réunion des analystes - fév 07 (gb) - impression 2...
TRANSCRIPT
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DisclaimerDisclaimer
All forward-looking statements are TF1 management’s
present expectations of future events and are subject to a
number of factors and uncertainties that could cause
actual results to differ materially from those described in
the forward-looking statements.
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INTRODUCTION
BROADCASTING FRANCE
ADVERTISING
OTHER ACTIVITIES
STRATEGY
SummarySummary
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INTRODUCTION
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TF1 Group TF1 Group -- 2006 revenue2006 revenue
TF1 Channel advertisingTheme channels in France
International broadcastingInternational broadcasting
Audiovisual rightsAudiovisual rights
TéléshoppingInternetTF1 Entreprises
2006 consolidated revenue2006 consolidated revenue
1,708 m154 m
259 m259 m
241 m241 m
110 m71 m40 m
Other activities* 71 m
2,654 m2,654 m
Broadcasting FranceBroadcasting France 2,154 m2,154 m
* Mainly : in-house production companies (incl. GLEM, Alma, TF1 Films Production, TAP, TPP), other revenue TF1 SA, TF1 Publicité ** Incl. TF1 International, TCM, Téléma
TF1 VidéoCatalogue**
158 m83 m
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New players on the marketNew players on the market
The Telecom operators (fixed and mobile) include audiovisual contents in their offers
An example: OrangeOrange TV screen
Copyright : France Télécom (2006)
Livebox
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December 2003December 2003Launch of TVover ADSL by
France Télécom and TPS
TPS L
December 2006December 2006
households receives TV over ADSL
Source : Médiamétrie – Q4 2006
New players on the marketNew players on the market
The Telecom operators (fixed and mobile) include audiovisual contents in their offers
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Audiovisual contents are watchedAudiovisual contents are watchedon every networkon every network
households equipped
households receives TV over ADSL
people watches TV over mobile phones
Source : GfK Q4 2006 - Médiamétrie Q4 2006 - REM - TSM
subscribers (Cable, TPS and Canalsat)
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BROADCASTING FRANCE
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The key success factorsThe key success factors
The best news contents
• Far aheadahead of its competitors(+ 4.8 m viewers vs. the 1 o’clock news bulletin of France 2 and + 3.6 m viewers vs. the 8 o’clock news bulletin of France 2)
•• Audiences aboveAudiences above news bulletin of biggest US networks.
The best sports contents
• The biggest eventsbiggest events are on TF1
Copyright : © 2007 FOA Ltd. - © Fédération Française de Football 2007 - UEFA 2007 all rights reserved - © FIFA 2007 all rights reserved - © RWCL 2007 all rights reserved
2010 2010 & 2014 2009 2007 & 2011 2012
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The best French TV dramas
• Exclusive productions strategy: Prestige dramasPrestige dramas, 52 minutes dramas52 minutes dramas and recurrent heroesrecurrent heroes
The best movies
• Contracts secured with US majors US majors
• Investments in French moviesFrench movies: 48 m in 2006
The key success factorsThe key success factors
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The best US series
The best entertainment
•• 7 out of the 10 best series7 out of the 10 best series in the US are on TF1
•• Sustainability Sustainability of TF1 eventful showsof TF1 eventful shows
•• Success of new access programmes Success of new access programmes in 2007
The key success factorsThe key success factors
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TF1 : the best US series
7 out of the 10 best series in the US are on TF1
1 GREY'S ANATOMY
2 CSI (Les Experts)
3 Desperate housewives
4 CSI : MIAMI (Les Experts Miami)
5 LOST
6 CRIMINAL MINDS (Esprits criminels)
7 CSI : NY (Les Experts Manhattan)
8 NCIS
9 HOUSE, MD (Dr House)
10 Two and a half men
CBS
CBS
CBS
CBS
CBS
CBS
Source : Source Eurodata TV, all rights of reproduction reserved, all rights reserved by Mediamétrie (season 2006-07 as December 31, 2006)
22.1 m
21.6 m
21.6 m
17.6 m
17.1 m
16.6 m
16.4 m
15.9 m
15.7 m
15.5 m
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Above
TV: the only mass media in FranceTV: the only mass media in France
Source : Médiamétrie 2006 – individuals aged 4 and above
Individuals 4+ watch every day !
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TOP 100: a record since 1991 !TOP 100: a record since 1991 !
out of the 100 best audiences for TF1 in 2006
Source : Médiamétrie – Top 100 2006 – individuals 4+
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TF1: 98 positions in the top 100
French TV dramas
Movies
Sports
News*
Entertainments
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Source : Médiamétrie – Top 100 2006 – individuals 4+ * Only the first audience of the news bulletin (1 o’clock and 8 o’clock) taken into account over the period
RIS - 26 January11.3 million viewers
World Cup semi-final - 5 July22.2 million viewers
Les Bronzés font du ski - 31 January12.4 million viewers
8 o’clock news bulletin - 12 March11.5 million viewers
Le Village des Enfoirés - 7 April10.9 million viewers
US Series 14 CSI Miami - 10 May10.3 million viewers
2 programmes complete this 2006 top 100:Les Choristes on France 2 (15(15thth)) and Louis la brocante on France 3 (75(75thth))
M6 first programme ranks 256256thth
Prison Break broadcast on November 8, 2006
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Indiv. 4+Indiv. 4+
An unchallenged leadershipAn unchallenged leadershipon every network ...on every network ...
Médiamétrie – Médiamat - Indiv. 4+(Audience share TF1)
Médiamat environment
DTT environment
Cable-satenvironment
Médiamétrie - Nov-Dec 06 - Indiv. 4+(Audience share TF1 + TMC)
Mediacabsat 11 - Dec 05 / June 06 – Indiv. 4+(PdA TF1 + TF1 Group theme channels)
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31,5
20,5
16,1
3,7
1,8
12,6
2,9
10,9
15,2
3,8
31,8
11,2
3,0
12,5
2,0
20,5
12,1
3,1
12,6
1,83,6
14,7
19,8
32,3
13,8
3,1
12,5
1,73,4
14,7
19,2
31,6
TF1: an unchallenged leadership ...
F2 F3 C+ Arte M6 F5 Other TV
+0.1 pt Audience share 2003 to 2005 Audience share 2006
Individuals 4+Individuals 4+
Source : Médiamétrie - Médiamat
-1.3 pt-1.4 pt
-0.3 pt -0.1 pt
-0.1 pt
+0.2 pt
+2.9 pts
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2.3%
1.3%1.1%0.9%0.8%
0.4%0.2%
0.2%0.1%
0.1%0.1%
Cable-sat environment
TF1 Group channels audience share
GROUP
Médiacabsat 11 - Dec 05 / June 06 – Indiv. 4+ (Audience share TF1 + TF1 Group theme channels)
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... and on the main... and on the mainadvertising target advertising target
Médiamétrie – Audience share 2006 Mediacabsat 11 - Dec 05 / June 06(Audience share TF1) (Audience share TF1 + TF1 Group theme channels)
Médiamat environment
Cable-satenvironment
Women < 50Women < 50
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34,4
17,0
12,2
3,9
1,4
18,5
2,7
10,011
,3
3,6
35,5
9,7
2,7
18,6
1,4
17,1
10,6
3,0
19,1
1,3
3,3
10,3
16,3
36,2
12,7
2,7
19,3
1,03,1
10,1
15,7
35,3
F2 F3 C+ Arte M6 F5 Other TV
+0.9 ptAudience share 2003 to 2005 Audience share 2006
Women < 50Women < 50
Source : Médiamétrie - Médiamat
-1.3 pt
-2.1 pts
-0.8 pt -0.4 pt 0 pt
+2.7 pts
+0.8 pt
... and the main advertising targets
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32,4
17,2
12,5
5,0
1,5
17,1
2,5
11,6
11,8
4,8
17,3
1,7
16,8
2,6
11,7
33,3
33,8
16,6
11,0
4,5
1,6
17,1
2,7
12,7
33,6
15,7
10,7
4,21,3
17,1
2,6
14,7
F2 F3 C+ Arte M6 F5 Other TV
+1.2 pt
Individuals 25Individuals 25--4949
Source : Médiamétrie - Médiamat
-1.5 pt
-1.8 pt
-0.8 pt -0.2 pt +0.1 pt
+3.1 pts0 pt
... and the main advertising targets
Audience share 2003 to 2005 Audience share 2006
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TF1: Leader on every target
Advance of TF1
F2
M6
M6
M6
F2
F2
F2
M6
M6
F2
F2
TF1 audience share TF1 audience share -- 20062006
Source : Médiamétrie – Médiamat * Responsible Of Purchases
+12.4 pts
+16.0 pts
+14.2 pts
+12.6 pts
+16.0 pts
+10.1 pts
+2.8 pts
+18.9 pts
+16.5 pts
+15.5 pts
+9.3 pts
Challenger
31,6
35,3
30,7
33,9
33,1
32,0
29,2
37,4
33,6
33,5
28,6
4+
Wom<50
4-14
15-34
35-49
50-59
60+
Wom+child.
25-49
Rop<60
AB+
*
AgeAgebracketbracket
Ad
vert
isin
gA
dve
rtis
ing
targ
ets
targ
ets
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Source : Médiamétrie – July 5, 2006 – Individuals 4+
Historical record of audienceHistorical record of audiencefor the World Cup semifor the World Cup semi--final France final France -- PortugalPortugal
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A more and more attractive prime timeA more and more attractive prime time
Source : Médiamétrie – 2006 vs. 2005 – individuals 4+
viewers on average vs. 2005with 7.5 million Individuals on average (32.8% audience share) - best audience in prime time since 1994 !
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ed• TF1 : leader on 95% of prime-time (vs. 92% in 2005)
• + 300 000 viewers in Prime-time (vs. 2005)with 7.5 million Individuals on average (32.8% audience share)i.e. the best audience recorded since 1994
• A RECORD of audience for the Second-timesince the creation of the Médiamat (1989)with 3.4 million Individuals on average (with 35.0% audience share)
TF1 strengthened its leadership in evening …
20062006
Source : Médiamétrie – Médiamat (Prime-time : TH 21h00-22h45 – Second-time : 22h45-24h30)
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… and it lasts over the first weeks of 2007*
Source : Médiamétrie / Médiamat - * from Jan 1st to Feb 12, 2007 (temporary figures before the update of the INSEE data base)
2007 best audience*TF1 8 o’clock news bulletin
11.0 m viewers on January 24
• The 25 best audiences of 2007 are on TF1*(vs. 24 in 2006)
• Already 16 programmes above 9 million viewers
Record for a US Series*since 1995
CSI Manhattan10.9 m viewers on February 6
Best audience of movie*(4th place in the top 2007)
Tais-toi !10.5 m viewers on January 28
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Leading theme channels
Source : Médiamétrie – Mediacabsat 11 (Dec 05 – June 06) – Ind 4+
15
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Theme channels : a multi-channel strategy
1st DTT channel
1st cable and satellite channel
1st news channel on AB+
3rd cable and satellite channelon 15-49
1st cable and satellite channelon Women < 50
Source : Médiamétrie – Médiamat and Médiacabsat 11
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TOP 10 - theme channels
Source : Médiamétrie – Mediacabsat 11 (Dec 05 – June 06) – Ind 4+
RTL 9
Canal J
Paris Première
Tiji
Canal+ Sport
2.3%
1.5%
1.3%
1.1%
1.1%
1.0%
1.0%
0.9%
0.9%
0.8%
Channels Audience share
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TF1 Grouptheme channels in France
2006 revenue
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TF1 Group theme channelsrevenue
2008 revenue target
2004 2005 2006 2007 2008
154 m139 m
128 m
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TF1 Group theme channelsoperating profit
2008 operating margin target
2004 2005 2006
2007 2008
- 13.4 m- 16.8 m
- 17.1 m
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TV: the only mass media in France
The best of every genre of programmes on TF1
An unchallenged leadership on every network and every target
Records of audience in 2006
A more and more attractive prime time
Leading theme channels
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ADVERTISING
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2006 advertising growth
GDPGDPgrowthgrowthin 2006in 2006
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TF1 : an advertising market sharein increase
Source : TNS Media intelligence - 2006
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2006 advertising market share
France 211.8%- 0.2 pt
Canal+2.0% (- 0.2 pt)
France 51.0% (-)
54.8%+ 0.4 ptFrance 3
7.3%+ 0.1 pt
M623.1%
-
Source : TNS Media intelligence - 2006
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TF1 : exclusivity of powerful ad breaks
of the ad breaks above 12 GRP on
Source : Médiamétrie - 2006 - Women < 50
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% of ad breaks split by audiences
41
6476
85 88
26
13
8
3
23
17
1213
31 3326
2012
718
20
4
3
8
21
916
<2 2 to 3.9 4 to 5.9 6.0 to 7.9 8.0 to 9.9 10.0 to 11.9 >=12
TF1 France 2 France 3 Canal + France 5 M 6
Source : Médiamétrie - 2006 - Women < 50
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ad breaks :efficient on every target
0
1
2
3
4
5
6
7Wom < 50
15-34
15-49
25-49
AB+
Wom with child.
Men < 50
25-59
Average audience (%) of ad breaks per channel and per target in 2006 – whole day
Source : Mediamétrie / year 2006 / average audience in % of the targeted population
6
7
France 2
France 3
M6
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Launch of Windows Vista™ in France
Copyright : © 2007 Microsoft Corporation. All Rights Reserved.
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Innovation: live TV advertising
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January 2007: first stepsfor retailers on TV
TF1 advertising market shareon the retail sector (excl. Mistergooddeal)*Investments on TF1Investments on TF1**
16.6 m (gross)invested in January 2007
Coverage rate: 100%*
15 advertisers on TF1
Source : TNSMI – January 2007 * Coverage rate and market share calculated excluding Mistergooddeal (M6 Group)
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Sofres survey in 2 waves / end Dec 06 and Jan 07 / 250 people interviewed
=> A high level of memorisation by viewers => A high level of memorisation by viewers
=> Strong increase of the retailers=> Strong increase of the retailers’’ brand awarenessbrand awareness
Up to +10 points of Up to +10 points of ““spontaneous brand awarenessspontaneous brand awareness””
Retail on TV : an efficient start
January 2007: first stepsfor retailers on TV
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Source : LSA Conference – February 2007
December 2006
TV advertising generated an increase of retailers’ brand awareness
January 2007
Auchan
Carrefour
Casino
Marque Repère (Leclerc)
Système U
47%
14%
42%
18%
32%
Increase of retailers’ brand awareness
35%
42%
23%
22%
9%
Spontaneous brand awareness:
24
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Source : TNS MI
Market share: close to 1/3 of the theme channels market
An exclusive choice for 361 advertisers
TF1 Pub revTF1 Pub rev2006 vs. 20052006 vs. 2005
+ 14%+ 14%
Sectors
Market: 3.8% of the total gross investments
Rank on TF1
Transport
Food
Services
Culture and leisure
Telecommunications
1
4
5
6
TF1 Publicité advertising agency:
Complementary portfolio of sectors
9
Theme channels: a market by itself
1
2
3
4
5
Rank on theme channels
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Internet: a booming market
9th most invested advertising agency of the market
Market: 10.1% of the total gross investments
Position of TF1 Publicité:
Complementary portfolio of sectors
376 advertisers on TF1 network i.e. +144 advertisers in 2006
Sectors Rank on TF1
Retail
Telecommunications
Services
Cosmetics
Transport
4
5
-
6
2
1
2
3
4
5
Rank on Internet
TF1 Pub revTF1 Pub rev2006 vs. 20052006 vs. 2005
+ 125%+ 125%
Source : TNS MI