run for a cause - the story of trivandrun 2014

24
QATAR AIRWAYS TrivandRUN 2014 a REPORT

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SARSAS (Save a Rupee Spread a Smile), in association with RCC (Regional Cancer Center) has organised a run – TrivandRUN 2014 on the 11th of January 2014 to create awareness of social issues and raise funds for needy patients at the RCC.

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Page 1: RUN FOR A CAUSE - The Story of TrivandRUN 2014

QATAR AIRWAYS TrivandRUN 2014 a REPORT

Page 2: RUN FOR A CAUSE - The Story of TrivandRUN 2014

eu

2200 participants for QATAR AIRWAYS TrivandRUN 2014!First time in more than a decade!

5.30 AM The 11th of January 2014Trivandrum, Kerala, India.

Page 3: RUN FOR A CAUSE - The Story of TrivandRUN 2014

STAGE

Page 4: RUN FOR A CAUSE - The Story of TrivandRUN 2014

Closing ceremony: Cine Actor & Social worker Mr. Suresh Gopi

Page 5: RUN FOR A CAUSE - The Story of TrivandRUN 2014

RACE WALL

Page 6: RUN FOR A CAUSE - The Story of TrivandRUN 2014

QATAR AIRWAYS TRINVANDRUN 2014- IS NOW A PHENOMENON- IS the TALK OF THE TOWN

QATAR AIRWAYS TRINVANDRUN 2014 created HISTORY!

It did not end with the run

Anand Narayan, TV Anchor, Singer & SARSAS Volunteercompered and did a music program!

www.anandnarayan.me

QATAR AIRWAYS TRINVANDRUN 2014 also hadmusic band ASIMA playing!

http://www.asima.in/about-us

Page 7: RUN FOR A CAUSE - The Story of TrivandRUN 2014
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KIOSK Backdrop

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SOCIAL MEDIA – 50000+ views

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REGISTRATION FORM

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BIB

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VOLUNTEER BADGES

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BILL BOARDS

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Eight promotional videos

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DIGITAL INTERACTIVE KIOSK

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Display in a Mall Route Map

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T-Shirt

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CAP

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Goody BAG

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DIRECTION BOARDS

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QATAR AIRWAYS PRESENSE CONTINUED INi) Multiple announcements on event day.ii) FM radio partner announcements (peaking at 8 spots a day)iii) Promotional videos screened in cinema theaters

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Promotional Videos• http://www.youtube.com/watch?v=4K2oHsYaTSA• http://www.youtube.com/watch?v=YhdbexxXyj4• http://www.youtube.com/watch?v=svSol3V9Eao• http://www.youtube.com/watch?v=d73ZseUEHeQ• http://www.youtube.com/watch?v=WkN8UZ5rg-w• http://www.youtube.com/watch?v=1xvxPLiGF8Q• http://www.youtube.com/watch?v=H5FjbSsBzj8• http://www.youtube.com/watch?v=1XmHUtWDEvI

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QATAR AIRWAYS TrivandRUN 2014 REPORT PREPARED BY

SARSAS & PaperRocketArt (Promotion Partners)