run an empire introduction deck_nf
TRANSCRIPT
THETERRITORY CONTROL GAME
FOR RUNNERS
RUNNING IS GREAT FOR KEEPING FIT( LOW COST ACCESSIBLE EFFECTIVE )
... BUT IT CAN QUICKLY GET REPETITIVEBEGINNERS ARE LOOKING FOR SHORT-TERM MOTIVATION
REGULARS ARE HUNGRY FOR NEW CHALLENGES AND ENGAGEMENT
WHAT IS RUN AN EMPIRE?
CAPTURE TERRITORYIN THE REAL WORLD
COMPETE AGAINST YOURFRIENDS AND NEIGHBOURS
UPGRADE AND CUSTOMISEYOUR OWN HERALDRY
RULE OVER LANDS BYRUNNING AROUND THEM
RAE 100%13:37
CANCEL DONE
RUN IN PROGRESS
7.30 km0:04:59.88TIME REMAINING DISTANCE
WHAT EXISTS ALREADY?
FitbitTurfly
Fitocracy AtariFit
Nike+ FitRPG
FITNESSTRACKERS
LOCATIONSERVICES
MOBILE GAMES
CLASH OF CLANS
STRAVA
POKEMONGOZOMBIES,
RUN!
FOURSQUARE
MYFITNESSPAL
‘GAMIFIED’ TRACKERSTOKENS AND BADGESBUT NO SINCERE GAMEMECHANICS
POKEMON GO DISRUPTED THE WHOLE LANDSCAPE
- 500m NEW PLAYERS TO THE SECTOR- $500m+ IN REVENUE
10M USERS~$130M REVENUE
45M USERS~$80M REVENUE
65M USERS
40M USERS$892M REVENUE
1.2M PAYINGUSERS
WHO ARE OUR AUDIENCES?(% BASED ON AUDIENCE SURVEY)
RUNNERS (70%) - MARKET SIZE: 115M (US + EUROPE) - WANT ADDED EXPERIENTIAL LAYER TO RUNS
LOCATION GAMERS (30%) - MARKET SIZE: 120M+ (POKEMON GO) - ASPIRING TO IMPROVE HEALTH - LOOKING TO TRY THE NEXT BIG THING - (CAN ALSO PLAY BY WALKING)
OPPORTUNITY
AHEAD OF THE CURVE: - LIVE IN TWO LOCATIONS - MILLIONS OF CHURNED POKEMON GO PLAYERS ARE LOOKING FOR NEXT GAME
A REAL GAME FOR RUNNERS: - CAN BE PLAYED WHILST RUNNING - NOT JUST TOKEN BADGES/TROPHIES
INITIAL TRACTION - NUMBERS
- APPLE’S HOT THIS WEEK UK- TOP 10 HEALTH & FITNESS CATEGORY UK (#1 FOR NZ)- NEWSLETTER SIGN-UPS: 5,907- DOWNLOADS (UK AND NEW ZEALAND): 13,300- AVERAGE RATING: 4.5 STARS (86 RATINGS)
RETENTION:- DAY 1 = 43% (INDUSTRY BENCHMARK = 40%)- DAY 7 = 14-19% (BENCHMARK = 20%)- DAY 14 = 17% (BENCHMARK = 15%)- DAY 28 = 13%
COST PER PAID ACQUISITION: £0.94 ($1.20)
HOW DO WE MONETISE?
PRIMARY: FREE TO PLAY - PREMIUM IN-GAME CURRENCY - PURCHASABLE UPGRADES (COSMETIC + STRATEGIC)
SECONDARY: INTEGRATED MARKETING - LOCATION SPONSORSHIP - HEALTH AND FITNESS BRAND PARTNERSHIPS - MARKETING DATA
NEXT STEPS
DEVELOP: - GROW TEAM - ENLIST MORE INDUSTRY EXPERTISE - ACQUISTION, RETENTION AND MONETISATION FEATURES - NEW PLATFORM (ANDROID)
GLOBAL LAUNCH: - RAISE SERIES ‘A’ FOR GROWTH PHASE - INTERNATIONAL MARKETING
TEAM
PETER WORTHMAZECRAFT, HYPERLIGER
FRANKIE ROBERTOENTERPRISE LEVEL SERVICE-SIDE
JON ALBERTMEDICAL IOS DEVELOPMENT
BEN BARKER AND SAM HILLGLOBAL CITY-WIDE INSTALLATIONS,CLIENTS INCLUDE GOOGLE, MICROSOFT
BEN MASON AND MIHNEA MICULESCUGLOBAL MARKETING AND COMMS,CAMPAIGNS FOR COCA COLA, BMW, OCULUS
TEAM
“RISK MASHED UPWITH NIKE +”
“WHY GO FOR A RUN WHEN YOU CAN CONQUER
A KINGDOM?”
“THE FUTURE OF AUGMENTED
REALITY”
“POKEMON GO WITH REAL HEALTH
BENEFITS”
“RUN AN EMPIRE COULD MAKE US A NATION OF
RUNNERS”
ALSO FEATURED IN:
“GRAB YOUR RUNNING GEAR AND BUILD A
KINGDOM”
PRESS
TEAMVISION
- GROW ROBUST REVENUE STREAMS WITHIN 6 MONTHS- BECOME GLOBAL LEADER IN FITNESS-GAMING SECTOR- BE A CORE PLAYER IN LOCATED-GAMING SECTOR- EXIT WITH 10+ MILLION ACTIVE USERS WITHIN 5 YEARS (SPORTS BRANDS CURRENTLY VALUE FITNESS APP USERS AT $6 EACH)
