rtv rijnmond slides voor discussie
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Avond sessie over de toekomst van RTV RijnmondTRANSCRIPT
@Wol Jeroen Wollaars, NOSzie www.baldopinions.com
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TV Rijnmond vergeleken
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Digitale kijkcijfers
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Hoe groot Online
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% Groei Online
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De toekomst van Rijnmond RTV
5 Nov.
[email protected]+31647180864
@vincenteSlideshare.net/vincente
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Vincent Everts?
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Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
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Tudou.com earlier then YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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Olie Future?
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Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
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Not always good!
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Tesla Model S
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ANWB & video
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VideosSo far over 2.000 videos have been published which generated almost 40.000 unique viewers.
Click to watch on YouTube
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incrowd: capture events, together
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incrowd user experience
Phase 1People search the event they are attending, watch photos and videos already taken and join in.
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incrowd user experience
Phase 2People take photos and videos
of the event with the incrowd app
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incrowd user experience
Phase 3All photo and video material is
collected and can be checked by the event owner and processed for
publication
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incrowd user experience
Phase 4The photo and video material is published on a private website or send to facebook, youtube and others.
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DELL Case
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Dell notebooks
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Dell & Social Media
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• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
Dell social media
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• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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Location based Social Media
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White pages Appje
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Whit.li api
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Lytro camera
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WeVideo
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Urthecast Earth HD streaming
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Draw Something20 Million downloads/6 weeks
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• Tablets everywhere!
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Internet is pain!
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Power of online Video
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Multi screen
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Gebruiksverdeling
bron: twist 2011Wednesday, November 7, 12
Tijdsbesteding
bron: twist 2011Wednesday, November 7, 12
Wat kan je niet missen?
bron: twist 2011Wednesday, November 7, 12
bron: Harvard Business Review
Advertenties tijdenslive evenementenblijken direct een hitte zijn op internet
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On demand IP video
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Apple TV
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Cut the cable
1.6 miljoen in 2 yr(1,6% of total)
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News
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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2.1 miljardinternetgebruikers
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95%Internet
penetratiein Nederland
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295 miljardE-mails verzonden per dag
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1 miljardWhatsApp berichten per dag
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97%Weten watsocial media is
68%Gebruikensocial media
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1050miljoenFacebookgebruikers
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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IMPACT ON BUSINESS
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tekst
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Online bestedingen
2011: 10 billion euro
2009: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsWednesday, November 7, 12
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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beta
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Who talks
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Social Networking
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Customer service
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“What are you doing in 140 characters”
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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The world is obsessed with Facebook
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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• s
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Web 2.0 Trend:Co-Creation
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Stappenplan 2015
• Internet snelste en compleetste platform
• Doel 2014 is aantal Internet kijkers > TV kijkers
• Omzet digitale advertenties groeit van 5% naar 15% van totaal
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
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