russia magazines market
DESCRIPTION
Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.TRANSCRIPT
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e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Magazines
Market
Analysis and Forecast to 2017
January 2013
Marketing Research
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Brief Overview
The report on the Russian magazines market contains:
Analysis and forecast of market dynamics;
Structure of consumption by region;
Analysis of domestic production, market shares of the main market players;
Analysis of exports and imports;
Analysis of factors, influencing the development of the market;
Rating of the magazines by volume of audience;
Assessment and forecast of market development;
Financial and economic profiles of the leading companies in the industry.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
Key figures presented in the report on the Russian magazines market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
The report contains 138 pages, 49 tables, and 62 figures.
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian magazines market and build
a forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Table of Contents 1. Executive summary
2. Research design
3. Classification of magazines
4. Characteristics of the Russian magazines market
4.1. Volume and dynamics of the Russian magazines market in 2007 – 2011. Forecast
for 2012 - 2017
4.2. Structure of the magazines market: production, exports, imports, consumption
5. Characteristics of the domestic production of magazines in 2007 - October 2012
5.1. Volume and dynamics of the production of magazines in 2007 - October 2012
5.2. Structure of the production of magazines by subjects of the Russian Federation
5.3. Level of concentration of production and characteristics of competition on the
market
5.4. Manufacturing capacities and their level of loading
5.5. Largest publishing houses and their corresponding market shares
5.5.1. PH “Independent Media”
5.5.2. PH “Burda”
5.5.3. PH “EDIPRESSE-KONLIGA”
5.5.4. PH “SK PRESS”
5.5.5. PH “FORWARD MEDIA GROUP”
5.5.6. Publisher “Otkrytye Sistemy”
5.5.7. PH “Game Land”
5.5.8. PH “Bauer Media Group”
5.5.9. Publishing group “Hachette Filipacchi Shkulev”
5.5.10. LLC Publisher “Delovoy Mir”
5.5.11. PH “VENETO”
5.5.12. PH “Salon-Press”
5.5.13. PH “Zdorove”
5.5.14. PH “Rodionova”
5.5.15. Publisher “7 days”
5.5.16. PH “Conde Nast”
5.5.17. PH “Axel Springer Russia”
5.5.18. CJSC “Afisha Industries”
5.5.19. PH “Za rulem”
5.5.20. PH “Kommersant”
5.6. Investment projects in the industry
6. Characteristics of the prices of periodicals
7. Characteristics of the imports of magazines to the Russian market
7.1. Volume and dynamics of the imports of magazines
7.2. Manufacturing countries, importing magazines to the territory of the Russian
Federation
7.3. Foreign companies, manufacturers of the magazines, imported to the Russian
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Federation
7.4. Russian companies, recipients of the imports of magazines
7.5. Structure of the imports of magazines by regions of the Russian Federation
8. Characteristics of the Russian exports of magazines
8.1. Volume and dynamics of the Russian exports of magazines
8.2. Recipient countries of the Russian exports of magazines
8.3. Manufacturing companies, supplying magazines for exports
8.4. Sending regions of the Russian exports of magazines
9. Factors, influencing the development of the magazines market
9.1. Social-demographic situation in the country
9.2. State of the paper-cellulose industry
9.3. Development of the advertising market
10. Characteristics of the consumption of magazines
10.1. Volume and dynamics of the consumption of magazines in 2007 - 2011. Forecast
for 2012 - 2017
10.2. Structure of the consumption of magazines by Federal Districts of the Russian
Federation in 2007 - October 2012
10.3. Characteristics of magazines’ consumer preferences
10.4. Balance between production and consumption of magazines
11. Forecast for the development of the magazines market in 2012 - 2017
11.1. Preconditions for development of the Russian economy
11.2. Scenarios for development of the magazines market
Appendix 1. Profiles of the leading manufacturers
• LLC “7-DNEI”
• “BAUER CIS”
• LLC “PH “BURDA”
• LLC “VOKRUG SVETA”
• LLC "ZA RULEM”
• CJSC “INTERMEDIA GROUP”
• LLC “PH “POPULAR PRESS”
• LLC “SANOMA LEARNING”
• CJSC “EDIPRESS-CONLIGA”
• LLC “POLYGRAPHIC COMPLEX “PUSHKINSKAYA SQUARE”
• LLC “POLYGRAPHIC COMPLEX “EXTRA M”
• LLC “FIRST POLYGRAPHIC FACTORY”
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
List of Tables
Table 1. Volume and dynamics of the magazines market in 2007 - 2011 and forecast until
2017, in billions of units
Table 2. Volume of production of magazines by types in 2011, in millions of units
Table 3. Volume of production of magazines (printed sheets) by Federal Districts of the
Russian Federation in 2009 - October 2012, in millions of units
Table 4. Structure of the production of magazines (printed sheets) in the Russian Federation
by companies in 2010, in thousands of units
Table 5. Rating of the largest PH by total audience of the magazines in 2011
Table 6. Volume of the imports of magazines by manufacturing countries in 2011, in
thousands of tons
Table 7. Volume of the imports of magazines by manufacturing countries in 2011, in millions
of USD
Table 8. Volume of the imports of magazines by manufacturing countries in January - July
2012, in thousands of tons
Table 9. Volume of the imports of magazines by manufacturing countries in January - July
2012, in millions of USD
Table 10. Volume of the imports of magazines by manufacturing companies in 2011, in
thousands of tons
Table 11. Volume of the imports of magazines by manufacturing companies in 2011, in
millions of USD
Table 12. Volume of the imports of magazines by manufacturing companies in January -
July 2012, in thousands of tons
Table 13. Volume of the imports of magazines by manufacturing companies in January -
July 2012, in millions of USD
Table 14. Volume of the imports of magazines in the Russian Federation by recipient
companies in 2011, in thousands of tons
Table 15. Volume of the imports of magazines in the Russian Federation by recipient
companies in 2011, in millions of USD
Table 16. Volume of the imports of magazines in the Russian Federation by recipient
companies in January - July 2012, in thousands of tons
Table 17. Volume of the imports of magazines in the Russian Federation by recipient
companies in January - July 2012, in millions of USD
Table 18. Volume of the imports of magazines by recipient regions of the Russian Federation
in 2011, in thousands of tons
Table 19. Volume of the imports of magazines by recipient regions of the Russian Federation
in 2011, in millions of USD
Table 20. Volume of the imports of magazines by recipient regions of the Russian Federation
in January - July 2012, in thousands of tons
Table 21. Volume of the imports of magazines by recipient regions of the Russian Federation
in January - July 2012, in millions of USD
Table 22. Volume of the Russian exports of magazines by recipient countries in 2011, in
thousands of tons
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Table 23. Volume of the Russian exports of magazines by recipient countries in 2011, in
millions of USD
Table 24. Volume of the Russian exports of magazines by recipient countries in January -
July 2012, in thousands of tons
Table 25. Volume of the Russian exports of magazines by recipient countries in January -
July 2012, in millions of USD
Table 26. Volume of the Russian exports of magazines by manufacturing companies in
2011, in thousands of tons
Table 27. Volume of the Russian exports of magazines by manufacturing companies in
2011, in millions of USD
Table 28. Volume of the Russian exports of magazines by manufacturing companies in
January - July 2012, in thousands of tons
Table 29. Volume of the Russian exports of magazines by manufacturing companies in
January - July 2012, in millions of USD
Table 30. Volume of the Russian exports of magazines by sending regions in 2011, in
thousands of tons 67
Table 31. Volume of the Russian exports of magazines by sending regions in January - July
2012, in thousands of tons
Table 32. Volume of the Russian exports of magazines by sending regions in 2011, in
millions of USD
Table 33. Volume of the Russian exports of magazines by sending regions in January - July
2012, in millions of USD
Table 34. Real disposable monetary income in the Russian Federation in January 2008 -
February 2012
Table 35. Dynamics of the disposable resources of households (per 100 people) in the
Russian Federation in 2005 – 2010, in thousands of RUR
Table 36. Average per capita income of the population in the Russian Federation in 2005 -
2011, in RUR per month
Table 37. Deviation of the average per capita income of the population by Federal Districts
of the Russian Federation from the national average in 2005 - 2010
Table 38.Differentiation of the incomes of the population in 2005 - 2011
Table 39. Structure of the disposable resources of households of different social-economic
categories in 2010, in % to the total
Table 40. Distribution of the population of the Russian Federation by level of incomes in
2007 - 2010, in %, to the total
Table 41. Number of people born per year
Table 42. Total fertility rate (forecast), kids per woman
Table 43. Distribution of the population of the Russian Federation by sex and age groups on
1 January 2010, in thousands of people
Table 44. Revenue from advertising in national press publications in 2010 - 2011
Table 45. Revenue from advertising in various categories of national press publications in
2010 - 2011, in millions of RUR (VAT included)
Table 46. Advertising budgets of product categories in the national press
Table 47. TOP 20 monthly magazines by audience per one issue in 2010 - 2011
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Table 48. Top 20 weekly and bi-monthly magazines by audience per one issue in 2010 –
2011
Table 49. Balance between supply and demand on the magazines market in 2011 and
forecast until 2017, in billions of units
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
List of Figures
Fig. 1. Volume of supply on the magazines market in 2007 - 2011 and forecast for 2012 -
2017, in billions of units
Fig. 2. Volume of the magazines market in 2007 - 2011 and forecast for 2012 - 2017, in
billions of RUR
Fig. 3. Dynamics and structure of the magazines market in 2010 - 2011 and forecast until
2017, in billions of units
Fig. 4. Structure of the magazines market by origin in physical terms in 2011
Fig. 5. Dynamics of production of magazines (printed sheets) in 2007 - October 2012, in
millions of units
Fig. 6. Dynamics of production of magazines in 2007 - October 2012, in billions of units
Fig. 7. Monthly dynamics of production of magazines (printed sheets) in 2011 - October
2012, in millions of units
Fig. 8. Structure of the production of magazines by regions in 2009 - October 2012, in
physical terms
Fig. 9. Level of usage of the annual average manufacturing capacities for the production of
printed productions in 2008 - 2012, in %
Fig. 10. Structure of the production of magazines in the Russian Federation by
manufacturers in 2010, in physical terms
Fig. 11. Rating of the largest publishing houses by total audience of their magazines in 2011
Fig. 12. Volume and dynamics of the imports of magazines in 2008 - 2011, in billions of
units and in %
Fig. 13. Dynamics of the imports of magazines in the Russian Federation in January -
December 2011, in thousands of tons
Fig. 14. Dynamics of the imports of magazines in the Russian Federation in January -
December 2011, in millions of USD
Fig. 15. Dynamics of the imports of magazines in the Russian Federation in January - July
2012, in thousands of tons
Fig. 16. Dynamics of the imports of magazines in the Russian Federation in January - July
2012, in millions of USD
Fig. 17. Structure of the imports of magazines in the Russian Federation by manufacturing
countries in 2011 in physical terms
Fig. 18. Structure of the imports of magazines in the Russian Federation by manufacturing
countries in 2011 in value terms
Fig. 19. Structure of the imports of magazines in the Russian Federation by manufacturing
countries in January - July 2012 in physical terms
Fig. 20. Structure of the imports of magazines in the Russian Federation by manufacturing
countries in January - July 2012 in value terms
Fig. 21. Structure of the imports of magazines in the Russian Federation by manufacturing
companies in 2011 in physical terms
Fig. 22. Structure of the imports of magazines in the Russian Federation by manufacturing
companies in 2011 in value terms
Fig. 23. Structure of the imports of magazines in the Russian Federation by manufacturing
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
companies in January - July 2012 in physical terms
Fig. 24. Structure of the imports of magazines in the Russian Federation by manufacturing
companies in January - July 2012 in value terms
Fig. 25. Structure of the imports of magazines in the Russian Federation by recipient
companies in 2011 in physical terms
Fig. 26. Structure of the imports of magazines in the Russian Federation by recipient
companies in 2011 in value terms
Fig. 27. Structure of the imports of magazines in the Russian Federation by recipient
companies in January - July 2012 in physical terms
Fig. 28. Structure of the imports of magazines in the Russian Federation by recipient
companies in January - July 2012 in value terms
Fig. 29. Structure of the imports of magazines by recipient regions of the Russian
Federation in 2011 in physical terms
Fig. 30. Structure of the imports of magazines by recipient regions of the Russian
Federation in 2011 in value terms
Fig. 31. Structure of the imports of magazines by recipient regions of the Russian
Federation in January - July 2012 in physical terms
Fig. 32. Structure of the imports of magazines by recipient regions of the Russian
Federation in January - July 2012 in value terms
Fig. 33. Volume and dynamics of the Russian exports of magazines in 2008 - 2012, in
billions of units and in %
Fig. 34. Dynamics of the Russian exports of magazines in 2011, in thousands of tons
Fig. 35. Dynamics of the Russian exports of magazines in 2011, in millions of USD
Fig. 36. Dynamics of the Russian exports of magazines in January - July 2012, in thousands
of tons
Fig. 37. Dynamics of the Russian exports of magazines in January - July 2012, in millions of
USD
Fig. 38. Structure of the Russian exports of magazines by recipient countries in 2011 in
physical terms
Fig. 39. Structure of the Russian exports of magazines by recipient countries in 2011 in
value terms
Fig. 40. Structure of the Russian exports of magazines by recipient countries in January -
July 2012 in physical terms
Fig. 41. Structure of the Russian exports of magazines by recipient countries in January -
July 2012 in value terms
Fig. 42. Structure of the Russian exports of magazines by manufacturing companies in 2011
in physical terms
Fig. 43. Structure of the Russian exports of magazines by manufacturing companies in 2011
in value terms
Fig. 44. Structure of the Russian exports of magazines by manufacturing companies in
January - July 2012 in physical terms
Fig. 45. Structure of the Russian exports of magazines by manufacturing companies in
January - July 2012 in value terms
Fig. 46. Structure of the Russian exports of magazines by sending regions in 2011 in
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
physical terms
Fig. 47. Structure of the Russian exports of magazines by sending regions in January - July
2012 in physical terms
Fig. 48. Structure of the Russian exports of magazines by sending regions in 2011 in value
terms
Fig. 49. Structure of the Russian exports of magazines by sending regions in January - July
2012 in value terms
Fig. 50. Quarterly dynamics of the real disposable income of the population in the Russian
Federation, in %, to the corresponding period of the previous year
Fig. 51. Dynamics of the nominal and real income of the population of the Russian
Federation in 2005 - 2011
Fig. 52. Average deviation of the per capita income in the Federal Districts of the Russian
Federation from the national average in 2005 - 2010
Fig. 53. Distribution of the total volume of monetary income of the population in 2011 by
groups
Fig. 54. Structure of the population of the Russian Federation by level of incomes in 2010,
in %, to the total
Fig. 55. Dynamics of the resident population on 1 January 2005 - 2012, in millions of people
Fig. 56. Age-sex composition of the population of the Russian Federation on 1 January 2010
Fig. 57. Dynamics of the consumption of magazines in the Russian Federation in 2010 -
2011 and forecast until 2017, in billions of units
Fig. 58. Structure of the consumption of magazines by Federal Districts of the Russian
Federation in 2007 - October 2012
Fig. 59. Forecast for the balance between supply and demand on the magazines market in
2012 - 2017, in billions of units
Fig. 60. Base scenario for the development of the magazines market in 2011 - 2017, in
billions of units
Fig. 61. Conservative scenario for the development of the magazines market in 2011 -
2017, in billions of units
Fig. 62. Pessimistic scenario for the development of the magazines market in 2011 - 2017,
in billions of units
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Executive Summary*
…
The volume of supply on the Russian magazines market in 2012 was almost … tons, which
is …% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the magazines market was …%.
The volume of production of magazines in 2012 was … tons, which is …% higher than the
volume of production in 2011.
The largest share (…%) of all magazines manufactured in the Russian Federation in 2012
belongs to the … Federal District.
In 2012, the import volume of magazines in Russia amounted to … tons in physical terms
and to … thousand USD in value terms.
In 2012, the volume of the Russian exports of magazines was … tons, which was equal to …
thousand USD in value terms.
…
*The information provided from this point on in this demo version is for illustrative purposes
only, so that you can get a general overview of how our reports look like. If you need more
information, you can contact us at: [email protected].
Key figures and
conclusions
about the market
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
6. Characteristics of the Russian
magazines market
...
6.1. Volume and dynamics of the Russian magazines market
in 2007 - 2012. Forecast for 2012 – 2017
The volume of supply on the Russian magazines market in 2012 was almost … tons, which
is …% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the magazines market was …% of the total market.
Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)
Fig. 1. Volume of supply on the magazines market in 2008 - 2012 and
forecast for 2013 -2017, in thousands of tons (base scenario)
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
6.2. Structure of the magazines market in Russia: production,
exports, imports, consumption
The volume of imports of magazines in 2012 was about … tons, which was …% of the total
market volume. A more detailed analysis of the imports and exports is presented below.
Table 6. Volume and dynamics of the magazines market in 2008 - 2012 and
forecast until 2017, in thousands of tons
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F
Volume of
production In units
… … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Volume of exports
In units … … … … … … … … …
In %, to the
previous
year
…% …% …% …% …% …% …% …%
Volume of imports
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Volume of total supply
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
Fig. 6. Volume and dynamics of the magazines market in 2008 - 2012 and
forecast until 2017, in thousands of tons
2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F
Production Consumption
Exports Imports
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
7. Characteristics of the domestic
production of magazines in Russia in
2007 - 2012
…
7.1 Volume and dynamics of magazines production in 2007 -
2012
In 2011, the volume of production was higher than for the analogical period of the previous
year.
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 8 Magazines production in 2007 - 2011, in thousands of tons
Characteristics of domestic production
- Volume and dynamics by type of
product
- Production capacities
- Structure of production
- Main producers and their market shares
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 9 Magazines production in 2011 - 2012, in thousands of tons and in %, to the
previous year
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
7.6 The main manufacturers of magazines and their
corresponding market shares
The main manufacturers of magazines in Russia in 2011 were Company A, Company B, and
Company C. They produced …, …, and … tons, respectively. They were followed by Company
D (… tons, equal to …% of the total production) and Company E (… tons - …%).
Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010
- 2011, in thousands of tons
Manufacturer Region
Production
of
magazines,
in tons
Market
share
… … … …
… … … …
… … … …
… … … …
… … … …
… … … …
OTHERS … …
TOTAL … …
Source: Data (Company data), Analysis (“IndexBox”)
…
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
8. Characteristics of magazines prices 8.1. Dynamics of manufacturers’ prices of magazines
Manufacturers’ prices of magazines have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009
to … RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest
value in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.
Table 20. Average manufacturers’ prices1 of magazines in Russia in January 2007 – November 2012
2007 2008 2009 2010 2011 2012
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In RUR/ ton
In % to analogical period of the
previous year
In % to December of the previous
year
In % to the
previous
month
In RUR/ ton
In % to analogical
period of the previous
year
In % to December of the previous
year
In % to the
previous
month
January … … … … … …% …% …% … …% …% …%
February … … … … … …% …% …% … …% …% …%
March … … … … … …% …% …% … …% …% …%
April … … … … … …% …% …% … …% …% …%
May … … … … … …% …% …% … …% …% …%
June … … … … … …% …% …% … …% …% …%
July … … … … … …% …% …% … …% …% …%
August … … … … … …% …% …% … …% …% …%
September … … … … … …% …% …% … …% …% …%
October … … … … … …% …% …% … …% …% …%
November … … … … … …% …% …% … …% …% …%
December … … … … … …% …% …% … …% …% …%
Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
9. Characteristics of the imports of
magazines to the Russian market 9.1. Volume and dynamics of the Russian imports of
magazines
…
The volume of Russian imports of magazines in 2011 was … tons. The largest amount of
magazines was imported in …, when were imported … tons.
Table 22. Dynamics of the imports of magazines in the Russian Federation in
January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 18. Dynamics of the imports of magazines in the Russian Federation in
January-December 2011, in tons
9.2. Manufacturing countries, leading suppliers of the imported
magazines on the territory of the Russian Federation
Country A was the leader in terms of imports of magazines (in physical terms) in 2011, with
a share of …% of the total. The country imported … tons of magazines in 2011. The second
place was taken by Country B, which in 2011 imported … tons of magazines (a share of …%,
respectively). In the third place was Country C with a share of …%.
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 20. Structure of the imports of magazines in the Russian Federation by
manufacturing countries in 2011 in physical terms
Table 24. Volume of the imports of magazines in the Russian Federation by
manufacturing countries in 2011, in tons
Country of origin Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
9.3. Foreign companies, manufacturers of the magazines,
imported to the Russian Federation
Company A was the leader in terms of imports of magazines (in physical terms) in 2011,
with a share of …% of the total. The company imported … tons of magazines in 2011. The
second place was taken by Company B, which in 2011 imported … tons of magazines (a
share of …%, respectively). In the third place was Company C with a share of …%.
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 22. Structure of the imports of magazines in the Russian Federation by
manufacturing companies in 2011 in physical terms
Table 26. Volume of the imports of magazines in the Russian Federation by
manufacturing companies in 2011, in tons
Manufacturing company Net weight, in tons Share, in %
Company A … …%
Company B … …%
Company C … …%
Company D … …%
Company E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Company A
Company B
Company C
Company D
Company E
OTHERS
Page 26 from 33 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Magazines Market. January 2013 (Demo-version)
10. Characteristics of the Russian
exports of magazines 10.1. Volume and dynamics of the Russian exports of
magazines
…
The volume of Russian exports of magazines in 2011 was … tons. The largest amount of
magazines was exported in …, when were exported … tons.
Table 31. Dynamics of the exports of magazines in the Russian Federation in
January-December 2011, in tons
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
Page 27 from 33 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Magazines Market. January 2013 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 27. Dynamics of the exports of magazines in the Russian Federation in
January-December 2011, in tons
10.2. Recipient countries of the Russian exports of magazines
In 2011, the main recipient country of the Russian exports of magazines was Country A. Its
share in physical terms was …%. It was then followed by Country B (…%) and Country C
(…%). To Country D and Country E were exported …% and …%, respectively. The combined
share of the other countries is …%.
Page 28 from 33 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Magazines Market. January 2013 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 29. Structure of the Russian exports of magazines by recipient countries in
2011 in physical terms
Table 33. Volume of the Russian exports of magazines by recipient countries in
2011, in tons
Recipient country Net weight, in tons Share, in %
Country A … …%
Country B … …%
Country C … …%
Country D … …%
Country E … …%
OTHERS … …%
TOTAL … …%
Source: Data (“FTS”), Analysis (“IndexBox”)
…
25.0%
20.8%
16.7%
12.5%
8.3%
16.7%
Country A
Country B
Country C
Country D
Country E
OTHERS
Page 29 from 33 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Magazines Market. January 2013 (Demo-version)
12. Characteristics of consumption
of magazines 12.1. Volume and dynamics of consumption of magazines in
2008 - 2012. Forecast for 2013 - 2017
The volume of consumption of magazines in 2012 was … tons, which was …% more,
compared to 2011. In 2011 was noted the largest drop in the consumption of magazines in
recent years - a decline of …% to … thousand tons. Another decline in recent years was
observed in 2009, when the growth rate was …%, compared to 2008. At the end of 2012,
the consumption of magazines almost reached the level in 2010, but the growth is not yet
possible to reach the pre-crisis levels of 2007 - 2008.
According to forecasts, the favorable development of the consuming industries can help
consumption of magazines increase in the next few years with rates of …-…% annually.
Thus, by 2017, the consumption can reach … million tons. The demand for magazines in the
country will be met, as before, by the Russian manufacturers, who account for over …% of
the market.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 40. Dynamics of consumption of magazines in the Russian Federation in
2008 – 2012 and forecast until 2017, in thousands of tons
Page 30 from 33 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Magazines Market. January 2013 (Demo-version)
12.2. Structure of consumption of magazines by industries
Currently, the largest shares in the consumption of magazines are taken by Industry A
(…%) and Industry B (…%). Industry C accounts for about … of the market, while Industry
D consumes about …% of the magazines in Russia.
Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)
Fig. 42. Structure of consumption of magazines by industries in 2012
35%
37%
10%
8%
10% Industry A Industry B
Industry C Industry D
Others
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
12.3. Balance between production and consumption of magazines
In the forecasted balance between production and consumption are used estimates of the
consumption of magazines and projections for increase in production.
Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the
difference between production and consumption. The surplus on the market, as before, will
be exported, mainly to the countries of the Customs Union, where most purchases are in
made in Kazakhstan.
Table 1. Balance between production and consumption on the
magazines market in Russia in 2008 - 2012 and forecast until 2017, in
thousands of tons
Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Production … … … … … … … … … …
Consumption … … … … … … … … … …
Balance
(Production-
Consumption)
… … … … … … … … … …
Source: Analysis (“IndexBox”)
Source: Analysis (“IndexBox”)
Fig. 47. Balance between production and consumption on the magazines
market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons
20082009
20102011
20122013F
2014F2015F
2016F2017F
Consumption
Production
Page 32 from 33 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Magazines Market. January 2013 (Demo-version)
About IndexBox
"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carry
out pieces of marketing research and consult on questions about strategic marketing.
• The "IndexBox" team has been working together for more than 7 years.
• The average experience of "IndexBox" specialists in the marketing sphere is 10
years.
• “IndexBox" employs 15 specialists in its research analytical department.
• The gathering of the researched information is controlled by 8 employees, all with
vast experience in field work. And who oversee more than 150 experienced
interviewers.
• Over 10 years, we have completed more than sixteen hundred projects, most of
which are focused on the consumer and industrial markets. The geography of the
research includes not only the territory of Russia, but also foreign markets.
• In total, more than 80,000 respondents have taken part in our research studies.
• Not only does "IndexBox" have a wide partner network in the regions of the
Russian Federation, the CIS, and the Baltic countries, but also has countless foreign
partners, including the largest research companies in the USA, the UK, France,
India, and China.
Our clients are big Russian and foreign companies:
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Market Research Russia: Magazines Market. January 2013 (Demo-version)
Marketing research
Our specialization - the study of consumer and industrial markets, segments of B2C and
B2B. Among the methods used: desk research, consumer surveys, expert surveys,
competitive analysis, sales audit, a wide range of qualitative market research products and
services. Our competitive advantage is the formation of special research techniques to the
tasks of each project. System planning and operational monitoring of the industry, created a
company that allows professionals to operate in IndexBox their work relevant and accurate
information.
Business Planning
We are professionally engaged in developing business plans, feasibility studies, investment
memoranda, conduct financial analysis of enterprises and prepare analysis for transactions
M & A. Business plans developed by IndexBox, contain a complete financial model for the
further implementation of the project, all calculations are based on marketing information,
which is permanently collected and analyzed for over 7 years. Documents comply with the
standards of Russian and foreign banks, the projects have market feasibility and realistic
projections, and we provide assistance in finding an investor and financing, legal support.
Strategic Marketing
We develop strategic development for brands, products, separate business units and
industry. Generally, programs include product, pricing, marketing and communication
strategy. Projects in the field of strategic marketing are relevant to large enterprises,
financial and investment companies that are planning to expand its interests as well as
small companies that are thinking about business development.
Development
Consulting in development - is to develop the best options for use of the area. To do this,
our marketing agency, conducts research real estate market, analyzes the possible
construction, and estimates the market feasibility and economic benefits of investing in real
estate. Marketing agency IndexBox offers a range of professional services for the study of
the real estate market and the development of individual marketing concept of the facility.