rse ranking in 1,000 companies
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Breve presentación de algunas empresas ESR y CRTTRANSCRIPT
CSR Ranking in 1000
Companies
CSR Ranking in 1000
Companies
Sharing a Mexican CSR measuring process with
Caux Round Table members
Sharing a Mexican CSR measuring process with
Caux Round Table members
2. ¿What is the CSR Award?
2
Self-assessment
process
The Socially Responsible Company award is an evaluation process to
measure the level that a company has reached in the observance of
the business ethics principles.
Measurable Areas It allows to measure compliance of the Corporate Social Responsibility
practices in five key areas:
• Quality of life in the company
• Business Ethics
• Responsible Marketing
• Environment
• Corporate Citizenship
Questionnaire In order to do a self-assessment measurement, there is a questionnaire
that contains:
• 30 indicators for each area
• 150 questions in total
3. ¿What is the CSR Award?
3
Means of
recognition
Companies that accomplish at least with 70% of the
Corporate Social Responsibility practices can use this logo for
a year.
Each year, a beautiful sculpture designed by Master Manuel
Peraza is given to companies committed to Corporate
Responsibility.
The award ceremony takes place during the month of March
at an event with more than 2,500 attendees including the
participating companies, business and professional
organizations, NGOs, the country's main universities and
representatives of the Mexican Government.
During the year, messages of information on Corporate Social
Responsibility are spread, highlighting the companies
committed to accomplish its standards and practices,
through printed media, radio, television and institutional
magazines of each member of ALIARSE.
4. What are the benefits?
4
Public Recognition Along 10 years we have achieved that consumers, investors and
credit organizations recognize increasingly the hallmark of a
Socially Responsible Company in order to make their decisions
with respect to buying, selling or investing in companies
committed to ethical business principles.
Links with Similar Companies Companies committed to ethical principles in businesses look for
relationships with companies that share the same corporate
culture to do businesses.
Business Competitiveness Research through surveys that bring together the most successful
businesses at national and international level show that Socially
Responsible Companies are more competitive, since they have
better indexes of productivity, profitability, quality and
sustainability.
6. What are the achievements?...
5
Concepts 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Number of Indicators 80 155 146 126 120 120 120 150 150 150
Number of
Participating
Companies
28 42 74 103 140 155 210 520 750 992
Number of
Companies getting
the CSR Award
17 28 42 61 84 124 174 274 349
129
1st
year
495
115
1st
year
8
…6. What are the achievements?
7. Who are the
leading companies?...
7
Mr. Ignacio
Deschamps
CEO
Mr. Gustavo Lara
Alcántara
CSR Officer
For BBVA Bancomer, Corporate
Responsibility is the commitment to provide the
highest possible value to its stakeholders and the
group of communities in which the company does
business.
Mr. Brian Smith
CEO
Mr. Eduardo
Cervantes
CSR Officer
It is the integral commitment to everything we have
around us with stakeholders, starting with our
employees and their families, the communities
where we operate and the preservation of the
environment.
Mr. Roberto Sertvitje
Chairman of the
Board of Directors
Ms. Martha Eugenia
Hernández
VP Institutional
Relations
A well-implemented strategy on Social
Responsibility has a positive impact on the
competitiveness of a company and its results, and
this is translated into greater welfare for its
employees.
…7. Who are the
leading companies?...
8
Mr. Eduardo
Kretschmer
General Director
Mr. Gustavo
Gastelum
CSR Representative
Holcim Apasco's performance is closely linked to
being a competitive company, responsible to the
environment and socially responsible; it is through
these fundamental ideas that we have set our
priorities.
Our commitment to the community is the
strategically component of our business.
Mr. Eduardo Ortíz
Tirado
Vicepresident and
General Director
Ms. Ma. Teresa
Maldonado
CSR Representative
Deloitte's focus with respect to Social Responsibility
is based on recognizing the impact we have in
society, through consulting and professional
services.
Mr. Ernesto González
General Director
Mr. Ramiro Arturo
Garcia
CSR Representative
…7. Who are the
leading companies?
9
Ms. Marta Jara Otero
General Director
Ms. Leticia Lemus
CSR Representative
Sustainability is central to the way we do business, our business principles and our long-term strategy, so we take a very far-reaching view, not a short-term view. It means for us that we help to meet the growing energy
needs of the world in economically, environmentally and socially responsible ways. You can’t have one without the other two.
Mr. Scot Rank
General Director
Ms. Gisela Noble
CSR Representative
To Wal-Mart Mexico being socially responsible is:
• Act according to our principles.
• Look for the development and quality of life of
our associates.
• Operate efficiently to achieve low costs.
Mr. Bruno Newman
General Director
Mr. Alejandro
Berrocali
CSR Representative
CSR is a part of its philosophy, which is reflected in
our work culture, the relationship with customers,
suppliers, employees and other groups we interact
with.
The Socially Responsible Award has been spread across Latin America
through Forum Empresa towards 10 recognized organizations as follows:
ARGENTINA • IARSE
Instituto Argentina de Responsabilidad Social Empresaria
BOLIVIA • Corporación Boliviana de Responsabilidad Social Empresarial
CHILE • Acción RSE
COLOMBIA • Corporación Fenalco Solidario
COSTA RICA • Asociación Empresarial para el Desarrollo
ECUADOR • SERES
Consorcio Ecuatoriano para la Responsabilidad Social
HONDURAS • FUNDAHRSE
Fundación Hondureña de Responsabilidad Social Empresarial
PARAGUAY • ADEC
Asociación de Empresarios Cristianos
PERU • PERU 2010
VENEZUELA • CEDICE
Centro de Divulgación del Conocimiento Económico
8. How has it been spread within
Latin America?
10
9. What are the requirements to
introduce it in another country?
11
Integrate an alliance with the organizations that support the CSR in their country, pledging to
support a single definition of CSR and designating one of the organizations to operate a CSR
award.
Set up an agreement with CSR Mexico to establish the CRT Award for the companies of their
country, covering:
• Call basis suitable to the culture of their country.
• Proper organization needed to operate the CRT Award in their country.
• Operation procedures and regulations.
• Computer system to operate the award.
• Documentation of evidence to be submitted by each company.
• Assessment methodology and measurement of CSR practices.
Design a training program for the members of their organization.
Hire a bilingual consulting group in charge of implementing the CSR process in their country,
who will be supervised by CRT Mexico.
The whole process will last 6 months from signing the agreement with Mexico CRT.
The economic investment in the process can be recovered in 3 years making the project self-
financing in the medium term.
10. Final Conclusions?
12
I will be glad to help any of the CRT Chapters who wants to
establish a similar process in their country.
If you need more information, please call CRT Mexico offices:
Telephone : +52 (55) 5572 6551
Mail: [email protected]
Or contact our consulting firm: [email protected]