S P E C I A L I S T I N T E R N AT I O N A L S A L E S

The building blocks to successful discount market sales...

We sell to thousands of independent discount retailersthroughout Europe...

Our centraldistribution centre in Basildonprovides over5,000 sq metres of space and7,500 pallet slots.

• Increase your sales reach

• Brand protection – controlled distribution

• Achieve the best price return for your brand

• Protecting your market pricing policy

• Partner with the largest distributor

• Leverage our scale and know-how

NEW SALES – Increase your sales through new channels to market

Rowan sells into a distinct and separate channel away from your normal sales activity, ensuring that these

sales are incremental to your business.

BRAND PROTECTION – Manage your profile within the discount marketplace

We provide comprehensive protection for your brand by exercising full control over stock placement,

volume, outlet and pricing. We take your brands visibility, risk and reputation just as seriously as you do.

EXPERTISE – Achieve the best price without affecting your channel

We are experts at handling brands into this channel. With over 25 years experience in the sector, we

ensure that your brands are managed effectively and expertly by our teams of sales and buying

professionals.

TRUST – Benefit from our track record, experience and robust financial performance

We are the largest and the best in the industry – we deliver on our promises. No other company has the

pedigree, financial strength, brand portfolio and track record of Rowan International. Brand owners across

the world trust Rowan.

Discounters are the fastestgrowing sector in Europe, and we provide sales access to this exciting but fragmented market.

“

"Alan SaywellDirector

Your brands can benefit from the 4 main building blocks to successful discount market sales...

We work withmost of the

biggest brands inthe business.

New customers

Rowan’s customer base is completely distinct and separate from your existing channels. All new customers

are vetted by our business development team to ensure there is no potential conflict with your sales activity.

Our sales team is your sales team

Rowan has a team of European account managers who will sell your products as part of their portfolio and

cover the entire grocery spectrum – food, drink, health & beauty and household. Their expertise in selling

range and variety is unsurpassed in our industry.

Widen your customer base

Our customers want to sell your brands – they are highly brand aware and rely on Rowan to provide a link

between brand owners and discount retailers.

Benefit from product trial

By placing your products into new sales outlets, new customers will try your products - which ultimately will

generate ongoing incremental sales.

NEW SALES – Rowan sell your products into new markets across the European discount channel...

“"Paul Tissiman

Director

Around 15% of consumers that trialproduct in discounters go on topurchase additional product at full price.

Benefit from reaching out to new markets using

Europe’s largest specialist discount

distributor...

We safeguard yourbrand by selling only to new customers not to existing channels...• Total protection for your brand

• Complete control over stock placement and price

• Your brand’s reputation is safe with us

• We only sell to the discount marketplace

• Stock will not be sold into your existing sales channel

YESto new

discountstores

NOto your existing

customers

Controlled Sale

Sales without control are detrimental to any brand. That’s why Rowan place significant emphasis on the process to

avoid overlap with your existing channels. We know our customers, we know their capabilities and they rely on us

to help build their business.

Peace of Mind

We recognise the need to provide the infrastructure to protect your brands. Rowan operates to strict quality standards

to ensure due diligence at every stage of the sales management process, including product recall systems.

Legality is key

In a pan European business, the need to comply with local trading standard requirements, particularly in terms of

labelling is vital. Rowan’s Quality Management ensure that all products are sold to meet individual countries

regulations, through the provision of approved labels or repacking where necessary.

A complete service

Our 5000 m2 European Distribution centre in Basildon UK, allows us to react to your requirements fast, no matter how

sizeable the problem. We ensure stock is driven rapidly through the supply chain not only to minimise your costs, but

to get your products to the final consumer in the best possible condition.

BRAND PROTECTION – Our suppliers can rely on us to safeguard their channel...

The expertise to best place it

The knowledge to get you the best price

Rowan provide brand owners witha defendable, coherent pricingstrategy within the discount sector.

“"Alan Saywell

Director

EXPERTISE – Unlike brokers and traders, we have the professionalism to manageall of your stock right through to final store positioning...

Some of the Rowan Team

The strongest team in the industry

Our people are chosen for their ability to relate to fmcg suppliers. They come from your industry, so can understand your issues.

The owners and management team take an active role in the business and ensure that service levels are kept extremely high.

Experienced market professionals

Our teams are experts – working alongside suppliers and customers, our buying and sales teams understand the products fully

which both maximises returns and guarantees speed of response.

Sales team

Our sales team are the best in the sector. Using the Rowan sales team to access the discount market frees up brand owners’

time, so they can concentrate on their primary customers.

Market Intelligence

The close links we have forged with our customers allow us to provide you with an unsurpassed level of real market information

– not hearsay, not rumours, but facts. European discount retailing is a heavily fragmented marketplace – and we are the experts.

Financial Strength

Rowan’s credit rating and payment record far exceed industry norms. We fully adhere to suppliers’ agreed terms and ensure

payments are made on time, every time.

Continual reinvestment in our team and facilitiesmeans greater efficiency...– This means we can pay you more for your products…

• Our people are experts not telesales

• We regularly exceed supplier expectations

• We’ve been doing this for 25 years

• We can respond to any stock situation

TRUST – With Rowan, your brand and sales strategy remains firmly under your control…..

It’s all about trust

Rowan International has been servicing the discount sector for over 25 years. Our experience, scale, market knowledge

and delivery is unrivalled in the sector. That’s why so many of the world’s leading brands turn to us first.

It’s all about partnership

We work together with our suppliers to provide them with a mutually beneficial business solution.

It’s all about delivering the best service in the sector

Rowan‘s continued growth proves that supplier partners trust and value the service that we provide. We are proud of

our high levels of supplier and customer satisfaction in an often unpredictable market sector.

Owner/Directors: Alan Saywell Paul Tissiman Alan Littmoden

We have developed many enduring relationships built upon mutual trust and confidence."Alan SaywellDirector

“

Many of the world’s leading brands trust Rowan to deliver extra sales. “

"Alan LittmodenDirector

SUPPLIERS – Major brands trust Rowan...

• Johnson & Johnson• Kraft• L’Oreal• Mars• PepsiCo• Premier Foods• Procter & Gamble• Sara Lee• SC Johnson • Unilever

Rowan’s brand suppliers include...

• ABInBev• Beiersdorf• Cadbury • Coca Cola• Colgate Palmolive• Del Monte• Diageo• GlaxoSmithKline• Heinz• Henkel

S P E C I A L I S T I N T E R N AT I O N A L S A L E S

Rowan is a specialist sales company in the discount

market sector. We have the infrastructure, financial

strength and retail intelligence to manage, monitor

and control the distribution of your brands to an

established network of independent retail stores

throughout Europe.

Rowan International Ltd

Endeavour Drive, Festival Business Park, Basildon, Essex, SS14 3WF UK

Tel: +44 (0) 1268 592000 • Fax: +44 (0) 1268 592001 • Email: info@rowaninternational.com • Web: www.rowaninternational.com