running at the speed of digital - ian broughton

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Running at the Speed of Digital in Travel & Tourism Ian Broughton Digital Director, EMEA

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Tourist Guides

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We want to be... Travellers ‘not’ Tourists

“a person who travels often” “a person away from home”


We won’t switch off... ‘Well Informed Travellers’ ‘Hyper Informed Travellers’

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Moving from Connected Devices to Connected Things Stranger Partnerships & New Propositions

Connected Hotel

Connected Plane/Train/Car

Connected Self

Connected Shopper

Connected Traveler

Connected Cities

Connected Resorts

Tra

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Acco

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atio

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Se

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Citiz

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1. Taxi at just the right time.

2. Super Efficient - estimated time of arrival and costs

3. Travelers who use Uber through TripCase get discount pricing.

Uber & Tripcase


How are Organisations Leveraging Digital?

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Money Customer Experience New Business Model Operational Improvement

Time

Attention

Affection

Money

Market Maker

Revenue Builder

Customer Finder

Shareholder Value

Efficient

Effective

Happy

Reduce Costs

Big Data Cloud IOT Social Mobile


The Speed of Innovation Is getting Faster!

Here are 3 of my Favourites...


The Ultimate Challenge is to stay ahead of the

Traveller!

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../Partner Event - Oct 16th - Keynote/Video - SARAH & FRIENDS.mp4


What Makes a ‘Digital Leader’

Blend Creativity, Culture & Technology

(Innovation)


Tell Great Stories* ‘The Art of the Possible’

* Plus usual 100 Page Strategy document

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1


Reframe Challenges Sprint Failure Can be Good Convert Data Into Value

TECHNOLOGY

PROCESS

CAPABILITY

STRATEGY 2

3

4

5


of executives say they already have a digital strategy

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73% Good News


feel they have the right technology


19% Bad News


believe they have the skills and capabilities 15%


feel they have the process to execute their digital strategy


14%

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Mind the Gap


DIGITAL STRATEGY / VISION /

INNOVATION

TECHNOLOGY

PROCESS

CAPABILITY

EXECUTION

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Many are now Innovating @ Speed

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Very Few Organisations Innovate @ Scale



Sales & Marketing

Service & Support

Workforce

Creativity Creativity Creativity

Culture Culture Culture

Technology & Skills Technology & Skills Technology & Skills

Project 1 Project 2 Project 3

Digital Approach (Type 1) = Quick Wins


Creativity

Culture

Technology & Skills Technology & Skills Technology & Skills


Digital Approach (Type 2) = ‘I’ Innovative...’IT’ Deliver Sales &

Marketing Service & Support

Workforce

Vision /

Storyboarding Process


Speed

of Inv.

Scale

High

Quality

of Imp.

Consistency Re-work Data Sprawl

Low

Digital Approach (Type 2) = ‘I’ Innovative...’IT’ Deliver


There is another way



Creativity

Culture

Digital Business Platform


Digital Approach (Type 3) = Innovative @ Speed & Scale Sales &

Marketing Service & Support

Workforce


A Digital Business Platform is Needed

"A 'Digital Business Platform' is a collection of enterprise technology capabilities

...that are accessible to Digital Technologies (mobile, social, sensors, avatars etc ...) to deliver business innovation rapidly”


Oracle: Supporting a Digital Business Platform Approach

Middleware Database Analytics Engineering Systems

Applications

Cloud Social Mobile Data IOT

DIGITAL

Middleware Database Analytics Engineering Systems

Applications


3 Big Takeaways

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1. Adopt ‘Digital Leader’ characteristics to re-invent the way you

approach Digital.

2. The importance of a Digital Business Platform (DBP) to make

enterprise IT capabilities accessible by digital technologies.

3. Link digital vision to IT capabilities (CIO / CDO / CMO)

running at the speed of digital - ian broughton

Technology

oracle andor

emea copyright

home copyright

uber tripcase copyright

connected devices

self connected shopper

speed of digital

right time