rupert murdoch & the news ltd pay wall
DESCRIPTION
Rupert Murdoch & the News Ltd Pay Wall. Group members. BACKGROUND. Who is Rupert Murdoch? What is Pay Wall?. What is PayWall ? . DEFINITION: A website that restricts access to certain content only to paid subscribers. THE DEBATE TIME. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/1.jpg)
Rupert Murdoch &
the News Ltd Pay Wall
![Page 2: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/2.jpg)
Group members•
![Page 3: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/3.jpg)
BACKGROUND
• Who is Rupert Murdoch?
• What is Pay Wall?
![Page 4: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/4.jpg)
What is PayWall?
•DEFINITION:
A website that restricts access to certain content only to paid subscribers.
![Page 5: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/5.jpg)
THE DEBATE TIME
picture from:http://www.sgwritings.com/53969/viewspace_40666.html
![Page 6: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/6.jpg)
OUTLINE•The background information
•The debate of Murdoch’s decision
• The long-term impact of his decision
• Conclusion
![Page 7: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/7.jpg)
SUPPORTERS PERSPECTIVE
Readers should pay for access to stories
Pay-per-view mode
Benefits - readers, - shareholders, - newspaper industry
![Page 8: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/8.jpg)
OPPONENT PERSPECTIVE•Readers should not pay for access to
stories
•Potential Risk: Losing $ Losing power Losing market
![Page 9: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/9.jpg)
Rupert Murdoch &
the News Ltd Pay Wall
“…Readers must be forced to pay for access to stories…”
![Page 10: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/10.jpg)
WEAK ENVIRONMENT
• Economic System Downturn
-- newspaper industry (print and online)
• Digital Technology Attack -- the Internet
• Advertising revenue -- 26% decline in
newspaper industry/ 30% decline in News Corp.
• A dead or dying medium -- 21st century of newspapers
![Page 11: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/11.jpg)
Economic System Downturn
Digital Technology AttackA pay-per-view mode
“Quality journalism is not cheap and an industry that give away its content is simply cannibalizing its ability to produce good reporting…we intend to charge for all our news web sites… ” (Murdoch 2009)
![Page 12: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/12.jpg)
PAY-PER-VIEW MODEL• Rupert Murdoch’s new approach -- better and differentiated contents/ a terrific experience
• A business model -- significant revenues
• The Wall Street Journal -- strengthening the relationship with loyal readers
![Page 13: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/13.jpg)
PAY-PER-VIEW MODEL• The good impact:
• Readers
• Shareholders
• Newspaper Industry
![Page 14: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/14.jpg)
![Page 15: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/15.jpg)
What’s inside of the wall?
![Page 16: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/16.jpg)
Rupert Murdoch and News Ltd PayWall
Picture from: http://highwired.co.uk/blog/tag/appe/
![Page 17: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/17.jpg)
POTENTIAL RISKS• Charge — Losing click numbers—losing online
advertisement—losing money
• Charge — Losing click numbers—losing readership—losing power (political/other)
• Charge —Losing click numbers—losing readership—losing market
![Page 18: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/18.jpg)
Characteristics of nowadays audience
• Younger generation—information on computer screen
• So many media choices—lack brand loyalty
• Creating& sharing—passively consuming
A business plan built on the verb “should”? Jeff
Jarvis, 2010
![Page 19: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/19.jpg)
“It’s all about business model”• “There is no exist general business model to copy”
• Try to transpose old business model to new business reality can’t work
• We should find new ideas rather than force readers to pay
Clay Shirky, 2011
![Page 20: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/20.jpg)
THE KEY POINT IN THE DEBATE • Quality journalism is attractive for
readers
picture from : http://www.dalianchuangye.com/2010/10/09/%E3%80%8A%E5%8D%8E%E5%B0%94%E8%A1%97%E6%97%A5%E6%8A%A5%E3%80%8B%E7%A7%91%E6%8A%80%E5%88%9B%E6%96%B0%E5%A5%96%E6%8F%AD%E6%99%93/
![Page 21: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/21.jpg)
What happens in 2011for The Times
source:http://www.economicvoice.com/has-murdochs-flirtation-with-pay-per-view-newspaper-content-worked/50016260#axzz1Mx6ePG3f
![Page 22: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/22.jpg)
THE LONG-TERM IMPACT• To change the publishing culture
picture from: http://www.watblog.com/2009/12/15/online-news-consumption-grows-by-37-in-india-comscore-study/
![Page 23: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/23.jpg)
CONCLUSION
‘This is not the end of journalism’
From Crabb, A 2010, ‘The end of Journalism as we know’
![Page 24: Rupert Murdoch & the News Ltd Pay Wall](https://reader037.vdocuments.us/reader037/viewer/2022103007/568163e2550346895dd53ea7/html5/thumbnails/24.jpg)
Thank you !