runet vs grape
DESCRIPTION
Описание позиционировани ГРЭЙП на рынке российских digital агентств.TRANSCRIPT
RUNET vs. GRAPE2009
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RUNET vs. GRAPE
1. Runet short bio2. Runet today3. Runet people4. Runet forces5. Runet brands6. Where Runet is
heading
1. Grape short bio2. Grape today3. Grape people4. Grape forces5. Grape brands6. Where Grape is
heading
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1. Runet short bio
04/1994 .RU is officially registered by InterNIC06/1994 weblist.ru – first ctalogue of russian internet
is launched12/1995 First Russian elections to be published online01/1996 First Russian internet cafe is open09/1997 Yandex, the biggest Russian search engine is
launched02/1998 100.000 Russians use ICQ on a regular basis12/1998 1.5 million Russians use Internet regularly05/2006 First massively popular Russian social network
Odnoklassniki.ru is launched.
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2. Runet today
Currently number 6.Will outgrow UK next year and Germany by 2012.
3655% penetration1834, all Russia
53% male, 47% female11+, all Russia
52% upper income18+, all Russia
* FOM data, 2008 comScore data, 2008
mln.users
82 minutes a day15+, daily users
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3. Runet people
YOUNG
EDUCATED
URBAN
WELLOFF
PROACTIVE
SOCIAL
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4. Runet forces
brand
creators placers showersthinkers
D i g i t a l A g e n c i e s
TraditionalCreative agencies
Web studios
Developmentstudios
SEOstudios
Search Engines
Social Networks
Blogging services
Portals
Mediatrackingservices
Digital Media
Agencies
Social Media Agencies
Contentproviders
TraditionalMedia
agencies
7
4. Runet forces : the common way
brand
creators placers showersthinkers
D i g i t a l A g e n c i e s
TraditionalCreative agencies
Web studios
Developmentstudios
SEOstudios
Search Engines
Social Networks
Blogging services
Portals
Mediatrackingservices
Digital Media
Agencies
Social Media Agencies
Contentproviders
TraditionalMedia
agencies
8
4. Runet forces : the right way
brand
creators placers showersthinkers
D i g i t a l A g e n c i e s
TraditionalCreative agencies
Web studios
Developmentstudios
SEOstudios
Search Engines
Social Networks
Blogging services
Portals
Mediatrackingservices
Digital Media
Agencies
Social Media Agencies
Contentproviders
TraditionalMedia
agencies
9
5. Runet brands
* MindShare data, 2008, Top 10 internet media budgets
Over 8 mln USD
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6. Where Runet is heading
1. More social2. More cluttered3. More integrated into the global web (facebook vs. vkontakte)4. More fragmented (niche communities vs. huge social networks)5. More complicated (more services, formats, ways of using)6. More mobile7. More money (real transactions online)8. More popular9. More broadband10. More helpful (in everyday needs)
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1. Grape short bio
06/2002 Andrey Vinograd and Boris Ryss create Grape11/2002 Grape starts working with Unilever04/2003 Grape wins the Golden Site award06/2006 Grape wins Gold at MIAF 10/2007 Grape is named #3 Russian Interactive Agency
by ACAR09/2008 Grape reaches 65 people in house and wins
third Gold at MIAF for integrated viral campaign for ROSNO
05/2009 Grape joins SoDA
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2. Grape today
sup
po
rt
serv
ice
co
mm
unic
ate
cre
ate
& s
ell
wo
rk o
n re
tain
ers
pro
duc
e
Office in Moscow, Russia Over 70 employees in house
$4.6 mln revenue in 2008
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topflight managers
Andrey AnischenkoChief Executive OfficerAndrey has been running various digitalfocused businesses for over 6 years.He has joined GRAPE in 2008 to lead the agency to the new heights of business operations stability & sustainable growth.
Oleg ZhdanovHead of Production
Oleg has over 10 years of experience in digital development.He has been with GRAPE since 2005, and under his leadership
GRAPE production team has created a number ofawardwinning websites and applications.
3. Grape people
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Vladilen SitnikovCreative Director, partner
Anatoly ShebzuhovArt Director
Vladimir GarevViral Director
3. Grape people visionary employees
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4. Grape forces
brand
sellers creators doerscontacters
C l i e n t S e r v i c e
Sales department
New Business & Creative Team
Social Media department
Media
L o n g t e r m p r o j e c t s d e p a r t m e n t
Production
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4. Grape forces : processes
brand
sellers creators doerscontacters
C l i e n t S e r v i c e
Sales department
New Business & Creative Team
Social Media department
Media
L o n g t e r m p r o j e c t s d e p a r t m e n t
Production
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5. Grape brands
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6. Where Grape is heading
1. More longterm projects2. More longterm and direct relationships with Clients3. More integrated projects working with other agencies4. More strategic partnerships with platforms and other forces5. More media6. More strategies and consulting7. More products8. More global (international projects)9. Better Client service10. More money (billing to double in the next 24 months)