rural small business technology conference
DESCRIPTION
Presentation detailing what broadband can do for a business through having a website.TRANSCRIPT
“You can get that on the Internet?”Ideas and tools for building a business using the Internet
Kelleigh Cole Governor’s Office of Economic Development
Utah Broadband Project
Central Utah’s Regional Business
and Technology Conference
The Green Polka Dot Box
The Green Polka Dot Box sells natural and organic, non-GMO foods at wholesale prices, and delivers direct to doorstep.
A family run company that began with 7 employees has now grown to approximately 30 and will continue to grow.
Utah Rural Business
• Approximately 21,000 small businesses in rural Utah
• Approximately 30% of these business currently have a website. (7,000)
The Grand to Grand Ultra
A 7 day, 6 stage, race that travels through approximately 170 miles of beautiful Utah countryside.
Starting at the North Rim of the Grand Canyon through to the finish line at the Grand Staircase National Monument in Utah.
FotoworxMatt Brown a local resident
Official photographer for the Grand to Grand Ultra Race
Last year he photographed 118 people with approximately 80 photos each
Maintain a Website
• 97% of consumers search for local business online.
• 78% of Internet users conduct product research online.
• 40% of US smartphone owners compare prices on their mobile device.
• 73% of mobile searches trigger additional action based on initial search.
73% of business people use their mobile devices to check email.
Use email as a way to market your company.
Email Management
• Sold close to 4,000,000 brushes
• Over 42,600,000 views on Youtube
• 350,000 likes on Facebook
Best Friends Animal Society
• 132 pet adoptions in 2013 from a social media connection
• 400,000 referrals from social media in the last year
• 15,000 emails were added due to social media referrals.
Social Media
Social Media has a 100% higher lead-to-close rate than outbound marketing
The Social
Web
Mobile
AggregationRSS
Audio Virtual Worlds
Publishing
Micro Blogging
Video
Photo Sharing Gaming
Search
Conversation Apps
Crowd SourcingSocial
Networking
Live Casting
Develop a Newsletter or a Blog
• 57% of businesses have acquired a customer through their company blog
• Companies that blog get 97% more inbound links.
Sunrise Engineering
• Sunrise Engineering provided design and construction engineering services for the City wide Pressurized Irrigation system for Salem City, Utah.
Salem Irrigation System
Technology ToolsAccounting Software
Planning Software or Tools
Time Tracking Software
Interdepartmental Communication
Questions can be directed to:
Kelleigh Cole 801-538-8831
Utah Broadband Project Governor’s Office of Economic Development