russell watts resume (10 11-14)
TRANSCRIPT
RUSSELL WATTS [email protected] 222 East 34
th St. Apt 1002 • New York, New York 10016 • (703) 618-1300
SUMMARY: Always Gets The Job Done: Assess needs and implement solutions effectively
Innovative Thinker: Continually develop creative strategies to deliver results Builds Consultative Relationships: Understand true goals and exceed them Inspirational Manager: Productively manage diverse people and tasks
EXPERIENCE: ENTER:MARKETING, New York, New York
Full-circle global marketing agency Senior Marketing Director 2012-Present Develop strategy for company/client projects, oversee management of daily operations, and hire/train/mentor new employees. Reinvented process for company-wide use of project management software
Created sales motivation website that recorded $278MM in closed deals in a year Built gamification system, increasing usage from 46 to 1,014 partners
Led structural creation of an interactive live online game show
Produced an augmented reality superhero photo booth at 15K attendee conference Led development of mobile app for 20K attendee conference, tying social media,
keynotes, demo booths, conference surveys, and a trivia game into one mobile hub
Brainstormed the creative theme for multiple national campaigns Instrumental in developing organization from 9-person marketing firm specializing in
direct mail to 38-person comprehensive global marketing agency
Sole manager of a Junior Marketing Director since 2012
Marketing Director 2011-2012 Project managed campaigns and provided long/short-term consulting. Constructed the two largest revenue clients in the company, each starting with only
doing external direct mail campaigns and now trusting the company with year long internal systems
Developed mobile app that connected client sales team with partners for joint meetings that recorded $65MM pipeline in one quarter
Spearheaded first event gamification system, recording attendee activity on Facebook, Twitter, Instagram, Foursquare, Blogs, YouTube and QR Codes
Managed campaigns in North America, South America, Europe, Asia, and Australia
Consultant Liaison 2010-2011 Managed CRM and supported sales reps.
Extended beyond role to imagine and execute first promotional emails for the agency which reduced direct mail costs by 30% and average project life-cycle by 2 weeks
CORPORATE EXECUTIVE BOARD, Washington, D.C. Best practices consulting company Marketing Associate 2008-2009 Conducted marketing research and cold called for sales meetings.
Advised Fortune 500 Chief Information Officers (CIOs) daily on strategic initiatives
Appointed as Captain to lead a 12-person team
Ranked #1 revenue producing partnership globally, out of 50+ teams
Invented, implemented, and gained adoption of unique strategic email marketing initiative by more than 50 colleagues
EDUCATION: WAKE FOREST UNIVERSITY, Winston-Salem, North Carolina 2004-2008
Bachelor of Arts in Economics
Double minored in International Studies & Religion SKILLS/CIVIC: Advanced in MS Office, Various CRMs, Eagle Scout, Captain of Chess Team