russia: ice cream market
DESCRIPTION
Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.TRANSCRIPT
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Demo-Version
Russia: Ice Cream
Market Analysis and Forecast to 2017
January 2013
Marketing Research
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Brief Overview
The report on the Russian cognac market contains:
Analysis and forecast of market dynamics;
Structure of consumption by region;
Analysis of domestic production, market shares of the main market players;
Analysis of exports and imports;
Analysis of factors, influencing the development of the market;
Analysis of raw materials’ base;
Analysis of sales and consumer preferences;
Assessment and forecast of market development;
Financial and economic profiles of the leading companies in the industry.
Methodology:
Expert interviews with top managers of the largest players on the market;
Analysis of information, received from the main market participants;
An analysis of statistical information:
o Federal Service of State Statistics (Rosstat);
o The Federal Customs Service (FTS);
o The Ministry of Economic Development;
o The Federal Tax Service;
o Industry associations.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts, based on
market data;
2. Evaluate the growth potential and threats in the market.
Key figures presented in the report on the Russian ice cream market:
Volumes of production, exports and imports;
Indicators of market development;
Consumption indicators.
The report contains 71 pages, 14 tables, 44 figures.
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
The report contains the consensus market forecast based on the average value of the
forecasts of market participants. As market experts are considered: manufacturers,
importers, wholesale distributors, high-volume consumers, professional associations and
unions, and trade publications. The experts, participating in the survey, are provided with
special conditions on the purchase of the reports.
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of the market of interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service:
o Personal account on the website with a personal manager;
o Monitoring of the status of your order online;
o Pre-sale specialist advice and answers to post-purchase questions.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Research Design
The purpose of the study is to analyze the state of the Russian ice cream market and build a
forecast of the industry in the medium term.
Geography of the research: Russia
Methodology
1. Analysis of secondary market data:
Secondary data refers to data from the Internet (industry portals, competitors’ sites,
shopping sites, articles and reviews, reference materials), specialized publications, state and
private media companies, marketing agencies, commercial databases, “IndexBox
Marketing” own research.
2. Analysis of Materials from Market Participants (price lists, brochures, etc.):
Data collection from market participants is needed to analyze the specifics of the market
and the parties involved in it, their pricing and assortment policy. Data on market
participants is gathered during the analysis of secondary information, and also by sending
requests for price lists and other presentation materials.
3. Expert Interviews with Market Participants
The analysis of secondary information is completed by expert interviews with
representatives of market participant companies – manufacturers and trading companies.
Our approach to the estimation
The consensus market forecast is the average value of the forecasts of market participants
(experts).
Experts
As market experts are considered: manufacturers, importers, wholesale distributors, high-
volume consumers, professional associations and unions, and trade publications. Expert
opinions are collected during telephone interviews conducted by IndexBox on a regular
basis (the standard is every six months, but can be more often, based on a special request
or under conditions of high volatility in the market). IndexBox has created an extensive
database of experts within key industries. The experts, participating in the survey, are
provided with special conditions on the purchase of the reports.
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Accuracy of forecasts
The accuracy of forecasts is verified by experts in the given industry, based on the historical
period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to
create the overall average forecast
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: It is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Imports and Exports: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Table of Contents About IndexBox
1. Executive summary
2. Research design
3. Classification of ice cream
4. Characteristics of raw materials
4.1. Milk
5. Technology of production of ice cream
6. Characteristics of the Russian ice cream market in 2007 - 2011. Forecast for
2012 - 2017
6.1. Volume and dynamics of the Russian ice cream market in 2007 - 2011. Forecast for
2012 - 2017
6.2. Structure of the ice cream market in Russia: production, exports, imports,
consumption
7. Characteristics of the domestic ice cream production in 2007 - 2011
7.1. Volume and dynamics of the ice cream production in Russia in 2007 - September
2012
7.2. Structure of the ice cream production by region
7.3. The main manufacturers of ice cream and their corresponding market shares
7.3.1. "Inmarko"
7.3.2. "Talosto"
7.3.3. "Iceberry"
7.3.4. "Russian Cold"
7.3.5. "Nestle Russia"
7.4. Investment projects in the industry
8. Characteristics of the prices of ice cream
8.1. Price dynamics of ice cream in 2007 - September 2012.
8.2. Comparison of manufacturers’ prices by Federal Districts of Russia
8.3. Dynamics of the wholesale prices of ice cream in 2005 - September 2012
8.4. Dynamics of the retail prices of ice cream in 2009 - September 2012
9. Characteristics of the imports of ice cream to the Russian market
9.1. Volume and dynamics of the imports of ice cream
9.2. Manufacturing countries, leading suppliers of ice cream on the territory of Russia
9.3. Foreign companies, manufacturers of the ice cream, imported to the Russian
Federation
9.4. Russian companies, recipients of the imports of ice cream
9.5. Structure of the imports of ice cream by recipient regions
10. Characteristics of the Russian exports of ice cream
10.1. Volume and dynamics of the exports of ice cream
10.2. Recipient countries of Russian exports of ice cream
10.3. Manufacturing companies that supply ice cream for exports
10.4. Recipient regions of Russian exports of ice cream
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
11. Distribution of ice cream on the Russian market
11.1. Sales structure of the market by sales channels
11.2. Sales structure by retail format
11.3. Sales structure by region
11.4. Sales structure by price segment
11.5. Value chain formation by sales channels
11.6. Analysis of ice cream sales by assortment
11.7. Analysis of ice cream sales by season (spring, summer, autumn, winter)
11.8. Analysis of programs to promote ice cream
12. Factors, influencing the development of the ice cream market in Russia
12.1. Welfare of the population
13. Characteristics of the consumption of ice cream in Russia
13.1. Dynamics and amount of ice cream consumption in 2007 - 2012. Forecast for
2012 - 2017
13.2. Volume and structure of ice cream consumption by Federal Districts in 2007 -
2012
13.3. Balance between production and consumption of ice cream in 2007 - 2012
14. Forecast for the development of the ice cream market in Russia in 2012 - 2017
14.1. Assessment of the potential supply of ice cream in 2012 – 2017
Appendix 1. Financial and economic indicators of the industry
• Revenue (net) from sales of products in 2006 - 2010, in billions of RUR
• Selling and administrative expenses in 2006 - 2010, in billions of RUR
• Cost of products in 2006 - 2010, in billions of RUR
• Gross profit on product sales in 2006 - 2010, in billions of RUR
• Investments in the sector in 2006 - 2010, in billions of RUR
• Average number of workers employed in the sector in 2006 - 2010
Appendix 2. Profiles of the leading manufacturers in the industry
The following data (or analysis of the data) is presented for each of the
companies:
• Contact details
• Registration data
• Management
• Subsidiaries
• Major shareholders
• Balance sheets
• Profit and loss accounts
• Key financial performance indicators
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
List of Tables
Table 1. Volume and dynamics of the ice cream market in Russia in 2007 - 2011 and
forecast until 2017, in thousands of tons
Table 2. Ice cream production in 2006 - September 2012, in tons
Table 3. Ice cream production in 2007 - September 2012, In RUR
Table 4. Ice cream production by region in 2007 - 2012, in tons
Table 5. Average prices of ice cream in Russia in January 2007 - September 2012
Table 6. Comparison of average prices of ice cream by Federal Districts in September 2011
- 2012
Table 7. Retail prices of ice cream in 2009 - September 2012
Table 8. Ice cream sales by regions in 2007 - 2011, in tons
Table 9. Segmentation of “impulse” sales of ice cream, depending on the price tag in 2011
Table 10. Segmentation of “home” sales of ice cream, depending on the price tag in 2011
Table 11. Value chain formation of ice cream
Table 12. Ice cream consumption by Federal Districts in 2007 - 2011, in thousands of tons
Table 13. Balance between supply and demand on the ice cream market in Russia in 2007 -
2011
Table 14. Forecast for the development of the ice cream market in 2007 - 2017, in
thousands of tons
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
List of Figures
Fig. 1. Volume of supply on the ice cream market in Russia in 2007 - 2011 years and
forecast for 2012 - 2017, in thousands of tons
Fig. 2. Dynamics and structure of the ice cream market in 2007 - 2011 years and forecast
for 2012 - 2017, in thousands of tons
Fig. 3. Structure of the ice cream market by origin in 2011
Fig. 4. Dynamics of the production of ice cream in Russia in 2007 - 2012, in thousands of
tons
Fig. 5. Ice cream production in 2011 - September 2012, in thousands of tons
Fig. 6. Ice cream production in January 2009 - September 2012, in %, to the corresponding
period of the previous year
Fig. 7. Ice cream production in 2006 - 2011, in thousands of tons
Fig. 8. Ice cream production in 2011 - September 2012, in millions of RUR
Fig. 9. Ice cream production in value terms in January 2009 - September 2012, in %, to the
corresponding period of the previous year
Fig. 10. Ice cream production in 2007 - 2011, in millions of RUR
Fig. 11. Structure of ice cream production by Federal Districts in January - September 2012
Fig. 12. Structure of ice cream production by Federal Districts in 2007 – 2012
Fig. 13. Index of the average manufacturers’ prices of ice cream in Russia in January -
December 2011
Fig. 14. Index of the average manufacturers’ prices of ice cream in Russia in January -
September 2012
Fig. 15. Dynamics of the average manufacturers’ prices of ice cream in Russia in January
2011 - September 2012, in %, compared to the corresponding period of the previous year
Fig. 16. Comparison of the average manufacturers’ prices of ice cream by Federal Districts
in September 2012
Fig. 17. Index of the retail prices of ice cream in Russia in January - December 2011
Fig. 18. Index of the retail prices of ice cream in Russia in January - September 2012
Fig. 19. Dynamics of the retail prices of ice cream in Russia in January 2011 - September
2012, in %, to the corresponding period of the previous year
Fig. 20. Dynamics of the imports of ice cream in Russia in January - December 2011, in tons
Fig. 21. Dynamics of the imports of ice cream in Russia in January - December 2011, in
millions of RUR
Fig. 22. Dynamics of the imports of ice cream in Russia in January - September 2012, in
tons
Fig. 23. Dynamics of the imports of ice cream in Russia in January - September 2012, in
thousands of USD
Fig. 24. Dynamics of the imports of ice cream in Russia in January - December 2011, in tons
Fig. 25. Dynamics of the Russian exports of ice cream in January - December 2011, in
thousands of USD
Fig. 26. Dynamics of the Russian exports of ice cream in January - September 2012, in tons
Fig. 27. Dynamics of the Russian exports of ice cream in January - September 2012, in
thousands of USD
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Fig. 28. Structure of ice cream sales by region in 2011
Fig. 29. Structure of ice cream sales by region in 2007 - 2011
Fig. 30. Structure of "impulse" sales of ice cream in bulk in 2011, in thousands of tons
Fig. 31. Structure of "home" sales of ice cream in bulk in 2011, in thousands of tons
Fig. 32. Structure of ice cream sales in physical terms in 2011, in thousands of tons
Fig. 33. Structure of "impulse" sales of ice cream in value terms in 2011, in thousands of
RUR
Fig. 34. Structure of "home" sales of ice cream in value terms in 2011, in thousands of RUR
Fig. 35. Structure of ice cream sales in value terms in 2011, in thousands of RUR
Fig. 36. Structure of sales of ice cream by assortment in September 2012
Fig. 37. Dynamics of seasonal ice cream sales in 2011 - September 2012, in thousands of
tons
Fig. 38. Dynamics of consumption of ice cream in Russia in 2007 - 2017, in thousands of
tons
Fig. 39. Dynamics of "impulse" ice cream consumption in Russia in 2007 - 2017, in billions
of RUR
Fig. 40. Dynamics of "home" ice cream consumption in Russia in 2007 - 2017, in billions of
RUR
Fig. 41. Dynamics of ice cream consumption in Russia in 2007 - 2017, in billions of RUR
Fig. 42. Structure of ice cream consumption by Federal Regions in 2011
Fig. 43. Structure of ice cream consumption by Federal Districts in 2007 - 2011
Fig. 44. Forecast for supply and demand of ice cream in 2007 - 2017
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Executive Summary
…
The volume of supply on the Russian ice cream market in 2012 was almost … tons, which is
…% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the ice cream market was …%.
The volume of production of ice cream in 2012 was … tons, which is …% higher than the
volume of production in 2011.
The largest share (…%) of all ice cream manufactured in the Russian Federation in 2012
belongs to the … Federal District.
In 2012, the import volume of ice cream in Russia amounted to … tons in physical terms
and to … thousand USD in value terms.
…
Key figures and
conclusions
about the market
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
6. Characteristics of the Russian ice
cream market
...
6.1. Volume and dynamics of the Russian ice cream market in
2007 - 2012. Forecast for 2012 – 2017
The volume of supply on the Russian ice cream market in 2012 was almost … tons, which is
…% higher than the the same figure for 2011. It should be noted that the volume of
imported products on the ice cream market was …% of the total market.
Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)
Fig. 1. Volume of the supply of ice cream in 2008 - 2012 and forecast for
2013 - 2017, in thousands of tons and percentage
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
6.2. Structure of the ice cream market in Russia: production,
exports, imports, consumption
The volume of imports of ice cream in 2012 was about … tons, which was …% of the total
market volume. A more detailed analysis of the imports and exports is presented below.
Table 1. Volume and dynamics of the ice cream market in Russia in 2008 -
2012 and forecast until 2017, in tons
2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F
Volume of
production In units
… … … … … … … … …
In %, to the
previous year
…% …% …% …% …% …% …% …%
Volume of exports
In units … … … … … … … … …
In %, to the
previous
year
…% …% …% …% …% …% …% …%
Volume of imports
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Volume of total supply
In units … … … … … … … … …
In %, to
the previous
year
…% …% …% …% …% …% …% …%
Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
7. Characteristics of the domestic
production of ice cream in Russia in
2007 - 2012
…
7.1 Volume and dynamics of ice cream production in 2007 -
2012
In 2011, the volume of production was higher than for the analogical period of the previous
year.
Source: Data (“Rosstat”), Analysis (“IndexBox”)
Fig. 6 Ice cream production in 2007 - 2011, in thousands of tons
Characteristics of domestic production
- Volume and dynamics by type of
product
- Production capacities
- Structure of production
- Main producers and their market shares
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
7.3 The main manufacturers of ice cream and their
corresponding market shares
Table 4. Manufacturers of ice cream and their corresponding market shares in
2011
Manufacturer Region
Production
of ice
cream, in
tons
Market
share
… … … …
… … … …
… … … …
… … … …
… … … …
… … … …
OTHERS … …
TOTAL … …
Source: Data (Company data), Analysis (“IndexBox”)
…
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
9. Characteristics of the imports of ice
cream into the Russian market 9.1. Volume and dynamics of the imports of ice cream
…
The volume of imports of ice cream in 2011 was … tons. The largest amount of ice cream
was imported in …, when were imported … tons.
Table 8. Volume and dynamics of the imports of ice cream in 2012, in
thousands of tons of 100% alcohol
Month Quantity, in thousands of tons In %, to the previous month
January …
February … …%
March … …%
April … …%
May … …%
June … …%
July … …%
August … …%
September … …%
October … …%
November … …%
December … …%
Total …
Source: Data (“FTS”), Analysis (“IndexBox”)
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
Source: Data (“FTS”), Analysis (“IndexBox”)
Fig. 30. Dynamics of the imports of ice cream in Russia in 2012, in thousands of
tons of 100% alcohol and in %
…
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
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Market Research Russia: Ice cream Market. January 2013 (Demo-version)
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