rsa brand guide

Brand Style Guide and

Division Identity Standards

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Welcome to the new RSA Brand Guide

Today, all over the globe, we are collaborating with customers

to address their most pressing concerns with advanced security

products and solutions—and to bring those innovations to

market at a quality level that surpasses the competition. This

document represents another opportunity to further strengthen

our reputation and image in the marketplace. More than a list

of rules about where to put our new signature or what typeface

to use in presentations, this is a guide that will help bring the

RSA brand to life.

Effectively managing our brand equity across all our marketing

communications, against every customer touch point and within

different regions, requires extraordinary consistency in the way

we communicate. Thus, our new branding initiative begins with

an understanding of our core strategy, dedication to the

consistent implementation of that strategy, and discipline to

manage and maintain the RSA brand value over time.

The information contained herein will guide you in making the

right decisions that build and protect our brand assets. You’ll

find a wealth of information about logos, colors, grids and

photography–the external manifestations of our brand.

However, expressing the spirit of the RSA brand is up to you.

Selecting the most appropriate photographs, crafting the right

words, and putting customers first will take careful thought,

imagination and dedication to our brand values. We know you

will succeed, because when everyone brings the brand alive at

every customer touch point, it will set us apart, and ultimately,

secure our market position as the premier provider of security

solutions for business acceleration, and the best and only

choice for information-centric security.

While this guide is intended to be as comprehensive as

possible, not every scenario can be taken into account. It will

be updated periodically to reflect changes to standards and

new issues as they arise. Please refer your agencies and

production partners to this document as a resource.

Any questions should be directed to Division Marketing.

Thank you for helping to set the RSA brand apart.

The RSA Brand Team

Welcome

mailto:[email protected]

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This is our moment.

Never before in our proud 27 year history have the forces of

commerce, society and business come together to create a new

world of possibilities–for RSA, our employees, our investors, our

partners and, most importantly, our customers. We are the

global leader in providing innovative security solutions for

business acceleration. We help the world’s leading companies

solve their most complex and sensitive security challenges and

free them from the worry of security failure. In so doing, we

allow them to imagine new business possibilities, continually

innovate and, ultimately, realize their ambitions.

However, this will only happen if we partner with our customers,

and continually nurture and increase their faith in the RSA

brand and what it represents. To accomplish this we must have

a common understanding of who we are. We must convey our

brand promise clearly and concisely. Every communication and

customer contact must reflect our brand message, our personality

and our attributes. We must respect our customers and

respond in a timely manner to resolve their most pressing

issues. Reducing cycle times, developing quality solutions and

always exceeding customer expectations are critical to building

our customer’s trust in the RSA brand.

This document contains important information on properly

positioning, communicating and visually representing the RSA

brand, and signifies the completion of the company’s post-merger

integration under new corporate parent, EMC Corporation. These

materials will help you understand what needs to be done to set our

brand apart, and communicate our value and differentiation to the

market.

I encourage you to embrace the RSA brand so that we may

fully deliver on our potential to all stakeholders and expand

our industry leadership position. I encourage you to work

with our customers, our business partners and other EMC

divisions to leverage our expertise and broad portfolio of

information-centric security products and services to deliver

superior integrated security solutions.

Together, we fulfill the RSA brand promise. Together, we

succeed. Together, we drive the future. I cannot think of a

more rewarding endeavor.

Arthur W. Coviello, Jr.

President

RSA, The Security Division of EMC

Letter from the

President

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CONTENTS

Contents

1RSA Brand Foundational Elements

1.1 The RSA Brand Strategy

Brand Concept/MissionPositioningPersonality

1.2 Architecture

Master BrandStructureBrand MigrationStandalone & Endorsed BrandsAcquisition PhilosophyTransition Guidelines

1.3 Nomenclature

Company NameBusiness GroupsProduct and Service NamesExceptions

1.4 Trademarks

GovernanceName TreatmentPrimary Usage RulesOther CompaniesThird Party UsageTrademark List

3RSA Brand Identity System

3.1 Intro

3.2 Primary Design Elements

TypographyPrimary Color PaletteSecondary Color PaletteVisual FormatPhotography Style

3.3 Examples

Advertising & Themed CampaignsPrograms & EventsCollateral

3.4 Resources

RSA Brand StandardsWinbrook Printing (Stationery)Branding/Graphics Library(RSANET Users Only)Technology Partners

2RSA Division Identity System

2.1 Logotype Standards

Division Logo BasicsSpacing & SizeAddress SignatureColor Specifications

Product Brand LogosBasicsProduct Logo Treatments

Partner LogosRSA SecurWorldRSA SecuredRSA Secure ReadySECURED BY RSA

2.3 Typography

Division Identity MaterialsObtaining FontsWord Usage

2.4 Stationery

SystemTypingLetterheadEnvelopeBusiness cards

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Our brand strategy is a road map for understanding and delivering on our

brand potential. Understanding and articulating our unique capabilities

and attributes in a consistent manner enables us to increase awareness

and build loyalty while strengthening the ties customers have to our brand.

The strategic foundational elements of the RSA brand are:

RSA Brand Concept, Mission & Value Proposition

Our brand concept and mission define what we are committed to

accomplishing with and for our customers.

Our brand concept is captured as follows:

“Change the Game”: By changing the game in security, we're helping

our customers change the game in their own businesses and industries.

Our mission supports our brand concept:

“Be a catalyst for break-out business success by freeing organizations

from the worry of security failure.”

Our value proposition further captures our intent:

“RSA solves your most complex and sensitive security challenges for the

enduring protection of your customers, results and reputation, and the

realization of your greatest ambitions.”

The essence of RSA today is our brand promise. Through our information-

centric security approach we ensure that information is always an asset

and never a liability. Our brand promise is communicated externally

through our positioning and given dimension through our unique brand

personality attributes.

RSA Brand Positioning

Positioning is our point of differentiation versus key

competitors. It stakes out a space in a territory

where we can credibly deliver quality products,

services or unique benefits that no other

organization can deliver. Positioning guides all

communications and must be reinforced through

action, to all audiences, across all business groups

and in all regions.

Our positioning declares the unique end-benefit

that distinguishes RSA from all others and clearly

tells customers the value we provide:

“RSA is the premier provider of security solutions

for business acceleration.”

RSA Brand Personality

The dedicated efforts of RSA employees to drive the company’s success is

essential to our future. Our customer-centric culture is achieved through

the demonstration of our primary brand personality traits, shown in the red

block.

These key traits should manifest in our behavior and be brought to life in

the most vital, social and personal way. The actions of each employee will

need to support our brand promise at every turn to create a complete

brand experience for our customers.

PASSIONATE

AUTHENTIC

DRIVEN

DYNAMIC

INVENTIVE

LEADER

RSA Brand

Division Identity

Brand identity

1.1

Strategy Architecture Nomenclature Trademarks

Brand Concept/ Positioning Personality

Mission

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RSA Brand

Division Identity

Brand identity

1.2

RSA Master Brand Architecture

RSA specific offerings are organized under a Master Brand strategy (also

called a monolithic architecture) in which all of the company’s business

units, products and services are branded with the well-known RSA Master

Brand as their primary identifier.

Within this architecture, RSA supports a variety of product brands and

services brands that are well-known identifiers in their respective markets.

In all cases, these brands are secondary to the RSA Master Brand. In most

cases, the product and service names are descriptive in nature. As a

general rule, it is preferred that products and services under the Master

Brand do not use a separate logo, except as noted below, or write the

product or service name in a stylized font or with distinct graphics – in

effect, creating a new logo. Only approved product logo treatments should

be used and then only for product-specific uses, e.g., interfaces, splash

screens and packaging.

Sub-brands are separate from product brands and are for offerings that are

different from the master brand; they are created to highlight different

features, to appeal to different segments or target different markets, e.g.,

Go ID, eFraudNetwork.

The schematic on the next page shows our current brand architecture.

Exceptions to the recommended application of the Master Brand strategy

must be reviewed and approved by Division Marketing.


Master Brand Structure Brand Acquisition Transition

Migration Philosophy Guidelines

RSA Brand

Division Identity

Brand identity

1.2

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RSA® Customer Support RSA SecurCare® RSA® Professional Services RSA® Premium Services RSA® Authentication Service RSA FraudActionSM (4 services)

RSA® Certified Security Professional RSA SecurID® Select RSA Secured® Secured by RSA®

RSA SecurWorld™




Division Brand

Master Brand

RSA® Laboratories

Master Brand

RSA® Conference

Product

CategoriesData Solutions

RSA BSAFE®

RSA® Data Security Manager

RSA® Database Security Manager

RSA® File Security Manager

RSA® Risk Engine

RSA® Key Management Server

RSA® Key Manager

RSA® Digital Certificate Solution

RSA® Certificate Manager

RSA® Credential Manager

RSA® Key Recovery Manager

RSA® Registration Manager

RSA® Secure VPN Solution

RSA® Validation Solution

RSA® Validation Manager

RSA® Validation Client

RSA enVision™ Platform

RSA enVision LogSmart™

RSA enVision Event Explorer™

RSA enVision™ NAS3500

RSA enVision™ DAS2000

Access Solutions Security Management Solutions

Product

Brands

Services

Co-Brands

RSA® eFraudNetwork RSA® eFraudNetwork ForumSub-Brands

Channel

Program

RSA SecurID®

RSA® Authentication Manager

RSA® Authentication Agent

RSA® Authentication Client

RSA® Authentication Deployment Mgr.

RSA SecurID® Authentication Engine

RSA SecurID® Key Generation Toolkit

RSA SecurID® for Microsoft® Windows®

RSA SecurID® Token for J2ME

RSA SecurID® Toolbar Token

RSA SecurID® Appliance

RSA SecurID® Authenticator SID800

RSA SecurID® SID900 Transaction Signing

Authenticator

RSA® Smart Card

RSA® Smart Key 6200

RSA® Access Manager

Smart Rules®

Virtual Business Unit®

RSA® Advanced User Manager

RSA® Reporting and Compliance Manager

RSA® Card Manager

RSA® Consumer Solutions

RSA® Adaptive Authentication for Web

RSA® Adaptive Authentication for Phone

RSA® Anti-Fraud Command Center

RSA® eCommerce Authentication

RSA SecureSuite®

RSA® Transaction Monitoring

RSA® Transaction Monitoring for eCommerce

RSA® Federated Identity Manager

RSA® Identity Verification

Master Brand

RSA, The Security Division of EMC

This table represents brands developed for marketing purposes and is not inclusive of all trademarks. For a complete list of trademarks please go to:

RSA Brand Standards

http://www.rsa.com/node.aspx?id=1391

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RSA Brand

Division Identity

Brand identity

1.2

Brand Migration

In recent years, RSA has made numerous strategic acquisitions that enhance

our portfolio of products, technologies and solutions. RSA intends to

incorporate acquired brands into the RSA Master Brand architecture at the

appropriate time in the acquisition transition plan, and to avoid creating new

brands outside the architecture, unless there are compelling business

reasons to do so. This is a strategic policy intended to capitalize on the

considerable RSA brand equity and build the power of the master brand.

For companies and brands acquired in the future, it is important to develop

and implement a transition strategy based on the corporate migration

philosophy. The brand migration plan should be developed as part of the

due diligence and acquisition integration processes. Specific brand

migration strategies will be developed in consultation with the business

group leader. Division Marketing can provide information and tools to guide

the process of migrating acquired brands to the RSA Master Brand. The

following Acquisition & Transition standards provide general guidance.




Acquisition Philosophy

When RSA acquires a company, business unit, brand, product line,

technology or other entity, it is important that a transition strategy be

developed as an integral part of the acquisition and integration plan.

Under the RSA Master Brand strategy acquired brands will be integrated at

some point into the RSA Master Brand architecture to capitalize on the

name recognition and reputation inherent in the RSA brand. If there is a

clear business case supported by valid market data, the decision may be

made at the executive level in conjunction with the business group leader

to maintain and support an acquired company or brand as a Standalone

Brand or Endorsed Brand. An Endorsed Brand status is often a step in the

planned migration to the RSA Master Brand. Over a period of time (12-24

months), the Endorsed brand will evolve into a product or service brand

under the RSA Master Brand architecture. Standalone brands most likely

will retain their current status, but will be evaluated periodically for

opportunities for closer alignment with the RSA Master Brand.

However, in all cases, applications for a new RSA Standalone Brand or

Endorsed Brand must be reviewed and approved by Division Marketing to

ensure the treatment, nomenclature and visual identity guidelines are

properly applied.

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RSA Brand

Division Identity

Brand identity

1.2

Transition Guidelines

Our overarching brand migration strategy is designed to transfer the

acquired equities and good will to the RSA Master Brand when it is most

practical and makes the most business sense. If a decision is made to

retain an acquired brand name as a product or service brand for an

extended period of time, the RSA goal is to capitalize on the existing equity

inherent in that brand as an Endorsed or Standalone Brand.

The development of a brand migration path should be completed by

business units involved in merger and acquisition activities, as part of the

due diligence and acquisition integration process. A strategic brand

migration plan would:

– Review such factors as customer relationships, distribution channels,

sales channels/conflicts, and overall transition cost;

– Include an outline of the interim steps required—if any—to transition the

brand identity from an Endorsed or Standalone state to a branded

product or service under the RSA Master Brand architecture;

alternatively, a business case should be prepared with rationale for

retaining its current Standalone or Endorsed state;

– Define the least number of steps required to make the transition while

minimizing costs and ensuring clarity among customers, channel

partners and employees; and

– Define an internal and external communications plan to support the

migration path.

Each brand-migration plan is unique and will include specific interim steps

and time lines.

The chart on the following page provides general guidelines for

transitioning acquired companies, brands, product lines or other entities to

the RSA Master Brand architecture. A specific plan and timeline based on

these guidelines should be developed by Division Marketing, the involved

RSA business unit and the acquired company's communications staff.




RSA Brand

Division Identity

Brand identity

1.2

– Transition to the RSA Division and Brand Visual Identity System should be completed.

Recommended Transition Timeline




– All employee communications materials should adhere to the RSA guidelines;

– All PowerPoint® presentations should be developed using the approved RSA template;

– News releases should be on approved RSA letterhead;

– All external websites should post a temporary notification to advise the public of the transition;

– Telephone answering and voice mail guidelines should be distributed;

– RSA stickers may be applied to existing materials (e.g., brochures, direct mail, etc.) to make use of existing stocks.

– All executives and front line customer-contact employees should have RSA business cards;

– Temporary RSA signage should be in place at primary site identification points;

– Primary marketing materials (e.g., major brochures, trade show displays, etc.) should adhere to RSA guidelines;

– Primary external-facing materials should be produced in approved RSA formats;

– All former company materials should be removed from public places (e.g., lobbies, bulletin boards, etc.).

– All employees needing business cards should have RSA business cards;

– Permanent facility signage should be installed; all company vehicles should adhere to RSA standards;

– All external-facing materials should be replaced with materials produced to RSA standards;

– All stationery items (letterhead, forms, etc.) should be replaced with materials produced to RSA standards;

– All communications materials should be replaced with materials produced to RSA standards;

– All external and internal websites should be formatted to RSA standards;

– All trade show exhibits should be designed to RSA standards.

Immediately upon completion of an acquisition

Within 60 days of the completion of an acquisition

Within 90 days of the completion of an acquisition

Within 6-12 months of the completion of an acquisition

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RSA Brand

Division Identity

Brand identity

1.3

Company Name

The RSA name is known and respected throughout the world, thanks to a

record of achievement that spans decades, and to the company's

consistent investment in promoting and communicating the RSA brand.

To take full advantage of that investment and to continue to build the value

of the RSA brand, the company has adopted a Master Brand Strategy,

which includes creating consistency in the way the company names its

products, technologies and services, also know as its nomenclature. This

section details our naming strategy & conventions. See the following

section 1.5 Trademarks for specific legal requirements and usage

instructions.

Naming Conventions

The legal name of the Company remains RSA Security Inc. (no comma).

In legal agreements, copyright notices for written documents, notices

referring to the Company as the owner of trademarks, or any other place

where there is a legally required reference to the division entity, the name

to use is RSA Security Inc. Until further notice, the Company’s trademarks

are all to be registered under RSA Security Inc. and RSA Security Inc.

should be listed as the owner in the trademark legend. The Company’s

trademarks will eventually be assigned to EMC. A notice will be provided at

that time. There is no requirement to mention the EMC relationship in

contracts, i.e., RSA Security Inc. can stand alone as the contract guarantor.

The new brand name of the Company is RSA, The Security Division of EMC.

When referring to the Company in collateral, advertising and other places

where there are no legal requirements, use the brand name RSA, The

Security Division of EMC. Typically, the first time that you reference the

company in the document, you should reference “RSA, The Security Division

of EMC” and then subsequent references should be to just “RSA” (no

Security). The “Security” part of the division brand is being down-played so

there will no longer be a requirement to use “Security” in conjunction with

RSA when referring to the Company for brand purposes only.

If you have any questions concerning the RSA standards or applications,

contact: Bill Grainge at [email protected] or 781 515 6207.

EMC Corporation maintains separate brand standards, trademarks, and

collateral. If you have questions regarding EMC standards contact Peter

Popieniuck at [email protected].


Company Name Business Groups Product & Exceptions

Service Names



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RSA Brand

Division Identity

Brand identity

1.3

Business Group Names

RSA is the security division of EMC and, therefore, it does not use the term

“division” to officially describe its own operations. RSA operations today

are comprised of four strategic business groups. In casual use, any of

these entities may be referred to as a “business group,” “business” or

“operation.”

In most cases, use the name “RSA” alone to identify to external audiences

the company and its employees, facilities, products, services and other

assets. Business group names are an organizational construct and have

little meaning to people outside the company, are subject to change, and

can cause confusion among the company’s most important external

audiences.

For example, in written text for a brochure, press release or other standard

external communications, the preferred designation is, “RSA plans to open

a new office,” “Jane Doe works for RSA,” or “RSA is a leading producer of

security technologies for developers,” without reference to a specific

business group name. As a signature, “RSA, The Security Division of EMC”

should be also included.

Business group names may be used under the following circumstances:

– In internal communications, when it’s important to distinguish one

business group from another;

– In external communications, when more than one business group is

being discussed and it’s important to avoid confusion or make a

distinction; and

– In external communications when using a business group name would

help audiences understand the company, its scope and its capabilities.

In all cases, the name of a business group must be secondary to the RSA

name. For example, in a brochure, press release or other external

communications, the preferred designation is, “RSA plans to open a new

office. The office will house the company’s Data Security operations.” Or,

“RSA had introduced a new suite of security solutions for small to mid-

sized businesses (SMB)” and later in the communications, “The new SMB

solutions will be added to RSA’s comprehensive portfolio of products and

services offered through the Enterprise Solutions business group.”

The first reference to the company in external materials should always be

the word “RSA” alone, or “RSA, The Security Division of EMC”; when

necessary and desired, a subsequent reference may include the name of

specific business group(s).

When using the names of RSA business groups in internal or external

communications materials, it’s important that the correct business group

name be used. Because these names are subject to change, there is no

“official” list. It is to be expected that the business group leaders will keep

employees posted on current nomenclature for their groups.



Service Names

RSA Brand

Division Identity

Brand identity

1.3

Product and Service Names

“RSA” is the primary designation for products and services marketed under

the RSA Master Brand. In most cases, product and service names should

include the word “RSA,” followed by a simple and accurate word or phrase

that describes the type of offering. Every effort should be made to keep

product and service names short and descriptive.

The preferred naming convention is:

RSA + Descriptive Product Name

For example:

RSA Digital Certificate Solution

RSA Adaptive Authentication

It’s often necessary to specify a product or service brand, family or model

in addition to the descriptive product name. In these cases, the preferred

naming convention is:

RSA + Brand/Family/Model + Descriptive Product Name

For example:

RSA SecurID Authentication Engine

RSA BSAFE Key Manager

For in-depth guidelines on correct usage see the next section, Trademarks.

Naming a New Product or Service

The RSA Master Brand strategy discourages the development of unique

brand names, trademarks and service marks for new product and service

offerings. The name “RSA” is widely recognized and respected in all our

current markets of interest. Creating multiple new names can, over time,

confuse customers and seriously erode the value of the RSA Master Brand.

In addition, it is expensive to research, introduce, establish and provide

ongoing support to build and protect a new brand.

Lines of business that are introducing new products and services should

develop names that include the word “RSA” and a product descriptor

whenever possible.

When it is necessary to distinguish a new version, upgrade or addition to

an existing product line or family, efforts should be made to retain the

integrity of the naming convention. This can potentially be accomplished

by incorporating a version/model number or similar designation in the

product name, rather than creating a unique product or service name.

If compelling market requirements or competitive reasons exist for

establishing names not in line with this guidance, requests for approval

must be coordinated through the appropriate strategic business group,

Legal and Division Marketing, and receive executive level endorsement.

Working Names

Developmental working names should never bear a solo branded or

fanciful name. All projects-in-development should be clearly designated as

such with the word “Project” preceding the code name, e.g., Project

Nightingale, not Nightingale or RSA Nightingale. Branded names need be

finalized only when management has decided to proceed with marketing

the project as a product or other offering to the public.

Naming Exceptions: Acquired Brands and Endorsed Branded Programs

There may be an exception wherein RSA has approved a Standalone Brand

as either an interim strategy or a permanent strategy because the acquired

entity has significant equity in its established brand name. At the onset of

the acquisition, these offerings generally do not use the RSA name in their

product names; instead RSA is associated with the acquired entity as an

endorser.

In brochures, news releases and other written communications, brand

names should be effectively linked to the RSA name. For example, a press

release may say, “Brand Name X technology has been licensed by a

consortium of consumer credit unions,” and later in the release, “Brand

Name X is owned by RSA, The Security Division of EMC”.

In addition, RSA maintains and supports a group of RSA Endorsed Branded

Programs. These are RSA alliance and technology partner programs that are

co-branded with the RSA name, such as “RSA Secured” and “Secured by

RSA” designations. They have their own logos and specific identity

standards.



Service Names

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RSA Brand

Division Identity

Brand identity

1 . 4

Governance & Name Treatment

Why Protect Trademarks?

The RSA brand is a valuable asset. RSA trademarks are worth millions of

dollars as they are representative of the RSA standard of excellence.

A trademark becomes worthless when it becomes a generic term that

identifies a type of product instead of a brand of product. This happens

when the public treats a trademark as the name of a product, instead of a

name of a particular brand of product, e.g., “aspirin”. All trademarks,

including registered trademarks, could become generic terms if used

improperly. Once lost, the trademark cannot be recovered.

RSA is solely responsible for keeping its trademarks from becoming

generic terms. This Guide is provided to define the basic rules of using

RSA trademarks. Please reference this section when preparing any written

materials which include any RSA trademarks. It is important that you

protect RSA trademarks by properly using them in all written materials

which are distributed to the public. If you have any questions on trademark

usage, please e-mail [email protected]. A complete list of RSA brand

names, including trademarks, may be found at Trademark List.

Protecting the Company and Product Trademarks

RSA is a wholly owned division of EMC Corporation. This is reflected in the

new division logo. When preparing RSA marketing materials, including

collateral, sales tools and press materials, you must include trademark

information for the company, products and services. Two types of marks are

used: registered trademarks (®), and trademarks pending registration (™).

There are very specific usage rules regarding official trademark

designations. They should not be applied to product or service names

without Legal approval. See full details in the Trademark section.

RSA products and programs are part of a Master Brand system by which

each name begins with the word “RSA.” Therefore, the full and proper

trademarks of the products are “RSA SecurID” and “RSA BSAFE”—not

“SecurID” and “BSAFE.” This also applies to our other master brands of

“RSA Conference” and “RSA Laboratories”.

The Master Brand system also applies to key endorsed programs, such

as “RSA SecurWorld” and “RSA Secured”. Usage of abbreviated product

names, without the word “RSA”, dilutes both the trademark protection

and the benefits of the Master Brand system.

The following usage applications are the only exceptions:

Exception 1: In references to the RSA branded product or program on the

same page, and where the reference is clear, the “RSA” may be dropped if

it is necessary to eliminate redundancy or wordiness. Contact Division

Marketing with any questions.

Exception 2: The use of more than one RSA BSAFE or RSA SecurID products

in a sentence or list, for example:

Both Acceptable:

“The customer purchased the RSA BSAFE® Crypto-C, Cert-C and Cert-J

software products.”

“The customer purchased the RSA BSAFE® Crypto-C, RSA BSAFE Cert-C and

RSA BSAFE Cert-J software products.”


Governance Name Treatment Primary Other Third-party Trademark

Usage Rules Companies Usage List




RSA Brand

Division Identity

Brand identity

1 . 4

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Primary Usage Rules

Always use trademarks as adjectives followed by appropriate nouns.

If not used in this way, you risk making a trademark “generic.” A classic

example of incorrect use which led to a trademark being unprotectable is

“aspirin.” Another familiar example is using the term Xerox as a verb,

“Please xerox this letter.” This has put Xerox at risk of becoming

unprotectable as a trademark.

Improper use of RSA marks may cause the mark to be deemed

“descriptive” and therefore not protectable. For example:

Improper usage: RSA BSAFE® Crypto-C is a world leading cryptography

component.

Proper usage: RSA BSAFE® Crypto-C software is a world leading

cryptography component.

In the above example of proper usage, RSA BSAFE® Crypto-C includes a

noun, “software”. Other proper usage examples are:

RSA SecurID “authentication”, “product” or “solution.”

RSA BSAFE “encryption”, “software” or “product.”

In summary, a described word (a noun) must follow any trademark that

does not end in a common word or phrase, but is unique to RSA. The

descriptive product names end in un-trademarked nouns, e.g., RSA®

Authentication Manager. Therefore, these names do not require an

additional noun because the described noun has become part of the name.

(Authentication Manager is the noun described by the trademark RSA.)

Note: The RSA division name is an exception to this rule and can be used

as a proper noun when referring to the company in text (e.g., RSA is a

leader in the field of cryptography).

Never use a trademark as a verb.

Improper use:

RSA SecurID® your business!

Proper use:

Use RSA SecurID® authentication to help secure your business!

Never include a trademarked term in a hyphenated phrase.

Improper use:

Secure your e-business with RSA SecurID® authentication–confidently.

Proper Use:

Confidently secure your e-business with RSA SecurID® authentication.

Capitalize trademarks as they appear on the Trademark List.

Be especially aware of unusual capitalization, as in the following

examples: RSA BSAFE® RSA SecurID®

Do not abbreviate a trademarked term unless the abbreviation is also a

trademarked term. For example:

Improper use:

Authentication Manager is a trusted name in e-security.

Proper use:

RSA® Authentication Manager is a trusted name in e-security.




RSA Brand

Division Identity

Brand identity

1 . 4

Other Companies & Third Party Usage

Always Use the Proper Format for the Company Name.

The official name of the company is RSA, The Security Division of EMC. You

may refer to the company in this form or simply as RSA.

Use of Another Company’s Product Name in Combination with “RSA”:

Never combine the RSA company name or product names with other

company names or their products. For example, with the MultiPrime name,

you cannot say RSA MultiPrime. However, you may say, “RSA BSAFE®

products incorporate MultiPrime technology” or “RSA and MultiPrime…”

Also, in the case of MultiPrime, the following legend must be included in

any promotional literature, presentations, etc., when making reference to

the MultiPrime technology, which RSA has licensed from Compaq Computer

Corporation:

“This product includes patented MultiPrime™ technology licensed from

Compaq Computer Corporation. U.S. Patent 5,848,159; other patents, for-

eign and domestic, pending.”

Careful Use of the Term “partner”

Some organizations have very strict internal guidelines regarding use of

the term “partner” to describe the relationship between their organization

and another company. Several companies that RSA has relationships with

prohibit use of the term “partner”. Please be sure to check with the RSA

relationship manager (sales, partner marketing, channel marketing, etc.) to

be sure that no such restriction exists before using the term “partner” to

describe RSA’s relationship with an outside organization.

Third Party Trademarks

You must designate the trademarks of third party companies with a

superscript dagger (†) at their first occurrence in the document and add a

footnote on that page or the page where the trademark attribution appears,

with the following attribution:

“Third-party products and brand names may be trademarks or registered

trademarks of their respective owners.”

The Use of “RSA®” by Third Parties

RSA owns the trademark “RSA®” for use in connection with its software

products, services and data security conference. However, the term “RSA”

may be used by third parties to describe the encryption algorithm invented

by Professors Rivest, Shamir and Adelman. A third party may claim that

their product incorporates the RSA® algorithm, but cannot imply RSA is the

source of their product.

Improper use: This software is powered by RSA® —or— This software

includes RSA® functionality.

Proper use: This software incorporates the RSA® algorithm.




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RSA Brand

Division Identity

Brand identity

1 . 4

Trademark List

Registered Trademarks (®)

For a complete list of current trademarks, see the RSA Trademark List. For

questions regarding collateral being developed for a specific country and

not for general use, please contact [email protected] for a list of

registered marks in other countries. An attribution notice should be added

at the end of the document where a registered trademark is used, e.g,

SecurID is a registered trademark of RSA Security Inc. Note that only the

trademarked name is referenced, e.g., SecurID and not RSA SecurID.

Trademarks Pending Registration (™)

Marks that are in the process of being registered should carry the

trademark designation (™) in the following format: Transaction Authority™

The following Attribution Notice needs to be added at the end of the

document where a trademarked products is referenced: Transaction

Authority is a trademark of RSA, The Security Division of EMC

Trademark Glossary

Trademark

A trademark includes any word, name, symbol, device or any such

combination used, or intended to be used, in commerce to identify

and distinguish the goods of one manufacturer or seller from goods

manufactured or sold by others and to indicate the source of the goods.

In short, a trademark is a brand name.

Service Mark

A service mark is any word, name, symbol, device, or any such combination

used, or intended to be used, in commerce to identify and distinguish the

services of one provider from services provided by others, and to indicate

the source of the services.

Registration Symbol

The letter R within a circle–®–is a symbol signifying federal trademark

registration. The federal registration symbol is used once a submitted mark

(a trademark or service mark) is actually registered with the U.S. Patent

and Trademark Office. Even though an application for registration may be

pending, a registration symbol may not be used before a mark has actually

become registered. The registration symbol is typically superscripted to the

right of the last letter of the mark.

Trademark (™) and Service Mark (SM) Symbols

Trademark and Service Mark symbols usually indicate that a party claims

rights to a mark. These symbols are often used by a party before a federal

registration is issued. There are no federal regulations governing the use of

these symbols or designations, however, their use may be governed by

local, state or foreign laws. The TM or SM symbol is typically superscripted

to the right of the last letter of the mark. These marks are commonly

referred to as common law trademarks.

Attribution Notice

Is a notice that identifies the registered owner of a mark. It is typically

found at the bottom of the page on which a mark is used.

Common Law Trademarks

Refers to a non-federally registered mark commonly identified by a TM or

SM symbol.

Mark Use in Commerce

Use of a mark in commerce including use in presentations, print materials,

books, marketing materials, advertisements, external Web sites, etc.




http://www.rsa.com/legal/trademarks_list.pdf


1.0.5

.5

.125

.125

.125 .1875

.125

.25

baseline

Division Logo

These identity standards have been developed to explain the components

of the RSA division identity and provide guidelines to those responsible for

implementation.

The items available to reproduce the RSA identity elements include digital

files containing the RSA division logo and key product logos: RSA SecurID®,

RSA BSAFE®, RSA SecurWorld™ and RSA Secured® partner brands. These

brands, plus executive and product photography files, can be located on

the division web site at: RSA Brand Standards.

Requirements

The RSA division logo is the primary visual identifier of our brand and

should accompany all division and product communications. Our logo is

like a personal sign-off. Never recreate, alter or distort the logo in any way.

The words “The Security Division of EMC” are an integral part of the logo

and should not be altered or moved from the correct position shown. The

registration mark is also part of the logo and should not be removed.

Proportions

The proportions of the notched red rectangle that carries the letters RSA

(called the “brick”) are 2:1. The width of the brick is equal to twice its

height.

The proportions of the RSA logo grid are 2:1, meaning that the width of

the brick is twice its height. For the purposes of the grid, the basic unit of

measurement is 1, where 1 equals the width of the brick, and 0.5 equals

its height. All margins and columns are multiples of these values. For

example, on letterheads the margins are equal to 1 unit, while on business

cards they are equal to 0.5 units. (The difference is due to the relative sizes

of the applications.) When placed on the page with division information

(as in stationery) the depth of the brick is always equal to the depth of

three lines of text. The fourth line of text, if there is one, always sits on the

same baseline as that of the words “The Security Division of EMC”.

Logotype Typography Stationery

Basics Spacing & Size Address Signature Color Specifications

Division Logo Product Brand Logos Sub-brand logo Partner Logos

RSA Brand

Division Identity

Brand Identity

2.1


Clear Space

Clear space is the area surrounding the logo and should be kept visually

clean. To ensure legibility, the logo should always have a minimal amount

of clear space as demonstrated here. This area around the logo should be

free of text, graphics and borders, except in those cases where the logo is

overprinted on an image.

Size

The division logo is used in two sizes for print purposes. These

measurements refer to the brick and not to the width of the identifying text

below it: 20 mm and 25 mm in width; for online use the recommended size

of the brick is 75 pixels in width. Because the power of the brand is

enhanced by uniform usage, avoid modifying the RSA logo with custom

treatments such as additional lines, graphics, clip art or special effects

such as halos or drop shadows.

Division Address Signature

The division signature consists of the logo in 15mm width with both Ireland

and U.S. legal names and urls only. This information provides legal

protections. If other contact information is needed, please place it below

the division signature or in another area and do not alter the relationship

between the logo and the address information.

RSA Brand

Division Identity

Brand Identity

2.1

Recommended size for online use

Appropriate for print use

Appropriate for print use

Division address signature: standard layout and alignment.

15 mm 7.5mmSignature elements are7pt Frutiger normal

20 mm

75 pixels

25 mm

baseline




Color Specifications

Color plays an important role in communicating our brand, and the color red

has always been associated with RSA. It is a potent aspect of the RSA brand

personality and within the industry RSA is known to “own” the color red.

The official colors of the RSA logo and product logo identities are red

(Pantone 485 Coated) and black (Pantone Black Coated). The color chart

indicates the colors by their Pantone Matching System (PMS) number, along

with a corresponding formula for four-color process printing (CMYK), and a

formula for electronic reproduction(RGB).

Pantone Black coated ��

RSA Brand

Division Identity

Brand Identity

2.1

PMS 485 coated (C)

In lieu of the color listed on this page, you may use the PANTONE® colors cited, the standards for whichcan be found in the current edition of the PANTONE formula guide. The color shown on this page andthroughout this guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PAN-TONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc.




485C

RSA Color Pantone CMYK RGBWeb-safe &

Hex Values

BlackC

White R255 G255 B255R255 G255 B255

FFFFFF

K100 R0 G0 B0R0 B0 B0000000

C0 M100 Y100 K0 R255 G0 B0R255 G0 B0

FE000C

Correct and Incorrect Color and Black & White Application

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Correct Usage

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Incorrect Usage

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Preferred for color applications

The logo should never appear within

a tightly bounding box

Preferred for black & white

applications

Preferred for applications on black

or dark-colored backgrounds

Acceptable for applications on black ordark-colored backgrounds, but not pre-

ferred usage because “reversing out” thelogo in this way distorts the perceived

size relationships between the logo ele-ments. Try to use one of the preferred

uses whenever possible.

The brick should always appear

as a solid color, not outlined

The letters “RSA” should not appear as

black on a red brick

RSA Brand

Division Identity

Brand Identity

2.1

Product Brand Logos

Basics

An RSA product name must always be visually linked with the RSA brick.

Note that the words “The Security Division of EMC” are never used in

product logos. The product logos did not change as a result of the

acquisition by EMC. However, the full division logo should appear at least

once, on either the front or back cover of product-branded materials.

All new product names must be approved by Division Marketing in

conjunction with the legal department, product management and executive

management.

Important Notes

The SecurID and BSAFE product names are registered trademarks in their

own right; therefore, in their logo treatments the registration mark is found

after the product name. The registration mark is part of the logo and

should not be removed. For descriptive product names, the name in itself

is not a registered mark—therefore the registration mark is attached to the

RSA brick because of its registered status.

When writing about or making product presentations, in text, the

registered product names should always be used as descriptors for the

type of product, e.g., RSA SecurID® authentication, RSA BSAFE® encryption,

and never as nouns. Following this usage protocol protects the brands from

losing their trademark status; for more on trademarks, see section 1.4.

Descriptive names in text do not have the descriptor requirement and may

be used as nouns.

Additionally, product and other RSA logo graphics should not be used as

part of a sentence structure. RSA division and product logos are intended

to be discrete graphic element which identify the company or product

consistently, not as substitutes for text names in sentences.

Improper usage: cryptography sets a high standard.

Proper usage: RSA BSAFE® cryptography sets a high standard.

A table of RSA branded product names may be found on page 7 of this

document

Product Logo Treatments

The product name is rendered in Frutiger Bold 65 and arranged on one or

two lines, depending on the length of the name (see examples). The

descriptive product logo treatments are used only in the product interfaces

or on the product packaging and are not to be used in presentations,

collateral, advertising or in any other place where the division logo is more

appropriate or already in place. For this reason, these logos are not posted.

In these uses, the descriptive name should be rendered in type only with a

registered trademark(®) after RSA. If you have a need for one of these

treatments, please contact Division Marketing. The descriptive names are

not trademarked; only RSA is a trademark in the case of these names.

RSA SecurID product brand RSA SecurID product brand with

sub naming component.

Treatment 1: Registered product name logos

Treatment 2: Not registered “descriptive” product name logos


Basics Color Specifications



Partner Logos

RSA SecurWorld™ logo

The RSA SecurWorld™ program logo follows the same guidelines as the

trademarked product brands.

– The mark must always be visually linked with the RSA brick and may not

be separated from it.

– SecurWorld is always rendered in Frutiger Bold 65, at the same cap

height as the letters “RSA” contained within the brick.

– The product name sits on the same baseline as the letters RSA, and is

the same distance from the outside edge of the brick as the letter “A” is

from the inside edge.

– For color standards see section 2.1.

High and low resolution downloadable files of the RSA SecurWorld logo and

the RSA SecurWorld partner level logos may be found at

RSA Brand Standards

The official colors of the RSA SecurWorld logo are red (Pantone 485 Coated)

and black (Pantone Black Coated). The color chart indicates the colors by

their Pantone Matching System (PMS) number, along with a corresponding

formula for four-color process printing (CMYK) and a formula for electronic

reproduction (RGB).

Always refer to the program as the RSA SecurWorld™ program (see section 1

on nomenclature). Also note the legal restrictions on the use of the word

partner (see section 3b). The SecurWorld mark is a trademark of RSA

Security Inc. For permission to use the RSA SecurWorld logo or the RSA

SecurWorld level logos please e-mail your request to [email protected].

Please indicate in your mail how you want to use the logo. Your local RSA

SecurWorld representative should also review your proposed use in its

initial design stages.

RSA Brand

Division Identity

Brand Identity

2.1

In lieu of the color listed on this page, you may use the PANTONE® colors cited, the standards for which

can be found in the current edition of the PANTONE formula guide. The color shown on this page and

throughout this guide have not been evaluated by Pantone, Inc. for accuracy and may not match the

PANTONE Color Standards. Consult current PANTONE publications for accurate color.

PANTONE is the property of Pantone, Inc.


RSA SecurWorld RSA Secured RSA SecurID Ready RSA FraudAction Secured by RSA


485C


Hex Values

BlackC

White R255 G255 B255R255 G255 B255

FFFFFF

K100 R0 G0 B0R0 B0 B0000000

C0 M100 Y100 K0 R255 G0 B0R255 G0 B0

FE000C



RSA SecurWorld™ partner level logos

The SecurWorld™ partner level name is always rendered in italic Frutiger

Bold 65. It is positioned left justified with “SecurWorld”.

In text, when referring to the program level, never use just “SecurWorld

Access Partner.” Always refer to the level as RSA SecurWorld™ Access

Partner or RSA SecurWorld™ Solutions Partner.

The guidelines for correct and incorrect usage of the RSA SecurWorld

partner level logos are the same as for the RSA SecurWorld logo.

RSA Brand

Division Identity

Brand Identity

2.1

RSA SecurWorld level logos with guides showing

correct type alignment and size relationships.


Correct Usage Incorrect Usage

Preferred for color applications

The letters “RSA” should not

appear as black on a red brick

The logo should never appear

within a tightly bounding box.

Preferred for black & white applications



Acceptable for applications on black or dark-colored backgrounds, but not preferred usagebecause “reversing out” the logo in this waydistorts the perceived size relationshipsbetween the logo elements. Try to use one ofthe preferred uses whenever possible.

The brick should always appear

as a solid color, not outlined




The RSA Secured® logo has been designed to accommodate usage under

many different conditions. The examples on the following page cover all

permissible formats. The logo should not be used in any way that is not

depicted. Should you have any questions, please visit Technology Partners.

The official colors of the RSA Secured brand are red (Pantone 485 Coated &

Uncoated) and black (Pantone Black Coated). The color chart indicates the

colors by their Pantone Matching System (PMS) number, along with a

corresponding formula for four-color process printing (CMYK) and a formula

for electronic reproduction (RGB).

RSA Brand

Division Identity

Brand Identity

2.1






Preferred for color applications The letters “RSA” should not

appear as black on a red brick

The logo should never appear

within a tightly bounding box


applications



In black & white applications the

logo square must be outlined in

black. The elements may not “float”


applications on black backgrounds

“Reversing out” is not acceptable for

applications on black backgrounds

In lieu of the color listed on this page, you may use the PANTONE® colors cited, the standards for which

can be found in the current edition of the PANTONE formula guide. The color shown on this page and

throughout this guide have not been evaluated by Pantone, Inc. for accuracy and may not match the

PANTONE Color Standards. Consult current PANTONE publications for accurate color.

PANTONE is the property of Pantone, Inc.

485C


Hex Values

BlackC

White R255 G255 B255R255 G255 B255

FFFFFF

K100 R0 G0 B0R0 B0 B0000000

C0 M100 Y100 K0 R255 G0 B0R255 G0 B0

FE000C


RSA Secured® Strategic Partner program logo

The RSA Secured® logo was created for use by RSA Secured

Partners–product vendors who license RSA BSAFE® technology, or whose

hardware or software products are certified and compatible with other RSA

products.

For vendors whose products are certified by RSA to be interoperable with

RSA SecurID® products, all packaging and promotional materials for these

products may include the RSA Secured logo in conjunction with the term

“RSA SecurID Ready” in textual descriptions.

For vendors who have incorporated RSA BSAFE technologies, usage of the

RSA Secured logo is a requirement of the licensing agreement. The RSA

Secured logo and descriptor “Includes RSA BSAFE cryptographic or security

protocol software from RSA” should also appear on web sites, as well as

on all packaging and promotional materials for products that include RSA

BSAFE technology. The RSA Secured logo should also appear on start-up

screens of software products. Vendors also have the option to use the RSA

Secured logo in conjunction with the term “RSA BSAFE enabled” in a

textual description.

The RSA Secured logo may not be used by any company simply to claim a

corporate affiliation with RSA. Likewise, the RSA Secured logo is not

intended for use by resellers to promote their status as members of the

RSA SecurWorld™ program. Resellers may, however, use the RSA Secured

logo in their promotional materials for specific products which meet the

qualifications for usage noted in the paragraph above.

RSA Secured logo standards

Use the RSA Secured logo without any modifications: use it at the original

proportions, and without altering its color, brightness or contrast.

The minimum logo size is 20mm in width. Because the power of the brand

is enhanced by uniform usage, avoid modifying the RSA Secured logo with

custom treatments such as additional lines, graphics, clip art or special

effects such as halos or drop shadows. Other guidelines:

– The logo should not be “embossed” into a photographic background.

– Do not join with or make it look like part of another logo.

– It may be used alongside other similar “third party” logos, but size and

spacing should be treated in such a way as to maximize the impact of

each mark as a separate, individual brand.

For further clarification, or for guidance on best usage in a particular

situation, send an e-mail to [email protected].

In text, when referring to the program, never use just “Secured.” Always

refer to the program as the RSA Secured partner program (see section 1).

RSA Secured (not Secured alone) is a registered trademark of RSA Security Inc.

Also note the legal restrictions on the use of the word partner (section 3b).

RSA Brand

Division Identity

Brand Identity

2.1





RSA SecurID Ready logo

The RSA Secured for Authenticators Program is a technology partners

program. The RSA SecurID Ready logo represents that the partner offers

a certified product that can function as an RSA SecurID authentication

device. Partners entitled to use this logo have passed RSA Secured

certification specifically for this purpose. The logo is to be used only by

partners designated as RSA SecurID Ready partners. It is designed to be

displayed in splash screens, user interfaces and on the packaging of the

technology partner’s product.

The program designator “Ready” is rendered in Frutiger Bold 65, at 57% of

the product family brand “SecurID” name and is positioned with the cap

height of the sub name on the base line of the brick, left justified with the

product name. The logo follows the same rules as the RSA product logos.

(see section 2.1). It may not be altered from the correct form seen here.

For logo files, contact the RSA Secured partnership group at RSA division

headquarters.

The logo is to be seen only as a third-party mark that indicates the security

features or status of the customer’s web site or product. Therefore the

following restrictions apply to use:

– The logo may not be enclosed by the customer’s logo or other art

work so as to appear to be part of the customer’s logo.

– The logo may be placed adjacent to the customer’s logo or other artwork

as long as there is sufficient space between the two logos.

Sufficient space on a web page is defined as 20 pixels in any direction from

the outer edges of the RSA SecurID Ready logo. Sufficient space in print is

defined as .5 inches in any direction from the outer edges of the logo.

RSA Brand

Division Identity

Brand Identity

2.1

��

Incorrect Usage

��

Correct Usage

20 pixels







RSA Brand

Division Identity

Brand Identity

2.1

RSA FraudAction logo

The RSA FraudActionSM logo has been designed as an indicator that the

customer is receiving the RSA FraudAction anti-phishing services. It is

designed for web use only and is not intended to be a substitute for the

corporate logo or for use in locations other than the web pages of

companies who have procured the RSA FraudAction anti-phishing service.

Nor is the RSA FraudActionSM mark to be used as a substitute for the

corporate logo in places where the RSA corporate logo is appropriate. This

logo is not posted. Logo files may be obtained by contacting the RSA

Consumer Solutions group at RSA corporate headquarters. The logo

consists of the RSA brick and the service mark FraudAction. These two

components should not to be separated or changed; FraudAction should

always appear in the same proportions and relationship to the RSA

notched rectangle.

On Customer websites, the logo is to be seen only as a third-party mark

that indicates that Customer subscribes to the RSA FraudAction services.

Therefore the following restrictions apply to use:

1. The logo may not be enclosed by the customer’s logo or other artwork so

as to appear to be part of the customer’s logo.

2. The logo may be placed adjacent to the customers logo or other artwork

as long as there is sufficient empty (white) space between the two

logos. Sufficient space online is defined as 20 pixels in any direction

from the outer edges of the RSA FraudActionSM logo.

The Customer is hereby authorized to embed the following hyperlink within

the logo in order to redirect web traffic to the following webpage:

http://www.rsa.com/node.aspx?id=3020 RSA reserves the right to change

the URL from time to time and/or, in its sole discretion, revoke the right of

the Customer to include a hyperlink to any RSA operated website.

75 pixels

Incorrect Usage

Correct Usage

FraudAction should always appear as

one word

FraudAction should always appear in the

same proportions and relationship to

the RSA notched rectangle

Do not combine with another logo

20 pixels

Incorrect UsageCorrect Usage


Secured by RSA logo

The SECURED BY RSA logo is an indicator that the customer is using the

RSA Adaptive Authentication solution.

It is designed for web and print use. It is not intended to be a substitute for

the division logo or for use in locations other than the web pages or

promotional material of companies who have purchased RSA Adaptive

Authentication. Nor is the SECURED BY RSA mark to be used as a substitute

for the division logo in places where the RSA division logo is appropriate.

This logo is not posted. Logo files may be obtained by contacting the RSA

Consumer Solutions group at RSA division headquarters.

The SECURED BY RSA logo is to be used at the size indicated here. The logo

consists of the RSA brick and the words SECURED BY. These two

components should not to be separated or changed; SECURED BY should

always appear in the same proportions and relationship to the RSA notched

rectangle.

The words “The Security Division of EMC” are not part of the SECURED BY

RSA logo. The division logo, which includes the word “The Security Division

of EMC”, is a separate mark; the two logos may not be combined.

In customer applications, the Secured By RSA logo is to be seen only as a

third-party mark that indicates the security features of the customer’s web

site. Therefore the following restrictions apply to use:

– The logo may not be enclosed by the customer’s logo or other artwork so

as to appear to be part of the customer’s logo.

– The logo may be placed adjacent to the customer’s logo or other artwork

as long as there is sufficient empty (white) space between the two logos.

Sufficient space online is defined as 20 pixels in any direction from the

outer edges of the SECURED BY RSA logo. Sufficient space in print is

defined as .5 inches in any direction from the outer edges of the logo.

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75 pixels

56 pixels

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Do not alter the proportions

®

RSA Brand

Division Identity

Brand Identity

2.1





Do not combine with the division logo

Do not combine with another logo

Do not alter the layout

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20 pixels

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Division Identity Materials

Fonts for Printing

When working with typefaces (fonts), legibility should guide decisions on

point size, column width, reversing type (on color fields or imagery) and

overprinting. For division branded materials always use the designated RSA

division family Meta, which at RSA is used in Roman Bold, Roman Medium

and Roman Normal fonts. EMC has a corporate license for the entire Meta

family. The font may be obtained from Bill Grainge in Division Marketing.

Fonts for Online Use

In online applications such as Microsoft® Word, PowerPoint® and other

programs with restrictive font sets, use Arial. Arial comes pre-licensed on

Microsoft Windows operating systems. RSA Division Marketing provides a

PowerPoint template which should be used for all public presentations and

which may be downloaded from Branding/Graphics Library (rsanet users

only).

Frutiger is the official font of the RSA identity. It is used in the formation of

the master brand identity, with the sole exception of the descriptive text

“The Security Division of EMC” which is set in Meta Medium Roman and is

meant to mirror the EMC tagline treatment. Frutiger 65 (bold) is used in all

of RSA’s product brand identities, the division address signature, service

logos and in product materials such as documentation. Frutiger 55 (normal)

is used for secondary text on product materials and documentation. All

logo creation and documentation originates in Division Marketing so there

is no need to obtain Frutiger fonts.

Word Usage

RSA has standardized terms specific to RSA products or exceptions to the

Merriam-Webster’s dictionary, which is the standard reference. If you have

a question on how to write a term, refer to this list first and the dictionary

second. A link to the most current word list may be found at:

Branding/Graphics Library (rsanet users only).

RSA Brand

Division Identity

Brand Identity

2.2

Meta Normal Roman

ABCDEFGHIJKLMNOPQRSTUVWYZabcdefghijklmnopqrstuvwxyz1234567890

Meta Medium Roman

ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvwxyz1234567890

Meta Bold Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstvwxyz1234567890

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Frutiger 55 (normal)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstvwxyz1234567890

Frutiger 65 (bold)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuwxyz1234567890


Division Identity Materials Fonts Word Usage

http://rsanet.na.rsa.net/Depts/Marketing/corporate/graphics_library/index.html

http://rsanet.na.rsa.net/Depts/Marketing/corporate/graphics_library/index.html

Stationery System

The RSA Division stationery system in the U.S. consists of eight identity

pieces: 9x12 and 10x13 envelopes, #10 business envelope, A6 notecard,

U.S. standard business card, U.S. standard letterhead and second page,

and notecard. These pieces incorporate the division logo and other identity

information appropriate to the particular form. The font used for the

identity is Frutiger 65 (bold).

All these pieces may be ordered with individualized information (where

provided for) through the online orders system This is only available

through your admin.

RSA Brand

Division Identity

Brand Identity

2.3


System Letterhead Envelope Business Cards

��

Great brands are not born–they are built…one step at a time, over many

years, by many people, and through many interactions. That is why creating

a consistent brand experience for our customers is critical for our success.

Customers first experience the RSA brand through our brand identity–the

look and feel of our communications–which can influence how they

perceive our brand in the marketplace. Our brand communications are a

critical factor in creating a consistent RSA experience. The elements of the

RSA brand design–such as look, feel, style and voice–bring the RSA brand

personality to life. They help convey that we are passionate, authentic,

driven, dynamic and inventive. We are a leader. The manner in which we

uniquely combine all the various design elements within our brand identity

system are supportive of the powerful opportunities that the RSA brand

brings to every customer.

Many Customers. Many Messages. Many Solutions. One Focus.

Our strengths, our strategies, our skills are perfectly aligned with the most

critical need of a wide range of businesses and consumers across the

globe–to secure information and provide customers with confidence that

their assets, brands and end-users are protected. No one is more uniquely

positioned than RSA to secure both the data and those who access it–and,

by doing so, help customers discover new business opportunities and

open up new opportunities for innovation.

The new look and feel of our communications–our brand identity–visually

supports our brand promise of ensuring that information is always an

asset. Our new brand identity design system utilizes a graphical device to

visually bring together the ideas of technology, security and business

enablement in a simple yet powerful manner. This approach has a high

level of flexibility and latitude for it can visually communicate an over-

arching idea about our company and the products and solutions we offer,

while focusing in on a wide range of situations, stories or customer needs

through the selected imagery.

The other building blocks of our

new brand design include a strong

use of our equity “red brick” in a

new, fresh manner to create focus

for our key messages; an

extended color palette that

enhances the heritage of the RSA

red; clean typography that

enhances readability; and

proprietary imagery through a

unique photography style that

visually tells a powerful story

about our leading technologies

and the possibilities they enable.

Taken together, the new graphic

elements help convey our unique

message and confident outlook in

a fresh, contemporary visual

language that supports the new

RSA brand. The guidelines herein provide a framework for developing,

designing and producing communications materials that will reflect our

desired image, while providing flexibility to respond to particular needs

and production criteria. Your support of these design standards ensure

that the RSA brand is communicated effectively.

RSA Brand

Division Identity

Brand Identity

3.1

Introduction Primary Elements Examples Resources

Top Five Building

Blocks of the Brand

Identity

1. The RSA security

division logo

2. Typography

3. The color palette

4. Dual-pane photography

framework

5. Translucent “brick”

��

RSA Brand

Division Identity

Brand Identity

3.2

Typography

A core element of the RSA brand's visual personality is typography.

Consistent use of typography makes all of our communications more

cohesive and effective.

Meta is the designated font for the RSA brand: it is modern, clean, and

differentiated from other security firms. It is also the designated font for

EMC, providing added synergies and corporate unity. The Meta fonts that

are used in RSA materials branding are the following:

Meta Normal Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Meta Medium Roman

ABCDEFGHIJKLMNOPQUSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

Meta Bold Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstvwxyz1234567890

In applications such as Microsoft® Word, PowerPoint® and programs with

restrictive font sets, Arial is an acceptable alternative type. Let legibility be

your guide in terms of point size, column width, reversing type, or

overprinting on images, etc.

Obtaining Fonts

EMC has bought a corporate license to use the Meta family. Those fonts

may be obtained from Bill Grainge in Division Marketing. The online type

standard for RSA is Arial, which comes pre-licensed on Microsoft Windows®

operating systems.


Typography Color Palette Visual Format Photography Style


RSA Brand

Division Identity

Brand Identity

3.2

Color Palette

Color plays a critical role in communicating our brand. The color red and

the red “brick” have long been associated with RSA. In our industry we

own the color red and will continue to maximize the equity of this

association. It is strong, vibrant and flexible in terms of its application and

translucency.

Primary Color Palette

The primary colors for RSA are powerful and straightforward like our brand:

red, black and white. They represent the core of the brand using the very

minimum number of colors. Use color values given here and work with RSA-

approved vendors to ensure print consistency.

The color chart indicates the colors by their Pantone Matching System

(PMS) number, along with a corresponding formula for four-color process

printing (CMYK) and a formula for electronic reproduction (RGB). Screened

values of the colors are permitted and can expand the color range, with the

exception of the red, which is never screened.

In lieu of the color listed on this page, you may use the PANTONE colors cited, the standards for whichcan be found in the current edition of the PANTONE formula guide. The color shown on this page andthroughout this guide have not been evaluated by Pantone, Inc. for accuracy and may not match thePANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE is a trademark of Pantone, Inc.



485C

RSA Color Pantone® CMYK RGBWeb-safe &

Hex Values

BlackC

White R255 G255 B255R255 G255 B255

FFFFFF

K100 R0 G0 B0R0 B0 B0000000

C0 M100 Y100 K0 R255 G0 B0R255 G0 B0

FE000C

294C


Hex Values

452C

5425C C30 M4 Y0 K31 R124 G150 B161

5565C C30 M0 Y24 K26 R133 G167 B137

428C C12 M6 Y5 K12 R195 G200 B200

4645C C0 M37 Y68 K28 R183 G116 B48

5773C C9 M0 Y43 K38 R44 G152 B89

535C C42 M27 Y7 K0 R148 G157 B189

5493C C43 M0 Y14 K21 R115 G167 B159

C24 M18 Y42 K0 R194 G189 B133

C100 M58 Y0 K21 R9 G53 B102R0 G51 B102

18357A

R204 G204 B153C2BD85

R102 G153 B1537B96A1

R153 G204 B15385A789

R204 G204 B204C3C8C8

R153 G102 B51B87430

R153 G153 B102909859

R153 G153 B204949DBD

R102 G153 B15373A79F

Secondary Color

Tertiary Colors

Secondary/Tertiary Color Palette

We have developed a selection of secondary and tertiary colors to extend

our brand personality and allow some flexibility in brand communications

where regional, cultural or other distinction is warranted.

The secondary/tertiary color palette should be used to provide an accent,

add a highlight or to establish product and market distinction in RSA-

branded materials. Avoid using these colors as the dominant color field. In

most communications the red primary color should dominate. Use the color

values indicated here and work with RSA-approved vendors to ensure

consistency.

The color chart indicates the colors by their Pantone Matching System

(PMS) number, along with a corresponding formula for four-color process

printing (CMYK) and a formula for electronic reproduction (RGB). Screened

values of the colors are permitted and can expand the color range.

RSA Brand

Division Identity

Brand Identity

3.2

Visual Format

RSA Brand Visual Identity

The current RSA brand identity and our future brand aspirations were the

source of inspiration for our visual expression. Research found that the RSA

brand personality included traits such as “smart”, “stable”, “consistent”,

“high-quality” and “professional”. We also clearly heard that customers

and employees desired an increased emphasis on innovation and industry

leadership. Our assessment concluded that the RSA brand visual

expression should capture the most admired associations while also

injecting a new energy and passion that reflected the company's future

opportunities.

Thus, we determined that our visual communication should balance two

primary concepts of the brand: competence and vision. Competence

speaks to the traits of stability, quality, results and knowledge, and plays

heavily off of the heritage of our company. Vision alludes to inventiveness,

freshness and energy, and provides focus on the innovative solutions we

continually deliver and the opportunities we help customers realize as a

result of our efforts.

The key foundational elements of the new visual style are a dual-pane

graphical framework for the photography, the translucent red brick

application and the new photography style. Please refer to the examples in

this guide to understand the application of these core graphical elements.

Overall, the new visual style is open, clean, technical–and disciplined. We

think it will work across a wide range of communication opportunities.

Dual-pane Graphical Framework

The presentation of competence and vision through a visual framework

achieves a dynamic brand gestalt. The two concepts are best captured in a

dual-pane, side-by-side graphical approach.

– One side represents our competence: the underlying technology, techni-

cal innovation or protected data that enables a myriad of new possibili-

ties;

– The other side captures the essence of our vision, wherein barriers are

lifted so that people, places or things are empowered to achieve new

possibilities and capitalize on great opportunities.

The dual-pane approach has a high level of flexibility and latitude for it can

visually communicate an over-arching idea about our company and the

product and solutions we offer, while focusing in on a wide range of

situations, stories or customer needs through the selected imagery. We

understand that not all communications will require the dual-pane, nor can

all layouts accommodate both in one visual plane. It is acceptable to

present singular concepts of one or the other, although the preferred

default is always the dual-pane presentation. The RSA division intranet

contains downloadable photographs as well as showing preferred pairings.

Please go to the Branding/Graphics Library (RSA intranet users only)

Translucent Red Brick

The translucent red brick is a very effective design element that will help

focus attention on key lead-in messages in your communications. Black or

white type can go on top of this element. The brick is a subtle reflection of

the logo and the original encryption key, and thus it reflects our legacy and

can become an ownable brand element. Designers, please use the

standardized translucent brick (Adobe Photoshop® file) that may be

obtained from Division Marketing. Note that the color in this file has been

optimized to blend with the logo red, but is not the same color spec. The

red used for the translucent brick is shown below. The translucency is 85%.



485C

RSA Color Pantone® CMYK RGBWeb-safe &

Hex Values

C0 M100 Y91 K0 R255 G0 B0R255 G0 B0

FE000C

http://rsanet.na.rsa.net/src/page.aspx?id=3650


RSA Brand

Division Identity

Brand Identity

3.2

Photography Style

Imagery is a critical component of the new visual branding and can

dramatically convey our key brand concepts of competency and vision. To

reinforce the brand we've created a photography style as well as an image

library that can be used freely to develop the right communications.

Imagery selections should work to tell a powerful story about our company,

products and customers. There are two imagery styles used in our

approach:

– One set of images can be termed “techno-abstract” and are designed to

convey competence—the technology, systems, products and data behind

our security solutions.

– The vision images can be termed “end-result” and are designed to con-

vey the positive outcomes enabled by our security solutions. This is rep-

resented by people, places or things that receive or deliver the end ben-

efit of our technologies and solutions.

We have created a unique style of photography. Our technology images are

visually interesting and try to convey unusual points of view or ideas

beyond the literal. Our “people and places” photographs capture the end-

benefit of technology and signal the benefits and emotional aspects

derived from our solutions.

Branding/Graphics Library

We have commissioned all the photos available in the Branding/Graphics

Library, and therefore, own the rights to use them in all of our applications.

We will be adding to this library over time.

For many applications, a juxtaposition of select photographs from our

Branding/Graphics Library may be effective, as you can see in the

examples in the next section. The images in the Branding/Graphics Library

selections should cover most communication situations.

The use of stock photography is to be avoided if at all possible because

RSA does not have exclusive rights to rented images and therefore may

find that other companies or products are using the same images to

represent quite different concepts. Viewers may have experienced the

stock photography in other scenarios. This dilutes the brand.

If you take new original photography, use the division library as a guideline

for lighting, models, sophistication and quality. Alternatively contact

Division Marketing for assistance in securing the appropriate imagery.

Should you still need to use stock photography, be careful in your

selection. Use the examples shown herein as reference points when

selecting photography for your communications, and only use the best

reproduction quality available. Full-color imagery is the preferred means of

reproduction. Only in cases where color restrictions exist, such as

newspaper ads, should black-and-white imagery be used.



Dual-pane photography

used with the translucent

brick for a vertical market-

brochure cover. The credit

card image is considered

“techno-abstract” and the

shopper’s image is a sam-

ple beneficiary of our

solutions, in this case

credit card security

through PCI compliance.





��

RSA Brand

Division Identity

Brand Identity

3.3

Advertising & Themed Campaigns

Advertising and themed campaigns (promotions) are powerful tools for

leveraging the RSA brand promise and key messages, while reinforcing the

unique RSA brand personality among our customers. Each one is an

opportunity to build customer relationships while delivering a specific

message.

To solidify our brand presentation, consistent use of the RSA brand identity

standards across advertising and promotional communications is a

requirement. All RSA brand communications must have approval of RSA

Division Marketing. If you are developing a specific piece, contact Division

Marketing for general guidance, creative assistance and review.

Examples: Ads and Direct Marketing

The examples show how our new brand identity can be translated to an ad

or to an online direct marketing promotional campaign. While single

examples cannot possibly cover the wide entire range of communications

we employ, they can provide you a sense of how to create 'in brand'

communications.


Advertising & Programs & Collateral

Themed Campaigns Events

Direct mail

e-Mail



��

RSA Brand

Division Identity

Brand Identity

3.3

Programs & Events

Programs and events provide unique opportunities to

reinforce our knowledge and reputation with our primary

target audiences. A local Thought Leadership Speakers

series or an industry tradeshow event can be brand-

reinforcing programs with high customer appeal.

Developing a single, relevant theme appropriate to the

audience and then expressing it across a wide variety of

communications is an excellent way to have impact while

maximizing your marketing investment.

To ensure division consistency, your theme should be

expressed using the style, imagery and key messages of

the RSA brand. Select imagery related to the program

subject matter or audience. Not every element should

look exactly the same; however there should be a

consistent application of the brand identity standards to

create a visually consistent experience.

Note that there is a difference between the development

of a themed event and the creation of a new logo. By

definition, programs and events have a defined beginning

and end date, or occur on a regular and repeating basis,

for example a quarterly seminar. While an event may

require a stylized name or title, not every event requires a

unique logo. Such events should clearly show RSA as the

presenting sponsor. We would prefer that the only RSA

logo is the division logo. For specific guidance, contact

Division Marketing. Master files for table-top signs and

roll-up banner stands, and design elements for html

design may be obtained from Division Marketing also.

The examples show how the new brand identity can be

applied to a variety of programs and events.




Roll-up banner stand

RSA Conference Booth

Table-top sign

e-Mail offer


��

RSA Brand

Division Identity

Brand Identity

3.3

Collateral

Our collateral materials help us communicate to a wide variety of

audiences based on their information needs. We have developed a new

collateral architecture that provides structure and consistency for all types

of literature by defining three categories, or tiers, based on the function

and message of the specific piece, and the information requirements of the

intended audience.

This section provides a diagram of the collateral architecture and the

corresponding specifications for each tier. Each of the primary types

(brochure, brief, etc.) has a pre-designed template to facilitate

development. We also are providing select examples in this section that

demonstrate the application of the brand identity standards to specific

pieces. We are designing all new pieces in the new brand style, and are

also converting relevant existing materials into the new visual format

weekly, so check the bi-weekly collateral flash for updates. Collateral may

be ordered from the collateral fulfillment site: rsa.faicentral.com/access.




Development of New Collateral

If you are developing new collateral pieces and need guidance on adhering

to the new structure and format, or instructions on the templates, please

contact Division Marketing. Please answer the following questions before

proceeding to produce new collateral content:

1. Audience and/or how the piece will be used. please refer to the collater-

al architecture table on page 39.

2. Final form, i.e., html only, pdf layout only, to be printed for inventory,

available for print-on-demand, etc.

3. Deadline

4. Collateral category; please refer to the architecture table on page 39.

Knowing the answers to these questions will help Division Marketing know

how to design the piece and whether additional help in development is

required.

Pieces which do not fit into the categories regarding target audience, length

and design format require more design time and should be handled on an

exception basis after discussion with the marketing communications team.

rsa.faicentral.com/access


RSA Brand

Division Identity

Brand Identity

3.3




Singular

Designs

Overview

Brochure

Solution

Brief

Case Study

White Paper

Analyst Brief

Product

Data Sheet

Guides

Service

Data Sheet

Partner

Tech. Brief

Quick Ref.

Guides

• Thought leadership• Division backgrounder• Division PowerPoint®(s)• Division Folder

• Vertical Solutions orBusiness Unit Overviews

7x10” (150x210mm) 8,12, 16 or 20 pages of content; 300 words/page maximum. These

are high-level overview pieces; allow for 3-5 pages of photography and other art (i.e.,subtract word count); perfect bound, usually printed by divisional marcom.

Stories relating to individualcustomers’ use ofRSA products

Industry issues or generaltechnology trends

Analyst/internal reportson industry trends

7.25x10.5” (184x267mm) 2,12, or 10 pages of content; 500 words/page. These are prod-

uct/solution pieces; the content should describe RSA or RSA/partner product solutions.Photography for these pieces is specific to the solution where possible. If there aretables or illustrations, word content must be subtracted. Saddlestitch bound, both off-set-and digitally printed.

8.268x11” (210x280mm); 2 pages (2 sides of a single sheet) of content; 500words/page. These are capability pieces: the content should describe how RSA solved asecurity problem for a named customer. Each must have a 50-100 word side bar describ-ing how RSA accelerated the customer’s business. Primarily distributed as PDF.

8.268x11” (210x280 mm); 6, 10, 14 or 18 pages of content, 500 words/page. These are

thought leadership pieces; the content should be limited to discussion of industryissues in a non-RSA-centric manner, white papers are NOT product pieces. Primarily dis-tributed as PDF.

Distributed as PDF in original analyst-supplied format through Sales Portal only.

Product description sold asa discreet unit with a SKUnumber

8.268x11” (210x280 mm); 2 or 4 pages of content (two is standard), 500 words/pagemaximum. Content should be limited to a brief discussion of the features, benefits andtechnical specs of a single product. Messages about interaction with other productsmay be included, but kept brief. Both offset- and digitally printed.

8.268x11” (210x280 mm); 6, 10, 14 or 18 pages of content, 500 words/page. Primarilydistributed as PDF.

Global Services Marketing(Professional Services) serv-ice data sheet

8.268” x 11 (210x280mm); 2 pages (2 sides of a single sheet) of content; 500words/page. Content should describe how Global Services can solve security prob-lems. Primarily distributed as PDF.

Technology partner datasheets that describe jointsolutions in technical terms.

Product/market overviews 8.5 x 4.25” (210x105 mm) folded; 4, 6 or 8 panels of content, 250 words/panel maxi-mum. These are quick reference guides for selling; the content should be limited toproduct features, target customers, F.A.Qs and anything helpful for identifyingprospects. Digitally printed.

Unique designs, e.g., Vantage magazine – produced exclusively by Division marketing. CEO, COO, CFO, Board members

CIO, CTO, CSO, CSIO, CPO (privacy)

VP of IT, VP of IS, VP of Architecture,VP/LOB Directors

Director of IT, Director of IS, Directorof Infrastructure, Director of FraudPrevention, eBusiness Director

Director of IT, Director of IS, Directorof Infrastructure, Director of FraudPrevention, eBusiness Director,VP/LOB Dir.

Director of IT, IS, Infrastructure, FraudPrevention, eBusiness, VP/LOB Dir.

IT, help desk, security, desktop, net-work, WAN/LAN security, riskmgmnt., security architect, developer

Dir. of IT, IS, Infrastructure, IT Manager;security architect; developer



Internal audiences ONLY

8.5 x 11” (210x280mm); 2 pages (2 sides of a single sheet) of content. Created andmanaged by the RSA Secured technology partner program manager.

Tie

r 1–

Div

isio

n

Collateral Target Audience

Tie

r 3

–P

rod

uc

ts&

Te

ch

no

log

ies

Tie

r 2

–C

ap

ab

ilit

ies

• Business Solutions• Technical Solutions

Specifications

PS guide to analyzing/installing a solution.

Collateral Architecture

RSA Brand

Division Identity

Brand Identity

3.3

Tier 1: Division Collateral

Tier 1 collateral communicates our leadership position within the markets

we serve. These materials answer the questions, “Who is RSA?” and “Why

RSA?” Messaging is broad and focused around the problems we address

through our solutions. The intent is to build our image and reputation as a

customer-focused, global-leader in integrated security solutions.

Materials that would be categorized as Tier 1 include the division brochure,

the PowerPoint® divisional pitch, the division “At A Glance” hand-out

(a.k.a. backgrounder), as well as leadership materials such as our highly-

regarded Vantage publication. The following examples demonstrate our

new brand aesthetic.




PowerPoint® template

Division backgrounder

Vantage Magazine

��

Executive Guide to Security Leadership

RSA Brand

Division Identity

Brand Identity

3.3

Tier 2: Capabilities Collateral

Collateral in this category is more specific than Tier 1 and communicates

specific information about particular brands, products, services and

integrated solutions. It answers the question, “what does RSA offer?”

Messaging is benefit-oriented.

Materials that would be categorized as Tier 2 include business group

brochures, solution briefs, case studies, as well as white papers. Examples

here demonstrate the application of the new brand style.




White paper

Product data sheet

Solution brief

Tier 3: Products and Technologies Collateral

Tier 3 collateral provides technical or educational information about a

particular product, service or solution to help customers make more

informed buying decisions or to enhance their purchases of RSA solutions.

It answers the question, “How do I order, specify, use or optimize RSA

solutions?” Messaging is technically based and application-specific.

Materials that would be categorized as Tier 3 include product data sheets,

technical guides, service descriptions, and partner technical briefs. The

examples demonstrate the application of the new brand style.

��

��

RSA Brand

Division Identity

Brand Identity

3.4

Division Marketing Team

Gail Freeman Director, Division Marketing

[email protected]

Paul Joyal Senior Marketing Communications Manager

[email protected]

Collateral management; video production; editor, Vantage Magazine

Bill Grainge Senior Graphic Designer

[email protected]

Collateral production; fulfillment management; branding reviews

Louise Johnson Tradeshow and Events Manager

[email protected]

Tradeshow management for the Americas

Heidi Bleau Marketing Communications Specialist

[email protected]

Writing and editing of collateral, web content

and PowerPoint presentations

Web Resources

RSA Brand Standards


Winbrook Printing (Stationery)

http://winsource.winbrook.com/login.html

Branding/Graphics Library

(RSANET Users Only)http://rsanet.na.rsa.net/src/page.aspx?id=3650

Technology Partners

http://rsa.com/node.aspx?id=1296








http://winsource.winbrook.com/login.html

http://rsanet/src/page.aspx?id=3650


rsa brand guide

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