ruckus wireless new cloud products

Chris Knight, Technical Manager James Smith, WiFi Sales Manager

Explaining Ruckus’ Cloud Products

About Purdicom

•  Founded: February 2005

•  Founder: Hugh Garrod (Managing Director)

•  Location: Wantage, Oxfordshire

•  Channel: Through VARs, WISPs & Integrators only

•  Growth: 35 - 45% annually

•  Highlight: Sunday Times Tech Track 100 2013

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Purdicom Delivers

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The latest & the greatest networking

technologies

Unmatched technical expertise

Technical sales team

to help your business

Large stock holding &

flexible credit terms

Technologies

Value Added Services

Vendors

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Moving Smart Wi-Fi into the Cloud

1. 2. 3.

Smart Wireless Services

Building Services On Top Of Smart Wifi

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APPLICATION PROGRAMMING INTERFACES

RUCKUS & THIRD PARTY APPLICATIONS RUCKUS MOBILE APPS

Public Cloud

Private Cloud

XaaS

ACCESS POINTS

CONTROLLERS

MANAGEMENT AND REPORTING

Smart Wireless Infrastructure

Recurring revenue

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Where is the Real Opportunity?

Airports, public venues

Helping the channel deliver managed services

10.5M

6.5M 2013 2018

Deployment of new carrier-grade hotspots

Source: Maravedis-Rethink forecasts 2013

Retail, shopping malls

Stadiums, convention centers, Universities

RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

1. Ruckus Wireless SAMs (Smart Access Management Service)

o Enables ultra-easy design, management and monetization of hotspot services o Combines the scale, efficiencies and cost-effectiveness of cloud-based

services with best-in-class Smart Wi-Fi products and technology

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Introducing SAMs

The first cloud-based, carrier-grade Smart Wi-Fi Access Management Service

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SAMs: New Model for Managed Public Wi-Fi Access Do it yourself

IT Army

With SAMs

Content Engine Policy Engine

Radius Server Database

WLAN Controllers

Ad Engine

Channel Partner

AP AP AP AP AP AP

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SAMs Deployment Options

SAMs Cloud Integrates with ZoneDirector (or SCG) for

advanced features

SAMs Cloud Integrating with ZoneDirector

(or SCG)

SAMs provides Cloud Management & AP provisioning as well as hotspot management

- or -

*Older access points not supported. Contact Purdicom for more information

SAMs Cloud supporting APs without

a ZoneDirector (or SCG)

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Effortless Setup

1 2 3 Subscribe and Define Configure and

Deploy Manage and

Monetize

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SAMs Effortless Setup And Easy To Monetize

Social Login Coupon insertion Venue Branding Advertising

Additional Monetization Options ü  Upsell services ü  Loyalty branding ü  Customer engagement

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SAMs Rich Analytics and Demographics

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Analytics Overview – Home Dashboard

Analytics Reporting •  Dashboard Summary •  Registration Method (e-mail,

Facebook, Twitter) •  Total Registered Users •  Total Sessions •  New vs. Returning Users •  Average Visitor Duration •  Device Types •  Browser Versions •  Visitor Demographics (Gender,

Age range) Network Monitoring

•  Access Point Status

Analytics Users & Sessions

Network Activity

Demographics

Session Duration

Popular Devices

Registration Method


2. Ruckus Wireless SPoT (Smart Positioning Technology)

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Introducing SPoT Location Adding Value to Customers’ Business

Shopper behavior (footfall), ad revenue, coupons

Loyalty customer satisfaction, instant concierge

Retail + Hotel

Loyalty customer convenience, ad revenue, retail coupons

Traveler behavior (footfall), ad revenue, retail coupons

Two Key Applications

1.  Movement Analysis o Shopper / footfall analytics o User / device tracking

o Planning

2.  User Engagement o Targeted On-premise Content

o Store promotions o Guided Tours

o Mobile Concierge

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SPoT Deployment Options

SPoT Cloud integrates with an existing local ZoneDirector creating an UPSELL opportunity

SPoT Dashboard and Ecosystem Hosted in

the Cloud

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SPoT Understanding and Engaging Customer Journeys

o New customer engagement and experience

o Provides unprecedented insight into customer behavior

o Enables customized services and marketing that can be monetized

o Allows for network optimization based on real-time and historical analytics

o  Ideal for indoor environments where GPS is not ideal

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SPoT – Easy to setup

Prepare Prepare

Determine optimal AP coverage and placement for location services

Enable

Enable location service system

through the controller

Calibrate

Use free Ruckus calibration app to

create RF fingerprint of venue

Map

Obtain, scale and load venue map(s) into SPoT LBS engine

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Select

venue

load

map

Calibrate Fool-proof

guidance

SPoT Easy System Calibration

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Indoor Positioning 101 Calibrate

Location Engine

WiFi signals -52 dBm

-64 dBm -82 dBm -74 dBm

(x,y) estimate

Use WiFi signal strength signatures to position the mobile device

Radio Map

SPoT Example: Retail

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How do customers

move through a venue?

Where do they stop and linger and where do they keep moving?

Are you getting a lot of repeat customers or new customers?

Are staffing levels appropriate at all times and in all places?


3. Ruckus Wireless vSCG (Virtual Smartcell Gateway)

§  Highly Flexible and Scalable Virtual Appliance §  25 to 10,000 APs

§  500 to 100K Clients

§  Control Plane Only in Phase 1

§  Hypervisor Support §  VMware (vSphere 5.x)

§  KVM

§  Active/Active Clustering for Resiliency

§  HA Extended from Hypervisor

§  Orchestration & API tools

Virtual SCG (vSCG) – Phase 1

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vSCG Deployment Options

Managed multiple customer sites with the Virtual SCG

vSCG managing multiple APs at multiple sites enabling VARs to

become MSPs

SCG Benefits for Enterprise SCG Architecture

o Massive Scaling – 10,000 AP (30,000 with clustering) o Reliability via clustering

o WAN friendly for remote site deployments o Open, PSK, 802.1x, WPA/2, WEP, MAC

o AP Survivability (Open, PSK, 802.1x) o  Integrated NMS/data storage capability

o Cost effective at scale

o  SpeedFlex o  Mesh o  Band Steering o  Dynamic VLAN o  Roaming (OKC/PCK) o  Tunneling o  WIPSr o  Guest Access o  Client Fingerprinting

o  AP Grouping o  WLAN Grouping o  DHCP Relay o  Rate Limiting o  Transmit Beamforming o  Hotspot, Hotspot 2.0, WISPr o  TACACS+

Feature Base useful for Enterprise (as of 2.1)

Multiple Large Sites

Distributed Sites


Pricing

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Pricing – SAMs (Partner Support)

With Onsite ZoneDirector / SCG:

o 1 AP, 1 Yr License: £77 list price

o 1 AP, 3 Yr License : £232 list price

o 1 AP, 5 Yr License £387 list price

Hosted in Ruckus Cloud:




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Pricing – SAMs (End User Premium Support)

With Onsite ZoneDirector / SCG:








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Pricing - SPoT





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Pricing - vSCG

o Base Software Platform: £641

o vSCG Supporting up to 5 APs: £322

o vSCG Supporting up to 10 APs: £645

o vSCG Supporting up to 25 APs: £1,612 list price

o vSCG Supporting up to 50 APs: £3,225 list price

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•  Any questions?

Thank you