Digital Engagement ProgrammeChelmsford 29 March 2010

Digital engagement and Social Media

Clouds of conversation

What is social media?

• is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

• uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

Aims

Practical intent & delivery; community activity; improve understanding

InclusionAccessibilityContent

InclusionAccessibilityContent

BridgingPeopleCultures

BridgingPeopleCultures

DevelopmentParticipationMomentum

DevelopmentParticipationMomentum

EngagementInvolvementSustainable

EngagementInvolvementSustainable

SupportSkillsExpertise

SupportSkillsExpertise

FRSA email?

• 87% Fellows have email

• 14.7% no email

• 98.3 NEW Fellows have email

• 1.7% NEW Fellows no email *

* Last 5 years

Demonstrate the tools and remove barriers

Digital Engagement

Build the skills; partner the expert with the novice

• Create local partnerships between skilled and novice

• Collaborate with other Social Media organisations

• Establish core messages and questions

• Share success stories and outputs

Support practical action and outcomes

Methodology

• Fellows with skills share knowledge

• Create participant partnerships

• Provide tools and opportunities

• Co-produce surgery format with Fellows

• Work locally

• Remain Flexible

Evaluation

• Feedback and Analysis

• Interview Participants

• Monitor long-term outcomes

• Measure effectiveness

• Next steps for the programme

• Creating models and toolkits for flexible adoption

The Social Media Resource

Examples and Case Studies

Connect all Participants

Provide Tools & Tips

Share positive stories

Identify Experts

Social Media Toolkit

Social Media Events

3 Models for Content and Format

7 surgeries across the UK

Social Media: Birmingham & Sheffield

RSA Projects:NewCrossGate (London), Bristol, Peterborough

FRSA Projects: Chelmsford & Salisbury

Timeline

• Birmingham & Peterborough (Autumn 09)

• Sheffield VLF (Feb)

• Chelmsford CR (Mar)

• Hemel Hempstead CR (April/May)

• London (New Cross Gate) CR/ST (May)

• Bristol (CL) June/July

Outcomes & Benefits

• Generate community online spaces for Fellows created by Fellows

• Develop practical solutions

• Determine priorities for communities

• Engage Fellows with each other through practical action

• Recruit and retain

• Provide support and sustainable models

Intimate Offline

Conversation

More Private IM, Email

Friendly, Playful

Professional

None, General

How Should You Communicate?• Communication Style Audience Platform

2804/12/23

Private Messages

INT

IMA

CY

Remember

Gapingvoid.com

Format

• 4:00pm welcome and networking • 4:25pm overview of social media • 4:30pm presentation by speaker • 4:45pm break into groups by theme• 5:30pm comfort break, refreshments,

change groups if desired • 6:15pm groups report back • 6.20pm thank you, next steps

Groups

• Overview of Social Media• Nings (community sites), Facebook &

Forums • Twitter • Blogs • Websites • Linked-in• Anything else?

Introductions

• Name

• Location

• Why are you here?

• Online experience to date?

• What would you like to learn?