rule your realm in the market place

HOW TO DESIGN A BRAND THAT PEOPLE WILL LOVE

by Paul Cooleywww.RuleYourRealm.com

http://www.RuleYourRealm.com


ABOUT PAUL

- Have owned a storefront.

- Multiple Online Businesses. - Founder of iBoost. A Social Brand Agency.

- Breaking The Mold at RuleYourRealm.com

- Help clients Rule Their Realm in the Marketplace.

It all started back in my coffee shop days...

#RuleYourRealm www.RuleYourRealm.com @PaulCooley



THE COOL BEAN

How To Connect The Offline World With The Online World

The Stories I Could Tell...




YOUR REALM

A Realm is:

- Territory.

- Domain.

- Turf


If you don’t take charge of your realm, your competitors will!



HAVE YOU EVER EXPERIENCED?

These are all Branding problems!

- Not Enough Clients Or Customers.

- Lousy Clients & Customers.

- Been asked “What do you do?” and when you start telling them, they either have a

confused look on their face or their eyes start to glaze over?

- Hard to create a following on Social Networks.

- Always being drowned out by all the “noise” in your marketplace.

- Can never get the attention of leaders in your Industry.

- Or.. When someone asks what you do, you give a different answer to each person.




IT’S NOT YOUR FAULT!

You have just been doing what others are doing & have told you to do...


You Have Been Forced Into The A Mold!- Traditional Methods

- Selling Yourself

- Strategies that are dead or irrelevant.

- Trying to be a something that you are not.

- Trying pushy sales tactics.

It’s Time To Break The Mold!



WHAT YOUR BRAND IS NOT

These are aspects of your brand...

It’s not a logo!

It’s not a Tagline!

It’s not the color of your web site!




WHAT BRANDING IS


A Brand is the message and image you want to express to your target audience...

Which leads to a belief system about you...

When you create this belief system, you create a brand people can believe in and find purpose in.



IT ALL COMES DOWN TO BRANDING


“Brands that engage their consumers emotionally can command prices 20%-200% higher than competitors.” - Fast Company

80% of all impressions we form when communicating with other people are nonverbal.

As brands become more similar, consumers are basing their buying decisions on pricing.

How much attention are you giving to your brand?



COULD THIS BE WHY PEOPLE AREN’T BUYING & HIRING YOU?

Are people not hiring you because they don’t like you?


It’s time to stop selling & self-promoting!

Everything you do is branding you!

So Be Careful!!

Stop selling & marketing in ways people don’t like!

People are watching you, trying to decide if they want to do business with you...



THE SECRET...


The Secret Key To A Killer Brand....

Humanize Your Brand!

Allowing Your Personality To Be Expressed Through Your Brand, Can Build Loyalty, Trust & Repeat Business.



BRAND THAT YOU MAY KNOW...

People Don’t Want Your Logo...They want YOU!




“YOU WILL NEVER STAND OUT BEING LIKE EVERYONE ELSE”


"Why fit in when you were born to Stand Out!" - Dr. Suess



THE FOUNDATIONAL STEPS...

- You Must Define Your Brand... Your Message, Your Image.


- You Must Know Your Target Market.

- Who You Are.

- What You Offer.

- What Makes You Different.

- What Is Your Purpose?

- What Is The Payoff?

Why Be Like Everyone Else?!



TIME TO SHINE!

You must know how you will strategically express your brand online & offline.


- The Platforms

- The Tools

- The Content

- The Edge (Touch-points)



TWITTER

Great For:


- Expressing your message.

- Engaging your target market & authorities in your Industry.

- Monitoring your brand & your competitors.

- Customer service

- Hold contests & give-a-ways.

Connect with me @PaulCooley and say hi!



FACEBOOK

Great For:


- Tribe Building.

- Staying in front of your target audience.

- Give-a-ways & Contests.

- Getting to know & cultivating your audience.

- Growing your reach.

- Awesome advertising platform.

Connect with me at: Facebook.com/RuleYourRealm



VIDEO EXPOSURE

Video is a great way to allow people to know you, like you & trust you... All while you offer value.


- Youtube

- Tout

- SocialCam

- Livesteam, Ustream, Etc.

To goal is to build authority and credibility.



GET OUT THERE AND BE SOCIAL!

“What if someone talks bad about my brand online?”




YOUR BRAND IS ON THE LINE...


Protecting your reputation(A True Story)



THE KEY

Always Remember You Are Your Brand!!


Keep the Social in your Social Media efforts

Treat every client or customer like they are your only one

To Ruling Your Realm in the Marketplace...

Stop Selling & Start Branding!

Always Add Value

Listen To Your Tribe

Make It About Them, Not You!

These Are The New Rules Of Brand Engagement



Pre-Order at www.BreakingTheBrandBook.com

Or See Us At Our Table For A Special Offer.

http://www.BreakingTheBrandBook.com

http://www.BreakingTheBrandBook.com

Q&A

Ask Away!




by @PaulCooley


www.RuleYourRealm.com

Thank you for joining me!!



