rural marketing q bank

7/23/2019 Rural Marketing Q Bank

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Question Bank for Rural Marketing Concept Terms

Explain the following concepts with respect to Rural Marketing. (2 marks

1. Rural area2. Urban area

3. Metropolis / Metropolitan City

4. Agricultural Village5. Non-Agricultural Village

. !"e lo#er class

$. !"e upper lo#er class%. &o#er 'i((le

). Upper 'i((le class

1*. &o#er upper class

11. Upper upper class12. Rural buyer

13. +eatures o, a rural buyer

14. Villagers purc"asing po#er

15. 'portance o, rural 'areting1. 0igni,icance o, rural 'areting

1$. 0igni,icance o, rural 'arets1%. 'portance o, rural 'arets

1). Rural Vs Urban consu'er

2*. !"e illage structure21. !"e rural retail s"eles &ist

22. Me(ia reac" in rural n(ia !able

23. Met"o(s o, (istribution &ist

24. Multiplier e,,ect o, rural (e'an(25. &iteracy an( 'e(ia "abits o, rural consu'ers

2. Rural 'areting strategy2$. C"anging (e'an( pattern2%. ro(uct planning

2). istribution c"annel planning

3*. ricing31. ro'otion planning

32. resent 'areting pattern

33. !"e (istribution c"annel

34. 0atellite syste'35. ntegrate( 'areting outlets.

age 1 o, $


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Explain the following terms with respect to !gricultural Marketing

3. Agricultural 'areting3$. +or' utility

3%. lace utility

3). !i'e utility4*. ossession utility

41. Mareting ,unctions

42. Agricultural 'aret43. Classi,ication o, 'arets

44. ri'ary 'arets

45. 0econ(ary 'arets

4. !er'inal 'arets4$. 6eoparias an( tinerant 6eoparias

4%. !ola

4). Aar"atias

5*. +or#ar( sale51. 7alap sale

52. Mo"gu' or Unb"a sale53. 0ale by sa'ple

54. 8atta sale

55. 0ale by open agree'ent5. 9pen auction syste'

5$. riate negotiation

5%. !en(er syste'

5). "ara sale*. alal 6roer

1. Mareting ,unctionaries

2. Co''ission Ar"at3. 6roerage alali

4. :eig"'ent / !ulai / "ar#ari

5. alla(ari. Na'oona

$. ;ara(

%. 8a'ali

). "ar'a(a /


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$). 6"ar(ana

%*. Mut"i

%1. at"as"ala%2. oo(" ;"aa

%3. roble's o, Agricultural 'areting &ist

%4. &ac o, organi=ation a'ong cultiators%5. +orce( sale

%. 0uper,luous 'i((le'en

%$. Regulate( 'arets%%. Cooperatie 'areting

%). 6erar Cotton an(


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124. +or#ar( Contracts an( Regulation Act

125. Cas" Contracts

12. 0pot Contracts12$. +or#ar( Contracts

12%. +uture Contracts

12). 0peculatie ealings13*. 8e(ging Contracts

!nswer the following concept "uestions# (2 marks or $ marks

1. :"at are t"e t#o broa( co'part'ents #it" respect to rural 'arets in n(ia

2. :"at are t"e arious proble's in reac"ing t"e rural consu'er3. :"at are t"e constraints in (eeloping t"e rural 'arets

4. :"at is t"e rural 'aret in t"e n(ian conte@t

5. :"at are t"e 'aBor "ur(les in tapping t"e rural 'arets

. :"y is agricultural 'areting i'portant

$. ?@plain t"e e@c"ange ,unction o, t"e agricultural 'aret.%. ?@plain t"e p"ysical ,unction o, t"e agricultural 'aret.

). ?@plain t"e ,acilitatie ,unctions o, t"e agricultural 'aret.1*. An e,,icient agricultural 'areting syste' is in(ispensable ,or satis,ying

consu'er (e'an(s. ?@plain

11. A soun( agricultural 'areting syste' lea(s to a greater olu'e o, 'arete(surplus. Co''ent

12. An e,,icient agricultural 'areting syste' can bring about substantial re(uction

in 'areting cost. iscuss13. An e,,icient agricultural 'areting syste' is an e,,ectie instru'ent ,or breaing

t"e icious circle o, rural poerty. iscuss

14. 9n #"at basis can agricultural 'arets be classi,ie(15. ?@plain t"e proble' o, (e,ectie preparation ,or 'aretingD #it" re,erence to

Agricultural 'areting in n(ia.

1. 8o# (oes t"e lac o, organi=ation a'ong cultiators a,,ect t"e process o,

agricultural 'areting1$. :"at is ,orce( saleD

1%. ?@plain t"e proble' #it" re,erence to 'ultiplicity o, 'aret c"argesD in

agricultural 'arets o, n(ia.1). ?@plain t"e proble' #it" re,erence to 'ultiplicity o, #eig"ts an( 'easuresD in

agricultural 'arets o, n(ia.

2*. :"at are t"e arious 'alpractices in t"e 'aretD #it" re,erence to agricultural

'arets in n(ia21. ?@plain t"e proble' o, a(ulteration in t"e conte@t o, agricultural 'areting in

n(ia.

22. 8o# (oes t"e absence o, gra(ing an( stan(ar(i=ation e,,ect agricultural'areting in n(ia

23. 8o# (oes t"e proble' o, t"e absence o, 'areting intelligence 'ani,est itsel, in

t"e agricultural 'arets in n(ia

age 4 o, $


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24. 8o# (oes ina(eEuate cre(it ,acility beco'e a proble' in agricultural 'arets

25. 8o# (oes t"e lac o, transportation ,acilities beco'e a proble' in agricultural

'areting2. :"y is t"e lac o, storage ,acilities suc" a big proble' in agricultural 'areting

2$. :"at are t"e ,unctions o, a regulate( 'aret

2%. ?@plain t"e ter's FManage'ent an( A('inistration #it" respect to Regulate(agricultural 'arets.

2). &ist out t"e sources o, inco'e ,or a Regulate( Agricultural Maret.

3*. ?@plain t"e concept o, cooperation #it" respect to agricultural 'areting.31. :"at are Fstorage ,unctions in an agricultural 'aret

32. :"at are t"e basic reEuire'ents o, an F(eal 0torage 0yste'

33. :"at are t"e arious 'easures to preent losses (uring storage

34. 8o# is t"e classi,ication o, #are"ouses (one35. :"at is t"e National Cooperatie eelop'ent an( :are"ousing 6oar(

3. :"at are t"e salient ,eatures o, 'areting ,inance

3$. ?@plain t"e role playe( by cooperatie cre(it societies in t"e seg'ent o,

agricultural ,inance.3%. :"at role (o co''ercial bans play in relation to t"e nee( o, agricultural

,inance3). 8o# (o cooperatie 'areting societies "elp out t"e agricultural 'areter in

sourcing ,inance

4*. 8o# can t"e goern'ent "elp in procuring agricultural ,inance41. 8ig"lig"t t"e role playe( by NA6AR in t"e ,iel( o, agricultural ,inance.

42. :"at are t"e 'aBor obBecties o, 0tate !ra(ing

43. 0tate tra(ing ,acilities tra(e #it" centrally planne( econo'ies.D iscuss

44. 8o# is state tra(ing an i'portant instru'ent o, e@port pro'otion45. 8o# can state tra(ing be consi(ere( instru'ental in (eeloping e,,ectie e@port

"ouses

4. 8o# (oes state tra(ing ensure t"e "onoring o, bilateral agree'ents4$. 0tate tra(ing 'aes possible bul buying. ?@plain "o#

4%. 8o# (oes state tra(ing enable a country to 'a@i'i=e its 'onopoly gains

4). 8o# can state tra(ing ,acilitate c"eap i'ports5*. 8o# is state tra(ing e@pecte( to correct t"e eils arising out o, state regulation o,

in(ustries

51. Can state tra(ing be use( as a po#er,ul #eapon to oerco'e t"e balance o,

pay'ent proble'52. 8o# can state tra(ing proe to be a reliable source o, public reenue

53. :"at are t"e ,unctions o, t"e F(irectorate o, 'areting an( inspection

54. :"at are t"e ,unctions o, agricultural 'areting boar(s

!nswer the %ollowing &ong answer t'pe "uestions# () marks each

1. !"ere "ae been t#o sc"ools o, t"oug"t a'ong n(ian Mareter on rural

'areting. ?@plain bot" o, t"e' in (etail.

age 5 o, $


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2. s t"e 'yt" o, t"e i'poeris"e( rural consu'er true Can #e (ra,t a pro,ile o, t"e

rural ric"

3. 0tate an( e@plain t"e structure o, co'petition in rural n(ia.4. ?@plain t"e arious 'et"o(s o, (istributionD a(opte( by ,ir's to (istribute

consu'er coneniences in rural 'arets.

5. :"at is rural retailer be"aior. :"at are t"e arious sources o, rural purc"asing capacity

$. :"at are t"e constraints in (eeloping t"e rural 'arets

%. 6rie,ly e@plain t"e role playe( by 8in(ustan &eer in t"e n(ian rural 'aret.). ?@plain t"e Frole o, tra(e in t"e prosperity o, 8&& in t"e n(ian rural 'aret.

1*. Co''ent on t"e potential an( t"e c"anging pattern o, t"e rural 'aret in n(ia.

11. 8o# (oes one go about organi=ing e,,ectie (istribution in rural n(ia

12. 0tate an( e@plain t"e satellite syste' in (etail.13. 6esi(es t"e satellite syste'D #"at are t"e ot"er possible alternaties #it" respect

to p"ysical (istribution o, rural 'arets

14. :"at are t"e c"aracteristic ,eatures o, agricultural pro(uce

15. 0ate an( e@plain t"e signi,icance o, agricultural 'areting.1. ?@plain t"e agricultural 'areting process.

1$. :"at are t"e arious types o, Agricultural 'arets1%. :"o are t"e arious 'aret ,unctionaries in an agricultural 'aret ?@plain t"e

role o, eac" one o, t"e' in brie,.

1). :"y are 'i((le'en consi(ere( as a c"allenge in to(ays agricultural 'aretingscenario

2*. :"at are t"e arious F'aret c"arges in a typical agricultural 'aret ?@plain

eac" one in brie,.

21. istinguis" bet#een n(ustrial 'areting an( Agricultural 'areting.22. 0tate an( e@plain t"e arious (e,ects in t"e agricultural 'areting syste'.

23. 0tate an( e@plain so'e o, t"e suggeste( correctie 'easures #it" respect to t"e

arious (e,ects t"at e@ist in t"e agricultural 'areting syste'.24. :"at are regulate( agricultural 'arets 8o# are t"ey run :"o runs t"e' An(

#"at are t"e bene,its o, a regulate( 'aret oer an unregulate( syste'

25. :"at is Cooperatie 'areting2. 8o# (oes t"e proision o, storage ,acilities act as a correctie 'easure #it"

respect to t"e (e,ects o, t"e agricultural 'areting syste'

2$. 8o# (oes t"e using o, stan(ar( #eig"tsD "elp in recti,ying t"e (e,ects o, t"e

agricultural 'areting syste'2%. 8o# (oes Fgra(ing an( stan(ar(i=ation "elp in i'proing t"e agricultural

'areting scenario

2). 8o# can t"e Faailability o, cre(it i'proe t"e agricultural 'areting situation3*. oes t"e Fstabili=ation o, prices "ae a positie i'pact on t"e agricultural

'areting syste' 8o#

31. 8o# (oes an Fe,,icient transport syste' i'pact t"e agricultural 'aret32. oes t"e arrange'ent o, 'aret in,or'ation i'proe t"e agricultural 'aret

scene 8o#

age o, $


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33. 8o# #ill F'aret inspection an( researc" i'pact t"e i'proe'ent o, agricultural

'areting in n(ia

34. :"at are t"e salient ,eatures o, regulate( 'arets35. :"at are t"e ai's an( obBecties o, a regulate( 'aret

3. 0tate an( e@plain t"e a(antages o, regulate( 'arets.

3$.

rural marketing q bank

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