royal enfield
TRANSCRIPT
Roshan Sawant
About
Objective
Royal Enfield was the name under which Enfield Cycles Company made Motocycles.In 1956 India started assembling BULLET motorcycles under license of UK
components and by 1962 were manufacturing complete bikes. Enfield of INDIA bought the rights to use the ROYAL ENFIELD name by 1995.
Royal Enfield brand is the most oldest motorcycle brand in the world still in production with bullet model enjoying the longest motorcycle production of all time.
• Recreate• Rennovate• Reinforce
In terms of Space :-
The Experience of the store
Roshan Sawant
Torque
Success
Hand Crafted
Adventure
Aspire
RoyalEnfield
Pride
BullHeavy
Attitude
Roar
ThumpMuscular Prime
Soul
CultureRoshan Sawant
Users
Old Timers New Breed
• Superficial• Romantic• Less Knowledge • Glossy Polished• High on show off
• Solid Culture• Proud• Xtreme Techie• Body and soul• Deep Character
Roshan Sawant
Content
Current Product availabitity
Motorcycles Related Accesories Antique/Future product display
• Bullet 350cc• Classic 500cc• Classic 350cc• ThunderBird Twinspark• Electra Twinspark
• Helmets• Hand Gloves• Goggles• Jacket• Shoes• And others
• Antique:-• Intruder• 1971
• Future:-• Café Racer Concept• others
Roshan Sawant
Functional Zones
Bike Display Zone Merchadise Zone Service Zone
Roshan Sawant
Proposition
Avatar/Persona
Xtreme Techie
Body and soul
Confident
Strong
Conquerer
Rough
Rugged
Roadie
Milestones
Traveller
Experience
Attitude
Solid Culture
Boss
Army Man
Masculine
Roshan Sawant
Metaphor
Trophy Room
Roshan Sawant
Mood-01 Roshan Sawant
Color Scheme
Roshan Sawant