Rule Your Roadmap

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David Etheridge

Sr. Director, PMO Tiny Prints (Shutterfly)

Stay on Track, No Matter How Much It Moves,

with an Agile Roadmap

Agenda

• Why Me

• Why a Roadmap

• What Fails

• What Works

• Roadmap Recipe

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About Me

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• Shutterfly 2011- present

• Tiny Prints 2008-2011 (acquired 3/21/11)

• Y! Open Social Platforms 2007-8

• Y! Paypal Integration 2006

• Certified Scrum Master (w/ Mike Cohn 2006)

• Mobile Phone & CableTV Enterprise Systems throughout the former Soviet Union

Project & Program Management since 1992:

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Why a Roadmap…

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Strategic Planning

• Capture Consensus

• Maximize Return on Investment (ROI)

• Optimize Capacity

• Optimize Schedule

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Navigate Change

• Drive Trade-Off Decisions

• Assess Scope Creep

• Capture Change History

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ROADMAPNEW PROJECT“TORPEDOS”

What Fails…

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My Roadmap Delusions

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• Oversimplify: Fluid Capacity & Homogenous Skills

“Mythical Man Month”

• Fixed Planning (Gantt Chart):

“No plan survives contact with the enemy.” – Field Marshal Helmuth Graf von Moltke

What Works…

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Sprints Work, 2 wks at a time

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• Capture: WHO, WHAT, WHEN, HOW LONG

• Collaborative: Doers Update Progress

A Roadmap is a Sprint…a really big one

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Recipe

Plain JIRA

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Excel

Collaboration Confluence

Projectors

Serving >100 Projects in 2011

Garbage In, Garbage Out

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First: Put Your Roadmap In JIRA

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Roadmap Pivot

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Second: Collaborate

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• Single Source of Truth

• Shared Across the Enterprise

• Invite Scrutiny

• Cross-Link Project Status

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SPRINTS

DOERS

JIRAJIRA

Project A

ROADMAP

Project B

Project C

Project A

Project D

EXECS

JIRAJIRA

MANAGERS

CONFCONF

USER STORIES

Project A

Third: Off-The-Wall Meetings

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ROADMAP

PROJECTS

SPRINTS

Why Collaborate?

• Management Responds

• Easy

•Happens During Meetings•PMO/Scrum Masters do the updating

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Ecosystem of Artifacts

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ROADMAP

UI DesignsBacklogs

Project Dashboards

Release NotesSprints

Product Definition

User Stories

Resource Map

Mtg Minutes

Torpedo Management

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Change Permeates Ecosystem

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ROADMAP

UI DesignsBacklogs

Project Dashboards

Release NotesSprints

Product Definition

User Stories

Resource Map

Mtg Minutes

Benefits

• Capture Consensus

• Optimize Capacity & Schedule

• Align the Enterprise on Dates and Features

• Enable Rapid Trade-Off Decisions

• Trap Scope Creep

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Benefits (cont’d)

• Capture Doers’ Insights

• Encourages Ownership

• Record HISTORY of change

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Ignorance Wasn’t Bliss

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