rubans corporate presentation
TRANSCRIPT
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FOUNDER
2006• Mrs. India Finalist• Mrs. Chinu kala, a former mrs. India finalist, entrepreneur, socialite and a
fashionista is the driving force behind RUBANS.
2008
• Founded RUBANS• Year 2012 was a turning point in her life when she decided to leave her imprint in
the world of fashion with her eponymous label- Rubans.2012
• Founded FONTE CORPORATE• Fonte corporate specializes in customized and personalized gifts in the corporate
circles. Fonte corporate has a long list of clientele which includes DLF IPL, mumbai indian’s, chennai super kings , ITC limited, idea cellular, zeiss, TV today network, star sports, ESPN, and a host of others.
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RUBANS
• High-fashion accessory brand founded in the year 2012 by Chinu Kala
• Rubans works towards fulfilling modish needs of today’s woman
• In-House design team to churn out new designs on weekly basis
• Provide 100% quality assurance on products
• Conduct thorough research and keep abreast of the latest Fashion trends worldwide
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• Bring international fashion at affordable price
• Trends move from Red carpet to our stores within a few weeks
• Broken the retail norm of having 8 collections per year
• Adopted highly efficient supply chain that allows us to deliver fast fashion and new trends
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MISSION
• Be the LEADERS IN FAST FASHION
• Be the most Desirable Accessory brand in India
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VISION• Fulfill modish needs of women of today
• Attain market leadership through unmatched quality
• Provide extraordinary and exclusive choice of fashion
• Set High service standards
• Attain maximum market penetration
• Enhanced customer experience.
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BUSINESS STRATEGY• PRESENCE: Be present thru Stores and Online Portals
• QUALITY: Produce High quality products
• EXCLUSIVE DESIGNS: Invest on research and create new designs
• PRICING: High fashion at affordable price
• BRANDING: Focus on building a world class brand in the category
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SUPPLY CHAIN:
• Reduce response time and deliver new styles frequently
• Efficient inventory management
• Focus on holding inventory worth 7 days and introduce new styles every week
• Continuously improve product distribution system
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REACH Offline Presence
Bangalore- 3 Stores
Hyderabad- 2 Stores
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Online Presence
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EVENTS
FashionWeeks• Kingfisher fashion week • Bangalore fashion week• India kids fashion week
KIDS FASHION SHOW• Elle India kids fashion show
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MEDIA COVERAGE
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THANK YOU