running lean start-up projects with drupal, cloud and agile

Running Lean Start-Up projects

with Drupal, cloud and agile

Marcin PajdzikTwitter: @Marcin_Pajdzik

Sofia, November 2015

Find me on Twitter: @Marcin_Pajdzik

I want to start a

business


I have a brilliant

idea

I build a product

I launch it, market

and sell itAnd….


Beef

Chicken

Pork

Fish

Veg

✓ ✓ ✓✓


Is this a good business idea?

Select a recipe on our website and we deliver the

right amount of ingredients with cooking

instructions on the same day.


“This will be the number one lesson I will never forget and the

absolute key to understanding Dinnr’s failure :

We were not solving anyone’s problem”

Source: https://medium.com

Dinnr.com


I have a brilliant

idea

I build a product

I launch it, market

and sell it

And I find out that it wasn’t a

very good idea


90% of start-ups fail

42% of start-ups fail because they build products or provide services that nobody wants

Source: Fortune.com

Why many start-ups fail?


Can this product / feature be built?

Should the product / feature be built?

Do not ask the wrong question


Is this a good business idea?

Select a recipe on our website and we deliver the

right amount of ingredients with cooking

instructions on the same day.


People are too optimistic about their future behaviour

People often do not know what they want

Pitching your idea to potential customers is wrong

People often want to make you happy


Nobody uses our product

Ask customers

what features

are missing

Develop missing features

Product Death Cycle


Ask about past behaviour not indented behaviour

Ask for commitment straight away

Lessons from the Mom Test


How to use Continues Innovation…

…to create Successful Businesses

The Lean Start-Up


Focus on what customers want ….

…. Not on what they say that they want

Validated learning

Every action is an experiment!


Version of a new “product” which allows a team to collect

the maximum amount of validated learning

about customers with the least effort

Minimum Viable Product


Lean Start-Up Cycle

Idea

CodeData

BuildLearn

Measure


You constantly ask a question:

Minimum Viable Product

Am I making a sufficient progress to believe that my business

idea is viable?


Gall’s Law: all complex systems that work evolved from simpler

systems that worked

If you want to build a complex system that works, build a simpler system first, and then improve it over time.

The theory of complex systems


Reinventing the wheel

Source: Forbes

I call this invention “the wheel” but so far I have not been able to attract any venture capital…


You are familiar with it

Why Drupal is suitable for MVPs?

You can build 80% or more of your MVP without any coding

Drupal has an active, helpful community.

There is already a lot of functionality built-in


• Based on Panapoly distribution

• Up-to-date and secure versions of all popular modules

• Sane defaults for site builders after install

• Drupal Apps for setting up things that many startups want

MVP Drupal distribution


Cloud Computing

Cloud computing

Pay as you useFree tiers

Reliability and

scalabilityHighly

automated


• Agile Development focuses on how to do while Lean Start-up

focuses on what to do

• Lean Start-up makes the best parts of Agile more lean

• Both techniques can be perfectly combined

Agile and Lean Start-Up


Thank you / Благодаря

Marcin PajdzikOwner / Consultant @ Codewriters Ltd

Co-Owner / CTO @ Onlicar

LinkedIn: uk.linkedin.com/in/marcinpajdzik/

Twitter: @Marcin_Pajdzik

running lean start-up projects with drupal, cloud and agile

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