rubika fs

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A STUDY ON PATIENT SATISFACTION TOWARDS SERVICE PROVIDED BY VASAN EYE CARE HOSPITAL WITH SPECIAL REFERENCE TO COIMBATORE CITY PROJECT WORK SUBMITTED TO PSGR KRISHNAMMAL COLLEGE FOR WOMEN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF COMMERCE OF BHARATHIAR UNIVERSITY Submitted By S. RUBIKA (10MCO021) Under The Guidance Of Mrs. R.S. KANIMOZHI., M.Com., M.Phil., PGDCA., DEPARTMENT OF COMMERCE (PG) PSGR KRISHNAMMAL COLLEGE FOR WOMEN

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Page 1: Rubika FS

A STUDY ON PATIENT SATISFACTION TOWARDS SERVICE

PROVIDED BY VASAN EYE CARE HOSPITAL WITH SPECIAL

REFERENCE TO COIMBATORE CITY

PROJECT WORK SUBMITTED TO PSGR KRISHNAMMAL COLLEGE

FOR WOMEN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE AWARD OF THE DEGREE OF

MASTER OF COMMERCE OF BHARATHIAR UNIVERSITY

Submitted By

S. RUBIKA

(10MCO021)

Under The Guidance Of

Mrs. R.S. KANIMOZHI., M.Com., M.Phil., PGDCA.,

DEPARTMENT OF COMMERCE (PG)

PSGR KRISHNAMMAL COLLEGE FOR WOMEN

COLLEGE WITH POTENTIAL FOR EXCELLENCE

(AN AUTONOMOUS INSTITUTION- AFFILIATED TO BHARATHIAR

UNIVERSITY)

(REACCREDITED WITH ‘A’ GRADE BY NAAC)

AN ISO 9001:2008 CERTIFIED INSTITUTION

COIMBATORE-641004

MARCH 2012

Page 2: Rubika FS

CERTIFICATE

This is to certify that this project entitled “A STUDY ON PATIENT

SATISFACTION TOWARDS SERVICE PROVIDED BY VASAN EYE CARE

HOSPITAL WITH SPECIAL REFERENCE TO COIMBATORE CITY”,

submitted to Bharathiar University in partial fulfillment of the requirement for the

award of the Degree of Master of Commerce is a record of the original work done by

S. RUBIKA (10MCO021), during her period of study in PSGR Krishnammal

College For Women, Coimbatore, under my guidance and her project work has not

formed the basis for the award of any Degree/Diploma/Associate ship/Fellow ship or

similar title to any candidate of any university.

Forwarded by,

Mrs. R.S. Kanimozhi., M.Com., M.Phil., PGDCA.,

Faculty Guide

Mrs. R. Nithya., M.com., M.Phil., MBA., PGDCA.,

Head of the Department (In-charge)

Dr. (Mrs.). N. Yesodha Devi., M.com., Ph.D.,

Principal

Submitted for VIVA VOCE, Examination held on _______________

____________________ ____________________ Internal Examiner External Examiner

Page 3: Rubika FS

DECLARATION

I, S. Rubika hereby declare that the project entitled “A STUDY ON

PATIENT SATISFACTION TOWARDS SERVICE PROVIDED BY VASAN

EYE CARE HOSPITAL WITH SPECIAL REFERENCE TO COIMBATORE

CITY”, submitted to Bharathiar University in partial fulfillment of the requirements

for the Degree of Master of Commerce, is a record of original work done by me under

the guidance of PSGR Krishnammal College for women, Coimbatore and this project

work has not formed the basis for the award of any Degree/Diploma/Associate

ship/Fellow ship or similar title to any candidate of any university.

Place: Coimbatore _____________________

Date : (S. RUBIKA)

(10MCO021)

Endorsed By,

Place: Coimbatore ___________________________

Date : Mrs. R.S. Kanimozhi.,M.Com., M.Phil., PGDCA.,

Faculty Guide

Page 4: Rubika FS

ACKNOWLEDGEMENT

I thank God for giving me strength and determination to complete the project

successfully.

I express a deep sense of gratitude and thanks to Smt.R.Nandhini, Secretary,

PSGR Krishnammal College for Women and the management for providing me an

opportunity to undertake the project work.

I extend my sincere thanks to Dr. (Mrs) N. Yesodha Devi., M.Com., Ph.D.,

Principal, PSGR Krishnammal College for Women for having provided the facilities

for undertaking the project work.

I express my special thanks to Mrs. R. Nithya., M.Com., M.Phil., MBA.,

PGDCA., Head of the Department(In-charge), Department of B.Com(CA) and

M.Com for her valuable support in completing the project successfully.

I owe my sincere thanks to my guide Mrs. Mrs. R.S. Kanimozhi.,

M.Com., M.Phil., PGDCA., Faculty Guide Department of Commerce (PG) for

having given me a valuable guidance, encouragement and support from time to time

throughout the course of study which enable me to complete the project successfully.

I also express my gratitude to all the staff members in the department.

I also express my sincere thanks to Mr. D. Marudhachalam,a Mugil Data

Systems, Coimbatore for his valuable guidance and support in applying the statistical

tools which enable me to complete the project successfully.

I take this opportunity to thank my beloved family members and friends for

their encouragement and support to complete my project work successfully.

Page 5: Rubika FS

DEDICATED TO

MY BELOVED

PARENTS,

ALMIGHTY,

FACULTIES AND

MY DEAR FRIENDS

Page 6: Rubika FS
Page 7: Rubika FS

BIBLIOGRAPHY

REFERENCES

Mehta (2001) “The Impact of Employee Involvement on the Effectiveness of

Health” Information Technology” Industrial & Labor Relations Vol. 64,

Issue5 PP863-888, P5.

Choubey,R.R (2002) “A reports on hospital security and maintenance service”

Health service management research, Vol. 24, Issue 4, PP163-169, P3.

A.K.Sivakumar (2003) ”Improving patient satisfaction in hospital care

settings” ,Health service management, Vol.24, Issue4, PP163-169, P7.

Dayan’s (2004) “Service Ethic Compatible with Professionalism”, physician

Executive, Vol.38, Issue 6, PP58-60, P3.

RanazehraMassood (2005) ”Factors to consider in designing a patient

satisfaction survey” Nursing Management, Vol. 18 Issue 7, PP23-27, P5.

Lucy Robert (2006) “How Patient Reactions to Hospital Care Attributes Affect

the Evaluation of Overall Quality of Care” Health care management, Vol.55,

Issue1, PP25-37.

Rakes (2006) “Initiative to change ward culture results in better patient care”,

Health care management, Vol. 18 Issue 4, PP32-35, P4.

Brown, C (2007) “Where are the patients in the quality of health care?”

International Journal for Quality in Health Care, Vol .19 Issue 3,P3.

Blum Nava (2009) “ST JOHN Eye Hospital”, American Journal of Public

Health, Vol. 99 Issue 1, PP32-33, P2.

JalanRatan (2009) “Predicting Patient Loyalty and Service Quality

Relationship”, Applied statistics, Vol. 12, Issue 4, PP45-55, P11.

Edwards Randy (2011) “In Struggle to Cut Expenses”, Hospitals Eye the

Pharmacy,” Hospitals & Health Networks, Vol. 85 Issue 11, PP28-32, P4.

Page 8: Rubika FS

Sanders Bathany (2011) “Service Quality in Health Care Centers”, An

Empirical Study, Vol. 4 Issue 4, PP1-15, P15.

Fracasso Mark.R (2011) ”Improving access while maintaining quality and

satisfaction”, Physician Executive, Vol.37 Issue 6, PP 44-48, P5.

Robbins Shari B. (2011) “Developing service quality in mental health

services”, International Journal of Health Care Quality Assurance, Vol .17

Issue 2, P7.

Hernandez James (2011) “Hospital billing processes affect patients

satisfaction”, Americans health care financial managers, Vol 27 Issue 2, pp1-

11.

Books

Kothari.C.R. – “Research Methodology, Methods & Techniques Wishwa

Prakashan New Delhi 2nd Edition, page no 76, 77, 282, 283

Fisher. D. Cynthia, Schoenfeldt F.Lyle, Shaw. B. James “H.R.manale 2nd

Edition, page no .512 to 527

Anju gupta, Operations Research, Excel books, 1st Edition 1998, page no 96-

99

Marketing for Hospitality. Philip Kotler, John Bowen, & James Makens.

Ravi Shanker, Service marketing, The Indian perspective, Excel book, First

edition, 2002.

Journals &Magazines

Brouchers of Vasan Eye Hospital.

The ICFAI Journal of Service Marketing, Suchitra Jampani.

Indian Journal of Marketing. Dr. G Ganesan Dr. K. Chandra Sekar Rao.

Websites

www.hospital.com

www.healthline.com

www.healthfinder.com

www.vasaneye.in