rules of the pitchinfo.4imprint.com/wp-content/uploads/4imprint... · w t o w o o the m : nail the...

1
Got a flash-bang business idea, but need the money to turn it into the real deal? Here’s what you need to know about attracting an angel investor. The Ten Slide Summary 10 slides in less than 20 minutes with font greater than 30 pt. When in doubt, shorten it. Sources 1 Brown, Carolyn M. “How to Meet Angel Investors.” How to Meet Angel Investors | Inc.com. Inc.com, 20 Sept. 2010. Web. 31 July 2012. http://www.inc.com/guides/2010/09/how-to-meet-angel-investors.html?nav=next. 2 Axelton, Karen. “How Small Businesses Can Get Angel Financing.” How Small Businesses Can Get Angel Financing | Small Biz Daily. Small Biz Daily, 17 July 2012. Web. 31 July 2012. http://www.smallbizdaily.com/9580/why-every-entrepreneur-should-consider-angel-funding/. 3 In Bowers, Brent. “IN THE HUNT; In Pitching to Angel Investors, Preparation Tops Zeal.” In the Hunt - In Pitching to Angel Investors, Preparation Outweighs Zeal - NYTimes.com. The New York Times, 11 June 2009. Web. 31 July 2012. http://www.nytimes.com/2009/06/11/business/smallbusiness/11hunt.html?_r=2. 4 Kawasaki, Guy. “How to Change the World.” How to Change the World: The 10/20/30 Rule of PowerPoint. Guy Kawasaki, 30 Dec. 2005. Web. 31 July 2012. http://blog.guykawasaki.com/2005/12/the_102030_rule.html. 5 Brown, Carolyn M. “How to Meet Angel Investors.” How to Meet Angel Investors | Inc.com. Inc.com, 20 Sept. 2010. Web. 31 July 2012. http://www.inc.com/guides/2010/09/how-to-meet-angel-investors.html?nav=next. www.4imprint.com Infographic created by www.4imprint.com, based on the The Perfect Pitch: Making Your Case to Angel Investors Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/bluepapers/angel-investors/ You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) All angels want: A stake in a successful company. W h a t d o a n g e l s d o ? W h o a r e a n g e l s ? Retired industry executives People well-versed in a specific industry Individuals with the financial means to help new entrepreneurs H o w t o w o o t h e m : Dress well Strong eye contact Nail the pitch Speak clearly Hello. W h e r e t o n d t h e m : Word of mouth Online investor networks Trade groups Provide the financial capital for business start-ups Act as mentors throughout the process Introduce your idea. Explain your business model. Talk about you and your team. Lay out your marketing plan. What’s the problem? What is the current status of your company? What’s the solution? Provide a financial overview. Why are you unique? Explain the opportunity. 1 2 4 10/20/30 1 3 4 5 6 7 8 9 10 2 Brevity is still the soul of wit. Rules of the Pitch RULE # 1 RULE # 2 ... usually a five to 25 percent stake in the business and perhaps an annual return of at least 15 to 20 percent over five years as well, depending on the scale of risk. 5 3

Upload: others

Post on 12-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Rules of the Pitchinfo.4imprint.com/wp-content/uploads/4Imprint... · w t o w o o the m : Nail the pitch Speak clearly Strong eye contact Dress well Hello. W h e r e t o fi n d the

Got a flash-bang business idea,but need the money to turn it into the real deal?

Here’s what you need to know about attracting an angel investor.

The Ten Slide Summary

10 slides in less than 20 minuteswith font greater than 30 pt. When in doubt, shorten it.

Sources1 Brown, Carolyn M. “How to Meet Angel Investors.” How to Meet Angel Investors | Inc.com. Inc.com, 20 Sept. 2010. Web. 31 July 2012. http://www.inc.com/guides/2010/09/how-to-meet-angel-investors.html?nav=next.

2 Axelton, Karen. “How Small Businesses Can Get Angel Financing.” How Small Businesses Can Get Angel Financing | Small Biz Daily. Small Biz Daily, 17 July 2012. Web. 31 July 2012. http://www.smallbizdaily.com/9580/why-every-entrepreneur-should-consider-angel-funding/.

3 In Bowers, Brent. “IN THE HUNT; In Pitching to Angel Investors, Preparation Tops Zeal.” In the Hunt - In Pitching to Angel Investors, Preparation Outweighs Zeal - NYTimes.com. The New York Times, 11 June 2009. Web. 31 July 2012. http://www.nytimes.com/2009/06/11/business/smallbusiness/11hunt.html?_r=2.

4 Kawasaki, Guy. “How to Change the World.” How to Change the World: The 10/20/30 Rule of PowerPoint. Guy Kawasaki, 30 Dec. 2005. Web. 31 July 2012. http://blog.guykawasaki.com/2005/12/the_102030_rule.html.

5 Brown, Carolyn M. “How to Meet Angel Investors.” How to Meet Angel Investors | Inc.com. Inc.com, 20 Sept. 2010. Web. 31 July 2012. http://www.inc.com/guides/2010/09/how-to-meet-angel-investors.html?nav=next.

www.4imprint.com

Infographic created by www.4imprint.com, based on the The Perfect Pitch: Making Your Case to Angel Investors Blue Paper®. Download Blue Paper at: http://info.4imprint.com/bluepapers/angel-investors/

You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)

All angels want:A stake in a successful company.

What do angels do?

Who are angels?

Retired industryexecutives

People well-versedin a specific industry

Individuals with thefinancial means to help

new entrepreneurs

How to woo them:

Dress wellStrong eye contactNail the pitch Speak clearly

Hello.

Where to find them:

Word of mouthOnline investor

networksTrade groups

Provide the financialcapital for business

start-upsAct as mentorsthroughout the

process

Introduceyour idea.

Explain yourbusiness model.

Talk about you and your team.

Lay out yourmarketing plan.

What’s theproblem?

What is thecurrent status ofyour company?

What’s thesolution?

Providea financialoverview.

Why areyou unique?

Explain theopportunity.

1

2

410/20/30

1 3 4 5

6 7 8 9 10

2

Brevity is still thesoul of wit.

Rules of the PitchRULE # 1 RULE # 2

... usually a five to 25 percent stake in the business and perhaps an annual return of at least 15 to 20 percent over five years as well, depending on the scale of risk. 5

3