ruckus wireless proprietary and confidential ruckus smart wi-fi for retail

15
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL Ruckus Smart Wi-Fi for Retail

Upload: fabian-collins

Post on 14-Dec-2015

235 views

Category:

Documents


3 download

TRANSCRIPT

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

Ruckus Smart Wi-Fi for Retail

o80% of people said that the availability of in-store WiFi influenced where they shop.

o74% of shoppers are happy for a retailer to send a text or email with promotions while they’re using in-store wi-fi.

o69% say their smartphone is a critical tool to have a better shopping experience

o70% plan to use their smartphone more to help their shopping experience in the next year

Shoppers Want and Expect Wireless

3 RUCKUS PROPRIETARY AND CONFIDENTIAL

oDelivers a key customer amenity with carrier-class Wi-Fi connectivity

oProvides secure, anonymous analytics

oShopper count, duration, repeat, heatmaps, …

oCreates a new, in-store personalized customer touchpoint

oLocation context significantly increases value of ads and promotions

oEnables complete online marketing automation capabilities

oSupports operational systems including PoS, RFID, IP Video, …

oCan be installed, supported via trusted Managed Services partners

Ruckus Smart Wi-Fi is an Ideal Retail Platform

Simply Better Wireless for Shopping Malls

1.Stronger Wi-Fi signals at longer ranges

2.Adapts automatically to environmental changes

3.More concurrent users per access point

4.Stable connections and faster speeds

5.Highly scalable, centralized management

Interference

o Enables ultra-easy design, management and monetization of Wi-Fi hotspot services

o Combines the scale, efficiencies and cost-effectiveness of cloud-based services with best-in-class Smart Wi-Fi products and technology

o Scales from large airports, malls and nationwide chains to single store locations

o Captures customer demographic and contact information to enable online marketing campaigns

Smart Access Management

The first cloud-based, carrier-gradeSmart Wi-Fi Access Management Service

o Industry's first completely cloud-based Smart Wi-Fi positioning service

oWorks seamlessly with Ruckus Smart Wi-Fi to deliver: oShopper / staff location analytics oReal time location data

o Includes API and SDK for third-party developers

oActive SPoT location ecosystem

Introducing Ruckus SPoT™

oRuckus has a large and growing location eco-systemo…and can easily integrate with

your existing apps

oProven solutions can be customized and integrated for Mall and REIT requirements

SPoT Location Application Ecosystem

Social Login

Internet Access

Retail apps with in-store location and associated store-centric features drive five times more shopper engagement than identical apps without these features

Ecosystem: Shopper Traffic Analytics

oUnprecedented insight into user behavior

oStore/mall traffic optimization based on real-time and historical analytics

Shopper count by zone/time

Length of stay

Repeat customer %

Heat maps

o Loyalty offers for repeat customers

o Improve new customer traffic

Ecosystem: On-Site Customer Messaging

Ruckus SPoT ecosystem partners enable retailers and venue operators to communicate to consumers’ smartphones based on location data while they shop.

oReal time mapsoDirections to stores or to

specific products in storesoTrack searches and

shopper path

Ecosystem: Shopper Navigation

o Integrate digital ad networks into your shopping mall app

o Increase CPM and usage with real time location contexto5x CPM improvement

oEnable mall-based promotion and advertising opportunities

Ecosystem: Advertising

Impact of Targeting and Profiling= Revenue Uplift & ROI

AvgCPM

100% increase

300% increase

Blind Locationaware

VisitorIntelligence

oLeverage Wi-Fi access to collect customer marketing dataoNameoDemographicsoEmail addressoFriends

Ecosystem: Social Marketing

Complete Product Line-up For Stores and Malls

7352Entry level

802.11n

79823X3, 3-stream

dual-band 802.11n

7372Mid-range dual band

7762Mid-rangeDual band

7731Point to point andmultipoint bridges

INDOOR

6 to 50 ApsSME

50 to 500 APsMid-range

50 to 1000 APsHigh end

MANAGEMENT

OUTDOOR

77823x3:3, 3-stream

dual-band

---------- Omni or 1200 sectorized ----------

---------------------------------- IP 67 Rated ---------------------------------

Up to 10K APs vSCG

oSingle infrastructure for shopper access, store access and operational support including VoWLAN, IP Video signage, and security

o In-store guest Wi-Fi

o5x greater impact from mobile apps

oNew, in-store/mall touchpoint

oAnalytics dashboard showing shopper activity and patterns

oAdvertising portal

oOpportunity to enable tenant ‘flash promos’

oSocial marketing platform

o3G / 4G offload (future)

Wi-Fi ROI for Malls and Stores