsquom truly putting a good product in peoplersquos homesrdquo

Webster is hands-on She works with customers and contractors on product design and often cleans and crushes the recycled glass herself It takes 500 recycled beer bottles to make a standard tub surround This recycled waste creates a truly beautiful and quality product that will last the duration of the home

Webster is one of only two women in the country working in the composites industry She is an active spokesperson encouraging the government to promote quality building products and the use of bio-based resins

ldquoIrsquom definitely in a manrsquos worldrdquo Webster said ldquoBut they get used to me I know what a 2x4 is and I know how to use a tape measurerdquo

She is also a mother of two ndash and in addition to providing a quality product that consumers can feel good about she offers some great cleaning tips

ldquoGet rid of bar soaprdquo Webster recommends It sounds simple but the oils in traditional soap cause soap scum By switching to a liquid soap the amount of time and chemicals used to clean your shower is cut in half

Bonnie Webster is not afraid to challenge the norm and her innovative ideas really resonate

For more information on Robal Glass visit wwwrobalglasscom

lo

ca

l Bu

sin

ess

MA

TTER

S


Robal GlassGoing Green and Leading The Way

shiFt+co

ntro

l

Proudly owned and operated by the Oneida Indian Nation bull Verona New York bull 30 miles east of Syracuse

Find perfect balance with the latest spa amenities and luxurious treatments inspired by American Indian healing traditions Take an easy drive to the surprising serenity of our AAA Four Diamond golf and spa resort

Book Your Turnaround Spa Getaway Todayturningstonecomturnaround or 8007717711

Turn your stress aroundReadersrsquo Choice Awards Winner

ndashSpaFindercom

STAY | GOLF SPA DINE | ENTERTAINMENT | CASINO

Publication Rochester Womenrsquos Magazine Job 715-1032 Size 85x11 Running July Ad designed by Dana Communications 6094669187

in

her

oW

n w

ORD

S



BY aKi henderson i photo BY JenniFFer merida

ldquoIs it hard working in a predominately male industryrdquo Or ldquoHow is it working for your Dadrdquo These are the questions most people ask me when I introduce myself I would be lying if I said it is a piece of cake Working around men is challenging Demanding respect and getting them to listen to you as an equal sometimes seems impossible Proving to people that you are capable of doing the job is difficult when your dad owns the place and co-workers perceive that everything was handed to you Having to prove yourself carries a heavy burden at times but I take it with stride My strength was tested long before I started working for my dad in the automobile industry I made a life changing decision at the age of 15 Some thought it was a mistake but it was the best decision I ever made Everyone has a story here is mine

My sophomore year at AC Reynolds High School in Ashelle NC I was an executive officer in student council and a member of the National Honor Society My teachers loved me and I got along great with all my classmates I went to a school where less than 10 of the student body was African American and I refused to be stereotyped or known as anything less than model student Until one day the smell of food began to make me nauseous I didnrsquot think anything of it until every morning this same feeling came over me I got a hold of a pregnancy test thinking to myself ldquoI canrsquot be pregnant people look up to merdquo My heart sank as I gazed at the inevitable result ldquoOh God Irsquom pregnantrdquo

The next day I shared the results with my boyfriend His chin dropped tears welled up in my eyes There was only one option in our minds I was going to have an abortion No one could ever find out that I was pregnant His uncle agreed to give us the money and we were going to get it done and move onhellipuntil I told my big sister who opened her big mouth and told my mom

My mom devastated with the news looked right at me and said ldquoHow could you do this Aki I was so proud of you You know what your sister and I have both been through how could yourdquo My mom and sister both had their first child at 16 Raised in a single family home all my life wasnrsquot easy at all So my mom couldnrsquot understand how I could let this happen to me She then shared the news with my dad

My mom overwhelmed asked my dad to come get me Fifteen pregnant and leaving my boyfriend and all my childhood friends behind I moved to Ohio to live with my dad

On the long drive to Ohio my dad looked at me and said ldquoIf you still decide to have an abortion thatrsquos fine I will pay for it but before you do I need you to talk to someone first so that you can make an informed decisionrdquo I had no choice but to go along with it I didnrsquot have the money to pay for the abortion myself

My dad took me to a counselor who talked to me about adoption keeping the baby or abortion After speaking with her I realized that I wasnrsquot pregnant with a problem but with a baby Wow a baby All of the sudden it became so real to me I have a baby inside of me and I want to keep it I didnrsquot know anything else at that moment in time but I wanted my baby

My mom finally calmed down and three months later she wanted me back home Happy to be back with my friends family and boyfriend life started looking betterhellipexcept for the one embarrassing fact that I was 15 and pregnant Holding my head up high in a school where I was once a model student was very hard as my belly grew I quickly got over the shame and I worked hard at keeping my grades up and staying focused on preparing for my new child One teacher asked me ldquoHow are you going to go to college with a babyrdquo I went home crying to my mom How dare my teacher ask me that My mom looked me right in the eyes and said ldquoAki itrsquos not going to be easy but you will go to college Just because things are hard doesnrsquot make them impossiblerdquo The very next day my mom had a few words with that teacher and immediately withdrew me from her class

One month before my baby was due my best friend and my mom planned a baby shower All my friends from school came I couldnrsquot believe it I thought they would be ashamed of me or not support me boy I was wrong They were there and surprisingly enough their parents brought them there and I had so many gifts clothes diapers etc I didnrsquot have to go shopping for a year

April 26 1993 I gave birth to my first born son Rodregous Deontraz Stevens II He was 9 lbs 12 oz and 22 inches long He was so big he was the baby of the week He was the most beautiful thing I had ever seen in my life He inspired me to become the student body president homecoming queen prom queen and graduate with a 36 GPA I received an academic scholarship and graduated from what was then the largest university in the country The Ohio State University Would you believe it if I told you I did all this while working part-time My baby is now 18 in college with a football scholarship What I thought at one time was a problem is one of my biggest blessings

Against all odds when we as women are tested we can tap into our inner strength and achieve what some may think is impossible I found that out at a very young age

Every day I come to work challenged by working with mostly men and for my dad How is it you ask I would be lying to you if I said it was a piece of cakehellipBut after all that I have been through it is a walk in the park

in her o

Wn

wQ

RDS


Our upholstered furniture area rugs and wall-to-wall carpet give us comfort and warmth bringing function and fashion to our homes Upholstery fabric both beautiful and beneficial collects soil (particulate) and allergens (allergy causing irritants) quite efficiently Professional cleaning by removing the deep down grit and odors prolongs the life by restoring the look feel and the smell of our upholstered furniturePollutants enter our homes through the air cling to our clothing our shoes children and pets Synthetic pollutants found in our homes include residues from motor oil gasoline acids asphalt lawn and garden fertilizers insecticides and herbicides industrial chemicals and gases automobile exhaust and tire residue Organic Pollutants such as pollens

from flowers trees indoor and outdoor plants dead leaves insects and insect droppings as well as human and pet skin hair and dander find their way onto our furnishings These pollutants (irritants) combine to form an ldquoenvironmental stewrdquo providing the breeding ground for mold mildew dust mites viruses fungi and bacterium Upholstered furniture carpet oriental and area rugs are magnets to these harmful microorganismsAs home owners a through vacuuming of our furnishings (HEPA or water filtered) to keep these harmful contaminates at a low level is necessary on a scheduled basis Eventually a professional cleaning to significantly reduce the threat of these irritants to our health and to prolong the life of our furnishings will be needed The US Environmental Protection

Agency suggests our carpet and upholstery be professionally cleaned depending on use from every 6 to 18 monthsWhen looking for a rug and upholstery cleaning service it is important to find a well established company with high credibility and experienced personnel A company that uses child pet and environmentally safe cleaning products and equipment is important Be sure to check references and testimonials A good source is your local Better Business Bureau and Angiersquos List Check out the companyrsquos website Call them and ask lots of questions Are they helpful knowledgeable and pleasant Start today You and your family will feel better just knowing your homes furnishings are clean and healthy

24 march 2012 rochesterWomanmagcom

rW

m s

prin

g C

LEA

NIN

G

BY sraddha prativadi mdWomen are taking on more leadership positions in business and society every year Bleeding for menstrual abnormalities can be intrusive and prohibitive to ones life and goals for the family and professional life Many women live with menstrual abnormalities not knowing that there are several excellent options now available to help take control of bothersome embarrassing and disruptive bleeding There are oral medications that can help manage heavy periods and irregular bleeding The Mirena IUD device is also a good option to use to decrease menstrual-related bleedingHowever an increasingly popular procedure called endometrial ablation is helping to decrease the rates of hysterectomy and allows the avoidance of the chronic use of oral medications There are two types of ablations A resectoscopic approach to the endometrial ablation excises the problematic uterine lining or endometrium resulting in decreased bleeding Non-resectoscopic techniques often require less operative time and are used more frequently There are many types of ablation available to women in the Greater Rochester area One technique involves the introduction of a radiofrequency array into the uterus and administration of energy to get rid of the endometrial tissue Another procedure uses highly heated circulating water in the uterus to destroy the tissue Still another approach utilizes a special balloon filled with hot fluid to administer heat to destroy the tissue A final technique uses the power of freezing temperatures to destroy the tissue and create analgesia at the same time These particular techniques are only appropriate for women who have completed childbearing and have a form of permanent contraception in place Many providers require a woman to have permanent contraception in place before considering these techniques for control of abnormal uterine bleeding These techniques also best treat bleeding in woman who is cycling regularly Women with irregular cycles or bleeding after menopause require other forms of evaluation and therapy These techniques also cannot be used in women with uterine abnormalities a desire for future pregnancy previous uterine surgery of certain types enlarged uterusFor women in which cancer could be a possible reason for the bleeding separate and distinct evaluation and treatment techniques are used Many times a surgeon will prepare the patientrsquos endometrium with hormones to help maximize the therapeutic effect of the ablation What is a reasonable therapeutic outcome Decreased bleeding While many women will experience no bleeding or amenorrhea this not a guaranteed outcome of the procedure Some women experience increased pain and bleeding after these procedures Thus careful evaluation by and discussion with your trusted healthcare professional is of paramount importantMany physicians offer these procedures in their offices making the procedure more accessible to patients and more easily to be accommodated into a womanrsquos busy schedule Pain and anxiety are managed by a variety of simple measures that are tailored to each patientrsquos needs These procedures are also done in the hospital with excellent access to anesthesia services and slightly more organization needed to arrange logistics for a patient If heavy periods or irregular bleeding are impeding your life ability to enjoy special occasions and decreasing your productivity or confidence in the workplace I encourage you to speak with your health care professional and seek out the freedom that is afforded to you by the many wonderful options we have at out our fingertips Dr Prativadi practices at Madonna OBGYN she can be reached at wwwmadonnaobgyncom or by calling (585) 698-7077

hea

lthY

wO

MA

N

the place to be VICTOR NEW YORK

7387 route 96 (next to monro muffl er) Victor

i feel prettyoh so pretty

Bow WowS A L O N

call melissa certifi ed groomerfor appointment

7386166open tuesday-saturday

for reasonable ratesand excellent care

28 april 2012 rochesterWomanmagcom28 march 2012 rochesterWomanmagcom

VISIT US ONLINE AT

WWWFOLIVERSCOM

129 S Main StreetCanandaigua NY

5853962585

747 Park AvenueRochester NY

5852442585

40 varieties of the finest extra virgin olive oils and balsamic

vinegars from around the world all available for tasting

ndash right from the tap

Whether you need a question answered a problem solvedor a claim reported my jobis to make it happenLike a good neighbor State Farm is therereg

CALL ME TODAY

Beingthereis whyIrsquom here

P0971931 State Farm Home Office Bloomington IL

Lino Reale LUTCF Agent98 West Main StVictor NY 14564

Bus 585-924-4090wwwlinorealecom

BY caurie putnam

From April 3 ndash 29 the hit musical Jersey Boys will be in town as part of the Rochester Broadway Theatre Leaguersquos 2011-2012 season This is the second time the Tony and Grammy award winning ldquoBest Musicalrdquo about Frankie Valli and the Four Seasons has come to Rochester Jersey Boys sold out during its first visit to Rochester in 2009 with an impressive 52000 attendees

ldquoIrsquom really excited to get to Rochesterrdquo said Natalie Gallo 26 who plays Frankie Vallirsquos wife Mary Delgado ldquoIrsquove never been but Irsquove heard wonderful things about the people and the cityrdquo

Rochester Woman Magazine caught up with Gallo on a train between Schenectady New York and Manhattan She was jetting home to the Big Apple on her day off during the tourrsquos three week stint in Schenectady

Gallo is used to being busy ndash there are just three women in Jersey Boys and they play an impressive fifty-two different characters But this busy life on and off stage is what Gallo dreamed of since she was fifteen growing up in a small town 45 minutes outside of Pittsburg

ldquoI was a cheerleader in elementary school and when I didnrsquot make the team in high school I was devastatedrdquo recalls Gallo of the moment that started her down a path towards Broadway

She went home crying and found a flier in the mail about music and dance lessons in Pittsburgh

ldquoFrom that day on my life completely changedrdquo Gallo said

She got heavily involved in dance music theatre and community theatre Her parents who own an Italian restaurant would drive her two hours several times a week to lessons

ldquoI would not have been able to do what I did without my familyrdquo Gallo said ldquoThey went through a lot for merdquo

She told her father at age fifteen that someday she would perform on Broadway The Jersey Boys is her second national Broadway tour ndash her first was Mama Mia which she left in October 2011 for the role of Mary Delgado

ldquoIt is such a joy to be on stage every night with the cast of Jersey Boysrdquo Gallo said ldquoI love being at workrdquo

Gallorsquos advice to young women interested in acting is to study hard get professional training (Gallo attended Park Point University) and get involved in community theatre

She also said ldquoThere are a lot of lsquorulesrsquo about how to make it in this business but my best advice is to follow your gut Everyone has their own craft and their own style you have to find yoursrdquo

Gallo believes that even when challenges occur good things can come from them ndash just like happened to her with her rejection from cheerleading

ldquoI didnrsquot realize how important that moment was until I was older and could look backrdquo Gallo said ldquoIf you stay strong and stay positive yoursquoll get wherever you want to gordquo

When you go to Jersey Boys this month look for Natalie Gallo For ticket and other information on Jersey Boys visit wwwrbtlorg


que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


BY caurie putnam i photos BY Brandon vicK

The master bedroom in the 150-year-old Victor farmhouse where Kristin Elliott lives with her husband Rick and three daughters is carpeted But underneath the carpet is a beautiful painting on the wood floor of a family tree containing the names of the many generations of Elliotts that lived in the home before Kristin and Rick The painting under the carpet is a wonderful example of Kristin Elliottrsquos life There is so much more to it than meets the eye

A mother of three a wife a high school science teacher a practitioner of a natural lifestyle and an award winning entrepreneur and business women

That is Kristin Elliott

the doodie pacKIn no arena is duality more evident than in her award winning pet product the Doodie Pack

Kristin came up with the concept of the Doodie Pack in 2007 after seeing a beautiful well dressed couple walking two black labs In their hands were plastic bags Kristin immediately got the thought of creating a product that would eliminate the need for dog owners to have to carry their petrsquos waste themselves

ldquoI wanted to put dignity back into the dog walkrdquo Kristin said ldquoIt is an issue every dog owner has to deal withrdquo

She designed the Doodie Pack a lightweight utility backpack that dogs can wear with that purpose in mind A lover of nature and the outdoors ndash who calls herself a ldquoCountry MouserdquomdashKristin also saw the benefit of pet waste management for the environment

ldquoTwenty percent of groundwater contamination is from pet wasterdquo Kristin said ldquoThe pack is great for the environmentrdquo

But four years later the Doodie Pack is so much more than a waste management tool It is a product that has changed not only the lives of pets but Kristin and her familyrsquos life

the dutY pacKRegina Helfer of North Greece is a long time Doodie Pack customer who knows firsthand the benefits of the product beyond what Kristin first envisioned it for

ldquoThe pack helps my dogs emotionallyrdquo says Helfer whose two Burnese mountain dogs Freeport and Mr Cooper and Landseer Newfoundland Penny wear Doodie Packs often ldquoThey are working dogs by nature and when I put the packs on their back they get right into working moderdquo

Freeport Mr Cooper and Penny are all reading therapy dogs through Lollypop Farm They carry books in the pockets of the Doodie Pack not waste

ldquoThe pack has been a godsend to me and the dogsrdquo Helfer said ldquoWhat Kristin started out creating the product for has blossomed out into so much morerdquo

The pack has not only allowed dogs like Helfers to help people but has allowed Kristin to contribute to agencies that help people and animals in need All of the packs can be custom embroidered much like an LL Bean Back Pack (the packs are actually modeled after the same durable reflective materials LL Bean Back Packs are) ldquoA number of dogs have been adopted out by rescue agencies because their packs were embroidered with lsquoPlease Adopt Mersquordquo Kristin said

Other packs are embroidered with a pink ribbon Each time a customer purchases a Pink Ribbon Pack $5 is donated by Doodie Pack the Susan G Komen Foundation Kristin estimates her company has given about $8000 to various charities from sales of the Doodie Pack in just a few years

ldquoThere isnrsquot a group we canrsquot helprdquo Kristin said ldquoWersquove seen the pack used for waste management training environmental protection promotion health wellness safety not-for profits hiking therapy and morerdquo

a pet product poWerhouseThe pet product industry in the United States is huge ndash generating $84 billion in sales annually And the small business started on a farmstead in Victor is getting attention beyond adoring pet owners

ldquoTherersquos really not a product like thisrdquo said Russ Herman the owner of the Pet$aver Superstore in Brighton and Greece ldquoItrsquos practical lightweight reasonably priced and a lot of valuerdquo


got doodiethe Woman Behind this pet product powerhouse

Herman was the first local business to begin carrying the Doodie Pack about three years ago

Since then the pack has gone national It is in forty brick and mortar stores nationwide booming online and has the potential for a private label soon It is the official uniform for the national Toyota Spokesdog Team The team wore Doodie Packs on a six week thirty city bus tour to promote pet safety Invisible Fence also uses Doodie Pack uniforms on its training dogs in about 400 franchises nationwide

Additionally pet industry magazines have taken notice of The Doodie Pack ndash Modern Dog Magazine named it one of ldquo10 Must Haves for the Dog Parkrdquo and Fido Friendly Magazine named it one of the Best Products of 2011

Kristin has also been featured in the industry standard Pet Product News twice Herman also attributes the Doodie Packrsquos success to the creator ldquoKristin is very dynamicrdquo Herman said ldquoShersquos a very positive individual that anyone in business who comes in contact with her canrsquot help like herrdquo When it comes to accolades Kristin is humble

ldquoIrsquom so immensely proud of the success the pack has gottenrdquo Kristin said ldquoBut if I had to make a list of who I am I wouldnrsquot put entrepreneur first Irsquom a Mom firstrdquo

a FamilY aFFairThe proudest recognition Kristin has gotten from her product comes not from afar but within her own home Her daughters Savannah 13 Payton 11 and Carlee 8 have taken a strong interest in the companyldquoItrsquos surreal to watch my daughters learn with merdquo Kristin said ldquoI couldnrsquot have done this without my husband and girlsrdquo

The girls are active in all parts of the company Payton loves to write about the Doodie Pack and help with advertising Savannah enjoys photography and taking pictures of the product on the familyrsquos two cocker spaniels Ally and Maisy for the website and promotional purposes And Carlee loves accompanying her Mom to festivals to sell the product

ldquoIrsquove never stopped making their lives a learning experiencerdquo said Kristin of her daughters ldquoI am always teaching them and having them open their eyes to new thingsrdquo

Helfer has seen the Elliott girls working with their mom and is always awed ldquoKristin is raising three outstanding daughters who are taking away so much from the experience she has created for themrdquo Helfer said ldquoShersquos an incredible motherrdquo

teaching through exampleIn addition to being a role model for her own girls Kristin who graduated from the University at Buffalo and Roberts Wesleyan is a role model for youth everyday as a teacher For the past eighteen years she has taught in the Gates Chili School District and currently teaches environmental science


co

ver

STO

RY

ldquoI hope to teach them that you can do anything if you love it enough and to leave the world better than you found itrdquo


ldquoI love being in the classroomrdquo Kristin said ldquoI want to share everything I knowrdquo Kristinrsquos students know that outside of the classroom their teacher is a business woman

ldquoI hope to teach them that you can do anything if you love it enoughrdquo Kristin said ldquoAnd to leave the world better than you found itrdquoShe credits her own love of learning to the creation of the Doodie Pack

ldquoBeing a teacher I crave learningrdquo Kristin said ldquoI wanted to keep learning even though I was at a good place in my career Inventing the Doodie Pack was my way of going back to schoolrdquo

Indeed Kristin who has always been creative had never created a product before the pack

She worked hard to learn the ins and outs of designing market analyzing field testing manufacturing promoting and selling a product ndash taking classes and attending conferences nationwide She also immersed herself in social media

ldquoI donrsquot think I could have done this without the Internetrdquo Kristin said ldquoI learned so much and had so many mentors that I met onlinerdquo

She personally maintains an active Twitter feed (DoodiePack) and Facebook page for Doodie Pack and is readily accessible to her customers ldquoBeing in business is about being authentic and transparentrdquo Kristin said

the FutureKristinrsquos plans for the immediate future are to continue to grow Doodie Pack and keep it ldquofluid and healthyrdquo Continuing to contribute charitably and to impact the Rochester community is high on her priority list Recently she moved the manufacturing of her products to Fieldtex in Rochester

She hopes that at some point she can use the business lessons shersquos learned to inspire and help other women with an entrepreneurial spirit

ldquoI see myself going into business mentoring or teaching down the roadrdquo Kristin said ldquoI want to give back We all have to give back to each otherrdquo She looks forward to each new day as a mother wife teacher and businesswoman

ldquoWhen you love something you canrsquot wait to get out of bed in the morningrdquo Kristin said ldquoIrsquom really blessed to have jobs I love immenselyrdquo

co

ver STO

RY

rochester Womanmagcom march 2012 37

Dear WendyThere used to be a time when a hand shake sealed the deal This was all you needed it was your word Not anymore in todayrsquos economy you need to put everything in writing This protects not only you but the other parties involved Did you sit down with your friend and discuss what your commission was going to be Did you clearly define your role as sales person If not the only thing you can really do is ask her to pay you a commission from this point forward We all make assumptions from time to time and occasionally they cost us more than we bargained for

Here are a few items which you should always get in writing

1 An employment agreement You want to clearly define the role the new employee is expected to fill You donrsquot want to keep them guessing they cannot be held accountable if they donrsquot know what is expected of them Be sure and include any special projects or tasks they will be working on What are their hours and days they will work Again make sure you add in salary potential bonuses or stock options

2 Anytime you are working with a buildingservice contractor you need to make sure you are getting what you are paying for and your satisfaction as well If there is work being preformed clearly spell it out There is no detail that is too small For example what is the thickness of installation I will be getting or how often will the corners

Dear AngellaAbout three months ago I started a job that I thought was going to be a perfect fit for me I was helping a friend sell some jewelry she was making I sold quite a few pieces When I met with her to discuss my commission she gave me some jewelry I was really counting on a check what do I do nowWendy

be vacuumed out You want to include a start and finish date With a service contract you want to add when they should renew or a way for either party to terminate the relationship

3 Dealing with a sales contract If you are buying a product or many products you want to ensure that you are protected What if the product comes to you damaged Can it be returned and if so who is responsible for the cost Include a guaranteed date of delivery If it arrives after the delivery date are you still expected to take delivery

According to Lisa Riggi president of LHR administrative Services ldquoWhen meeting with a new client we review their needs The contract is tailored to those specifications I make sure we are both satisfied Then and only then do we both signrdquo

You want to make sure both parties are satisfied with what they are signing Once signed you only have three business days to back out of any deal If at any point you are having doubts or concerns renegotiate your contract or cancel it all together Without getting it in writing you can cause a lot of unnecessary problems you could loose a client or friendship

Do you have a question for Angella Send it to Angellawisdominatrafficjamcom or visit her at wwwwisdominatrafficjamcom

Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY

As Mother Nature has toyed with our emotions this winter spring is sure to bring the warmer weather wersquove been hoping for The time is now to start planning family vacations and weekend holidays Trips in nature offer more than just the typical exercise and fresh air

I was very very fortunate to have adventurous parents that from a young age exposed me to many exotic places From camping in the Adirondacks to vacationing in Cancun Mexico there was always an itch to ldquoget outta townrdquo I fell in love with the lobsters of Maine apple orchard near my grandparentrsquos cabin in North Carolina beaches of Florida ancient artifacts of Egypt and the mountains of Vancouver

As I look back I am grateful first and foremost I felt privileged and ldquoworldlyrdquo I got to play collect random knickknacks hike explore and sleep in a tent (or hotel) But every trip brought something new to learn and once in a lifetime opportunities When we camped for example I learned survival skills safe fire building how to prepare food with no kitchen how to play in nature

Travel has shaped my personality and cultivated creativity imagination independence awareness of other cultures respect for nature and a thirst for adventure traits that I think every child should have the chance to harvest though exploration of ldquostrangerdquo lands

Exploration on vacation teaches more than the obvious Itrsquos an opportunity to educate your children something out of the ordinary something that will stick with them for the rest of their life Wandering in the woods or walking a beach can be calming often meditative Being ldquoone with naturerdquo can positively affect the youngest soul

Bonding as a family lasts a lifetime even if it feels like it only mends issues of the moment Sharing travel experiences is a great bonding tool as you can talk about and recount them for years to come

One day your children will (also) say ldquoThank you parents for all the opportunities yoursquove allowed me all the things yoursquove taught me and all the love and guidance yoursquove given me where ever wersquove left our foot prints (or miniature house made from forest findings)rdquo

Colleen Flaherty is a personal trainer at Fore Performance on Monroe AveContact her at maherstrengthgmailcom or visit httpoptimistbrightlifeblogspotcom


Fitness

shiFt+co

ntro

l

1855 Monroe AveBrightonEcircCommons5854735343

20EcircOFFAnyEcircOneEcircItem

TiffanieEcircisEcircanEcircArtistEcircforEcircRedkenEcirc5thEcircAvenueEcircasEcircaEcircColorEcircandEcircDesignEcircSpecialistCallEcircTODAYEcircForEcircaEcircFreeEcircConsultationEcirc5858209062

ChromaticsEcircNEWEcircBreakthroughEcircColor

HasEcircZEROEcircAmmoniaEcircandEcircZEROEcircOdorEcirc

EcircMakesEcircHairEcirc2xEcircStrongerEcircandEcircShiner

Before


BY Jenn Bergin i photo BY JenniFFer merida

Itrsquos often said that the happiest people are those who truly love what they do

Well Elizabeth Schirmer canrsquot stop smiling

At age 27 Schirmer is the Vice President of Sales and Customer Advocacy at Sweetwater Energy a local start-up company that uses innovative technology to produce low-cost concentrated sugars from agricultural residues These sugars can then be used as a substitute for oil

ldquoWe are on the clean-energy green-alternative to petroleum pathrdquo Schirmer said

It may seem like quite a task for a woman still in her 20rsquos But Schirmer is not your average twenty-something

After high school Schirmer was personally offered an internship at PAETEC by then-Chairman and CEO Arunas Chesonis an opportunity that she was chosen for after being honored by the Womenrsquos Council of the Rochester Business Alliance as a recipient of the Young Women of Distinction Award Upon graduating from Villanova with her BS in International Business and Marketing and an Economics certificate from East China Normal University in Shanghai Schirmer chose to return to Rochester and to PAETEC where she began her career in Marketing and Communications

Sweetwater Energy was established in 2006 by PAETEC co-founder Jack Baron as a dedicated producer of bio fuels primarily ethanol In January 2010 Schirmer joined Baron at the company and became Sweetwater Energyrsquos first paid employee She spent her evenings working toward her MBA in Entrepreneurship and Marketing at the University of Rochester with a focus on Sustainability Management Strategy at Harvard Universityrsquos School of Public Health extension graduate studies program

Schirmer calls her decision to join a start-up company ldquoa no-brainerrdquo and finds the tangible and measurable contribution that can be made on a daily basis a benefit of working for a small company

ldquoAs a young professional itrsquos a rare opportunity to have the chance to work at a start-up I could not say nordquo Schirmer said ldquoI had to ask myself is the juice worth the squeeze And it was ndash a million times overrdquo

Schirmer is passionate about creating a worklife balance and she is sincere about ldquopaying it forwardrdquo Recognizing the impact that the Young Women of Distinction Award made in her life she now works with the organization to help empower young women on a personal level and to offer other girls the same opportunities she was given

She is a Compeer volunteer and has been a mentor to a young girl through her teen years taking her ice skating and to try on prom

InspireeliZaBeth schirmervice president of sales and customer advocacy


rochester Women

BY Jessica BagleY i photo BY JenniFFer merida

Jean Daniel has been active in the community for her entire life Starting her activism in Toronto and moving to Rochester in the rsquo60s she has been the director of the senior center in East Rochester for almost 50 years

Jean began the senior citizen group in 1962 after she was asked to spearhead a project for the seniors of Temple Beth El in Rochester

ldquoThe first month we had a luncheon and had eight peoplerdquo Daniel said ldquoI told them to bring a friend the next month We eventually outgrew the Church and moved into a building in 1978

Now the senior center is named after Jean and has between 250 and 300 members The Senior Center is a meeting place for fun and fellowship and serves as a community resource for information and guidance on meeting the needs of our older residents The Center also provides a group setting for work exercise and educational programs as well as a link with other senior citizens in Monroe County and agencies and businesses serving seniors The center offers a variety of activitiesmdashfrom speakers to line dancing to choirs and is open from 900 am -330 pm Members must be 55 or older or married to someone 55 or older

ldquoWe have a monthly and yearly program with speakers recreation activities and offer fellowship for people in the communityrdquo Daniel said

On Valentines Day the Jean Daniel Senior Citizen Center honors those who have been married for 50 years as well as those who are over the age of 80 Jean also brings in tax counselors to help both the community and the members of the senior center as well as a podiatrist every third month

Although the group was made up of mainly seniors living alone when it began now there are a lot of couples as well

ldquoBut we do have a very interesting singles grouprdquo Daniel said ldquoIt started with our men who were widowers and didnrsquot want to go home to eat alone So we began a group dinner for these people and they love itrdquo

Jean is a Toronto native and moved with her husband and daughter to Rochester for her husbandrsquos work Jean lived in England for five years while her husband was in the Royal Air Force in WWII While in England she had her oldest daughter

After returning to Canada Jean stayed active in the community and had her second daughter While her daughters were in school Jean was the District Chairman for Home and School or what we call ParentTeacher in the States

ldquoWhen I moved to Rochester I volunteered for 12 years as a volunteer aid at the airport and met some very interesting peoplerdquo Daniel explained ldquoI also did Braille translations from 1961 until last yearrdquo

(continued on page 46)

ldquo Itrsquos not a job when you love what you are

doingrdquo Jean danieldirector east rochester senior center


reverend marY ramermanspiritus christi church

ldquoI love everything about Rochesterrdquo

BY ashleY copper i photo BY todd elliottReverend Mary Ramerman knows all too well what itrsquos like to face adversity

After being controversially confronted by the Rochester Diocese in 1998 Corpus Christi Churchrsquos then Pastor Father Jim Callan was dismissed from serving as the the parish administrator For the twenty-two years prior Callan had reconstructed a depleting congregation by altering the parishionersrsquo focus Under his leadership Corpus Christi went from being a struggling parish of a couple of hundred attendees to a bountiful body of 3000 Corpus Christi had been known for its extensive outreach programs and for its non-partial embracing of all individuals Catholic or otherwise

The hierarchy did not recognize the practices that had been adopted by Corpus Christi which included allowing non-Catholics to participate in Communion celebrating gay and lesbian unions and ordaining women The Vatican resented the fact that Callan permitted Mary Ramerman to hold the position of Associate Pastor of Corpus Christi and she was consequently asked not to wear vestments Ramerman objected planted firm in her advocacy for equality among the sexes in the church and continued to approach the altar She was fired shortly after Callan

Though Callan and Ramerman had been considered excommunicated by the Rochester diocese they founded along with other members who had either resigned from or had been fired from their positions at Corpus Christi the ldquoNew Faith Communityrdquo which is known today as Spiritus Christi Although not officially in communion with Rome Spiritus Christi observes the traditions of the Catholic Church while still adhering to their own values that center around being an inclusive parish

In Spiritus Christirsquos early days Rev Ramerman was often distressingly scrutinized She explained that when people approached her she never knew if their intentions were to condemn her or to offer her their support

I asked Rev Ramerman how she was able to cope with criticism She replied that for her it was necessary to learn that ldquoyou canrsquot please everyone You have look deep within yourself and express what you believerdquo

She went on to say that what is most ldquomentally freeingrdquo is when know that ldquoyou are at peace with who you are and at peace with Godrdquo

ldquoI think the thing thatrsquos really helpful is to have people you find that can encourage yourdquo Rev Ramerman began ldquoso that when you have times of feeling unaccepted you have your lsquohug grouprsquo-people who remind you the meaning of who you are and what yoursquore aboutrdquo

Rev Ramerman illustrated her own words by revealing a touching example She recalled that when she started praying before the church there were certain faces in the congregation that she would fixate upon because they were smiling supportive facesIn spite of the hindrances that Rev Ramerman and the other (continued on page 46) rochester Womanmagcom april 2012 45


rW

INSP

IRE

dresses while also encouraging her to pursue her college dreams Schirmer finds balance and re-focuses her priorities through yoga and is working to become a certified instructor She plans to use the practice to work with children in need and veterans to help alleviate post traumatic stress and aid in healing

Not only is she inspiring Schirmer also continues to allow herself be inspired She is currently training for her her first triathalon with her boyfriend an Iron Man tri-athlete and the couple hopes to work with Achilles International to help people with disabilities participate in and benefit from athletics

Schirmerrsquos constant smile is proof that doing good really does makes you happy

As the director of the senior center Jean gets many of the same benefits form the group as the members do and loves being involved with the group after almost a half century

ldquoI get so much friendship and love from the membersrdquo Daniel said ldquoThey are so helpful and will do anything for me Itrsquos not a job when you love what you are doingrdquo

For more information on the center visit httpwwweastrochesterorgcommunity_centersseniorcenterindexphp or call 385-3643

eliZaBeth schirmer (cont)leaders of Spiritus Christi have encountered she assured that she never doubted in the midst of trial her lifersquos purpose

ldquoI knew when I was seven years old that I wanted to be a minister so that was clear to merdquo she stated Rev Ramerman originally hails from California where she worked as both a school teacher and youth minister It was 1983 when she and her husband along with their then two year old son packed all their belongings into their Volkswagen eastbound for Rochester anticipating the opportunity to do inner-city work

Today Rev Ramerman is the Pastoral Administrator of Spiritus Christi Church and was ordained as a priest in 2001

ldquoI love being involved in peoplesrsquo lives on a deep levelrdquo Ramerman stated ldquoWhen people get married I get to know why they love each other When somebody dies I get to be around the family and see the joy that they remember about that person If someone is struggling with guilt I get to help them see a better future for themselvesrdquo

Rev Ramerman joins a hall of fame of women who have advocated equal rights Part of her inspiration comes from her own ancestor Mother Joseph a nun and architect who fought for her dignity in a man-dominated predominately English-speaking environment

rev marY ramermanJean daniel (cont)


BY sarah Jane cliFFordIn my youth I was very active in sports participating in horse jumping etc I often wondered if that activity helped me when I created and conducted my own businesshellipthe Gymnastics Training Center Well according to Cynthia Kocialskirsquos comments as posted on ldquoThe Work At Home Womanrdquo web site it very much was a factor

The Intent to winldquoIn sports the link between progressing in a sport is directly related to your track record of winningrdquo said Kocialski ldquoAthletes know that when they step on the playing field they must have the intent to win and must live in the moment ndash for the next few minutes or hours their world is only the game and what must be done to win it

ldquoI see many young entrepreneurs that want to start the next Google or Amazonrdquo she wrote ldquoThey are very talented people but they donrsquot have the intent to win

ldquoMany entrepreneurs believe itrsquos about effort If they try hard and long enough then they will eventually succeed at their business But thatrsquos not true Who hires an attorney who loses all his cases but tried his best Who engages a physician that never cures their patients of their ills Find me an investor who will back an entrepreneur whose previous companies have all failed Athletes understand the importance of a consistent level of excellence and winning

Performance Under PressureldquoAthletes learn to perform under pressure While there is the pressure to get good grades in school itrsquos not as intense as athletics If you donrsquot do well in math you may get a B or C for a grade but you will still move to the next level If you donrsquot do so well in a season you may never have the opportunity to play the sport again

ldquoEven in practice athletes are under pressure to perform They have to jump so high or spin so fast by a certain date or their lack of progress becomes detrimental If a sports coach knows an athlete is capable of doing something but just canrsquot get it there will be no sympathy from the coach The coach will push the athlete to performldquoIn order for a company to grow it must bring in sales so it can pay the staff and reinvest for the future Without that external pressure to perform companies remain marginal In sports therersquos the coach In a business itrsquos the mentors advisors businesses coaches and shareholders that can provide the accountability necessary to push the company to succeedrdquo

More About kocialskiKocialski is the founder of three tech start-ups companies In the past 15 years she has been involved in dozens of start-ups She writes the Start-up Entrepreneursrsquo Blog wwwcynthiakocialskicom

She has also written the book ldquoOut of the Classroom Lessons in Success How to Prosper Without Being at the Top of the Classrdquo The book serves up tips insight and wisdom to enable young adults and parents of kids to know what it will take to forge a successful career no matter what their academic achievement

Many ThanksThank you Cynthia for confirming my gut feeling that sports played a major role in getting my business off the ground and keeping it going for some 26 years

If you have information ideas comments or suggestions for ldquoWorld Of Women Sportsrdquo please contact Sarah Jane Clifford at 585388-8686 Her e-mail is gtcfrontiernetnet Clifford owns and operates The Gymnastics Training Center of Rochester Inc 2051 Fairport Nine Mile Point Rd Penfield NY 14526


Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE

For newlyweds looking to start off on solid financial footing these days the path to success may seem filled with potential pitfalls However finding your way doesnrsquot have to be as difficult as it seems The key lies in learning how to manage the money that you take in and using this to build up a nest egg that will allow you to get through the shaky days

The first step to financial security involves putting together a budget and sticking to it It isnrsquot a glamorous task but it is necessary and one that you should not bypass It will also involve the cooperation of both sides of the marital equation too because sticking to a budget is a lot like rowing a boatmdashif yoursquore both not paddling in the same direction yoursquore not going to get anywhere

Assuming yoursquove successfully put together a budget that works for your new household and yoursquore sticking to it the next step is to establish goals for saving money Now that itrsquos clear how your money is being spent it should also become clear how much you can actually set aside from your paychecks each month When setting these goals look at it from two levels First yoursquoll want to identify shorter-term goals for expenses such as home improvement or a vacation Yoursquoll also want to establish longer-term goals for things like a home you can call your own or fulfilling college education plans

Ideally yoursquoll want to save at least 10 percent of your earnings although no amount is too small Keep in mind even a dollar a day adds up to $365 a year Also try to make the saving process as easymdashand automaticmdashas possible using such options as direct deposit from your bank account or direct payroll deductions

Now that yoursquove set up a savings list you need to compare that list with what yoursquove established as a budget This is an important step because it may become apparent that your expenses are keeping you from achieving your savings goals as quickly as yoursquod like and need to be reexamined Ask yourself and your spouse where the both of you can spend less without drastically cutting your standard of living Start a ldquopay yourself firstrdquo program by automatically setting aside an amount each month This amount can then be increased if you get a raise or pay off an installment loan

Here are some other suggestions to cut back on your spendingLook at the big expense in your budget and think about how you might cut themTry to keep only small amounts on any credit cards you have and pay off most of the balance each month whenever possible Charge items only when absolutely necessaryDonrsquot make an impulse buy whether it be a new piece of electronics or a new item of clothingTake your lunch and snacks to work Avoid vending machinesBuy in bulk use couponsEntertain at home instead of going to a restaurant Rent a DVD instead of taking a trip to the theater

After yoursquove trimmed and cut you may still find that yoursquore unable to meet your savings goals If this is the case itrsquos time to reevaluate those goals You may need to change the time frame yoursquove set to meet them For example perhaps that romantic vacation to Rome isnrsquot in the cards two years from nowmdashmaybe five years is a more realistic goal Sometimes though yoursquoll need to adjust the goal itself

Once all the hard work of budgeting and saving is accomplished the next step is to put your hard work into place and stick to it The good thing is once saving becomes part of your routine money will begin to accumulate and in less time than yoursquod think too through the power of compound interest Even at just $1 a day saving that money with a mere 4 percent interest rate will yield $1929 after just five years In thirty years that amount grows to $21169

If you continue to set savings goals these amounts will grow fueling more and more of the dreams you have for the future And in turn it will also allow you to start making financial savings plans that can significantly improve your chances of living a comfortable lifestyle all the way to retirement Who would have thought a simple thing like actually saving could have so many benefits

This article appears courtesy of Zina JC Nelson Zina is a Registered Representative offering securities including variable products through MetLife Securities Inc(MSI) (member FINRASIPC) New York NY 10166 Insurance and annuities issued by Metropolitan Life Insurance Company (MLIC) New York NY 10166 MSI and MLIC are MetLife companies She focuses on meeting the individual insurance and financial services needs of people in several different occupationsprofessions and businesses You can reach Zina by phone at 585-241-5279

BY Zina Jc nelson

spe

cia

l FE

ATU

RE



Patricia Levarsquos earliest brushing with Junior Achievement came about while she was still in middle school Having been a highly assiduous student Leva naturally assumed she would be tested on the information presented by the JA volunteer who at the time was representing Kodak So Leva listened attentively as she always had but as she listened her incentive for being vigilant changed from merely wanting to receive a good grade to wanting to ensure that what she was hearing could be translated for her own life

ldquoI really understood from that moment forwardrdquo Leva recalls ldquohow important it is to understand what yoursquore learning in school and how to apply it to the real worldrdquo

Patricia Leva is a delight She seems to have an unending supply of energy which I covet but she is also engaging putting those around her at quick ease flashing a friendly smile and sporting an agreeable sense of humor Leva is also incontestably passionate about her work with Junior Achievement I asked her how she made the transition from being involved with JA as a student to becoming considerably more involved as President and CEO of the Rochester chapter

ldquoI had gotten my undergrad in business and I was also certified to teach business at the secondary levelrdquo Leva explains However she had reservations about teaching students hardly her junior the elements of business when she lacked real-world experience

ldquoI really wanted to be able to add valuerdquo she says ldquoso I said lsquoyou know what Irsquom going to go into the business world for a little bit get some work experience and come back to the classroomrsquo rdquo

Leva began working as employee for Chase Manhattan Bank in Rochester where she had worked as an intern in years prior

ldquoI had some unbelievable mentors who really saw potential and kept coming to me with new opportunities Chase is obviously a financial institution and with financial literacy being one of the pillars of Junior Achievement we were encouraged to get involved in the community and Junior Achievement was an optionrdquo

Leva consequently worked as a volunteer for JA as a Chase employee bringing ldquoreal-liferdquo perspective to the classroom She saw the merit in using tools such as the math skills her class had been learning at the time and showing the students how they manifest in the business realm Leva states that she ldquobegan to feel strongly about the importance of kids understanding the relevance of that they are learning and about being able to read and write financially being economically self-sufficient and able to achieve their dreamsrdquo

That is what JA is all about

Founded in 1919 Junior Achievement is a highly revered non-profit organization that serves to educate students developing the necessary skills in order to achieve economic success Volunteers usually come from a corporate background or speak professionally from successful financial experience and teach programs in classrooms worldwide This is done with the permission of the instructor as volunteers enable future entrepreneurs to visualize a profitable future for themselves JA

program curricula are carefully designed to supplement what is already being presented in the classroom

JA also focuses on preparing students for the workplace stressing the importance of attaining an education presenting business ethics and principles increasing economic awareness on a global scale educating in terms of spending habits and budget-keeping and helping to develop financially wise habits that will benefit and enrich the lives of students

Leva explained that ldquomany of the students we reach may not be otherwise exposed to the kinds of skills and experiences JA providesrdquo Kids in all grade levels have the opportunity to be involved with JA which boasts of some notable alumni including Habitat for Humanity founder Millar Fuller Rick Santorum and Dan Rather

After having worked at Chase for fifteen years Leva left and gradually became more enmeshed with the Junior Achievement until three years ago when JArsquos former president retired and it was confirmed that Leva an enthusiast for the organization and true visionary would make an ideal candidate for the open position For Leva JA was a good fit She had after all experienced all aspects of the company having initially participated as a student dedicated her time as a volunteer in the classroom and finally as a regional leader

Patricia Leva also understands the markings of a good leader She believes that a in order to successfully lead others one must be trustworthy passionate inspirational humble (she elaborates on this point by saying ldquobe proud of your teamrdquo) possess a sense of humor have a vision and establish a presence She also adds that a leader continually finds ways to set himself or herself apart through perhaps ldquoinnovationrdquo or ldquocontinual creativityrdquo

Since Leva has stepped in as president of the Rochester area JA has flourished Leva confirms that JA has grown in their student- reach (chiefly toward middle and high school students) ldquoincreasedrdquo and ldquodiversifiedrdquo their funding via unique events as the ldquoTitan of Business Challengerdquo and established ldquoboard-restricted funds to ensure the propensity of JA programsrdquo However she presents a surprising statistic in that ldquoopportunities for JA are endless as far as Irsquom concerned While we reach 13000 students we still only reach about 65 of the market We still have so much work to dordquo

Leva is anticipating the 2012 Titan of Business Challenge that will take place April 30th at St John Fisher College Local high school students will participate in a competition that simulates the experience of being a CEO of a corporation They are expected to make executive decisions that are no different from those a real CEO would have to experience Students gain a wealth of knowledge in regards to the corporate world and through events such as this are encouraged to pursue opportunities that will help them excel

In terms of offering advice intended to empower women everywhere Leva states ldquoLeading comes natural to some and for others it needs to be cultivated Either way education is the key to a lifetime of opportunities and it should never stop Seek out a mentor who is willing to give you tools and experiences that will help you become a better leader And whatever it is you choose make sure you are passionate about itrdquo


Professional Organizing ServicesCUT CLUTTER NOW

shiFt+co

ntro

l


BY Frances grossmanThere are countless reasons that we can analyze andponder this wonderful question Yet the only reason that counts is because IT FEELS GREAT

As the spring season is unfolding I can not help but get excited Irsquom energized inspired and feeling the anticipation of whatrsquos on the horizon Last year was a ho-hum spring We had it lived through it and kept on going I personally didnrsquot get a tremendous sense of satisfaction from the usual perky delightful change in season Fast forward a bit to this past winterhellipWhat a tease The indoor months seemed long but things were incredibly mild for a Rochester winter It seems to me that everyone I speak with these days is raring and ready to go for a new color-filled spring

In the next couple of months Irsquom going to share some valuable new information with you I thought it would be fun to reveal what Irsquove learned from our greenhouse growers regarding the newest and best flower introductions for this year Irsquove been so excited to lsquosink my teethrsquo into discovering what Irsquom going to grow this year Irsquom looking for beautiful and easy plants that will make a big impact in my garden and containers I believe Irsquove found a few that exactly fit the bill and you are the first to know

First Irsquod like to introduce Silver Streamtrade Lobularia is a dainty yet mighty delight This plant is in the alyssum family and shares the same crisp white blooms on vibrant green foliage The little flowers resemble a white cloud of blooms at a glance and have a sweet honey fragrance Bruce our grower calls this plant ldquowell-behavedrdquo I chuckled at first but truly appreciate the sentiment as I learned how this variety is easy and quick to grow forever blooming loves the heat and looks equally fantastic planted in the garden or containers

Next on the must have-list is Mercadonia lsquoGold Dustrsquo These sweet little yellow-ish gold blooms resemble the traditional buttercup flowers of our youth and offer a vibrant punch of color This pretty plant is easy to grow gorgeous as a training plant in your containers or window boxes and equally beautiful in the garden as great filler

My third lsquoshout outrsquo is a stellar plant with a new twist 3D Osteospermum is a spectacular choice for planting now as this plant loves the cooler temperatures This is among the top must-have plants for adding bright color to my spring garden If you donrsquot mind a bit of dead-heading (the expired blooms) yoursquoll be rewarded by ongoing purple pink yellow and a unique whiteblue blooms all season long Osteospermums will continue blooming through several light frosts There are two exciting new features to the new 3D variety First the flower head is much fuller ndash almost resembling a double bloom and second unlike traditional Osteorsquos this new variety stays open happily adorning your gardens window boxes and containers around the clock

My final plant feature is the essence of ease Succulents are one of the hottest rising trends in gardening There is so much that can be done with these plants The textures and assortment of colors truly lend themselves to be a source of live decorating for the garden As part of the cactus family succulents need little care and LOVE the heat Their root systems are shallow making it a snap to tuck these sassy little plants in a variety of nooks crannies and planters There is only one real problem that I have with succulentshellipItrsquos almost impossible to just stop at one or two or a basketful The incredible variety of choices makes it extremely fun to shop for and garden with these plants

Next month Irsquoll be sharing what Irsquove learned about edibles another popular and oh so fruitful opportunity in gardening

Frances Grossman is the president of Grossmanrsquos Garden and Home wwwgrossmanscom


ga

rden

ing

DIV

A

Phone 5856471150 Fax 5856472177214 C Lake Ave Rochester NY 14608

wwwvoawnyorg wwwStepbyStepRochesterorg


Local author Elizabeth Osta in her historical novel Jeremiahrsquos Hunger tells a 19th century saga of starvation rebellion and survival The book follows Jeremiah through the twists and turns of the Irish political scene as he marries fights for Irelandrsquos freedom while cultivating land to help his family survive

Survival is a topic Osta is familiar with as a recent breast cancer survivor Jeremiahrsquos Hunger is based on a family story that dates back to the nineteenth century Descendents of her great grandfather Jeremiah Buckleyrsquo eventually make their way to Livingston County and ultimately to Lima New York

Below is an excerpt from Jeremiahrsquos Hunger

ldquoI hear her I hear her Oh dear God Itrsquos the bansheeOh dear Godrdquo

Jeremiah woke to see his wife sitting straight up in bed her white dressing gown damp and slinging to he chilled body The light of the full moon illuminated the rich red hair that fell over her shoulder Her blue eyes stared straight ahead her body full with the weight of their first child perched as if ready for flight

ldquoWhat is it Maireadrdquo he asked lapsing into the Irish name for Margaret that hersquod first heard her called as a child ldquoWhatrsquos frightening ye sordquo

ldquoDidnrsquot ye hear her Was I the only one Did you not hear the bansheerdquo Margaret looked to her husband in disbelief ldquoShe was calling calling I heard her plain as day The low moaning sound It was awful Did ye not hear herrdquo

Margaret reached out to Jeremiah who wrapped her in his arms and rocked her and soothed her saying he had heard no such thing no such thing at all

ldquoSure your mindrsquos playing tricks on ye with the baby due anytime now and all yersquove been taking care of what with the New Year and all the doings Hush now hush itrsquoll be fine Just wait and seerdquo

He wouldnrsquot go so far as to say there was no such thing as a banshee for he himself had heard the wailing when little Eliza died The dreaded banshee the fairy who foreshadowed death

He was as certain then as Margaret was now that hersquod heard her It was real and it was just as she said Awful Hersquod never said a word of it to anyone and now wished hersquod never heard it so he could tell Margaret there was no such spirit He laid her back down and brushed her hair from her brow Then he lay down close beside her After her breathing returned to a deeper rhythm he said again ldquoSure itrsquos only your mind playing tricks on ye Sure there was nothing Arenrsquot ye as fit as a fiddle and ready for this wee one Isnrsquot this child an answer to prayerrdquo

About the Auther Elizabeth Osta was born in Buffalo raised in Syacuse and graduated from Nazareth College She taught children with special needs was a school principal and later became a training specialist for New York State Education Department Osta has received numerous awards for her writing including the Democrat and Chronicle Golden Pen Award This is her first novel

Jeremiahrsquos Hunger is available locally at the Irish Import Shop in Pittsford and Writers and Books on University Ave or online at wwwborealispresscom A portion of the proceeds from the sale of Jeremiahrsquos Hunger will be donated to the Pluta Cancer Center


rW

REA

DS amp

wRI

TES

There are more than 107000 children in the US like Maria who are available for adoption and

waiting for their forever family

Help Lift Mariarsquos Wait wwwChildrenAwaitingParentsorg

May 10th 830am ndash 430pm

Canandaigua NY

FeaturingKeynote Speaker Ginny Ryan

Breakout sessions on entrepreneurship career planning personal development and worklife balance

Networking and Business Expo

Registration fee $79 (breakfast amp lunch included)

Visit wwwpwflnysorg for more information and to register

presents Ginny Ryan WHAM13 News Anchor

Cultivating SuccessA conference inspiring women to grow

Do you have an event coming up Submit your information to eventsrochesterwomanmagcom

5 SOHO ROCHESTERORGANIZATION Premier PromotionsTIME 9AM-4PMwHERE Rochester Riverside Convention CenterwEBSITE wwwSOHOrochestercom

6A FINE ART BENEFIT FOR AIDS CARETIME 5 PM-9PMwHAT Local Award-winning artist Brian OrsquoNeil will present a one man show ldquoA Bridge Between Two worldsrdquo Proceed will benefit AIDS CarewHERE The Arts amp Cultural Council 277 N Goodman St

7 RED wINGS BASEBALL OPENING DAYORGANIZATION Red wingsTIME 730PMwHERE Frontier FieldwEBSITE wwwredwingsbaseballcom

(cash bar) Student $10 5 amp under Free

5 wBOC 20TH ANNIVERSARY CELEBRA-TION

APRIL CALENDAR

15 IASC 9TH ANNUAL PASTA DINNERORGANIZATION Italian American Sport ClubTIME 12PM-5 wHERE The IASC 1250 Buffalo Rd GateswEBSITE wwwIAASCofrochestercom

21 wOMEN FOR wOMEN UP CLOSE AND PERSONALORGANIZATION 1039 wDkxTIME 12PM-6PMwHERE Max at High FallswEBSITE wwwwDkxcom

26EASTER SEALS wALk kICk-OFF EVENTTIME 530-730wHAT To raise awareness of the 6th Annual walk with Me Rochester in June For a $5 donation attendees will enjoy free refreshments and drink specials AND participate in a Chinese AuctionwHERE Buffalo wild wings in HenriettawHERE Temple Concord 910 Madison St

29 SMP ROCHESTER RIVER CHALLENGEORGANIZATION Flower City ChallengeTIME 730AMwHERE Genesee waterways CenterElmwood ave Rochester NYwEBSITE wwwflowercitychallengercom

Events


BY marK Forrest patricK cdt vaWith the arrival of spring it is time to think about lawn and garden needs for the growing season ahead As you make your plans for your outdoor space please keep your family pet in mind There are plants shrubs and mulch that are harmful to your pet If you are not sure which gardening materials are pet safe ask the local gardening professionals or visit httpwwwaspcaorgHomePet-carepoison-controlaspx for a complete and updated listing Planning ahead with the proper information can make this a safe and happy summer for your entire familyWhen preparing your garden and yard here is a suggestion to save you frustration later Refrain from allowing your canine companion seeing you dig in the yard or garden Once your pet observes the behavior it has given them permission to follow the same activity and behavior There are several reasons why your dog may dig here are a few of the most common A) Boredom and lack of activity B) The environment is not desirable (lacking toys and playmates) C) Digging for burrowed animals or insects D) Seeking comfort in hot weather E) Seeking attention by digging in front of youTo address these concerns you will need to get to the root cause of the problem When you allow your pet to roam and play outside alone the chance of himher becoming bored and lonely intensifies Monitor hisher activity and if you observe himher scrapping on the ground give the command of ldquoNO DIGrdquo and go outside and give himher some attention with a ball or walk the lawn with himher While it may appear that heshe

is enjoying their time outside dogs are pack animals and need company Include in his daily routine additional exercise and stimulation with playtime outside Allow your companion to run and play with his toys outside Some dogs have an excessive desire to dig and in this situation create an area that is their safe digging zone The area should be soft sand andor top soil if you see himher begin to dig bring himher to the area and dig a hole Encourage your pet to dig in the designated digging area If heshe continues to dig in the forbidden areas place chicken wire one to two inches under the soil in the area that he had dug before When placing the chicken wire under the soil fold the sharp edges under to avoid injury Place large rocks into the ground around the buried wire creating a boundary If the digging continues keep himher inside and only allow himher out during supervised and controlled visits When correcting a behavior it must be corrected at the time of the activity If it is after the fact it is too late and your pet does not understand what you are correcting himher for Regardless of what method you take to eliminate and stop the digging the most important rule of thumb is not to punish your dog for the behavior If digging continues despite your best efforts contact a professional to assist you with the challenge and address the root cause for the behavior Digging is an undesirable behavior and if not corrected can lead to serious frustration for pet and owner alike Mark Forrest Patrick is the owner and trainer at Tuxedorsquos K9 Training Camp Visit wwwtuxedosk9com for more details

rW

m P

ETS

shiFt+co

ntro

l

Questions Call 311 wwwrochesteranimalservicescom

Outside the city call 428-5990

panting heavy

Join us for a day of

SAVE THE DATE Saturday June 9 2012

The Fast amp The Furriestreg 5K 10K Races and 1-Mile Dog Walk

Help us raise funds and awareness for Rochester Animal Services and stay for the pet festival including contests live music exhibitors vendors and more

Stream the show online at

PropertySourceRadiocomWhere you can also find Past Shows Show Blogs and Patrsquos Picks

Saturday Mornings from 9-10 amSportsRadio 950AM ESPN

with your hosts Steve Hausmann amp Patrick Coyne

Talk radiohellip for house hunters home owners and large flightless birds everywhere

So what are you listening to

r a d i oTalk RadioReal Estate Rentals amp Home Improvement

VANDERSTYNE TOYOTA

4 3 74 R i d g e R o a d We s t R o c h e s t e r N Y 14 6 2 6( 5 8 5 ) 2 2 5 - 6 6 0 0 bull v a n d e r s t y n e t o y o t a c o m

Get more car for your money best-in-class 35 MPG (highway) 178 horsepower engine Star Safety System Entune - a cutting-edge multimedia system stylish new interior contributes to a quieter more spacious cabin

2012 CAMRYTHE REINVENTED

ITrsquoS READY ARE YOU

SALES amp SERVICENOW OPENSEVEN DAYS A WEEK

shiFt+co

ntro

l

7 1 M a r s h R o a d F a i r p o r t 5 8 5 5 8 6 4 4 1 5 w w w v a n b o r t e l f o rd c o m

OVER 40 CROWD2012 Ford Fusion Hybrid bullUp to 48 MPG

2012 Ford Fiesta SE SedanbullUp to 47 MPG

2012 Ford Focus ElectricbullFord first All Electric passenger vehicle

2012 Ford Focus SE SedanbullUp to 47 MPG

Introducing the

(585) 232-4382 | Groups (585) 232-1366 x3057 | wwwgevatheatreorg

2011-2012 Season

Phot

os b

y Ke

n H

uth

Co-Produced by

April 3 - April 29 | By Tracy Letts | Directed by Mark Cuddy

ldquoCOMEDY WITH SPRINKLESrdquo- The New York Times

Some characters use profanity Recommended for ages 15 and up

shiFt+co

ntro

l


AMAZING PRICES



contents 9

43

54

16

aprilETC 7


FASHION FORwARD 10


LEADING wOMAN 14

FABULOUS FINDS 16

FOR A GOOD CAUSE 19


IN HER OwN wORDS 22


HEALTHY wOMAN 26

QUEEN OF ARTS 30



FITNESS 39

Rw INSPIRE 43




GARDENING DIVA 58


EVENTS CALENDAR 62

RwM PETS 64

22

32

shiFt+co

ntro

l


shi

Ft+c

on

tro


magazine
















our team









Kell y amp Barb

shiFt+co

ntro

l











april movies

Etc420

427



413


420

















the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l


AMAZING PRICES



contents 9

43

54

16

aprilETC 7


FASHION FORwARD 10


LEADING wOMAN 14

FABULOUS FINDS 16

FOR A GOOD CAUSE 19


IN HER OwN wORDS 22


HEALTHY wOMAN 26

QUEEN OF ARTS 30



FITNESS 39

Rw INSPIRE 43




GARDENING DIVA 58


EVENTS CALENDAR 62

RwM PETS 64

22

32

shiFt+co

ntro

l


shi

Ft+c

on

tro


magazine
















our team









Kell y amp Barb

shiFt+co

ntro

l











april movies

Etc420

427



413


420

















the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

contents 9

43

54

16

aprilETC 7


FASHION FORwARD 10


LEADING wOMAN 14

FABULOUS FINDS 16

FOR A GOOD CAUSE 19


IN HER OwN wORDS 22


HEALTHY wOMAN 26

QUEEN OF ARTS 30



FITNESS 39

Rw INSPIRE 43




GARDENING DIVA 58


EVENTS CALENDAR 62

RwM PETS 64

22

32

shiFt+co

ntro

l


shi

Ft+c

on

tro


magazine
















our team









Kell y amp Barb

shiFt+co

ntro

l











april movies

Etc420

427



413


420

















the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l


shi

Ft+c

on

tro


magazine
















our team









Kell y amp Barb

shiFt+co

ntro

l











april movies

Etc420

427



413


420

















the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the


shi

Ft+c

on

tro


magazine
















our team









Kell y amp Barb

shiFt+co

ntro

l











april movies

Etc420

427



413


420

















the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l











april movies

Etc420

427



413


420

















the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the
















the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the




Fa

shio

n F

ORw

ARD

BY Joan e lincoln






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the






spe

cia

l FE

ATU





























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the




























lea

din

g w

OM

AN

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l




Sclerotherapy





Leg Vein Treatment


R

R

R

R

Sculptra R

BotoxDysportXeomin

R

R

R




APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the



APRIL2


VINTAGE CHINA

super finds forF

aBu

lous

FIN

DS




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the




4


5

APRILVINTAGE CHINA


us FINDS

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shi

Ft+c

on

tro

l






Our Employees Enjoy







Work Life Balance



461-6225







For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the





For a

go

od

CA

USE



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the



















lo

ca

l Bu

sin

ess

MA

TTER

S



shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l





ndashSpaFindercom



in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

in

her

oW

n w

ORD

S
















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the















in her o

Wn

wQ

RDS






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the






rW

m s

prin

g C

LEA

NIN

G


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the


hea

lthY

wO

MA

N




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the




Bow WowS A L O N





VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the


VISIT US ONLINE AT

WWWFOLIVERSCOM


5853962585


5852442585





CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the


CALL ME TODAY





BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

BY caurie putnam


















que

en o

F A

RTS

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

co

ver

STO

RY


































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

































co

ver

STO

RY














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the














co

ver STO

RY












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the












Wisd

om

in a

TRAFFIC

JAM

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

BY colleen FlahertY










Fitness

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l







Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the





Before
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the
















rochester Women





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the





























rW

INSP

IRE

























Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the













Wo

rld

oF

wO

MEN

SPO

RTS


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the


ma

Kin

g D

OLL

ARS

amp S

ENSE











BY Zina Jc nelson

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

spe

cia

l FE

ATU

RE























shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the






















shiFt+co

ntro

l












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the












ga

rden

ing

DIV

A


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the


















rW

REA

DS amp

wRI

TES





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the





Canandaigua NY














APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the







APRIL CALENDAR





Events




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the




rW

m P

ETS

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l



panting heavy












VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

VANDERSTYNE TOYOTA






shiFt+co

ntro

l






Introducing the

shiFt+co

ntro

l






Introducing the






Introducing the

rwm april 2012 issue

Documents

rochester woman magazine

local rochester

r o c h e s t e r w

healthy woman

special feature

leading woman

feature articles

cover story