rural industry
TRANSCRIPT
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Presentation onRural Industry
By:-Rimsee ChhajerNivedita Singh
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Significance of Rural Cottageindustry
Provides Subsidiary
Enables the rural population to supplement the
slender income
Occupation to rural population
Provides employment during off season, drought
and famine
Develops rural talents, helps to uphold the culture
Suits a country like India
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Classification of Rural CottageIndustryAgro Based Ghani oil, processing of cereals &
pulses, sericulture, coir, bee keeping
Textiles Handlooms & khadi
Wood Related Carpentry, handmade paper, bamboo& cane work
Metal Wares Aluminum vessels, brassware,
Leather Leather Processing
Pottery &Ceramics
Pottery & Ceramics
Chemicals Ink & dye
Miscellaneous Non edible oil soaps, lime, shellac,
gums & resins
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Kachi ghani
Cereals & pulses
Handlooms
Khadi
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carpentry
Cane work
Leather processing
Pottery & ceramics
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Oil soaps Shellacs
Resins
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Promotion of Rural Cottage Industry
KVIC –
khadi and village industries commission:-These helps rural folks in:
Technology upgradation
Getting artisans organized
Getting credit from the institutions
Procurement & supply of raw materials
Establishment of work sheds
Domestic marketing through retail showrooms
Export marketing whenever possible
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Continue:-DIC - District Industries Centers :-
District Industries Centers have been assigned to play
an important role in the field of marketing.
The duties of this functionary are :
1) To organize market surveys, market development
programmes,
2) To organize marketing outlets
3) To liaise with Government for procurement agencies
4) To convey market intelligence to entrepreneurs.
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Artisans
An artisan(craftsperson) is askilled manual
worker who makesitems that may befunctional or strictlydecorative, including
furniture, clothing jewellery, householditems, and tools.
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Classification
Textile handicrafts Stone Craft
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Continue:-
Ceramic Glassware
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clayMetal
jewellery
Continue:-
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Areas Renowned for production ofhandicrafts:-
Metal ware Moradabad, Aligarh, jodhpur, jaipur
Woodenware Srinagar, jagdalpur, Bangalore,
Mysore
Hand printedTextile
Jodhpur jaipur, sanganer
Embroideredgoods
kutch, jaisalmer, lucknow
Marble Crafts Agra, chennai
Zari goods Rajasthan, chennai, bastar
Jewellery Moradabad, jaipur, kohima,nagaland
Paper craft Kashmir, jaipur
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Challenges for rural artisan sector
Disappearing market
Lack of financial support
Lack of proper quality control & standardization
Inadequate infrastructure
Lack of training & feedback
Abject poverty
Lack of access to key market
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Marketing Strategies
Organizing self help group
Organizing of exhibitions by govt. bodies
Organizing of regional craft based fairs
Formation of co-operative societies of craftsmen
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