runet vs grape

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RUNET vs. GRAPE 2009

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Описание позиционировани ГРЭЙП на рынке российских digital агентств.

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Page 1: Runet vs Grape

RUNET vs. GRAPE2009

Page 2: Runet vs Grape

­ 2 ­

RUNET vs. GRAPE

1. Runet short bio2. Runet today3. Runet people4. Runet forces5. Runet brands6. Where Runet is 

heading

1. Grape short bio2. Grape today3. Grape people4. Grape forces5. Grape brands6. Where Grape is 

heading

Page 3: Runet vs Grape

­ 3 ­

1. Runet short bio

04/1994 .RU is officially registered by InterNIC06/1994 weblist.ru – first ctalogue of russian internet 

is launched12/1995 First Russian elections to be published online01/1996 First Russian internet cafe is open09/1997 Yandex, the biggest Russian search engine is 

launched02/1998 100.000 Russians use ICQ on a regular basis12/1998 1.5 million Russians use Internet regularly05/2006 First massively popular Russian social network 

Odnoklassniki.ru is launched.

Page 4: Runet vs Grape

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2. Runet today

Currently number 6.Will outgrow UK next year and Germany by 2012.

3655% penetration18­34, all Russia

53% male, 47% female11+, all Russia

52% upper income18+, all Russia

* FOM data, 2008  comScore data, 2008

mln.users

82 minutes a day15+, daily users

Page 5: Runet vs Grape

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3. Runet people

YOUNG

EDUCATED

URBAN

WELL­OFF

PROACTIVE

SOCIAL

Page 6: Runet vs Grape

­ 6 ­

4. Runet forces

brand

creators placers showersthinkers

D i g i t a l   A g e n c i e s

TraditionalCreative agencies

Web studios

Developmentstudios

SEOstudios

Search Engines

Social Networks

Blogging services

Portals

Mediatrackingservices

Digital Media

Agencies

Social Media Agencies

Contentproviders

TraditionalMedia

agencies

Page 7: Runet vs Grape

­ 7 ­

4. Runet forces : the common way

brand

creators placers showersthinkers

D i g i t a l   A g e n c i e s

TraditionalCreative agencies

Web studios

Developmentstudios

SEOstudios

Search Engines

Social Networks

Blogging services

Portals

Mediatrackingservices

Digital Media

Agencies

Social Media Agencies

Contentproviders

TraditionalMedia

agencies

Page 8: Runet vs Grape

­ 8 ­

4. Runet forces : the right way

brand

creators placers showersthinkers

D i g i t a l   A g e n c i e s

TraditionalCreative agencies

Web studios

Developmentstudios

SEOstudios

Search Engines

Social Networks

Blogging services

Portals

Mediatrackingservices

Digital Media

Agencies

Social Media Agencies

Contentproviders

TraditionalMedia

agencies

Page 9: Runet vs Grape

­ 9 ­

5. Runet brands

* MindShare data, 2008, Top 10 internet media budgets

Over 8 mln USD

Page 10: Runet vs Grape

­ 10 ­

6. Where Runet is heading

1. More social2. More cluttered3. More integrated into the global web (facebook vs. vkontakte)4. More fragmented (niche communities vs. huge social networks)5. More complicated (more services, formats, ways of using)6. More mobile7. More money (real transactions online)8. More popular9. More broadband10. More helpful (in everyday needs)

Page 11: Runet vs Grape

­ 11 ­

1. Grape short bio

06/2002 Andrey Vinograd and Boris Ryss create Grape11/2002 Grape starts working with Unilever04/2003 Grape wins the Golden Site award06/2006 Grape wins Gold at MIAF 10/2007 Grape is named #3 Russian Interactive Agency 

by ACAR09/2008 Grape reaches 65 people in house and wins 

third Gold at MIAF for integrated viral campaign for ROSNO

05/2009 Grape joins SoDA

Page 12: Runet vs Grape

­ 12 ­

2. Grape today

sup

po

rt

serv

ice

co

mm

unic

ate

cre

ate

 & s

ell

wo

rk o

n re

tain

ers

pro

duc

e

Office in Moscow, Russia Over 70 employees in house

$4.6 mln revenue in 2008

Page 13: Runet vs Grape

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top­flight managers

Andrey AnischenkoChief Executive OfficerAndrey has been running various digital­focused businesses for over 6 years.He has joined GRAPE in 2008 to lead the agency to the new heights of business operations stability & sustainable growth.

Oleg ZhdanovHead of Production

Oleg has over 10 years of experience in digital development.He has been with GRAPE since 2005, and under his leadership 

GRAPE production team has created a number ofaward­winning websites and applications.

3. Grape people

Page 14: Runet vs Grape

­ 14 ­

Vladilen SitnikovCreative Director, partner

Anatoly ShebzuhovArt Director

Vladimir GarevViral Director

3. Grape people visionary employees

Page 15: Runet vs Grape

­ 15 ­

4. Grape forces

brand

sellers creators doerscontacters

C l i e n t   S e r v i c e

Sales department

New Business & Creative Team

Social Media department

Media

L o n g   t e r m   p r o j e c t s   d e p a r t m e n t

Production

Page 16: Runet vs Grape

­ 16 ­

4. Grape forces : processes

brand

sellers creators doerscontacters

C l i e n t   S e r v i c e

Sales department

New Business & Creative Team

Social Media department

Media

L o n g   t e r m   p r o j e c t s   d e p a r t m e n t

Production

Page 17: Runet vs Grape

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5. Grape brands

Page 18: Runet vs Grape

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6. Where Grape is heading

1. More long­term projects2. More long­term and direct relationships with Clients3. More integrated projects working with other agencies4. More strategic partnerships with platforms and other forces5. More media6. More strategies and consulting7. More products8. More global (international projects)9. Better Client service10. More money (billing to double in the next 24 months)

Page 19: Runet vs Grape

RUNET vs. GRAPE2009

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