rural tourism - dlne 11th december
TRANSCRIPT
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SEPTEMBERHow can rural tourism businesses In the North East better embrace technology to help improve the visitor experience?
Charles Sellers Vantage Point Technologies
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CHALLENGES FROM THE SALON
• Diversity of the Tourism Sector• Northumberland, Durham, Tees Valley
• Diversity of Support
• Online Booking sites
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CHALLENGES FROM THE SALON
• Educating the Industry
• Educating the Customer
• Fragmented Rural Tourism Industry
• Digital Adoption, Digital Inclusion
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KEY DISCUSSION POINTS FROM THE SALON
• Digital booking services: An opportunity, or a threat?• Major discussion point.• Accepting the problem allows for the provision of a
solution.• Currently a threat – future opportunity?
• Educating the industry• Sector AND Customers = Strategy
• “Joining up” the fragmented rural tourism industry
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KEY DISCUSSION POINTS FROM THE SALON
• Ongoing!
• Need - Co-ordinated Strategy
• Need - Co-ordinate the Industry – fragmented
• Need – Go with those that will & have adopted Digital Technology
• Need – Awareness Programme – Training/Education
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WHAT HAPPENED NEXT
• Blog produced and circulated
• Topic referred back to Leadership Group
• Blog content submitted as part of a successful bid for regional funding from central government