rswm ltd ,bhilwara,rajasthan

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RAJASTHAN SPINNING & WEAVING MILL LTD (RSWM LIMITED) , BHILWARA,RAJASTHAN

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(RSWM LIMITED) ,

BHILWARA,RAJASTHAN

PROJECT SUMMARYGeneral overview of RSWM

Study Departmental Working of RSWM

Questionnaire Analysis

RAJASTHAN SPINNING AND WEAVING MILLS LIMITED (RSWM)

L.N.J

RSWM

Core CompaniesRajasthan Spinning & Weaving Mills Ltd. (Yarn, fabric garments, technical textiles, Denim)y yy HEG Ltd. (Graphite Electrodes/Steel) y Indo Canadian Consultancy Services Ltd. (Design and Engineering Services for power Sector, Industrial Building and Irrigation Stricture) y Malana Power Company Ltd. (Hydro Power Generation) y Bhilwara Scribe Pvt, Ltd. (Medical Transcription) y Bhilwara InfoTech Ltd. (IT Software) y AD Hydro Power Ltd. (Hydro Power Generation) y Bhilwara Energy Ltd. (Holding Company in the Power Sector)

BSL Ltd. (Fabric - worsted, polyester & silk furnishing )

Bhilwara Spinners Ltd. (Yarn)y

Bhilwara Processors Ltd. (Process House)y

Bhilwara Melba De Witte Pvt. Ltd. (Automotive fabric)y

Maral Overseas Limited (Cotton yarn, fabric & knitted garments)y

Locations of RSWM Limited

NETWORK OF LNJ

RAJASTHAN SPINNING AND WEAVING MILLS LIMITED (RSWM)y Turnover -1550 cr, y Spindles

3,60,000 ;manufactures 1,00,000 mt/year.

y 3 types of yarny * Greige Yarn , y *Dyed Yarn, y *Melange Yarn, y It is in fabric as well as in denim business also.

OBJECTIVEy My objective at RSWM LTD was to analyze effect of

recession on RSWM .y To study working of RSWM. y To prepare questionnaire ,to know consumer choices.

SAMPLE SIZE for Questionnairey Contact address of RSWM Limited customers was

taken ,Sample size was 30. y Questionnaire pattern was such ,which analyze the Purchasing Behavior of consumer in yarn ,fabric .

Analysis & Findings

Export Performance of RSWM LtdEffect of recession on PERFORMANCE (in CRORE)Particulars 2009-10 2008-09 2007-08

TURNOVER

1538.49

1302.23

1173.83

EXPORTS

566.70

391.64

586.44

PAT

36.03

-63.86

.27

SECTION WISE-EXPORTApril`09-Feb`10 Apr`08-Feb`09 %change FABRICS 8568.35 6752.53 26.89 YARN 3521.30 3374.95 4.34

MADE-UPS

1875.12

1374.59

36.41

FIBER

1273.91

949.32

34.19

TOTAL

15238.67

12451.39

22.39

Continue..

MadeUPS(12%) &FIBER(8%)

FABRIC (57%)

Yarn(23%)

Conclusion from export performancey The Export of the yarn declined around 2% in dollar

terms ,during the above period. The main Yarn declined during this period are Polyester, cotton yarn (16)% and Synthetic Yarn(27)%, stating the effect of recession in the textile industry.

MAIN COMPETITORSy PARTICULARS y y y y

MARKET CAP(Cr.) RSWM LTD 267.6 JINDAL CORTEX LTD 241.13 BANSWARA SYNTEX 150.32 SANGAM INDIA 147.43

ROI(%) 27.2 15.4 17.8 -8.6

Working of RSWM Limitedy PROCUREMENT AND DISTRIBUTION:

y The distribution channels are as follows: y Mill --- Agents --- Dealers -- Retailers

Working of RSWM Limitedy CENTRALISED PRODUCTION PLANNING & y y y y y y y

CONTROL CELL : CPPC has control over all production stages and has been bi-furcated in the following way: 1. CPPC Dye house, 2. CPPC Spinning, 3. CPPC Weaving, 4. CPPC Process house, 5. CPPC Flame retardant, 6. CPPC Greige Go down.

Working of RSWM Limitedy TECHNOLOGY AND NEW PRODUCT

DEVELOPMENT y build the fibre mix based on required characteristics; and shades development ;which is done in association with the dye house

Working of RSWM Limitedy QUALITY y INFORMATION TECHNOLOGY y HUMAN RESOURCE

SWOT ANALYSIS OF RSWM LIMITEDSTRENGTH:y RSWM is pioneer Company of LNJ Bhilwara Group which is largest Exporter of Polyester / Viscose Yarn. y RSWM Products are known as Quality products and bagged the premier in comparison of competitor s product. y Its fabric is marketed with the well-known brand name of MAYUR. y RSWM accorded with certificate of IS/ISO 9001:2000 and weighted for quality commitment. y Time To Time Expansion & modernization of plants. y

WEAKNESSy Competition with the local process

house/independent loom units in piece dyed suiting qualities in view of their lower administering and other cost continuous product development will enable to compete with them. y RSWM is not able to compete with Bhilwara local market with the reference of Trading Channel.y

OPPORTUNITYy y RSWM has well known establish arrangement to sell

its Yarn all over the world and worldwide. y Having vision to penetrate in the Readymade market. y Entering into the Thermal Power Project.

THREAT:y Opening of Import and Duty Reduction in the

Country. y Increase trend of readymade garments and fashion fabric viz. Cotton fabrics .

QUESTIONNAIRE & its ConclusionIn which type of manufacturing segment, you deal with? y Piece Dyed: . y Fiber Dyed: .......... y Fancy Dyed: . ANS: The respondent of this survey were thirty clients of RSWM Ltd. They preferred Piece & Fiber dyed segment. The P/c and P/V are the most products of RSWM followed by 100% cotton. It can be implied that RSWM follows the marketing differentiation strategy where their clients are retained over a period of years because of the superior quality of the product and the brand name of the products.

In which type of market, you deal? y Domestic: .. y Export: . ANS: There was mixed reaction. Most of the clients, purchased for sales in domestic market.

Are you satisfied with the quality of RSWM yarn? y YES: y NO: ANS: the product of the RSWM is better in quality and well accepted in the market .Customers are satisfied with the quality of the product and that s why its rate is higher than the other mills producing the same product .Also there is consistency in the quality.

Are you satisfied with price structure of RSWM yarn? y YES: . y NO: y ANS: the clients felt that the prices of the RSWM products are slightly higher than the prices of similar products available in the market. y The flowing table illustrates this point with factual data.y y PRODUCT NAME y y y y

INDUSTRY PRICES. 2/24 PV GREY 2/24 PV 2/32 PV 2/50 PV 65/35 DYED

RSWM PRICES 143.0 128.00 133.00 217.00

AVERAGE 141.00 126.00 131.00 205.00

How would you rate RSWM with other manufacturer in terms of Quality & Price? (please number:1,2,3 ) y RSWM: y Sangam: . y Birla group of industries: . y Orient syntax: . y ANS: On the basis of quality RSWM was rated as number 1 and on the basis of price, it was ranked as 2nd & SANGAM as no1.

How will you mark, the Pre and Post services, provided by the RSWM Marketing office to the clients? y Excellent: .. y Good: . y Average: . ANS: it was marked as good. y Pre-sales services: The clients appreciated the promptness with which the marketing manager would attend the needs of the clients. they also liked the fact that the manager would satisfy all the queries and concerns of the clients before closing the deals.this we can say the performance of the pre sales services of the RSWM are rated as more than satisfactory .y Post sales services: The post sales services of RSWM are an indispensable aspect of the

clients experience with the company .this is especially so, as the clients are required to make a full advance payment, while placing the order. Usually the clients are happy with the product ,but if any dis -satisfaction with regards to the color or tenacity of the yarn ,the company is known for quick adequate replacement .this post sales services of the RSWM makes it as a preferred supplier.

According to you which are the most effective media? y T.V. : .y y y y

Magazines : News Paper : Radio : ..

. .

Mouth Publicity :

ANS: 40% of the respondent felt that word of mouth publicity is the most effective media for the yarn industry.

Any suggestions,you would like to give for improvement?

ANS :The respondent have given many suggestion to improve various aspects of the RSWM business process ,as follows: y Company should increase the production cycles to reduce delivery time. y Company should revise the payment terms to make it more flexible .eg.50% at the time of booking and the remaining at the time of delivery of the goods. y The yarn industry currently operates primarily on the basis of personal network.RSWM being a major player in this industry can transform the way of doing business by adopting a more professional approach. This will help smaller organizations to benefit by RSWM products.

LIMITATIONS OF THE STUDYy The survey is based on a small sample size .Thirty respondents is

an insufficient number to draw conclusions about RSWM Ltd and Its clients perception s about its operations. A large sample size would have made the study more accurate. y Since the primary study is based on customer feedback through questionnaire Methodology, the limitation of the respondent, bias creeps in. some respondent may not be honest in giving their opinions or may have factors like respondent fatigue,respondent dis-interest ,which may yield factually incorrect information in the survey. use of highly sophisticated statistical tools.

y The data analysis techniques are basic and the research lack s the

S GGES I S E I REC

S

y Based on the data obtained, the qualitative feedback gives major insights which have been explained as suggestions and recommendations. y 1. The objective of the company must be to maintain the optimum balance of inventory.RSWM Ltd should provide goods immediately on demand of customers to gain reliability and retain loyal customers with the company. The clients of the company have expressed their dissatisfaction with the time taken by the company to deliver the products. This is a concern and can be addressed as quickly as possible so that the customers as a key stakeholder of the business remain happy with the organization.

|COUNT & BLEND IS GIVEN IN YARN ON DEMAND OF CUSSTOMER.