russian edition media kit 2013 -...

Russian editionMEDIA KIT

2013

Revolution Russian editionMEDIA KIT 2013

ThE MAgAzInENever again will mechanical watchmaking seem anachronistic or irrelevant.

The increasing appreciation for technical watches is fueling a growing appetitefor information and insight into the industry. Revolution promises to do everything it can to satisfy this hunger.

The goal of Revolution is to constantly reinforce, through insightful articles and daring fashion spreads, the perennial vibrancy and relevance of the mechanical watchto contemporary consumer culture.

Simply put, our goal is to safeguard the values of the elite watchmaking industry.

Revolution is a magazine that lives and breathes horology, an integrated lifestyle magazine in which the mechanical watch is the primary tool for self-expres-sion. We cherish the philosophy and craftsmanship, functional creativity and technical ingenuity expressed by the world’s greatest timepieces.Revolution is a tribute to watch fanatics and the heroes of this industry. Nothing can stand in the way of our independent search for the height of watchmaking perfection; our passion moves us to delve into the minutest technical details and choose only the best of the best.


EvEry IssuE conTAIns:Lifestyle PropagandaAll the most interesting news about productsand services for the good life.

Events Brief reports about the social events of the watch industry (and other industries as well).

Trends Trends in new consumer culture – the watch as a key element of style and one of the most obvious attribute of social status – and taste.

Prime TimeWhat to look for, what to want, and what to keep an eye on in the near future – all the best from the luxurious world of precision mechanics.

FacesPeople whose genius brings unique new watch models into the world: designers, engineers, top managers of the main manufac-tures, and independent watchmakers. In a word, all those who have given us such an enormous selection of fabulous watches.

Watches on the coverSomething out of the ordinary that sent our magazine on a creative journey. Watches and their fascinating world: incredible functional complications, technological breakthroughs, and the unbroken link between watchmaking and the history and culture of mankind.

Plus:WatchmakingProductionMechanicsStyle StatementWatch WordsPersonal Perspective


MArKETIngRevolution strives to tell stories about what we’re all inter-ested in – watches, the watch industry, and about people whose lives are connected with watches. We do this not only on the pages of the magazine or our website, but also constantly seek new ways to communicate; we are active on social networks, sharing news and hosting discussions on our Facebook page.

We also like talking to watch connoisseurs, and set up special brunches and dinners for them together with watch brands, stores, and other industry groups. Revolu-tion organizes events like this every month to assist in the development of the watch industry and its promotion in consumer culture through targeted communication with its core audience.


rEADErshIpMost of our readership is made up of economically and socially active men and women in the 25–45 age group. They can be described as upper middle class and wealthy.

Our readers in brief:90% – own more than three watch models80% – buy at least one new model every two years65% – consider Revolution an important source of information when making a purchase100% – recommend the magazine to friends or tell others what they have read65% – save old issues and occasionally read through them

Revolution speaks directly to individuals who look for uniqueness, integrity, and craftsmanship in their watch purchases. From the first issue up till now, readership loyalty has been exceptionally high.

cIrculATIon AnD DIsTrIbuTIonRevolution Russia is published quarterly, with a circulation of up to 10,000 copies.

Up to 70% of our circulation is delivered by courier or mail service, based on our unique address database.

Our independently compiled and time-tested address database includes: clients of watch and jewelry shops in Moscow, St. Petersburg, Rostov, Novo-sibirsk, Yekaterinburg, Irkutsk, Vladivostok, Kazan, Perm, and other cities; luxury automobile owners, yacht owners and/or members of yacht clubs; top management from companies in the energy and finance sectors; and watch collectors and enthusiasts.

In addition, the magazine is distributed through concierge services, and by the Prime Post courier service to inhabitants of elite housing in Moscow and the Moscow Region. The magazine is mainly available for purchase at retail outlets in large regional centers.


bAnnEr rATEsBanner Size Cost per month*

1 965 х 281 60 000

2 240 х 400 30 000

3 240 х 400 20 000

* VAT (18%) not included.

prInT schEDulE Issue * Reservation and provision

of advertising materials until Publication

March №27 February 11, 2013 March 5, 2013

May №28 April 8, 2013 April 30, 2013

June №29 May 20, 2013 June 11, 2013

August №30 August 5, 2013 August 27, 2013

October №31 september 30, 2013 october 22, 2013

December №32 november 11, 2013 December 3, 2013

Рекламные РасценкиFull Page 300 000

Double Page Spread 624 000

Full Page – Special Position 360 000

Double Page Spread – Special Position 900 000

IFCS 1 200 000

OFC 1 200 000

IBC 696 000

OBC Четвертая обложка 1 200 000

*The prices are quoted in rubles, VAT (18%) not included.

*Main theme of the issue

March – new timepieces from the SIHH Geneva watch salon, May – new watches from independent watch brands, the GTE exhibition,June – new timepieces from Baselworld,August – technical innovations, complicated watches,october – our picks for best watches of the year,December – the year in review, main events.

«Революшн» издается с 2005 года, и за это время журнал стал одним из самых авторитетных печатных изданий о часах в мире, в том числе в России. В 2012 редакция представила обновленную версию сайта revolution-press.ru, где теперь ежедневно появляются основные новости часового мира, видеоролики и фотообзоры интересных событий, материалы, не вошед-шие в печатную версию издания. Навигация сайта очень проста: процесс регистрации или подписки занимает не более минуты. Зарегистрированные пользователи сайта также получают возможность участвовать в мероприя-тиях, проводимых журналом совместно с часовыми марками.

rEvoluTIon-prEss.ru


Burda publishing house3/4 Polkovaya ulitsaMoscow, 127018Tel.: +7 (495) 797-4560

Publisher and editor-in-chiefDenis Peshkov HYPERLINK “mailto:[email protected]” [email protected]

Head of advertisingOksana [email protected]

Marketing (brand manager)Yulia [email protected]

russian edition media kit 2013 -...

Documents