rural visit

8/7/2019 RURAL VISIT

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PRESENTED BY:

SANJAY YADAV

KUNAL MEHTAPRIYANK JAINSANTOSH NEHARIYAHARSHIT JAINDEEP DAVE

DILIP PANDEYANIL JAINPANKAJ JAINMOHIT GUPTA


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Banksafeguards moneyand valuableand provide

loans, credit, and payment services such as checking

accounts, money orders, and cashiers checks

Thereare several types ofbanks which differ in the

numberofservices they provideand the clientele

they serve


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Commercial Bank

Global Banks

Regional Banks Correspondent Banking

Group Banking


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Marketingas it is viewed today is a way of

managingabusiness so that each strategy is evolved

with foreknowledge ofthe impact ofsuch decision

on the customer

Banks havebroadly three

dimensions, i.e., deposits,borrowings and other

allied services.

Thereforebankmarketing implies that it is the

creationanddelivery offinancial services suitable

to meet the customer's needs at a profit to thebank.


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The concept ofbankmarketingencompasses:

Identifying the most profitable markets now and in

future;

Assessing the present andfutureneeds of

customers;

Settingbusiness development goals and making

plans to meet them; Managing the various services and promoting them

to achieve the plans;

Adapting to a changingenvironment in the market

place


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Product

Promotion

Price

Place

People

Process

Physical Evidence

Positioning

Planning

Perception

PHYSICA

L

evidence

PERCEPTIO

N

PLANNING

POSITIONINGPROCESS

PEOPLEPLACEPRICEPRODUCT


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80%

20%

Chart Title

Service

Business 60%

30%

10% 0%

Chart Title

5,000 -

15,000

15,001 -

30,000

90%

10%

0%

0%0%

Chart Title

5,000-25,000

25,001 -50,000

70%

30%0% 0%

Chart Title

kep with

Banks

invest

30%

60%

10%

Chart Title

PEN

URBAN

BANK OFINDIA

10%

90%

0%

0%

0%

Chart Title

CURRENT

SAVINGS

LOAN A/C

DEMAT

10%

60%

20%

10%0%

Chart Title

PROMPT

SERVICE

20%

70%

8% 2%

Chart Title

3 -5%

5 -7%

7-9%

9% & more


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4%20%

40%

6%

Chart Title

5 -7%

7 -9%

9 - 11%

70%

0%

Chart Title

YES

NO

60%

40%

0% 0%0% 0%

Chart Title

O

NS

E OSI

OVER

R

F

M

10%

90%

Chart Title

YES

NO

50%

0%

0%

20%0%

Chart TitleIN

ERES

R

E

ROM

SERVICES

40%

60%

Chart Title

YES

NO

40%

60%

Chart Title

YES

NO

10%

90%

Chart Title

YES

NO


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There werearoundfive hundred houses in the

villageand it is beenfound that 80% ofthe the

people in Gaurkamat village were in the occupation

ofservices

The monthly income was in therange of5000-

15000 for60% ofthe people in the village

The saving ofthe people wasbetween 5000-25000/annuallyfor90% ofthe people in the village.

So 70% ofthe people invest theirsavings in the

banks and 30% ofthe people in otherinvestment.


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It was found that there was no ATM ofthebankin

the village, thereasonbeing security concern. But it

was found that there was aneed ofthe ATM in

villagebecause peopleneed to travelfew kmtowards karjat inurgency

It was found that people wereloyal to thebankand

they haveanorm thatbankofIndia is a complete

government entityand they hadafeeling ofsecurity


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It was also foundlocation ofbankand infrastructure

plays an important role in theruralarea. The most

important findings were that rural peoplebelieve in

Relationship and the concept of ATHITHI DEVOBHAVA

Originallybanks were conservative in their

approach to marketingas they were sure of

WALK-IN- BUSINESS. But with thegrowingcompetition they wereforced to have marketing

orientation. So wefound that the Word ofmouth

concept is veryeffectiveform ofmarketing in the

ruralareaforthebanks entering in the village


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Product

Multiple basicfinancial services

Insurance (Cattle, Farm product etc)

Service inregionallanguage

Microfinance

Financialadvisory services

Loans

Ultra cost ATMs


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Pricing Maximizing consumersatisfaction

Singleuniform pricing

Quantitydiscount andease in payment models

Placement(Distribution)

Convenientlylocated

No discrimination

Choicebetween managerial model

Agenting model(service point)


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Promotiom model

Word ofMouth

Collabrating with NGOs forpromotion

Tieup with indiapost to penetraterural market


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Ruralbanks aredifferent from urbanbanks.

Therefore marketing strategyforruralbanks should

bedifferent from urbanbanks

Rural peoplearefrequentlyexploitedby the private

moneylenders therefore variousbanking products

as pertherequirement ofrural people shouldbe

introduced.

Banks shouldalso focus onnonagri business of

therural people

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