PREPARED FOR THE

APPOINTMENT OF:

‘SENIOR STRATEGIST’

A B O U T R P M

O V E R V I E W

Established in 1993

Independently owned

170 independent people

Creative, strategic, doers

Working globally, based in London

£20M turnover in 2015 / 2016

OUR CLIENTS

O U R M I S S I O N

To create value for businesses by

specialising in how people

experience their brands.

Creating experiences

that connect brands

with consumers and

culture.

Defining and

delivering better

retail and shopper

experiences.

Shaping

brand purpose and

new product

experiences.

E X P E R I E N C E - F I R S TP L A T F O R M S

E N H A N C E D S H O P P E R E X P E R I E N C E

E X P E R I E N C E D E F I N E D B R A N D S

WHAT WE DO

A S N A P S H O T O F O U R W O R K R E L E V A N T T O T H I S R O L E

EFFORTLESS GOOD TIMES FOR ALL

Intimate European festival activations delivered in partnership withMixMag as part of Smirnoff’s We’re Open global platform. In addition to the live campaign Smirnoff House delivered 52 million PR & social impressions, over 1 million content views, 84,000 samples to festival-goers and media reach exceeding 25 million.

WAHACA | DAY OF THE DEAD FESTIVAL

BRINGING MODERN MEXICO TO LONDON

Wahaca wanted to be the curators of contemporary Mexican

culture. Moving away from the clichéd cultural iconography

often associated with Mexican dining, whilst growing brand

awareness, brand equity and PR. The event was a sell out and

delivered PR worth £2.9 million, with an estimated reach of

over 74 million.

CAPTAIN MORGAN | ONLY ONE CAPTAIN MORGAN

A reactive tactical campaign successfully joined the conversation during this historic football moment delivering social reach of50 million with only 5% paid media. 11,000 limited edition bottles flew from the supermarket shelves in Leicester and 200 in the hands of key influencers.

STEPPING INTO CULTURE

CONNECTING SMIRNOFF IN CULTURE

From saying ‘original’ to doing ‘original’ we helped the

world’s largest vodka brand to reconnect with

Millennials through a global nightlife platform that put

Smirnoff back into the heart of the conversation.

DIAGEO | SMIRNOFF

L’OREAL | #MOISTUREBOMB 24/7 WOMEN

In a congested category Garnier created a product launch for Boots that would not only stand out in-store but leverage the power of influencers and the appeal of everyday ‘life hacks’ to our target audience. The result: a 745% sales uplift overall across the launch, with a 1624% uplift in activating stores.

THE APPEAL OF THE INFLUENCER

PAIRING AFFLIGEM WITH FOODTo demonstrate how the Affligem range pairs perfectly with

food, Affligem hosted an exclusive event for hand picked

customers to educate, inspire and empower them to host their

own events. With demonstrations from leading craftsmen,

revelling in the process of creation not just the outcome,

followed by a food pairing dinner hosted by leading

sommeliers, we brought to life the legacy, craft and pleasure of

enjoying Affligem and its rightful place on the menu.

AFFLIGEM | THE SOCIETY OF MASTER CRAFTSMEN

HEINEKEN | OPEN YOUR CITY

UNLOCKING CITIES FOR ‘MEN OF THE WORLD’

Global platform activation across the UK. Encouraging Heineken’s ‘Men of the World’ to break out of their boy in the village habit and explore the best of the city. The campaign infiltrated everyday lifestyle and live media across the city to interrupt and excite drinkers at all the right moments. From pint activated free taxi rides to once-in-a-lifetime gigs at iconic locations and much more.

A B O U T T H E R O L E - S E N I O R S T R AT E G I S T

A SNAPSHOT OF WHAT WE DO IN STRATEGY

Problem analysis,

concentrated

comms strategy,

behaviourally

mapped activation

plan and strategic

rationale we see

briefs end to end.

Big thinking

capability from

global research

partners to owned

planning tools, we

find the insights that

really inspire the

brief.

Collaborative, agile

approach to

strategy because

its ingrained in how

we get from

business problem

to creative craft.

S T R A T E G I C D O E R S

I N S I G H T F U L C R E A T O R S

A G I L E W A Y S O F W O R K I N G

We have a

collaborative, agile

approach to strategy

because its ingrained

in how we get from

business problem to

creative craft.

C O L L A B O R A T I V E W O R K E R S

Collaborative, agile

approach to

strategy because

its ingrained in how

we get from

business problem

to creative craft.

A G I L E W A Y S O F W O R K I N G

We have in roads to

the tech world, we

publish stories about

experience, we run

RPM’s Strategic

Academy and we

provide consultancy

to our clients.

P R O G R E S S I V E T H I N K E R S

THE ROLE | SENIOR STRATEGIST

Who this will suit best?

This role is for someone who believes in the power of experience to change perceptions, behaviours and business performance. It will suit someone who can think cross media creating experience first platforms with brand experience at the heart. This person should have experience connecting brands to culture and could be from a variety of backgrounds such as PR, social or digital.

Day to day responsibilities?

This is an opportunity to lead strategic thinking across a broad variety of RPM client brands.

You will be developing experience first platforms and experience led retail campaigns.

You will be fascinated by human behaviours and be in tune with leading edge culture, wanting to inspire briefs with innovative trends. You will know that a brand experience can turn up at an event or in a mobile device and can pin point the right media for audience and context.

You will be insightful about audience passion points and human behaviours.

At RPM you will be working in the strategy team alongside account and creative teams as well as production teams.

You will report to and be mentored by the Head of Strategy but you will also collaborate with the strategy team to help push on agency thinking, especially from a cultural perspective.

Type of work?

We have a variety of clients across booze, fmcg,sports, mobile and entertainment and there will be opportunity to pitch for new business.

The briefs are varied so you will need to think from a brand, context and commercial perspective.

Live media will be at the centre of what you do but broader media opportunities from retail and influencer to social and PR will see output of a more integrated nature.

You will know how to measure and evaluate your campaigns working with your clients to develop ROI programmes.

Type of person?

As a collaborator, you will want to run workshops and involve the whole team in the process. You’re rigorous in output; detailed and articulate in your presentations. A natural curiosity you’re always looking that bit deeper than the others to find that killer insight. Hands on you don’t just work in the office you visit the environments you are working in and want to stimulate your thinking. Agile approach you adapt to change and embrace the energy of a bustling agency. A straight talker you don’t care for politics or nonsense. You’re a positive solution finder with a never say never attitude.

This right person will be interested in culture, nightlife and events but they will also live it by experiencing these things in their everyday life.

In summary.

We are looking for a cultural magpie to join the strategy team who believes that brands should spend less time talking and more time doing. If you’re interested in working on live experiences, connecting brands to culture and leading strategies that create ideas people want to spend time with and share - please apply.

T H A N K Y O U

R P M , T H E O L D T R E A C L E F A C T O R Y , 2 4 - 4 0 G O O D W I N R O A D , L O N D O N , W 1 2 9 J W

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