rtb update 3 - peter loel, resolution
DESCRIPTION
TRANSCRIPT
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NAME -GAME
PR
Advertorial
Data
RTB
Earned Media
Content Marketing
Big data
Programatic
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STØRSTE ADEXCHANGES I DANMARK
0
200.000.000
400.000.000
600.000.000
800.000.000
1.000.000.000
1.200.000.000
1.400.000.000
1.600.000.000
1.800.000.000
2.000.000.000
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Inventory Avg.CPM (DKK)
Maj Avg.CPM (DKK)
November
Doubleclick Ad Exchange by Google 100 144
Rubicon 100 138
Facebook Exchange 100 229
Dansk Udgivernetværk 100 131
Microsoft Ad Exchange 100 137
Emediate 100 101
MEN HVAD MED PRISEN?
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UDBUD OG EFTERSPØRGSEL
FP
FC
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PRISINDEKS - OKTOBER
0
50
100
150
200
250
300
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TOP FORMATER
0
500.000.000
1.000.000.000
1.500.000.000
2.000.000.000
2.500.000.000
300x250 728x90 110x80 160x600 930x180
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PLATFORMSPRISER
0
2
4
6
8
10
12
14
Desktop Mobile Tablet
Avg.CPM (DKK)
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NORDISK NIVEAU
0
500.000.000
1.000.000.000
1.500.000.000
2.000.000.000
2.500.000.000
3.000.000.000
Denmark
Finland
Norway
Sweden
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Shhhh..
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KVALITET?
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FORRETNINGSMODELLER
12
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NOGLE GODE RÅD!
13
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TIL BUREAUERNE
FÅ NU STYR PÅ DET!
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Henrik Løwe
Anders Elley Julie Memborg
Peter Loell
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TRANSPARENS
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TIL MEDIERNE
TAG JER SAMMEN!
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VISIBILITY SCORE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
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ER DET PREMIUM?
19
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ER DET PREMIUM?
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ER DET PREMIUM?
21
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ER DET PREMIUM?
22
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STOP GRATISTERNE!
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TIL ANNONCØRENE
SÆT JER IND I DET!
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FORSTÅ DATA
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FÅ STYR PÅ DIN IT!
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1
Opsætning,
Forhandling,
Løbende optimering.
100.000 kroners kampagne-
6 uger
10% fee
10000 dkr
=
10 timer
2
Vi kan gøre det hele for 2%
27
NÅR NOGET ER FOR GODT TIL AT VÆRE SANDT?
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AFSLUTNINGVIS…
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I EN DATA VERDEN…
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DCO