russian music agency / 2012
DESCRIPTION
We are «Russian Music Agency» – first music agency in Russia which can connect consumer to your brand through the emotional power of music and artists.TRANSCRIPT
ABOUT
RMA / MUSIC TO BUSINESS
WE ARE:«Russian Music Agency» –first music agency in Russiawhich can connect consumerto your brand through theemotional power of musicand artists.
01/15
RMA / MUSIC TO BUSINESS
WE DO:•Develop and implement smart & unique business
solutions for your brand•Create once in a lifetime consumer experience
which can be tailored towards your brand•Build tailored and measurable marketing solutions to
meet and exceed your brand objectives and goals
02/15
ABOUT
RMA / MUSIC TO BUSINESS
•Need to acquire new customers•Want to increase brand loyalty•Want to increase revenue per customer
We can do it for you. Easily.
03/15
IF YOU:
ABOUT
RMA / MUSIC TO BUSINESS
BRANDED MUSIC STRATEgIES AND BUSINESS SOlUTION
•There is no better way to create emotional connection with your customer than through music
•Russian Music Agency can create and implement proper music strategies for brands which motivate, inspire, engage and connect
04/15
OUR SERVICES
RMA / MUSIC TO BUSINESS
RIghT ClEARANCE• You need a track of a famous artist to make
your radio spot more efficient or video clip to be integrated into your TV ad?
• Being major labels’ partner, Russian Music Agency has direct access to artists and their content and can fully organise rights clearance process.
05/15
OUR SERVICES
RMA / MUSIC TO BUSINESS
ENDORSEMENTOr may be you want certain artist to advertise your product from a billboard?
06/15
OUR SERVICES
RMA / MUSIC TO BUSINESS
MUSIC DIgITAlSOlUTIONSWant to built your strategy on music club – library of legal music from any label? Want to deliver your customer unique digital solutions for their laptops, tablets and smartphones?That is what Russian Music Agency knows how to do.
07/15
OUR SERVICES
RMA / MUSIC TO BUSINESS
MONEY CAN’TBUY ExpERIENCEprivate showcase of Maroon5, Meet & greet with Eminem, breakfast with Mika or shopping with Nelly Furtado. Being in touch with top artists and their labels, Russian Music Agency can deliver this kind of unique experience to your customers.
08/15
OUR SERVICES
RMA / MUSIC TO BUSINESS
CONTESTS, CONCERTS& FESTIVAlSORgANIzATIONRussian Music Agency can create unforgettable opportunities for brands with live events, concerts and tours. Starting from cozy launch event with secret artist’ gig to the big open air festival or even young talent’s contests – we can deliver anything.
09/15
OUR SERVICES
RMA / MUSIC TO BUSINESS
TAlENT pROCUREMENT
looking for a band to play your next corporate event? Or maybe you need 10 bands for a promotional tour?Whatever your musical talent needs are, we can source artists for any purpose from our global Artist Community and coordinate all related logistics.
10/15
OUR SERVICES
CASE STUDY / hEWlETT-pACkARD
RMA / MUSIC TO BUSINESS
hp MUSIC ClUB
OBJECTIVES:• ChANgE BRAND IMAgE FROM BUSINESS TO ENTERTAINMENT
• ENgAgE BRAND NEW YOUNg AUDIENCE
• INCREASE SAlES VOlUME OF CERTAIN TYpES OF hp COMpUTERS
12/15
ABOUT ThE plATFORM:• lARgEST MUSIC lIBRARY ONlINE AND EVEN OFFlINE (FOR hp USERS)
• ACCESS TO lATEST MUSIC NEWS & INFORMATION ABOUT FAVORITE ARTISTS , lATEST
RElEASES: NEW AlBUMS, TRACkS & plAYlISTS
• MASSIVE INTEgRATION WITh SOCIAl NETWORkS
• REgUlAR CONMpETITIONS AND CONCERTS OF A-lEVEl ARTISTS IN MOSCOW & EU-
ROpE + MEET&gREETS WITh FAVORITE STARS - ONlY FOR hp MUSIC ClUB MEMBERS
SOlUTION:• ADDED VAlUE SERVICE - hp MUSIC ClUB (ENTERTAINMENT pACkAgE
WhICh COMES TOgEThER WITh ThE pURChASE OF ThE pRODUCT)
• hUgE MARkETINg CAMpAIgN TO pROMOTE ThIS OFFER
CASE STUDY / hEWlETT-pACkARD
RMA / MUSIC TO BUSINESS
hp MUSIC ClUB ShOW
REgISTER YOUR pC AND VOUChER AT hp MUSIC ClUB WIThIN2 WEEkS AND pRINT 2 TICkETS WITh BARCODENEW ADD-ONS TO hp MUSIC ClUB: VIDEO BANNER,pOp-Up FOR REgISTRATION, ETC
COME TO lMFAO CONCERT ON ApRIl 16! A REMINDER MESSAgE WIll BE SENT TO ThEEMAIl 1 WEEk BEFORE ThE CONCERT
BUY hp pC WITh hOME pREMIUMgET A VOUChER WITh UNIqUE CODE: FROM hp pROMOTERBY MAIl WhEN ONlINE pURChASE (TBD BY pARTNER)
13/15
• ExClUSIVE lMFAO CONCERT FOR hp MUSIC ClUB USERS • FIRST TIME IN RUSSIA• ExClUSIVE END USER pROMOTION• MASSIVE pR & SOCIAl CAMpAIgN
MARkETINg pACkAgE:• hUgE TV CAMpAIgN FOCUSED ON hp MUSIC ClUB• BRIghT OUTDOOR CAMpAIgN WITh TOp UNIVERSAl ARTISTS• INSTORE pOSM WITh ARTIST IMAgES• MASSIVE INTERNET AND SOCIAl CAMpAIgN
MEChANICS:
MEChANICS:
CASE STUDY / ER TElECOM
RMA / MUSIC TO BUSINESS
CElEBRITIES AT YOUR hOUSE
14/15
OBJECTIVES:• INCREASE BRAND AWARENESS • INCENTIVIzE ER-TElECOM CUSTOMERS TO SWITCh FROM ChEApEST
TARIFFS TO MORE ExpENSIVE ONES ThANkS TO UM MUSIC BENEFITS/ REWARDS
WWW.TURBODOM.RU:• All lABEl MUSIC lIBRARY ONlINE
• All MUSIC lIBRARY VIA OFFlINE IphONE & ANDROID ApplICATIONS
• MASSIVE INTEgRATION WITh SOCIAl NETWORkS
• участие в многоуровневых розыгрышах билетов и уникальных
возможностей на концертах любимых звезд
SOlUTION:• MUSIC ClUB CREATION• MASSIVE MARkETINg CAMpAIgN (USINg ARTISTS’ ASSETS)• MONThlY ACTIVATION: COMpETITIONS/CONCERTS FOR USERS• lAUNCh ROADShOW ORgANIzATION
CASE STUDY / ER TElECOM
RMA / MUSIC TO BUSINESS
CElEBRITIES AT YOUR hOUSE
MARkETINg CAMpAIgN:
• OUTDOOR W/ARTIST IMAgES ThROUgh WhOlE RUSSIA (ExCEpT MOSCOW)• TV SpOT W/VIDEO OF A-lEVEl ARTIST• RADIO SpOT W/FAMOUS TRACk OF A-lEVEl ARTIST• MONThlY pROMO OF CONCERTS/COMpETITIONS • ROADShOW CAMpAIgN (5 kEY CITIES)• MASSIVE INTERNET AND SOCIAl NETWORkS CAMpAIgN• DIRECT-MARkETINg
WWW.TURBODOM.RU
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