run sydney 2014 event report

Fairfax Events I Run Sydney I Sunday, November 2, 2014

Event Report 2014


2


Contents 00

3

01 Introduction 4

02 Audience 9

03 Charity 13

04 Partners 16

05 Merchandise 53

06 Marketing 58

07 Media Partner 107

08 Website 114

09 Registrations 117

10 Winners Results 117

11 Post Event Survey 124


01 Introduction &

Thanks After an interesting day of weather on Saturday during set up, over 5,000 participants took part in

the rebel Run Sydney presented by The Sun-Herald, raising more than $45,000 for hundreds of charities

around Australia.

rebel ambassador and Olympic silver medallist, Jess Fox, fired the starting gun for the half

marathon as entrants ran, walked and wheeled their way through Sydney’s iconic Sydney

Olympic Park across the half marathon, 10km and 3km courses.

Russell Dessaix-Chin from Wollongong, crossed the finish line first in the men’s half marathon field in a

time of 1:08:27. David Crintti from Westleigh came in second and Barry Keem from Wollongong third

with times of 1:10:08 respectively.

The first female across the finish line in the half marathon was Milly Clark from Abbotsford who ran a

time of 1:17:49. Second and third was Belinda Martin and Clare Geraghty from Gymea and

Queensland who closely followed with times of 1:19:19 and 1:20:27.

We would like to thank everyone who participated in the event. Once again we are overwhelmed by

the support and for the money raised for a number of such worthy causes.

4


The Course

5

HALF MARATHON


The Course

6

10km EVENT


The Course

7

3km EVENT


9

02 Our Audience

Male 52%

Female

48%

Total Entrants

0

1000

2000

3000

4000

5000

6000

Total Entrants/Finishers

Total Male Entrants/Finishers

Total Female Entrants/Finishers

Total Finishers v Entrants (Half Marathon, 10km,3km)

Entrants

Finishers


10

Our Audience Interstate & Overseas Entrants

(number of people)

ACT

Outside Aus

NT

NSW

QLD

SA

TAS

VIC

WA

0 10 20 30 40 50 60 70 80

Baulkham Hills

Bondi

Castle hill

Cherrybrook

Chatswood

Lane cove

West Ryde

North Ryde

Randwick

Newington

Entries by Suburb


Our Audience

0

200

400

600

800

1000

Male Female

Half Marathon Entries v Finishers

Entrants

Finishers

0

100

200

300

400

500

00-1

2

13-1

5

16-1

9

20-2

9

30-3

9

40-4

9

50-5

9

60-6

9

70-7

9

80-9

9

10km Entries by Age

Male

Female

0

500

1000

1500

Male Female

10km Entrants v Finishers

Entrants

Finishers

0

100

200

300

400

Male Female

3km Entries v Finishers

Entrants

Finishers

0 50

100 150 200 250 300 350

Half Marathon Entries by Age

Male

Female

0

50

100

150

200

3km Entries by Age

Male

Female

11


12


03 Charity

Charity Program Online Fundraising System

Everyday Hero (EDH) was appointed to create a personalised, web-based fundraising

system for the event. The online system was promoted to all participants as the easiest way to raise money. The system was used to calculate the total amount of money raised across all charity organisations. The online fundraising system was accessed directly from the event website through the Give Gauge fundraising tally, and had the following features:

• Allowed participants to choose their favourite charity, then create and personalise their own fundraising website page • Participants each had a unique website link which they could send onto their friends and family to seek sponsorship

• The participants’ fundraising page had a fundraising tally, and a personalised target • Participants’ could create their own blog to update friends on their progress • If a participants’ favourite charity did not appear on the website, they could request it to be added. Everyday Hero would then sign up the charity.

This year, rebel Run Sydney presented by The Sun-Herald provided entrants with the option of a one off donation during the registration process. In total this donation raised $12,173.50 for our selected charities. Upon combining this with all funds raised through Everyday Hero donation pages, $49,972.55 was raised.

For the first time the Gold Charity Program was introduced to Run Sydney, with the Leukemia Foundation NSW/ACT, beyondblue and the Heart Research Australia all appearing in the registration process for participants to select to fundraise for or donate to.

13


14

Charity

Image

Image

Fundraising Totals

Overall Total The overall total funds raised for the 2014 rebel

Run Sydney presented by The Sun-Herald was

$49,972.55

Online Fundraising Results A total of 102 hero pages were created in this

year’s event with 51% of these pages being

active.

23 of the 838 registered charities received

donations

The average raised per active hero page was

$726.90

The top fundraising charities were:

• beyondblue $11,427.41

• Aust. Breast Cancer Research $11,051.70

• Assoc. For Children with a Disability

$2,472.50

• Juvenile Diabetes Research Foundation

$2,001.60

• Make-A-Wish Australia $1,918.90

Collectively these charities raised a total of

$28,872.11

The Gold Charity Program was introduced in

2014. Charities in the program were listed in the

registration process whereby participants can

opt to fundraise for or donate to these charities.

The Leukemia Foundation NSW/ACT,

beyondblue and Heart Research Australia were

involved in the program.

One-off Donations Results During the registration process entrants were

given the chance to donate an amount of their

choosing to a list of registered charities.

This year 564 entrants donated a total of

$12,173.50 funds upon registering.


15


04 Partners

16


17

Image


18


19

rebel

Web Banners

Website Web Banner

Date Added: 24.08.14

Click Throughs: 2576

Results Page Web Banner


Date Removed: 01.12.14

Click Throughs: 26

Logo Partners Page Click Throughs: 341

Website Footer Click Throughs: 181

Results Pages Footer Click Throughs: 29


20

rebel

10 Weeks to go eDM rebel used their 10 weeks to go eDM to

inform runners that they are looking

forward to seeing them on race day-

encouraging them to visit in store or

online to purchase running merchandise

for the big day

Sent date: Sunday, August 24


21

rebel


again inform runners that they are

looking forward to seeing them on race

day-encouraging them to visit in store or


for the big day

Sent date: Sunday, September 21


22

rebel


inform runners that they are looking

forward to seeing them on race day-

encouraging them to visit in store or


for the big day

Sent date: Sunday, October 5


23

rebel

2 Weeks to go eDM Sent date: Sunday, October 19


24

rebel

Results/Congrats eDM rebel used their results/congrats eDM to

congratulate all runners and direct them

to the rebel store to purchase race gear

for next years event

Sent date: Sunday, November 2


25

rebel

4 Page Wrap Appeared in The Sun Herald on

Sunday, August 31

The Sun-Herald Print

Readership: 831,000*

•Circulation: 322, 988^

rebel occupied the only quarter

page strip ad on the wrap

Source: *emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending May 2014

#Audit Buueau of Circulations, ave total paid masthead sales (print/digital), Mar 2014


26

rebel

Countdown Print Ad Appeared in The Sun-Herald on

Sunday, September 7 on page 49







27

rebel


Sunday, October 19 on page 22







28

rebel

Editorial Appeared in The Sun Herald on

Sunday, October 26 on page 15 .

The story was about Jess Fox taking

part in the event as a rebel

ambassador







29

rebel

Social Posts/Online Stories The editorial that was published in The Sun

Herald was also spread over into

www.smh.com.au and also shared on the

Run Sydney and rebel Facebook pages

http://www.smh.com.au/


30

rebel

Social Posts rebel ambassador Jess Fox fired the start

gun for the Half Marathon- warmed up the

10km runners and ran the event!


31

rebel

Race Bib Collection The rebel Run Sydney race bib collection

took place on Friday, October 31 - 9am to

3pm at rebel in Mid City


32

rebel

Runners Certificate Certificates for runners were available on

the event website for download

These certificates were signed on behalf of

Darren Goodyear, The Sydney Morning

Herald and Sun Herald Editor in Chief and

rebel ‘s Managing Director, Sports

Retailing Super Retail Group Erica

Berchtold’s signature.


33

Image


34


35

Brooks

Web Banners

Website Web Banner



Click Throughs: 1866

Results Page Web Banner



Click Throughs: 15


Website Footer Click Throughs: 178

Results Pages Footer Click Throughs: 47


36

Brooks

8 Weeks to go eDM Brooks used their 8 weeks to go eDM to

promote their competition to win a pair

of their running shoes to the value of up

to $250. Runners were directed to their

registration page for the chance to win

new footwear for race day

Sent date: Sunday, September 7


37

Brooks

3 Weeks to go eDM Brooks used their 3 weeks to go eDM to

promote their foot wear range. The

goody bag promotion was also included

offering participants the chance to win a

$2000 Brooks voucher plus a Tom Tom

Runners Cardio Watch

Sent date: Sunday, October 12


38

Brooks

Results/Congrats eDM Brooks used their results/congrats eDM to

promote the chance of winning a $300

Brooks prize pack-and congratulate all

runners from event day

Sent date: Sunday, November 2


39

Brooks


Sunday, August 28 on page 55







40

Brooks









41

Brooks


Sunday, October 26 on page 45







42

Brooks



Win the Ultimate Goody Bag Promo The Brooks Win the Ultimate Goody Bag promotion was a key

component in the Brooks 2015 Run Sydney campaign. The

promotion was pushed via print, online and through social

media. The promotion gave runners the opportunity to win a

$2000 Brooks sports voucher plus a Tom Tom Runners Cardio

Watch

The promotion was featured on the front page of The Sun

Herald on Sunday October, 5. The competition to win a $2,000

Brooks sports voucher was headlined on the puff.

The publication also carried an event feature on page 18





43

Brooks

Win the Ultimate Goody Bag Promo Facebook posting


44

Brooks Win the Ultimate Goody Bag Promo The promotion attracted 464 entrants with the winner

announced via eDM and Facebook

Website competition page


45

Brooks

Big Screen Brooks ran a TVC on the Run Sydney

big screen video board at the finish

area. The TVC promotes the Brooks

transcend running shoe


46

ORIX

Web Banners

Website Web Banner



Click Throughs: 252



47

ORIX








Big Screen ORIX had there logo displayed on

the Run Sydney big screen video

board at the finish area


e-Ticket e-Ticket entry confirm All participants received an eticket. The

eticket confirms their registration into the

event. rebel and Brooks featured on the

footer of the eticket

48


49

Run Sydney eDM

eDM Footer rebel and Brooks featured on the footer of

all rebel Run Sydney presented by The

Sun Herald eDM’s


50

Sponsor One Liners The below one liners were read out by the event MC

rebel is proud to bring you rebel Run Sydney presented by The Sun-Herald. We hope you are in the zone and ready to run your personal best

An ORIX Novated Lease can save you thousands of dollars on both the

purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing

START

Be sure to head on over to the Brooks Van at the finish line to check out the latest footwear in store now and to enter the draw to WIN a pair of shoes valued at $200

FINISH

rebel wants to congratulate all who ran today. Whether achieving a personal best or running just for fun, rebel’s the place where you will find all your training and fitness needs, so run the town with rebel

Be sure to head on over to the Brooks Van to check out the latest footwear in store now and to enter the draw to WIN a pair of shoes valued at $200

An ORIX Novated Lease can save you thousands of dollars on both the

purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing


51

Race Bibs

Race Bibs The rebel and Brooks logo was posiitioned

on all race bibs for the event


52

e-Ticket e-Ticket entry confirm

rebel Run Sydney runners received their

race entry confirmations via eDM send on

Friday, August, 29. This included their bib

numbers, team details, as well as

information on race bib collection, fund

raising, SMS results and much more

Sent date: Friday, August 29

Opened:

Clicked:


05 Merchandise The 2014 range included four merchandise styles; a singlet and tee for both men and women.

The official rebel Run Sydney Tees were black with a coloured event logo on the front. The women’s fitted

singlet was white, also incorporating the coloured event logo, whilst the men’s singlet was orange and grey

with a black logo on the front. The most popular item was the women’s tee, followed by the men’s singlet.

53


The Event Crew and Volunteer tees were the same

colour and incorporated a white event logo on the

front. The back of the shirt detailed the website URL

and sponsor logos.

54

Merchandise


55

Merchandise

Official event merchandise was marketed

throughout the event campaign in eDMs

and social media. There was an additional

’48 hours free shipping’ campaign than was

run in mid-October.


56

Merchandise


06 Marketing

Strategy

58

Overview

rebel Run Sydney presented by The Sun Herald returned for its 6th year in 2014.

The family friendly event designed for elite runners, wheelchair athletes,

joggers, prams pushers and kids this year incorporated a new, flat fast ½

marathon course and festival finish area at the Sydney Athletic Centre.

The marketing campaign targeted both mass markets and direct consumer

channels with an objective of raising money for charity, promoting a healthy

lifestyle and increasing the level of interest in running.

Implementation was integrated through Fairfax’s extensive media platforms,

media partners, sponsor channels and various third party mediums.

Objectives

Raise awareness of the event

Drive entries from local and Sydney markets

Leverage The Sun Herald brand

Raise funds for charity

Delivery The campaign utilised multiple platforms to deliver a strong and consistent

message throughout a 12 week period. National reach was achieved via the

Fairfax print and digital networks, event website, electronic & direct mailing,

media partners, radio, TV, social media partners, sponsors, third party

databases and the Every Day Hero fundraising network.


Campaign

59

Marketing Campaign

rebel Run Sydney presented by The Sun-Herald marketing

campaign was executed in the following stages:

Stage 1: Special launch offer, open – Aug 13

Stage 2: Early bird entries, Aug 14 – Oct 1

Stage 3: Stage 3: $5 off sale, Aug 31 – Sept 7

Stage 4: Standard entries Oct 2 – Oct 29

Stage : Stage 5: Late entries, Oct 30 – 1 Nov

Logo


Press rebel Run Sydney presented by The Sun-Herald was promoted extensively in The Sun-Herald. All press advertisements

were designed by the Fairfax Media. The ads featured the event logo and several hero images featuring fancy dress

participants and a variety of runners. The imagery used encapsulates the essence of the fun community spirit, the

enjoyment of the event and the Sydney Olympic Park landscape.

Early bird entries now open – Half page ad

60


61

Press

Entries filling fast – Full page ad


Press

Last chance to enter – Post card ad

Special offer discount – Quarter page ad

62


Press

SMH Sports– Run Sydney Special Launch Offer Quarter Page Ad

Thursday August 28

63


Press

64

The Sun-Herald – Front page feature

Sunday August 31


Press

65

SMH Front Page – Run Sydney competition feature

Sunday October 5


SMH Subscriber Exclusive – Quarter page press ad

Tuesday October 28

Press

66


Press

67

SMH Sports Page - Quarter page strip ad

Wednesday October 15


Press

68

The Sun-Herald – Front page feature

Sunday October 26


Countdown Advertising rebel Run Sydney presented by The Sun-Herald full page countdown press ads were included in every Sunday edition

of The Sun-Herald for a ten week period.

69


Countdown Advertising

9 weeks to go – 4 page event wrap

Sunday August 31

70



71



72


73


Press Schedule

DATE SIZE SECTION VALUE

10-Aug-14 1/4 page strip TV Guide $11,585.12

11-Aug-14 1/4 page strip The Guide $7,646.32

14-Aug-14 1/4 page strip Sports $7,646.32

16-Aug-14 1/4 page strip Sport $9,615.60


18-Aug-14 1/2 page Horizontal The Guide $15,292.64



24-Aug-14 T64 Sports $34,752




30-Aug-14 HPH Traveller $11,585.12

31-Aug-14 4 x Full page Event guide $185,361.92

01-Sep-14 1/4 page strip The Guide $7,646.32

05-Sep-14 1/4 page strip Sports $7,646.32

07-Sep-14 T64 Sports $34,752



14-Sep-14 T64 Sports $34,752


20-Sep-14 1/4 page strip Sport $9,615.60

21-Sep-14 T64 S $34,752

21-Sep-14 1/4 page strip S $11,585.12

28-Sep-14 T64 Sports $34,752


04-Oct-14 HPH Traveller $11,585.12

05-Oct-14 T64 S $34,752

05-Oct-14 1/4 page strip S $7,646.32

08-Oct-14 1/4 page strip Sports $7,646.32

11-Oct-14 T84 Entertainment $46,340.48

13-Oct-14 1/4 page strip The Guide $7,646.32



19-Oct-14 T64 Sports $34,752

74


DATE SIZE SECTION VALUE


19-Oct-14 T64 Sports $34,752





25-Oct-14 1/4 page strip EGN $32,177.20

26-Oct-14 T64 Sports $34,752







01-Nov-14 1/4 page strip Sports $9,615.60

TOTAL $918,180.40

Press Schedule

75


Media coverage

Widespread media coverage was generated for rebel Run Sydney presented by The Sun-Herald via interviews with event ambassadors, elite entrants and race participants. 8 media stories were generated for print with most coverage appearing in The Sun – Herald. The total PR value of all media coverage generated for this event was $498,237. The total reach number of media coverage for this event totalled 1,929,920

Editorial highlight

Interview and photo shoot with World

Champion Canoeist Jessica Fox

26 October, 2014

77


Editorial highlight

Codes united – Lachie Whitfield,

Jake Doran & Jed Holloway

12 October, 2014

Media coverage

78


Editorial highlight

Exercise makes you feel better – Event

Ambassador Christian Marchegiani

19 October, 2014

Media coverage

79


Editorial highlight

SMH – Post race wrap up

3 November, 2014

Media coverage

80


WEEKS TO GO – EDM

NUMBER

SEND DATE MAILING

LIST TOTAL

TOTAL OPEN RATE TOTAL OPEN % TOTAL CLICK

THROUGHS

TOTAL CLICK

THROUGH

10 WEEKS 29/6/14 642 1034 161.06% 63 8%

Homepage 9

Merchandise 36

Raising money 1

Facebook 17

8 WEEKS 13/7/14 910 1249 137.25% 133 12.3%

Course details 84

Corporate teams 4

Westpac 26

Facebook 10

Rydges 9

6 WEEKS 26/7/14 1064 542 50.94% 96 9.02%

Register now 42

Merchandise 26

Fundraising tips 11

rebel Sport 11

Facebook 6

4 WEEKS 10/8/14 1518 747 49.21% 71 4.68%

adidas Boost 38

Fundraising tips 16

Competitions 17

Raising money 0

3 WEEKS 17/8/14 1797 1137 63.27% 171 9.52%

Merchandise 143

Fundraising tips 17

Volvo 11

Online

82


WEEKS TO GO – EDM

NUMBER

SEND

DATE

MAILING

LIST TOTAL

TOTAL OPEN RATE TOTAL OPEN % TOTAL CLICK

THROUGHS

TOTAL CLICK

THROUGH

2 WEEKS 25/8/14 2411 1478 61.30% 402 16.67%

Race info 239

Phil Davis prep 135

adidas Boost 28

1 WEEK 30/8/14 2411 1478 61.30% 402 16.67%

Grill’d 492

Traffic/Transport 301

Bib collection 119

SMS 52

Merchandise 46

iTabs 25

Competitions 10

Entry details 2

CONGRATULATIONS 7/9/14 3211 2190 68.20% 2487 77.45%

Results 1932

Marathon photos 194

Grill’d 152

iTabs 49

Canberra Times 41

2015 entry details 41

Adidas 30

Run Sydney 18

Everyday Hero 13

ARF 10

Rydges 6

Raising money 1

Online

83


Countdown eDMs

10 week countdown eDM




84

Run Sydney Countdown database - 4100


Countdown eDMs

85

1 week countdown eDM Congratulations eDM

2 week countdown eDM 3 week countdown eDM

Run Sydney Countdown database - 4100


86

eDMs

Special Offer eDM

Entry Reminder eDM

Sporte-news eDM inclusion

Special offer eDM database- 180,000

Entry reminder eDM database – 180,000

Sporte-news eDM database – 160,000


87

eDMs

Brooks Running eDM - Oct 2014 Sydney Olympic Park eDM - Oct 2014

Partners’ eDM inclusions


88


Digital advertising Digital advertising ran across smh.com.au with varying messaging. These included including homepage RHS tiles, shoestring, sports page tiles, homepage heroes and mobile. Digital ads were also displayed across Fairfax networks, targeted at NSW, focusing on a final entry push in the last 2 weeks of the marketing campaign. Live: 24 Aug – 1 Nov Impressions: 9,265,135 Clicks: 4,156 Value: $125,340,.03

SMH.com.au - Homepage right hand side tile

89


Social Media

Weekly organic and paid social media posts were executed through the Run Sydney Facebook page within the 10 week campaign period. The Run Sydney Facebook page was promoted through eDM communication, event website, media partners and sponsors to increase traffic, reach and awareness.

Handle: @RunSydney

Likes: 4,804

Hashtag: #runsydney

90


Social Media Handle: @RunSydney

Likes: 4,804

Hashtag: #runsydney

91


92


Likes: 4,804

Hashtag: #runsydney



Likes: 4,804

Hashtag: #runsydney

Partners’ Posts

93


94 94

Social Media

Handle: @RunSydney

Likes: 4,804

Hashtag: #RunSydney

Facebook - Top posts


95 95

Social Media Facebook – Event Ambassador posts



Likes: 4,804

Hashtag: #runsydney

Promotional ads and promoted posts focused on a final entry push in the last 4 weeks of the marketing campaign. Live: Aug 24 – Nov 1 Impressions: 1,557,724 Clicks: 6,287 Cost Per Click: $0.56 People taking action: 5565 Page Likes: 587 Value: $3496.62

Facebook right hand side ads

96


97

Social Media Handle: @RunSydney1

Followers: 39

Hashtag: #runsydney


98

Social Media Twitter – Partner retweets


99

Social Media Twitter - Stakeholder Tweets


100

Social Media Twitter – Ambassadors Tweets


101

Social Media Twitter – Ambassadors Tweets


102


Promotional Pack A promotional pack which included event information , A3 poster, a bank of event imagery

and the event logo was sent out through to a range of stakeholders and community groups in

the lead up to event to assist in spreading the word about the event. Including:

• Event Partners

• Volunteer groups

• Event ambassadors

• Local runnning and community groups

103

Event information A3 Poster Event Imagery

Event logo


Event flyer

5,400 Event flyers were distributed to suburbs

surrounding the event precinct to ensure

residents were notified of event day road

closures and to incentivise the local

community to get involved.

<< Map outlining flyer distribution through out

the Wentworth Point area in Sydney's West.

104


Runners’ Guide

105


106


07 Media Partners

107

RADIO

NOVA 96.9 were secured as media

partner to promote the event and drive

entries.

In the lead up to the event from 29 September

until November 1 the following campaign was

implemented:

17 x live liners

5 x tweets

Whats on website listing

Radio interviews with race participants,

ambassadors and winners

Logo and event listing on website

homepage, www.mix106.com.au

Social media promotion

Onsite activations included:

1 x live liner

2 x live crosses

Casanova cheer squad

6m inflatable NOVA boy

Music stations

NOVA merchandise (bottles, caps,

NOVA cut outs)

http://www.mix106.com.au/


08 Website

109


110

Website

Sessions and Pages/Session by Source/Medium


111

Website Sessions by Device Category Sessions by Browser

New Visitor


112

Website


09 Registrations

Elite Wheelchair Athletes: For athletes using racing wheelchairs,

no hand cycles permitted.

Seeded: For runners who aim to gain a place in the top 20 (by

invitation only)

The Sun-Herald Red Start: For any runners and joggers. There is

no qualifying time required for this start group.

Brooks Blue Start: For back of the pack - joggers, walkers, fun

groups, pushers (pushed wheelchairs and strollers).

3km Event: runners self-seed behind the start line. Those

pushing someone in a wheelchair or stroller are asked to start

from the back.

114


115

Technology Innovations

iTab iTaB is an engraved medal insert that fits neatly into the back of the

finishers medal, with two options for the participant to have a personalised

message or net finishers time displayed on them. These are then posted

out within 3 weeks of the event. Once again these were available for

purchase during the registration process with over 10% of participants

purchasing them.

Expo SMS With over 3300 participants coming to collect their race packs from the

Race Pack Collection Point, participants received an SMS containing their

race bib number and collection details;

‘Hi Frankie (bib: Red 7602) The rebel Run Sydney presented by The Sun

Herald bib collection is: Fri 9-3, rebel Pitt St & Sat 10-2, Sydney Olympic Park

Grand Pde

Event Day Results SMS The event day results SMS was available for purchase in 2014 with just over

30% opting to purchase this in the registration process. On event day as

participants crossed the finish line they received the following text

message;

‘Congratulations Lucas on finishing the 2014 rebel Run Sydney presented

by The Sun Herald in 00:52:18. Keep running in 2015, visit sunrun.com.au’


116


10 Winners Results Half Marathon – Top Ten Males

Place First Name Surname Net Time State

1 Russell Dessaix-Chin 1:08:25 NSW

2 David Criniti 1:10:06 NSW

3 Barry Keen 1:11:19 NSW

4 Anthony Farrugia 1:12:52 NSW

5 Gary Mullins 1:15:03 NSW

6 Timothy Molesworth 1:16:34 NSW

7 Philip Balnave 1:17:33 NSW

8 Martin Karm 1:18:08 NSW

9 Damien Simpson 1:18:17 NSW

10 Scott Dowse 1:18:39 NSW


1 Milly Clark NSW 1:17:47

2 Belinda Martin NSW 1:19:19

3 Clare Geraghty QLD 1:20:26

4 Jessica Carroll NSW 1:23:07

5 Eleanor Raper NSW 1:23:33

6 Suzanne Harrington NSW 1:29:08

7 Maya Borthwick NSW 1:31:38

8 Gemma La Forest NSW 1:33:21

9 Kirsten Ambler NSW 1:33:21

10 Lisa-Annr Carey NSW 1:33:27

Half Marathon – Top Ten Females

117


118

Winners Results


1 Matthew Hudson 0:30:17 NSW

2 Thomas Do Canto 0:31:22 NSW

3 James Tunbridge 0:32:37 NSW

4 Chandi Ell Ashkar 0:32:46 NSW

5 Kyle MacDonald 0:32:54 NSW

6 Alex Rogers 0:33:01 NSW

7 Hamish Wallace 0:33:08 NSW

8 Andrew Cross 00:33:34 NSW

9 Sean Bowles 0:34:37 QLD

10 Paul Moran 0:34:37 NSW


1 Victoria Mitchell NSW 0:34:54

2 Kasey Mumby NSW 0:35:40

3 Kirralee Seidel QLD 0:37:08

4 Anna White NSW 0:37:59

5 Melanie McDonald NSW 0:38:16

6 Fiona Yates NSW 0:38:23

7 Alexandra Nash NSW 0:38:45

8 Gemma Jenkins NSW 0:39:02

9 Renee Simon NSW 0:39:33

10 Audrey Amiya-Hall NSW 0:39:39

10km – Top Ten Females

10km – Top Ten Males


119


1 Vlad Shatrov 0:08:40 NSW

2 Harrison Wade 0:09:14 NSW

3 Ali Najem 0:09:14 NSW

4 Mitchell Olbrich 0:09:34 NSW

5 Willl Atkinson 0:09:45 NSW

6 Brandon Narin 0:09:56 NSW

7 Bruce Lambert 0:10:04 NSW

8 Nicholas Hanna 0:10:30 NSW

9 Finn MacMillan 0:10:42 NSW

10 Grant Armessen 0:11:08 NSW


1 Imogen Stewart 0:10:40 NSW

2 Sarah Marvin 0:11:41 NSW

3 Lauren Carey 0:11:48 NSW

4 Kimberly Engesser 0:12:13 NSW

5 Ada Rand 0:12:23 NSW

6 Emalee Olbrich 0:12:28 NSW

7 Ava Honore 0:12:48 NSW

8 Nikki Thompson 0:13:01 NSW

9 Jade Pond 0:13:04 NSW

10 Gemma Morrisey 0:13:44 NSW

Winners Results 3km – Top Ten Males

3km – Top Ten Females


120

Results


121

Finish Times

0

20

40

60

9:38

AM

9:40

AM

9:42

AM

9:44

AM

9:46

AM

9:48

AM

9:50

AM

9:52

AM

9:54

AM

9:56

AM

9:58

AM

10:0

0 A

M

10:0

2 A

M

10:0

4 A

M

10:0

6 A

M

10:0

8 A

M

10:1

0 A

M

10:1

2 A

M

3km Finish Times

0

50

100

8:3

0 A

M

8:3

3 A

M

8:3

6 A

M

8:3

9 A

M

8:42

AM

8

:45

AM

8:

48 A

M

8:51

AM

8:

54

AM

8:57

AM

9:00

AM

9:03

AM

9:0

6 A

M

9:09

AM

9:1

2 A

M

9:1

5 A

M

9:18

AM

9:2

1 A

M

9:2

4 A

M

9:2

7 A

M

9:3

0 A

M

9:33

AM

9:3

6 A

M

9:3

9 A

M

9:4

2 A

M

9:4

5 A

M

9:4

8 A

M

9:52

AM

9:5

5 A

M

10

:00

AM

10:0

9 A

M

10km Finish Times


122

Finish Times

0

10

20

30

40

7:53

AM

8:00

AM

8:04

AM

8:08

AM

8:12

AM

8:16

AM

8:20

AM

8:24

AM

8:28

AM

8:32

AM

8:36

AM

8:40

AM

8:44

AM

8:48

AM

8:52

AM

8:56

AM

9:00

AM

9:04

AM

9:08

AM

9:12

AM

9:17

AM

9:21

AM

9:26

AM

9:31

AM

9:37

AM

9:4

1 A

M

9:55

AM

21km Finish Times


11 Post Event Survey

124

Post-event Survey The post-event survey went out to all

runners after the 2014 event on Thursday,

November 6.

By completing the ten minute

questionnaire, participants entered the

chance to win 2 x Sun Run, 2 x Cole

Classic or 2 x City2Surf tickets

The survey was conducted by Fairfax

Media

A total of 780 completed responses were

received

Run Sydney 2014

Participants research – topline summary

November 2014

Caroline Smith


127


128


129


130


131


132


133


134


135


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Fairfax Events

1 Darling Island Road, Pyrmont NSW 2009 Australia

www.runsydney.com

run sydney 2014 event report

Documents

half marathon fairfax

event fairfax events

suburb fairfax events

age male female

audience male

marathon field

event report

post event survey