rutherford county pr plan copy original

7/31/2019 Rutherford County PR Plan Copy Original

1/70

The Rutherford CountyMobile Health Unit


2/70

2

-------------------------------------------------------------------------------------------------------------------------------

Suzanne Carver Jackie CrumleyAccount Executive [email protected] [email protected](615) 631-7542 (615) 427-2045

Susan Norris Meredith ShortPlanner Research

[email protected]@hotmail.com(615) 668-2306 (615) 653-9887

Diana Paschal Scott RayCreative [email protected] [email protected](615) 218-7313 (615) 794-1427


3/70

3

Situation

The Rutherford County Mobile Health Unit is not communicating its needs to itspublics to attain the assets needed to reach more of Rutherford County, causing the mobile

health unit to turn its back on citizens requesting health care.

Since 2003, the MHU has been acting as a primary care unit providing health screenings, check-ups and immunizations for those who do not otherwise have access. For most of the community, thelack of access to medical care is due to the absence of affordable health insurance, but for the portion

of the community that is insured, it is the difficulty of establishing a primary care physician. Themajor factor in lack of establishing proper medical care is transportation; many families cannotjeopardize their income and employment to seek proper medical care.

Rutherford County is the fastest growing county in the country with a population that grew 11percent in less than three years(1). Several factors behind this population surge are affordablehousing, jobs affiliated with a large manufacturing industry and an easy commute to Davidson County.Unfortunately, with the rise of the population, there also comes an increase in the need for health care.

In Rutherford County there are 33 schools with approximately 27,000 students (2).

Currently the MHU reaches only 13 percent of the countys school-age population as it visits fourschools and two housing units (2). The one factor that is preventing the MHU from reaching more ofits community is an additional mobile health unit.

In order to attain a new mobile health unit and provide medical assistance for the

needy, the MHU will need to seek national and local sponsorship as well as support from itscommunity. Research has proven that businesses both national and local, as well as churches, canprovide a limitless amount of assistance as opposed to the government, which is extremely limited inits charitable assistance.


4/70

4

Objectives

To obtain $300,000 by December of 2005 to put toward the purchase of an additional mobile healthunit, enabling it to provide medical care to more Rutherford County citizens.

To establish a volunteer pool of 50 people to assist the one-person operation in operations and fund-raising.

Increased awareness is implied. All of the strategies and tactics are aimed at educating the chosenpublics about the MHU, in order for them to give.


5/70


6/70

6

In the past year, individuals gave $152.07 billion to charitable causes; that is 75 percent of thetotal amount of U.S. charitable dollars given annually (9). Reportedly, 89 percent of all householdsgive, with an annual average of $1,620 per household, and 83.9 million American adults volunteer,representing the equivalent of over 9 million full-time employees at a value of $239 billion (7). The50-to 64-year-olds are targeted for donations and volunteering, because that is the fastest growing agegroup who will be earning the most and with the most time to volunteer (7). Households that areretired and those that make over $100,000/year are also targets, because they give 2.5 percent and 1.9percent, respectively, of their income or accumulated wealth, according to (4). It should be noted thatpeople who make the least give the highest percentage of their income, but those that make over$100,000/year give higher dollar amounts (4).


7/70

7

Strategies

It has become apparent through research that a demand has arisen for another mobile healthunit and a need for volunteers to aid the MHU in its mission to commit to aiding all persons, withspecial attention to those who are poor and vulnerable. Commuting For Cares basic strategy is to gainmonetary and volunteer support through community and national donations and volunteers.

Commuting for Care is going to acquire monetary donations through the applicationprocess for sponsorship from national corporations and philanthropic organizations.

Commuting for Care is going to achieve monetary donations, a volunteer pool andawareness/education, locally, through a community health fair and persuasive literature.

Commuting for Care wants to inform and educate its publics through communicating theneed for health care assistance one community at a time.


8/70

8

Tactics

The MHU will take advantage of the online application process provided by several of the nationalcorporations and philanthropic organizations that Bullseye has chosen to target. For the organizationsthat do not have the online application process, we will mail out the materials requested for the specificorganizations application process. (See Potential Donators Application Packet.)The MHU will send an information kit to the churches. It will request aid and a mention to thecongregation. The option will be given for a presentation at the church's business meeting about theMHU's operations and needs. The informational kit will include the following:

A tailored letter

Informative brochure

Information about the new vehicle

Contact information

A tabloid-size poster will be distributed that will include a simple message of the MHUs mission, whatit does and what our community needs it to provide. It will also have a take one perforated slip thatcan be torn off and filled out. Then the slips will be dropped in to a box below or near the poster andcollected. These will be displayed in high-traffic areas of the community such as:

Patterson Park Community Center

Linebaugh Library

Discovery Center

YMCA

SportsCom Center

Middle Tennessee State University

Stones River Mall

Churches

The MHU will organize a health fair at Northfield Elementary School celebrating Health LiteracyMonth in October, including:


9/70

9

Health screenings

Spokespersons and educators

Available literature

Bloodmobile

Activities for children

Complimentary concessions

Raffle with prizes donated

A website will be created and will have general information about the MHU as well as links toeducational sites, insurance programs and Middle Tennessee health awareness events.

A mail-out brochure with a detachable leaflet to mail back will be sent out to targeted households. Itwill explain the MHUs operations and need for donations.


10/70

10

Calendar

JanuaryMarch

Send brochure and poster with detachable leaflet to the first 30 churches on the list

Complete all corporate and philanthropic applications and mail

AprilJune

Send brochure to the next 30 churches with poster on the list

Begin construction on the new budget for July 2005 through July 2006

Begin putting posters out for display to create awareness for the MHU

Send letters and brochures to individuals in Rutherford County

Send thank-you letter with sticker to any donations received

JulySeptember

Send brochure to the last 30 churches with poster on the list

Send thank-you letter with stickers to any who donated

Put up promotional fliers for the health fair

Send PSA to radio stations to promote the health fair (last week in September)

Secure volunteers and participants for the health fair

Secure the date for the health fair with Northfield Elementary School

Mail out letters to local businesses

OctoberDecember


11/70

11

Work health fair on first Saturday in October

Send thank-you letter with sticker to any who donated

Send thank-you letter with sticker to any volunteers who assisted with the health fair

Send thank-you letter with sticker to any participants in the health fair


12/70

12

Budget

Printing CostsBrochures (Print Works)

(2,000)..$835With folding $870.00

(5,000)..$1,125With folding$1,200.00

Event Flyer (Print Works)(50) At 1.78 per flyer..$70

MHU Flyer with 50 pull-off sheets (Print Works)(150)...$225.00Without pull-off sheets(150)...$209.00

3x 7 Stickers(1,000) White background$199

Clear background. $299

Website Cost.$0.00 (link to MTMC)

Mailing CostsApplications Postage

(100) at $.35/stamp...$35Applications Envelopes

(100)..$12

Other

Individual Mailing List$0.4 per record-1 time useAdd $.007 for AddressAdd $.005 for Income(400) With address and Income$20.80

Contingency Allowance. $186.18

Total. $1380.80 - $1861.80**

** Lowest to highest possible range

This budget is simply for the purposes of not using in-house available printing facilities.


13/70

13

Evaluation

Did the Commuting For Care campaign raise $300,000 from its targeted publics to applytowards the new mobile health unit?

Did the Commuting For Care campaign establish a volunteer pool of 50 people from thetargeted publics for the MHU to use when needed for operations or fund-raising?

Did the MHU office complete all possible applications on time?

Did the MHU office conduct the Health Fair with all willing donators and participants?

Did MHU office send out thank-you letters and stickers to all who donated time or money?


14/70


15/70


16/70

16

www.merck.com

Gannett FoundationAngela Doggett, (615) 893-5860; Daily News Journal, 224 N. Walnut St.Murfreesboro, TN 37130

$11 million/ year15th of January, May or AugustDownloadable applicationwww.gannettfoundation.org

Adolph Coors FoundationCindy Kennedy, (303) 388-1636$500,000/ yearNo deadlinesProposal mailed inwww.adolphcoors.org

The Schering-Plough FoundationChristine Fahey, 2000 Galloping Hill Road., Kenilworth, NJ 07033$ N/AContact for deadline and application information

CVSCorporate Headquarters, One CVS Drive, Woonsocket, RI 02895$N/ADeadline June 30th

Downloadable applicationwww.cvs.com

Hasbro10 Rockefeller Plaza, 16th Floor, New York, New York 10020$70,000/year

No deadlineProposal mailed inwww.hasbro.com

Philanthropic Organizations

The Assisi Foundation of MemphisJan Young, PO Box 381437, Memphis, TN 38183$2.6 million/year

No deadlineContact for application materials

www.assisifoundation.org

Memorial Foundation615-822-9499, 100 Bluegrass Commons Blvd., Suite 320, Hendersonville, TN 37075$53.5 billion/yearNo deadline


17/70

17

Proposal mailed inwww.memfoundation.org

The Community FoundationLaundrea Lewis, 615-321-4939, 3833 Cleghorn Ave., Suite 400, Nashville TN 37215$27 million/yearUnrestricted grant application due by May 3; Maddox Fund application due by Feb. 17Downloadable applicationwww.cfmt.org/grants

Junior League of Rutherford [email protected]$5,000 possible, at least six volunteersMayContact for application

Association for Healthcare Philanthropy

[email protected]; 703-532-6243Help with fundraising, classes and guidanceDownloadable applicationwww.ahp.org

CCS Fundraising950 East Paces Ferry Road, Suite 3315, Atlanta, GA 30326, [email protected] with fundraising, classes and guidance

Contact for applicationwww.ccsfundraising.com

Volunteer Match(415) 241-6868, VolunteerMatch, 385 Grove Street, San Francisco, CA 94102Help with the acquisition of volunteers in the area through the Internetwww.volunteermatch.org/post/register.jsp to register for servicewww.volunteermatch.org

Christy-Houston FoundationRobert Mifflin, Executive Director, 1296 Dow Street, Murfreesboro, TN 37129(615) 898-1140Contact for application*Note: Possibility for entire amount to be donated

Church Appendix

East Main Street Church of Christ

216 E. Main St.

Murfreesboro, TN 37130

Phone (615) 893-6180
http://www.ccsfundraising.com/http://www.ccsfundraising.com/http://www.ccsfundraising.com/


18/70

18

First Baptist Church

200 E. Main St.


Phone (615)893-2514

First Presbyterian Church

210 North Spring St.


Phone (615) 893-3882

First United Methodist Church

220 North Church St.


Phone (615)8931322

Allen Chapel Ame Church

224 S. Maney Ave.


Phone (615) 893-7842

River Oaks Community Church

316 W. Lytle St.


Phone (615) 893-7444

Providence Baptist Church

323 East State St.


Phone (615) 896-0910

Upon This Rock Church

610 West College St.


Phone (615) 907-1975

Israelite Primitive Baptist Church

406 Vaughn St.


Phone (615) 848-1352

Westgate Baptist Church

720 Old Salem Rd


Phone (615) 849-9356

Murfreesboro Community Church

720 Old Salem RoadMurfreesboro, TN 37129

Phone (615) 849-3929

Higher Ground Worship Center

800 Park Ave.


Phone (615) 893-7886

Murfreesboro Faith Center

814 South Church St.Murfreesboro, TN 37130

Phone (615) 895-8533

MT Zion Primitive Baptist Church

510 Mason Court


Phone (893-9893


738 E. Castle St.Murfreesboro, TN 37130

Phone (615) 893-5322

Antioch Primitive Baptist Church

1001 North Spring St.


Phone (615) 217-4343

Victory Christian Center

1154 Park Ave.


Phone (615) 893-5683

Word and Spirit Church

319 W. McKnight Dr.


Phone (615) 867-0033


19/70

19

True Victory Outreach Ministry

726 S. Tennessee Blvd.


Phone (615) 494-0361

Victory Church

1203 Park Ave.


Phone (615) 896- 2348

First Church of God

517 Sanbyrn Dr.


Phone (615) 896-9272

Spirit of Joy Lutheran Church

811 E. Clark Blvd.


Phone (615) 904- 0570

Grace Lutheran Church

811 E. Clark Blvd.


Phone (615) 893-0338

Catholic Center MTSU

1023 N. Tennessee Blvd.


Phone (615) 896-6074

College Heights Chapel

1601 E. Main St.


Phone (615) 890-2004

Stones River Church of Christ

1607 Hamilton Dr


Phone (615) 896-1821

Bradyville Road Church of Christ

1265 Bradyville Road


Phone (615) 893-7156

Kingwood Heights Church of Christ115 E. MTCS Road


Phone (615) 893-8618

St Rose of Lima Catholic Church



Phone (615) 893-1843

Minerva Drive Church of Christ1115 Minerva Dr


Phone (615) 893-7532

The Carpenters House

3045 Memorial Blvd.


Phone (615) 890-1420

Trinity Presbyterian Church1020 N. Rutherford Blvd.


Phone (615) 895-2018

North Blvd Church of Christ

1112 N. Rutherford Blvd.


Phone (615) 893-1520

Northfield Blvd Church of Christ

2091 Pitts Lane


Phone (615) 893-1200

Belle Aire Baptist Church

1307 N Rutherford Blvd



20/70

20

Phone (615) 890-6977

Trinity United Methodist Church

2303 Jones Blvd.


Phone (615) 896-0413

Crossway Baptist Church

1410 Kensington Square Ct.


Phone (615) 278-0000

Holy Cross Episcopal

427 River Rock Blvd.

Murfreesboro, TN 37128Phone (615) 867-7116

Acts 2 Living Word Church

2424 S. Church St.


Phone (615) 898-0633

Riverview Baptist Church

1610 Riverview Dr.


Family Workship

1503 Sulphur Springs Road


Phone (615) 893-0968

Smith Fork Association

2701 Halls Hill Pike


Phone (615) 890-8251

Rhema Word Christian Church

2701 Halls Hill Pike


Phone (615) 867-6833

Advent Lutheran Church

2505 Manchester Pike


Phone (615) 893-9705

Lighthouse Baptist Church706 Richard Road


Phone (615) 895-1357

New Vision Baptist Church

1750 N. Thompson Lane


Phone (615) 895-7167

Franklin Road Baptist Church

3148 Franklin Rd.


Phone (615) 890-0820

Woodbury Road Baptist

113 Flat Rock Road


Phone (615) 898-1834


129 E. Main St.


Phone (615) 849-3641


200 E. Main St.


Phone (615) 895-7002

Compton Road Church

663 Compton Road


Phone (615) 896-6550

Northside Baptist

655 W. Thompson Lane


21/70

21


Phone (615) 896-6440

Third Baptist Church

221 N. Church St.


Bible Pathway Ministries

810 W. Thompson Lane


Phone (615) 896-4243

St Pauls Episcopal Church

315 E. Main St.Murfreesboro, TN 37130

Phone (615) 893-3780

Stones River Primitive Baptist Church

700 County Farm Road


Phone (615) 895-3590

Tennessee State Assembly

316 W. Lytle St.Murfreesboro, TN 37130

Phone (615) 893-4987

Fellowship Church

2511 Highway 99


Phone (615) 893-4659

Calvary Baptist Church

307 Hickerson Dr.


Phone (615) 896-2626

Anchor Independent Baptist Church

987 River Barfield Road


Phone (615) 890-8010

The Gate Church

1011 NW Broad St.


Phone (615) 890-0510

Apostolic Ark

1601 Weeks Road


Phone (615) 907-1212

West Main Mission

315 N. Front St.


Phone (615) 893-8912

Wat Buddharam

5214 Old Nashville Highway


Phone (615) 890-5570

Central Christian Church

404 E. Main St.


Phone (615) 893-2764

Original Church of God

424 E. Castle St.


Phone (615) 890-4838

Oaklands Baptist Church

530 Maney Ave.


Phone (615) 896-5420

New Bethel Ame Church

5505 Elam Road


Phone (615) 890-4642

Harvest View Church


22/70

22

805 S. Church St.


Phone (615) 893-9900

Fellowship Bible Church

805 S. Church St.Murfreesboro, TN 37130

Phone (615) 893-6652

First Church of Christ Scientist

528 E. Main St.


Phone (615) 896-2256

Webb Grove Ame Church

3996 Barfield Crescent RoadMurfreesboro, TN 37128

Phone (615) 895-5442

Oakland Park Seventh Day Adventist

711 N Maney Ave.


Phone (615) 893-9901

New Hope Church of God in Christ

303 S. University St.Murfreesboro, TN 37130

Phone (615) 890-8716

Kingdom Ministries

675 E. Jefferson Pike


Phone (615) 895-3913

Murfreesboro Church of God

402 Saint Clair St.


Phone (615) 895-7182

Cane Tabernacle Church

404 Kings Highway


Phone (615) 890-5223

Westvue Church of Christ

316 S Kings Highway


Phone (615) 896-1292

Hope Center Carpenters House South

714 W. Main St.


Phone (615) 893-3262

Murfreesboro Missionary Baptist

816 N. Church St.


Phone (615) 896-8571

Mt. Zion Barfield Church

3967 Barfield Crescent Road


Phone (615) 896-8571

Key United Methodist Church

806 E. State St.


Phone (615) 890-2726

Cedar Grove Primitive Baptist Church

5524 Shores Road


Phone (615) 895-7854

Spring Hill Missionary Baptist Church

209 S. Bilbro Ave.


Phone (615) 890-9183

Real Life Community Church

855 W. College St.


Phone (615) 867-8822


23/70

23

Abundant Life Christian Center

855 W. College St.


Phone (615) 896-5333

Witness Blessing Manifestation8625 Wayne St.


Phone (615) 355-0306

First Cumberland Presbyterian Church

907 E. Main St.


Phone (615) 893-6755

Green Hill Baptist Church6309 Burnt Knob Road


Phone (615) 895-1063

New Life Church of God

1020 S. Church St.


Phone (615) 896-3915

Direct Connection Faith Ministry1154 Park Ave.


Phone (615) 867-1070

New Life Laotian Baptist Mission

1107 Sherwood Lane


Phone (615) 848-1316

Middle Tennessee Baptist Church



Phone (615) 895-0143


24/70

24

Local Business Appendix

Harold Akin, MD, PCContact: Harold Akin503-B Highland TerraceMurfreesboro, TN 37130(615) 890-0860

Allergy & Asthma Center, PCContact: Les Newman1703-B First PlaceMurfreesboro, TN 37129(615) 895-6500

America's Family Doctors & Walk-In Clinics

Contact: Anitha Dhar515 Stonecrest Blvd., Ste. 100Smyrna, TN 37167(615) 223-7227

Cedar Medical Group, P.C.Contact: Omar Hamada300 Stone Crest Blvd., Ste. 200Smyrna, TN 37167(615) 220-4747

Family Podiatry Center, PC

Contact: William Cohen741 President Place, Ste. 140Smyrna, TN 37167(615) 220-0602

Smyrna Medical Group, LLCContact: Richard Garvin400 Enon Springs Rd., Ste. 103

Smyrna, TN 37167(615) 459-5796

Charles E. Goodman, Jr., MDContact: Charles Goodman320 East Main StreetMurfreesboro, TN 37130(615) 896-5772

Gresham & Associates

Contact: Tina Gresham1019 N. Highland Ave.Murfreesboro, TN 37130(615) 895-0533

William J. Jekot Premier Orthopaedics &SportsContact: William Jekot1029 North Highland AvenueMurfreesboro, TN 37130(615) 895-4545

M.A. Primary & Urgent CareContact: Michael Maddox951 New Salem Hwy.Murfreesboro, TN 37130(615) 907-0123

Mid-State Neurosurgery, PCContact: Elissa Christiansen


25/70

25

503 East Bell St. Suite 300Murfreesboro, TN 37130(615) 849-8004

Murfreesboro Dermatology Clinic, PLCContact: Michael Bell1602 W. Northfield Blvd., Suite 504Murfreesboro, TN 37129(615) 893-4100

Murfreesboro Medical Clinic, PAContact: Joey Peay1004 North Highland AvenueMurfreesboro, TN 37130(615) 893-4480

Path Lab of Middle Tennessee

Contact: Richard Michealson400 North Highland AvenueMurfreesboro, TN 37130(615) 396-4489

Premier Footcare Center, P.C.Contact: Larelyn Crear431 Nissan Drive, Ste. 200Smyrna, TN 37167(615) 220-0300

The Rejuvenation CenterContact: Paul Goco503 E. Bell St., Ste. 312Murfreesboro, TN 37130(615) 848-9223

Suresh C. Saraswat, MD, PCContact: Suresh Saraswat611 North Highland AvenueMurfreesboro, TN 37130(615) 895-2388

StoneCrest Family PhysiciansContact: Chad Randall300 StoneCrest Blvd., Ste. 100Smyrna, TN 37167(615) 223-9502

Tennessee Medicine & PediatricsContact: Matthew Perkins741 President Place, Ste. 200Smyrna, TN 37167(615) 459-7104

Charles T. Wolohon, MD, PCContact: Charles Wolohon1833 Ward Drive Suite 102Murfreesboro, TN 37129(615) 849-4006

Bank of Murfreesboro615 Memorial BoulevardMurfreesboro, TN 37129615-890-1111

Joyce Ewell

No deadlineProposal letter

Bank of the South802 Memorial BoulevardMurfreesboro, TN 37129615-217-1141

Barbara Vincion

No deadlineProposal letter

Cavalry Banking214 West College StreetMurfreesboro, TN 37130615-893-1234

Bethany ColeNo deadlineApplication form

Regions Bank

1800 Memorial BoulevardMurfreesboro, TN 37129615-907-3115

Scott McCormackNo deadlineProposal letter

Rutherford Bank and Trust


26/70

26

372 West NorthfieldMurfreesboro, TN 37129615-907-4300

Barry BuckleyProposal letterNo deadline

Allstate Insurance1703 First Place Suite DMurfreesboro, TN 37129615-848-1441

Farmers Insurance722 South Church StreetMurfreesboro, TN 37130615-890-8060

Farmers Insurance Group Jeff Prince Agency1750 Old Fort ParkwayMurfreesboro, TN 37129615-692-2886

Miller Eddie InsuranceP.O. Box 7001Murfreesboro, TN 37133-7001

615-896-9292

Nationwide Insurance1511 Memorial BoulevardMurfreesboro, TN 37129615-895-6955

Brewer, Tang & Associates220 Indian Park DriveMurfreesboro, TN 37128615-904-0514

Hall, Davidson & Associates307 North Walnut StreetMurfreesboro, TN 37130

Mary Ann Underwood, CPA

307 North Walnut StreetMurfreesboro, TN 37130615-893-9334

Sandra J. Vinson, CPA307 North Walnut StreetMurfreesboro, TN 37130615-893-9334

615-893-9388

Alexander Automotive FamilyNorthwest Broad StreetMurfreesboro, TN 37130615-893-4121

All-American Automobile Sales913 Old Fort ParkwayMurfreesboro, TN 37129615-895-9860

Beaman Dodge1705 South Church Street

Murfreesboro, TN 37130615-895-5092

Cars for Less2048 North Thompson LaneMurfreesboro, TN 37129615-890-9404

Cars-R-Us1815 Northwest Broad StreetMurfreesboro, TN 37129615-890-2277

Chrysler Plymouth Jeep Southeast2203 Northwest Broad StreetMurfreesboro, TN 37129615-898-0700

Georgetown Auto Exchange230 North Thompson Lane

Murfreesboro, TN 37129615-893-6895

Heritage Oldsmobile Cadillac Isuzu2250 Northwest Broad StreetMurfreesboro, TN 37129

615-893-6340


27/70

27

Lowe Motor Co. No. 1710 North Rutherford BoulevardMurfreesboro, TN 37130

615-896-6572

Middle Tennessee Performance1309 NW Broad St.Murfreesboro, TN 37129615-890-8484

Middle Tennessee Truck Center5222 Northwest Broad StreetMurfreesboro, TN 37129615-895-3955

Murfreesboro Mitsubishi1950 Northwest Broad StreetMurfreesboro, TN 37129615-896-0505

Neill-Sandler Buick-Pontiac-GMCSales Office2240 Northwest Broad StreetMurfreesboro, TN 37129

615-893-1333

Reddell Honda1625 South Church StreetMurfreesboro, TN 37130615-896-3480

Rutherford County Motors1149 Northwest Broad StreetMurfreesboro, TN 37129

Southeast Signature2203 Northwest Broad StreetMurfreesboro, TN 37129615-890-8607

Stones River Motors Inc

814 Memorial BoulevardMurfreesboro, TN 37129615-893-0252

615-896-9025


28/70

28

Media Contacts

The Rutherford CourierP.O. Box 127Smyrna, TN 37167-0127Phone: 459-3868Jess Nicholas

SidelinesP.O. Box 48Murfreesboro, TN 37132Phone: 898-4200Sunny Rawls

Daily News JournalP.O. Box 68Murfreesboro, TN 37133

Phone: 893-5860Mike Pirtle


29/70

29

MHU Health Fair Appendix

LocationThe following location is confirmed to hold the health fair:Northfield ElementaryKatherine Stephens, Principal550 W. Northfield Blvd.Murfreesboro, TN 37129(615) 895-7324

Food DonationsThe following local businesses will donate food for the health fair.

O CharleysR.J. Luna

1006 Memorial Blvd.Murfreesboro, TN 37129(615) 898-0390

Roly PolyShane Jennings225 N. Rutherford Blvd.Murfreesboro, TN 37130(615) 893-2181

Slick Pig Bar-B-QueJerry Robinson1920 E. Main St.Murfreesboro, TN 37130(615) 890-3583

Volunteers/ ContributorReeves/Sain Pharmacy will host a booth and provide a pharmacist to attend the health fair and answerquestions about medicine that attendees have.

Reeves-Sain Pharmacy1801 Memorial Blvd.

Murfreesboro, TN 37129Chad Mills(615) 896-5731


30/70

30

The Bloodmobile will be present for those interested in donating blood.

Madeline MethvinHeart of Tennessee Chapter / American Red Cross836 Commercial CourtMurfreesboro, TN 37129(615) 893-4272

The following MTSU departments have expressed interest in providing additional skilled volunteers forthe health fair.

MTSU School of NursingJenny Sauls1500 Greenland Dr.Murfreesboro, TN 37132(615) 898-5441

MTSU Nutrition DepartmentJanet Colson1500 Greenland Dr.Murfreesboro, TN 37132(615) 898-2884

DonationsThe Discovery Center will provide 15 complimentary tickets to use in a raffle as an incentive forattendance.

Discovery CenterRachel Anderson

2310 Memorial BoulevardMurfreesboro, Tennessee 37130(615) 895-5040

Sports Com will provide five complementary gym tickets to use in a raffle as an incentive forattendance.Sports ComBart Fite / Director2310 Memorial BoulevardMurfreesboro, Tennessee 37130(615) 895-5040

ActivitiesThe MTSU Recreation Center will provide volunteers to set up physical activities for children.

MTSU Recreation CenterRay Wiley / Associate Director(615) 898-5701Press Release for Health Fair For More Information:


31/70

31

Timm Glover(615) [email protected]

For Immediate Release:

(Insert Date)

LOCAL NONPROFIT REACHES OUT TO PROMOTEHEALTH AND EDUCATE PUBLIC

Murfreesboro, Tenn.--The Rutherford County Mobile Health Unit is kicking off National HealthLiteracy Month by hosting a community health fair with free testing and giveaways as part of its effortto inform and educate the community.

The MHU is joining community health advocates to promote the importance of understanding health

literacy and applying it to everyday life. The health fair will educate the community in understandinghow health affects all areas of life, including occupation, parenting and education.

Catherine Stephens, principal of Northfield Elementary, sees the importance of health in educationevery day.

Learning is an emotional activity. A child cannot learn without physical or emotional health, so ahealthy child is a healthy learner, said Stevens.Local health experts will be available to answer questions, distribute literature and conduct free bloodpressure, cholesterol, diabetes and bone density screenings.

The MHU Health Fair will provide free food and fun activities for all. The fair is free to the public,and information on the Rutherford County Mobile Health Unit will be available. The health fair willprovide excellent photo opportunities for the media with local opinion and perspectives.

The health fair will be held at Northfield Elementary located at 550 W. Northfield Blvd. on Saturday,Oct. 1, from 10 a.m. to 2 p.m.

For more information, contact Timm Glover, Vice President of Mission and Leadership for MiddleTennessee Medical Center, at (615) 369-4601.

###

The MHU is a nonprofit mobile medical unit in Murfreesboro, Tenn. The unit provides health carewith special attention to the poor and vulnerable. It strives to provide health

care that leaves no one behind.

PSA For Radio For More Information:Timothy Glover


32/70

32

(615) [email protected]

CLIENT: MOBILE HEALTH UNIT

TITLE: DO YOU FIND HEALTH INFORMATION OVERWHELMING?

LENGTH: 30 SEC.

DATE: (INSERT DATE)

Radio Copy

Public Service Announcement: 30 Seconds

DO YOU FIND HEALTH INFORMATION OVERWHELMING?YOU ARE NOT ALONE. THATS WHY YOURE INVITED TO JOIN THE RUTHERFORDCOUNTY MOBILE HEALTH UNIT HEALTH FAIR IN CELEBRATING NATIONALHEALTH LITERACY MONTH.

THIS IS YOUR CHANCE TO KNOW THE STEPS YOU CAN TAKE TO IMPROVE YOURHEALTH, WHILE GETTING FREE BLOOD PRESSURE, CHOLESTEROL, DIABETES ANDBONE DENSITY SCREENINGS.

BRING YOUR FRIENDS AND FAMILY ON OCT. 1 TO NORTHFIELD ELEMENTARYFROM 10 A.M. TO 2 P.M. DONT MISS OUT ON THE FUN, FREE FOOD AND ACTIVITIESFOR THE KIDS. HERES TO YOUR HEALTH, MURFREESBORO! FOR MORE

INFORMATION, CONTACT TIMOTHY GLOVER AT 3-6-9-4-6-0-1.

###

The mobile health unit is a nonprofit medical unit in Murfreesboro, Tenn. The unit provides care

with special attention to the poor and vulnerable. The MHU strives to provide health care thatleaves no one behind.

Local Business Letter

Dear friends,


33/70

33

A nonprofit organization has been established in our community to meet the health care needsof Rutherford County, which as you know is one of the fastest growing counties in the country.

The Mobile Health Unit was established in 2003 to provide health care to schools andcommunities who did not otherwise have access to it. The limited assets and lack of funding has madeit impossible for the Mobile Health Unit to answer the increased requests of health care from childrenand families in Rutherford County.

By joining your support with the doctors and nurses who understand the magnitude of futureproblems if these requests remain unanswered, we can begin to meet the rising health needs of ourcommunity.

There are several levels of participation at which your organization can contribute to the goalof obtaining a new health unit.

You can contribute by staffing volunteers at the MHU fund-raiser.

We understand that businesses are interested in giving back monetarily in this community. If

you choose to lend your support through this arena, you will be pleased to know that alldonations are tax-deductible.

We would like to thank you for your support and for understanding our concerns about healthcare in Rutherford County. If you would like to learn more about the Mobile Health Unit, or have anyadditional questions, please feel free to contact us.

Sincerely,

Timothy GloverVice President of Mission and Leadership, MTMC

Proposal Letter

Date

Name, Title (Grant maker Contact)Foundation, Corporation (Grant maker)


34/70

34

AddressCity, State, Zip Code

The Rutherford County Mobile Health Unit is pleased to submit this request for your review.Commuting for Care is looking for your partnership in our cooperative efforts to help reach those inneed of medical attention in Rutherford County, Tenn.

Our mission is to commit ourselves to giving medical attention to all persons, with special attention tothose who are poor and vulnerable. We are advocates for a compassionate and just society, through ouractions and our words.

The Rutherford County Mobile Health Unit is committed to health care that leaves no one behind. In2003, we began serving 24 patients each month. We visited three schools and one housingdevelopment one day each week. Now we provide four schools and two housing developments withour services three days a week, serving an estimated 84 patients each month. Our services includehealth screenings, wellness check-ups, immunizations, primary care, disease management and pediatrics.

Many of the people we serve are without primary care or are medically homeless. Many times, thosewithout insurance or those in one-parent households cannot afford to seek medical assistance untilthey are very ill. This results in expensive emergency room bills that could have been avoided if theyhad been treated earlier. With the support of another unit, we can reach many more of these people.

Our goal is to raise $300,000 toward the purchase of an additional mobile health unit which wouldenable us to provide medical care to a greater number of citizens in Rutherford County. We qualify as anonprofit organization under 501(c)(3).

Thank you for your interest in our cause. We envision building upon our collaborative success byworking together for a better and healthier Rutherford county. With your assistance Commuting forCare would like to help our national health care problem--one community at a time.

Sincerely,

Timothy GloverVice President of Mission and Leadership, MTMC

Attachments

Church Proposal Letter

Date

Name, TitleChurchAddressCity, State, Zip Code


35/70

35

Dear Friend,

The Rutherford County Mobile Health Unit is committed to health care that leaves no onebehind. In 2003, we began serving 24 patients each month. We visited three schools and one housingdevelopment one day each week. Now we provide four schools and two housing developments withour services three days a week, with an estimated 84 patients each month. Our services and care

includes health screenings, wellness check-ups, immunizations, primary care, disease management andpediatrics.

Our mission is to commit ourselves to giving medical attention to all persons, with specialattention to those who are poor and vulnerable. We are advocates for a compassionate and just societythrough our actions and our words.

We are trying to create a greater awareness of our services in Rutherford County, and we needyour help to continue to grow. The donation of your time would be a most appreciated gift. We wouldlike volunteers for the upcoming Health Fair at Northfield Elementary on October X, 2005.

We also feel that our needs can be met through monetary donations. To reach the demandingneed for care in Rutherford County, the MHU is raising money for a new vehicle. We would appreciateany aid toward our cause from your church community.

Thank you for your consideration of our needs. We envision building upon our collaborativesuccess by developing a better and healthier Rutherford County one child at a time.

Sincerely,

Timothy Glover,Vice President of Mission and Leadership, MTMC

Thank You Letter

Date

Dear (Name of Business, Organization or Individual),The Rutherford County Mobile Health Unit is thrilled with your efforts to improve the quality

of life in our county. It is our sincere hope that you realize the difference your donations have made inthese peoples lives. Moreover, we hope that you feel the difference in your life for participating.

Enclosed you will find a sticker signifying your donation to the MHU. We encourage you todisplay it with pride. Please keep in touch and let us know any questions or comments you may have,


36/70

36

and we will update you with our progress. Again, we appreciate the important part your generosity hasplayed in furthering our outreach in Rutherford County.

Sincerely,

Timothy Glover,Vice President of Mission and Leadership, MTMC

Poster


37/70

37


38/70

38

Brochure 1

Brochure 2 (inside)


39/70

39

Webpage


40/70

40


41/70

41


42/70


43/70

43

Potential Donors Applications

and

Instructions


44/70


45/70

45

Wal-Mart

Ask how to apply for funding from the GoodWorks Coordinator at

The Smyrna Wal-Mart at (615) 355-8576

The Old Fort Wal-Mart at (615) 893-0175

The South Rutherford Wal-Mart at(615) 896-4650

The M'boro Sam's Club at (615) 895-4246


46/70

46

Food Lion

Send e-mail to [email protected] requesting anapplication

Or, mail a written request to:

Food Lion Charitable FoundationP.O. Box 1330Salisbury, N.C. 28145-1330

Complete and return with proposal and otherrequested materials


47/70

47

Hilton Hotels

Complete given application

Compile requested materials:

Brief organization description Current Federal IRS tax exemption certificate

indicating 501c3 status Tax form 990 for the most recent financial year Audited financial statements for the most recent

financial year Current year operating budget Literature on new MHU Board of directors and officers list List of top ten contributors and amount of most

recent gift

Mail all to:

Contributions Review Committee

Hilton Hotels Corporation9336 Civic Center DriveBeverly Hills, CA 90210


48/70

48

Merck Foundation

Mail in proposal to:

Merck Foundationc/o Merck PharmaceuticalsOne Merck DriveP.O. Box 100

Whitehouse Station, NJ 08889-3400


49/70

49

Gannett Foundation


Attach proposal

Mail both to:

Angela Doggettc/o Daily News Journal224 N. Walnut St.Murfreesboro, TN 37130


50/70

50

Adolph Coors Foundation

Proposal including:

Legal name and address of organization Contact person and telephone number Date of establishment, brief history, mission

statement Unique aspects compared to similar programs Purpose and amount of grant requested, project

budget, substantiation of need and anticipatedresults

Funding sources and amounts Names and occupations of board directors and

officers

Attach most recent copy of IRS letter of taxexemption

Attach current income and expense budget

(Continued on next page)


51/70

51

Attach information about new MHUMail all to:

Foundation Office4100 E. Mississippi AvenueSuite 1850Denver, Colorado 80246(303) 388-1636


52/70

52


53/70

53

The Schering-Plough Foundation

Contact for application packet:

Christine Faheyc/o Schering-Plough Pharmaceuticals2000 Galloping Hill RoadKenilworth, NJ 07033


54/70

54

DuPont

Submit proposal including information about thenew MHU, explanation of how the MHU relates tothe philosophy of community sustainability. Includecontact information, as well.

Mail proposal to:

Corporate Contributions OfficeDuPont Public Affairs1007 Market St.

Wilmington, DE 19898


55/70

55

Abbott Laboratories

Fill out on-line application at this website:

www.abbott.com/citizenship/fund/apply.cfm

Include the following in the application: Description of mission Confirmation of current 501c3 U.S. IRS status Geographic area served Description of new MHU Amount of money requested Budget information


56/70

56

CVS

Submit the following materials:

The CVS Charitable Trust, Inc. applicationcover

Description of MHU operations and theneed for a new MHU

IRS document of 501c3 status Most recent annual financial report and cost

of new MHU Existing and prospective sources of support

for the new MHU Names, addresses and phone numbers of

directors, trustees and officers

Copies of the brochure Mail in to:

Corporate HeadquartersOne CVS Drive

Woonsocket, RI 02895


57/70

57

Hasbro

Submit proposal, which includes: Organization name, address, phone and fax

numbers and contact information Mission statement Information about new MHU Description of community need Statistics/demographics of those served Expected outcomes of new MHU Amount requested and how it will be used Plan for continuation of new MHU after

budget ending Future plans for expansion

Attach a detailed budget for new MHU

Attach a list of other funding received for newMHU

Attach a current budget

Attach a list of other funding for current operations



58/70

58

Mail everything to:

Grants Review CommitteeHasbro Children's Foundation10 Rockefeller Plaza, 16th FloorNew York, New York 10020


59/70

59

The Assisi Foundation of Memphis

Contact by mail for application packet:

Jan YoungC/o The Assisi FoundationP.O. Box 381437Memphis, TN 38183


60/70

60

The Memorial Foundation

Contact the foundation for a meeting to determineeligibility:Call (615) 822-9499 or write them at

Memorial Foundation100 Bluegrass Commons Blvd.

Suite 320Hendersonville, TN 37075

Include details about new MHU


61/70

61

The Community Foundation

Complete application and mail in to:

Ms. Laundrea LewisGrants and Scholarship Coordinator

The Community Foundation of Middle Tennessee

3833 Cleghorn Avenue Suite 400Nashville, TN 37215-2519


62/70

62

Junior League of Rutherford County

E-mail for application and volunteer inquiry:

[email protected]


63/70

63

Volunteermatch.org

Register for listing on site at:

www.volunteermatch.org/post/register.jsp

Contact for more information:

(415) 241-6868


64/70

64

YMCA of Rutherford County

Call for volunteers:

(615) 259-9622 or fax (615) 242-2656


65/70

65

Association for Healthcare Philanthropy

Complete application

Mail in to:

Association for Healthcare Philanthropy313 Park AvenueSuite 400Falls Church, VA 22046


66/70

66

CCS Fundraising

E-mail for application packet:

[email protected]


67/70

67

Christy-Houston Foundation


Include the following information in a proposal:

Who governs the organization The amount requested Who would benefit from the grant Total funds needed and percentage of total that

request would represent Other funding received

Include the following documents Most recent financial statement IRS letter of 501(c)(3) status Completed IRS 990 form


68/70

68

Contact information


Turn in application, booklet, proposal, andrequested materials to:

The Christy-Houston Foundation1296 Dow StreetMurfreesboro, TN 37130(615) 898-1140


69/70

69

United Way of Rutherford County

Mail in proposal and new MHU information to:

United Way836 Commercial CourtMurfreesboro, TN 37129


70/70

rutherford county pr plan copy original

Documents